--- title: "Meaning & Key Takeaway of: The technology is not only the way we…" description: "\"The technology is not only the way we change stories, but also changing the relationship to the consumer.\" — Norman Pearlstine" image: "https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg" --- # The technology is not only the way we change stories, but… ![“The technology is not only the way we change stories, but also changing the relationship to the consumer.” quote by Norman Pearlstine](https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg) [Download](https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg) [Open image](https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg) > “The technology is not only the way we change stories, but also changing the relationship to the consumer.” [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Technology reshapes how narratives are crafted and how audiences engage, altering both storytelling methods and consumer dynamics. **In simple terms:** Tech changes storytelling and audience ties. Key Takeaway Adapt storytelling to new tech. Themes media technology consumer relations Mood reflective analytical Type observational insightful When to use this quote - advertising - film production - newsrooms - social media campaigns Key Concepts digital transformation storytelling audience engagement Questions to Reflect On - How does tech influence narrative authenticity? - What strategies keep consumer trust? A Different Perspective Tech alone cannot guarantee meaningful connection without authentic content. ★ ★ ★ ★ ★ No ratings yet [Change](https://sms4smile.com/quotes/about/change/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Stories](https://sms4smile.com/quotes/about/stories/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [“Stories nowadays are put in to squares, just like everything else. Stories are ever changing. They are like rivers that flow, but mankind is…](https://sms4smile.com/quotes/james-rozoff/stories-nowadays-are-put-in-to-squares-just-like-everything-else/) [James Rozoff](https://sms4smile.com/quotes/author/james-rozoff/) > [That is what I was more drawn to - creating stories while changing and altering reality.](https://sms4smile.com/quotes/roger-ross-williams/that-is-what-i-was-more-drawn-to-creating-stories-while-changing-and/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [“Emotions are not good, bad, right, or wrong. The first step to changing our relationship to feelings is to be curious about them and…](https://sms4smile.com/quotes/lane-pederson/emotions-are-not-good-bad-right-or-wrong-the-rst-step-to-changing-our/) Lane Pederson > [Life is a process of change, everything is changing: your relationship, your behind, everything is always in flux, so if you get attached to…](https://sms4smile.com/quotes/kim-wayans/life-is-a-process-of-change-everything-is-changing-your-relationship/) [Kim Wayans](https://sms4smile.com/quotes/author/kim-wayans/) > [When we practice metta, we open continuously to the truth of our actual experience, changing our relationship to life.](https://sms4smile.com/quotes/sharon-salzberg/when-we-practice-metta-we-open-continuously-to-the-truth-of-our/) [Sharon Salzberg](https://sms4smile.com/quotes/author/sharon-salzberg/) > [“All living relationships are in process of change, of expansion, and must perpetually be building themselves new forms. But there is no single fixed…](https://sms4smile.com/quotes/anne-morrow-lindbergh/all-living-relationships-are-in-process-of-change-of-expansion-and/) [Anne Morrow Lindbergh](https://sms4smile.com/quotes/author/anne-morrow-lindbergh/) > [A person's tragedy does not make up their entire life. A story carves deep grooves into our brains each time we tell it. But…](https://sms4smile.com/quotes/amy-poehler/a-person-s-tragedy-does-not-make-up-their-entire-life-a-story-carves/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [Climate change is one of those stories that deserves more attention, that we all talk about, but we haven't figured out how to engage…](https://sms4smile.com/quotes/jeff-zucker/climate-change-is-one-of-those-stories-that-deserves-more-attention/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [A good story is always a journey. It is about taking the journey, the people the hero meets along the way and how they…](https://sms4smile.com/quotes/michael-scott/a-good-story-is-always-a-journey-it-is-about-taking-the-journey-the/) [Michael Scott](https://sms4smile.com/quotes/author/michael-scott/) > [The genres change but all of my stories feature ordinary people thrown into frightening, life-altering situations.](https://sms4smile.com/quotes/brian-pinkerton/the-genres-change-but-all-of-my-stories-feature-ordinary-people/) [Brian Pinkerton](https://sms4smile.com/quotes/author/brian-pinkerton/) > [If we change the stories we live by, quite possibly we change our lives](https://sms4smile.com/quotes/thomas-king/if-we-change-the-stories-we-live-by-quite-possibly-we-change-our-lives/) [Thomas King](https://sms4smile.com/quotes/author/thomas-king/) > [The rise of the Internet and the camera phone have started to change what stories are accessible.](https://sms4smile.com/quotes/cameron-russell/the-rise-of-the-internet-and-the-camera-phone-have-started-to-change/) [Cameron Russell](https://sms4smile.com/quotes/author/cameron-russell/) > [The Nigerian storyteller Ben Okri says that ‘In a fractured age, when cynicism is god, here is a possible heresy: we live by stories,…](https://sms4smile.com/quotes/ben-okri/the-nigerian-storyteller-ben-okri-says-that-in-a-fractured-age-when/) [Ben Okri](https://sms4smile.com/quotes/author/ben-okri/) > [Politics always change. Stories never do.](https://sms4smile.com/quotes/stephen-king/politics-always-change-stories-never-do/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [I have always believed that cinema is one of the greatest instruments of positive social change. Stories can be light, engaging and poignant, but…](https://sms4smile.com/quotes/dia-mirza/i-have-always-believed-that-cinema-is-one-of-the-greatest-instruments/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) ## More by Norman Pearlstine > [We should want our advertising to be compelling.](https://sms4smile.com/quotes/norman-pearlstine/we-should-want-our-advertising-to-be-compelling/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.](https://sms4smile.com/quotes/norman-pearlstine/just-as-there-s-some-technologies-that-jeopardize-revenue-for/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [You learn a lot from your customers, and when your customers are also your owners, you learn even more.](https://sms4smile.com/quotes/norman-pearlstine/you-learn-a-lot-from-your-customers-and-when-your-customers-are-also/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you…](https://sms4smile.com/quotes/norman-pearlstine/the-issues-for-journalism-and-journalists-we-see-obvious-places-where/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I think there's huge room for a personality who can create a following, and that personality can be a person or a company.](https://sms4smile.com/quotes/norman-pearlstine/i-think-there-s-huge-room-for-a-personality-who-can-create-a/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I've always had an interest in geopolitics and macroeconomics.](https://sms4smile.com/quotes/norman-pearlstine/i-ve-always-had-an-interest-in-geopolitics-and-macroeconomics/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the…](https://sms4smile.com/quotes/norman-pearlstine/if-our-brands-are-going-to-be-in-print-and-on-mobile-handsets-and-in/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years…](https://sms4smile.com/quotes/norman-pearlstine/native-advertising-covers-an-awful-lot-of-stuff-in-many-ways-it-s/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.](https://sms4smile.com/quotes/norman-pearlstine/i-tend-to-be-more-interested-in-the-trend-pieces-than-who-got-a/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I'm much more optimistic about the future than I probably was.](https://sms4smile.com/quotes/norman-pearlstine/i-m-much-more-optimistic-about-the-future-than-i-probably-was/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in…](https://sms4smile.com/quotes/norman-pearlstine/yes-there-may-be-some-convergence-to-what-you-see-on-a-screen-that-s/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [There are newsweeklies that are dead. Some may still be walking, but they're dead.](https://sms4smile.com/quotes/norman-pearlstine/there-are-newsweeklies-that-are-dead-some-may-still-be-walking-but/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I think there's still room for compelling voices to build up and get a great following.](https://sms4smile.com/quotes/norman-pearlstine/i-think-there-s-still-room-for-compelling-voices-to-build-up-and-get/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same…](https://sms4smile.com/quotes/norman-pearlstine/if-we-can-help-an-advertiser-refine-a-message-so-it-works-for-our/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your…](https://sms4smile.com/quotes/norman-pearlstine/you-can-t-just-reprise-the-news-you-have-to-have-journalism-that/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) [Explore all 16 Norman Pearlstine quotes ](https://sms4smile.com/quotes/author/norman-pearlstine/) ## More Change quotes > [Only within yourself exists the other reality for which you long. I can give you nothing that has not already its being within yourself.…](https://sms4smile.com/quotes/hermann-hesse/only-within-yourself-exists-the-other-reality-for-which-you-long-i/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [“…progress isn't necessarily about change but about things turning out as we want them to”](https://sms4smile.com/quotes/phil-hogan/progress-isn-t-necessarily-about-change-but-about-things-turning-out/) Phil Hogan > [Nobody can tell me that no changes are necessary in Washington.](https://sms4smile.com/quotes/william-weld/nobody-can-tell-me-that-no-changes-are-necessary-in-washington/) [William Weld](https://sms4smile.com/quotes/author/william-weld/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [When you walk down the street of Kabul your values for life changes, they do change.](https://sms4smile.com/quotes/marco-pierre-white/when-you-walk-down-the-street-of-kabul-your-values-for-life-changes/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Your world will change whether or not you choose to change, but you have the power to choose it's direction.](https://sms4smile.com/quotes/napoleon-hill/your-world-will-change-whether-or-not-you-choose-to-change-but-you/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [I hope I continue to evolve.](https://sms4smile.com/quotes/charlotte-flair/i-hope-i-continue-to-evolve/) [Charlotte Flair](https://sms4smile.com/quotes/author/charlotte-flair/) > [“Stay focused on bringing people together and more on positive messaging so that you can be the change you wish to see in the…](https://sms4smile.com/quotes/germany-kent/stay-focused-on-bringing-people-together-and-more-on-positive/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [“After the funeral, my life changed. I felt as if time were suddenly precious, water going down an open drain, and I could not…](https://sms4smile.com/quotes/mitch-albom/after-the-funeral-my-life-changed-i-felt-as-if-time-were-suddenly/) [Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/) > [You practice mindfulness, on the one hand, to be calm and peaceful. On the other hand, as you practice mindfulness and live a life…](https://sms4smile.com/quotes/anonymous/you-practice-mindfulness-on-the-one-hand-to-be-calm-and-peaceful-on/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Irish research will contribute to global progress and have the potential to help all countries realise the potential of their land sectors in addressing…](https://sms4smile.com/quotes/enda-kenny/irish-research-will-contribute-to-global-progress-and-have-the/) [Enda Kenny](https://sms4smile.com/quotes/author/enda-kenny/) > [No man can change himself into anything from sheer reason; he can only change into what he potentially is.](https://sms4smile.com/quotes/carl-jung/no-man-can-change-himself-into-anything-from-sheer-reason-he-can-only/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) [Browse all 33,920 Change quotes ](https://sms4smile.com/quotes/about/change/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The technology is not only the way we change stories, but also changing the relationship to the consumer.", "creator": { "@type": "Person", "name": "Norman Pearlstine" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/norman-pearlstine/the-technology-is-not-only-the-way-we-change-stories-but-also/", "about": { "@type": "Thing", "name": "Change" }, "@id": "https://sms4smile.com/quotes/norman-pearlstine/the-technology-is-not-only-the-way-we-change-stories-but-also/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg", "url": "https://sms4smile.com/quotes/i/7de/norman-pearlstine-31299_consumers_the-technology-is-not-only-the-way-we-ch_1257111.jpg", "width": 1080, "height": 1080, "caption": "“The technology is not only the way we change stories, but also changing the relationship to the consumer.” — Norman Pearlstine", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Norman Pearlstine", "item": "https://sms4smile.com/quotes/author/norman-pearlstine/" }, { "@type": "ListItem", "position": 4, "name": "The technology is not only the...", "item": "https://sms4smile.com/quotes/norman-pearlstine/the-technology-is-not-only-the-way-we-change-stories-but-also/" } ], "@id": "https://sms4smile.com/quotes/norman-pearlstine/the-technology-is-not-only-the-way-we-change-stories-but-also/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```