--- title: "Meaning & Key Takeaway of: I'm concerned with trend. I don't know…" description: "\"I'm concerned with trend. I don't know where jazz fans will come from 20 years from now.\" — Norman Granz" image: "https://sms4smile.com/quotes/i/e08/norman-granz-17078_concerned_i-m-concerned-with-trend-i-don-t-know-wh_1414662.png" --- # I'm concerned with trend. I don't know where jazz fans… ![“I'm concerned with trend. I don't know where jazz fans will come from 20 years from now.” quote by Norman Granz](https://sms4smile.com/quotes/i/e08/norman-granz-17078_concerned_i-m-concerned-with-trend-i-don-t-know-wh_1414662.png) [Download](https://sms4smile.com/quotes/i/e08/norman-granz-17078_concerned_i-m-concerned-with-trend-i-don-t-know-wh_1414662.png) [Open image](https://sms4smile.com/quotes/i/e08/norman-granz-17078_concerned_i-m-concerned-with-trend-i-don-t-know-wh_1414662.png) > “I'm concerned with trend. I don't know where jazz fans will come from 20 years from now.” [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He worries about the future audience for jazz, questioning its longevity. **In simple terms:** Uncertain about future jazz fans. Key Takeaway Consider how to sustain jazz interest. Themes music future audience jazz trend Mood concerned forward‑looking Type music industry cultural analysis When to use this quote - concert programming - education outreach - media promotion Key Concepts cultural preservation marketing genre evolution Questions to Reflect On - How can jazz stay relevant? - What new audiences could be targeted? A Different Perspective Predicting trends is inherently uncertain. ★ ★ ★ ★ ★ No ratings yet [Jazz](https://sms4smile.com/quotes/about/jazz/) [Song](https://sms4smile.com/quotes/about/song/) [Trend](https://sms4smile.com/quotes/about/trend/) [Trends](https://sms4smile.com/quotes/about/trends/) ## Related quotes > [Everything has a trend to it; I don't care if it's appliances or engines. I always ask: What has a company done in the…](https://sms4smile.com/quotes/millard-drexler/everything-has-a-trend-to-it-i-don-t-care-if-it-s-appliances-or/) [Millard Drexler](https://sms4smile.com/quotes/author/millard-drexler/) > [Wherever human beings are concerned, trend is not destiny.](https://sms4smile.com/quotes/rene-dubos/wherever-human-beings-are-concerned-trend-is-not-destiny/) [Rene Dubos](https://sms4smile.com/quotes/author/rene-dubos/) > [Be yourself and set the trend. Don't follow.](https://sms4smile.com/quotes/yg/be-yourself-and-set-the-trend-don-t-follow/) YG > [I go down to New York, do the project, and leave. I have no interest in participating in the rat race down there. Hip…](https://sms4smile.com/quotes/paul-smoker/i-go-down-to-new-york-do-the-project-and-leave-i-have-no-interest-in/) [Paul Smoker](https://sms4smile.com/quotes/author/paul-smoker/) > ['Pinata' is a great rap record for jazz fans.](https://sms4smile.com/quotes/freddie-gibbs/pinata-is-a-great-rap-record-for-jazz-fans/) [Freddie Gibbs](https://sms4smile.com/quotes/author/freddie-gibbs/) > [It hurts to see other people calling Jazz fans racist.](https://sms4smile.com/quotes/rudy-gobert/it-hurts-to-see-other-people-calling-jazz-fans-racist/) [Rudy Gobert](https://sms4smile.com/quotes/author/rudy-gobert/) > [As jazz fans, it was amusing for us to play jazz harmonies on these big, ugly electric guitars.](https://sms4smile.com/quotes/donald-fagen/as-jazz-fans-it-was-amusing-for-us-to-play-jazz-harmonies-on-these/) [Donald Fagen](https://sms4smile.com/quotes/author/donald-fagen/) > [People who love jazz musicians love us when we play what we want to play and we're starving. But as soon as you commercialize…](https://sms4smile.com/quotes/george-benson/people-who-love-jazz-musicians-love-us-when-we-play-what-we-want-to/) [George Benson](https://sms4smile.com/quotes/author/george-benson/) > [Jazz fans love Miles and I love him for a myriad of reasons, but the overviews are always too simplistic.](https://sms4smile.com/quotes/branford-marsalis/jazz-fans-love-miles-and-i-love-him-for-a-myriad-of-reasons-but-the/) [Branford Marsalis](https://sms4smile.com/quotes/author/branford-marsalis/) > [Trend following is an exercise in observing and responding to the ever-present moment of now](https://sms4smile.com/quotes/ed-seykota/trend-following-is-an-exercise-in-observing-and-responding-to-the/) [Ed Seykota](https://sms4smile.com/quotes/author/ed-seykota/) > [Once a trend is established it tends to persist and to run it’s full course.](https://sms4smile.com/quotes/george-soros/once-a-trend-is-established-it-tends-to-persist-and-to-run-it-s-full/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [Even our beliefs have become trend statements.](https://sms4smile.com/quotes/donald-miller/even-our-beliefs-have-become-trend-statements/) [Donald Miller](https://sms4smile.com/quotes/author/donald-miller/) > [The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be…](https://sms4smile.com/quotes/anonymous/the-advantage-of-the-consumer-businesses-is-they-tend-to-be-much/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Find the trend whose premise is false, and bet against it.](https://sms4smile.com/quotes/george-soros/find-the-trend-whose-premise-is-false-and-bet-against-it/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [I feel like a big trend is just to model your success off someone else and I don't think that ever works in the…](https://sms4smile.com/quotes/mamrie-hart/i-feel-like-a-big-trend-is-just-to-model-your-success-off-someone/) Mamrie Hart ## More by Norman Granz > [Germany is probably the richest country in Western Europe. Yet they wouldn't take any television with Duke and Ella, their reaction being that people…](https://sms4smile.com/quotes/norman-granz/germany-is-probably-the-richest-country-in-western-europe-yet-they/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [Ellington is a writer and arranger, as well as a musician and leader. He does movie sound tracks.](https://sms4smile.com/quotes/norman-granz/ellington-is-a-writer-and-arranger-as-well-as-a-musician-and-leader/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [I don't know who's 18 years old today that, 20 years hence, is going to be a jazz fan.](https://sms4smile.com/quotes/norman-granz/i-don-t-know-who-s-18-years-old-today-that-20-years-hence-is-going-to/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [In 1958, I decided that I was going to live in Europe permanently. So in 1959 I moved to Lugano, Switzerland.](https://sms4smile.com/quotes/norman-granz/in-1958-i-decided-that-i-was-going-to-live-in-europe-permanently-so/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [My function at Verve was that of a genuine producer in artists and repertoire.](https://sms4smile.com/quotes/norman-granz/my-function-at-verve-was-that-of-a-genuine-producer-in-artists-and/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [You will always find a few people in any area that would like things done completely their way.](https://sms4smile.com/quotes/norman-granz/you-will-always-find-a-few-people-in-any-area-that-would-like-things/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [I don't think I will ever do any tours again in the United States. I rather think that that's over with.](https://sms4smile.com/quotes/norman-granz/i-don-t-think-i-will-ever-do-any-tours-again-in-the-united-states-i/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [Amsterdam must have more than a million people. But the only area where jazz is really profitable and successful in an economic sense is…](https://sms4smile.com/quotes/norman-granz/amsterdam-must-have-more-than-a-million-people-but-the-only-area/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [I made it easier for many artists to play in certain areas.](https://sms4smile.com/quotes/norman-granz/i-made-it-easier-for-many-artists-to-play-in-certain-areas/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [At Verve, my bookkeeper would invariably say, 'Well, why do you want to put out Roy Eldridge?' Or 'Why do you want to put…](https://sms4smile.com/quotes/norman-granz/at-verve-my-bookkeeper-would-invariably-say-well-why-do-you-want-to/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [There are many artists that I present that I admit I like less than I do others. But I think that they warrant being…](https://sms4smile.com/quotes/norman-granz/there-are-many-artists-that-i-present-that-i-admit-i-like-less-than-i/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [If you don't get substantially what you want, be ready to walk. And don't look back.](https://sms4smile.com/quotes/norman-granz/if-you-don-t-get-substantially-what-you-want-be-ready-to-walk-and-don/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [I don't think that jazz, as any kind of an art form, has any permanence attached to it, apart from the practitioners of it.](https://sms4smile.com/quotes/norman-granz/i-don-t-think-that-jazz-as-any-kind-of-an-art-form-has-any-permanence/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [If you look at my audiences, even in Europe, they're hardly teenagers.](https://sms4smile.com/quotes/norman-granz/if-you-look-at-my-audiences-even-in-europe-they-re-hardly-teenagers/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) > [I'm talking as a professional impresario. I'm not judging anybody at all.](https://sms4smile.com/quotes/norman-granz/i-m-talking-as-a-professional-impresario-i-m-not-judging-anybody-at/) [Norman Granz](https://sms4smile.com/quotes/author/norman-granz/) [Explore all 38 Norman Granz quotes ](https://sms4smile.com/quotes/author/norman-granz/) ## More Concerned quotes > [I don't think there's a direct correlation between my sexuality and my skiing ability. But I think because I was so concerned about it…](https://sms4smile.com/quotes/gus-kenworthy/i-don-t-think-there-s-a-direct-correlation-between-my-sexuality-and/) [Gus Kenworthy](https://sms4smile.com/quotes/author/gus-kenworthy/) > [Right now we're concerned about budget. Right now we're concerned about the prospect of interest rate rise. We're concerned about government corruption, government handing…](https://sms4smile.com/quotes/amity-shlaes/right-now-we-re-concerned-about-budget-right-now-we-re-concerned/) [Amity Shlaes](https://sms4smile.com/quotes/author/amity-shlaes/) > [As far as Im concerned, I didnt dream - ever.](https://sms4smile.com/quotes/theodore-sturgeon/as-far-as-im-concerned-i-didnt-dream-ever/) [Theodore Sturgeon](https://sms4smile.com/quotes/author/theodore-sturgeon/) > [I am not the avant-garde. I am the artist who comes after the advancing guard. I am more concerned with continuity of ideas and…](https://sms4smile.com/quotes/nathan-oliveira/i-am-not-the-avant-garde-i-am-the-artist-who-comes-after-the/) [Nathan Oliveira](https://sms4smile.com/quotes/author/nathan-oliveira/) > [What I was concerned about when I wrote the 'Downward Spiral' record was being a self-centred destructive force. The point was tearing down everything…](https://sms4smile.com/quotes/trent-reznor/what-i-was-concerned-about-when-i-wrote-the-downward-spiral-record/) [Trent Reznor](https://sms4smile.com/quotes/author/trent-reznor/) > [Listening is a very active awareness of the coming together of at least two lives. Listening, as far as I'm concerned, is certainly a…](https://sms4smile.com/quotes/fred-rogers/listening-is-a-very-active-awareness-of-the-coming-together-of-at/) [Fred Rogers](https://sms4smile.com/quotes/author/fred-rogers/) > [I am no different from a lot of people. I am concerned for the future of my children and concerned for the future of…](https://sms4smile.com/quotes/john-barnes/i-am-no-different-from-a-lot-of-people-i-am-concerned-for-the-future/) [John Barnes](https://sms4smile.com/quotes/author/john-barnes/) > [As far as Japan is concerned, I want to help all of our allies, but we are losing billions and billions of dollars. We…](https://sms4smile.com/quotes/donald-trump/as-far-as-japan-is-concerned-i-want-to-help-all-of-our-allies-but-we/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [The time has come when the whole world must be concerned about me. From now on, American Christianity must follow me.](https://sms4smile.com/quotes/sun-myung-moon/the-time-has-come-when-the-whole-world-must-be-concerned-about-me/) [Sun Myung Moon](https://sms4smile.com/quotes/author/sun-myung-moon/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I feel like I won the Lotto, as far as that show's concerned.](https://sms4smile.com/quotes/peter-gallagher/i-feel-like-i-won-the-lotto-as-far-as-that-show-s-concerned/) [Peter Gallagher](https://sms4smile.com/quotes/author/peter-gallagher/) > [I was strictly after hits when it came down to the Jackson 5. That's all I was concerned with.](https://sms4smile.com/quotes/deke-richards/i-was-strictly-after-hits-when-it-came-down-to-the-jackson-5-that-s/) Deke Richards > [“Is something bothering you, Sam?” Nixon asked with a deep furrow between his concerned chocolate eyes. “You mean besides the dead body lying in…](https://sms4smile.com/quotes/d-t-dyllin/is-something-bothering-you-sam-nixon-asked-with-a-deep-furrow-between/) [D.T. Dyllin](https://sms4smile.com/quotes/author/d-t-dyllin/) > [When I was in my teens I had a series of intensely religious experiences. They deepened my sense of God as the creator of…](https://sms4smile.com/quotes/andrew-linzey/when-i-was-in-my-teens-i-had-a-series-of-intensely-religious/) [Andrew Linzey](https://sms4smile.com/quotes/author/andrew-linzey/) Browse all 3,551 Concerned quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I'm concerned with trend. 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