--- title: "Meaning & Key Takeaway of: As far as I'm concerned, it is clear that…" description: "\"As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other ..." image: "https://sms4smile.com/quotes/i/b20/norbert-reithofer-26437_bmw_as-far-as-i-m-concerned-it-is-clear-that_254116.jpg" --- # As far as I'm concerned, it is clear that the concept of… ![“As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.” quote by Norbert Reithofer](https://sms4smile.com/quotes/i/b20/norbert-reithofer-26437_bmw_as-far-as-i-m-concerned-it-is-clear-that_254116.jpg) [Download](https://sms4smile.com/quotes/i/b20/norbert-reithofer-26437_bmw_as-far-as-i-m-concerned-it-is-clear-that_254116.jpg) [Open image](https://sms4smile.com/quotes/i/b20/norbert-reithofer-26437_bmw_as-far-as-i-m-concerned-it-is-clear-that_254116.jpg) > “As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.” [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Premium automotive brands will be defined by sustainability, combining performance with efficiency and environmental friendliness. **In simple terms:** Luxury cars will focus on eco‑friendly performance. Key Takeaway Prioritize sustainable design in premium vehicles. Themes sustainability luxury automotive future trends Mood optimistic forward‑looking Type industry environmental When to use this quote - product development - marketing strategy - regulatory compliance - consumer education Key Concepts environmental design efficiency brand identity consumer expectations Questions to Reflect On - How can brands balance luxury feel with eco‑friendly features? - What incentives encourage sustainable vehicle adoption? A Different Perspective Sustainability may raise costs, limiting accessibility. ★ ★ ★ ★ ★ No ratings yet [Driving](https://sms4smile.com/quotes/about/driving/) [Efficiency](https://sms4smile.com/quotes/about/efficiency/) [Environmental](https://sms4smile.com/quotes/about/environmental/) [Friendliness](https://sms4smile.com/quotes/about/friendliness/) [Pleasure](https://sms4smile.com/quotes/about/pleasure/) [Sustainability](https://sms4smile.com/quotes/about/sustainability/) [Time](https://sms4smile.com/quotes/about/time/) [Vitality](https://sms4smile.com/quotes/about/vitality/) ## Related quotes > [I am very proud to become a BMW Brand Ambassador. BMW is like a second family, and over the past years we not only…](https://sms4smile.com/quotes/alex-zanardi/i-am-very-proud-to-become-a-bmw-brand-ambassador-bmw-is-like-a-second/) [Alex Zanardi](https://sms4smile.com/quotes/author/alex-zanardi/) > [Premium will increasingly be defined in terms of sustainability and environmental compatibility](https://sms4smile.com/quotes/norbert-reithofer/premium-will-increasingly-be-defined-in-terms-of-sustainability-and/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.](https://sms4smile.com/quotes/norbert-reithofer/as-far-as-i-m-concerned-however-it-is-clear-that-the-concept-of/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Statistics compiled by the German Federal Motor Transport Authority highlight how successfully we have reduced fuel consumption. A few years ago, the CO2 emissions…](https://sms4smile.com/quotes/norbert-reithofer/statistics-compiled-by-the-german-federal-motor-transport-authority/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also…](https://sms4smile.com/quotes/norbert-reithofer/politicians-in-europe-want-change-the-united-states-and-china-will/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet…](https://sms4smile.com/quotes/norbert-reithofer/naturally-we-will-continue-to-offer-very-powerful-vehicles-in-the/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.](https://sms4smile.com/quotes/norbert-reithofer/bmw-models-are-more-powerful-on-average-than-competitors-this-is/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Recorded engine sounds, however, are a deliberate deception. They're like going to a concert and listening to a recording. On the other hand, I…](https://sms4smile.com/quotes/serge-schmemann/recorded-engine-sounds-however-are-a-deliberate-deception-they-re/) [Serge Schmemann](https://sms4smile.com/quotes/author/serge-schmemann/) > [We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.](https://sms4smile.com/quotes/chris-bangle/we-at-bmw-do-not-build-cars-as-consumer-objects-just-to-drive-from-a/) [Chris Bangle](https://sms4smile.com/quotes/author/chris-bangle/) > [The trust the BMW family puts in me means a lot to me.](https://sms4smile.com/quotes/alex-zanardi/the-trust-the-bmw-family-puts-in-me-means-a-lot-to-me/) [Alex Zanardi](https://sms4smile.com/quotes/author/alex-zanardi/) > [I don't think you could have a 7 with a manual. But I can't see having a BMW sports sedan without a manual.](https://sms4smile.com/quotes/thomas-keller/i-don-t-think-you-could-have-a-7-with-a-manual-but-i-can-t-see-having/) [Thomas Keller](https://sms4smile.com/quotes/author/thomas-keller/) > [I'm glad to see that BMW is bringing an electric car to market. That's cool.](https://sms4smile.com/quotes/elon-musk/i-m-glad-to-see-that-bmw-is-bringing-an-electric-car-to-market-that-s/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [Maybe it's your obligation to use your celebrity for more than just your new BMW. I use mine to make people smile.](https://sms4smile.com/quotes/wendy-williams/maybe-it-s-your-obligation-to-use-your-celebrity-for-more-than-just/) [Wendy Williams](https://sms4smile.com/quotes/author/wendy-williams/) > [if we center our lives on BMWs, RVs, VCRs, PCs and the other acronyms of consumerism, we cannot expect our children to do otherwise.](https://sms4smile.com/quotes/johnnetta-b-cole/if-we-center-our-lives-on-bmws-rvs-vcrs-pcs-and-the-other-acronyms-of/) [Johnnetta B. Cole](https://sms4smile.com/quotes/author/johnnetta-b-cole/) > [There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are…](https://sms4smile.com/quotes/martin-jacques/there-may-be-little-practical-difference-between-a-ford-mondeo-and-a/) [Martin Jacques](https://sms4smile.com/quotes/author/martin-jacques/) ## More by Norbert Reithofer > [European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more.…](https://sms4smile.com/quotes/norbert-reithofer/european-carmakers-pledged-to-reduce-co2-emissions-by-25-percent-from/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Size alone is not a key to success, as we have seen recently.](https://sms4smile.com/quotes/norbert-reithofer/size-alone-is-not-a-key-to-success-as-we-have-seen-recently/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC, and the deeply traditional…](https://sms4smile.com/quotes/norbert-reithofer/the-manufacturers-of-mechanical-typewriters-believed-that-they-had/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.](https://sms4smile.com/quotes/norbert-reithofer/as-far-as-i-m-concerned-however-it-is-clear-that-the-concept-of/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to…](https://sms4smile.com/quotes/norbert-reithofer/it-isn-t-a-given-that-the-companies-that-provide-mobility-today-will/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree.…](https://sms4smile.com/quotes/norbert-reithofer/if-you-as-ceo-have-recognized-an-approach-as-being-the-right-one-you/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption…](https://sms4smile.com/quotes/norbert-reithofer/in-the-european-union-a-fleet-average-of-95-grams-of-co2-per/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as…](https://sms4smile.com/quotes/norbert-reithofer/we-will-continue-to-offer-the-most-dynamic-vehicles-in-the-future/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.](https://sms4smile.com/quotes/norbert-reithofer/bmw-models-are-more-powerful-on-average-than-competitors-this-is/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed…](https://sms4smile.com/quotes/norbert-reithofer/we-will-introduce-an-electric-car-by-2015-it-will-be-a-completely-new/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium…](https://sms4smile.com/quotes/norbert-reithofer/i-am-firmly-convinced-that-the-trend-toward-more-fuel-efficient/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet…](https://sms4smile.com/quotes/norbert-reithofer/naturally-we-will-continue-to-offer-very-powerful-vehicles-in-the/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Prestige and premium will also play an important role in the future. But some people define these values differently today.](https://sms4smile.com/quotes/norbert-reithofer/prestige-and-premium-will-also-play-an-important-role-in-the-future/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Joschka Fischer was a Green Party politician and Germany's foreign minister. We hired Mr. Fischer, as well as former US Secretary of State Madeleine…](https://sms4smile.com/quotes/norbert-reithofer/joschka-fischer-was-a-green-party-politician-and-germany-s-foreign/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also…](https://sms4smile.com/quotes/norbert-reithofer/politicians-in-europe-want-change-the-united-states-and-china-will/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) [Explore all 21 Norbert Reithofer quotes ](https://sms4smile.com/quotes/author/norbert-reithofer/) ## More Bmw quotes > [There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are…](https://sms4smile.com/quotes/martin-jacques/there-may-be-little-practical-difference-between-a-ford-mondeo-and-a/) [Martin Jacques](https://sms4smile.com/quotes/author/martin-jacques/) > [if we center our lives on BMWs, RVs, VCRs, PCs and the other acronyms of consumerism, we cannot expect our children to do otherwise.](https://sms4smile.com/quotes/johnnetta-b-cole/if-we-center-our-lives-on-bmws-rvs-vcrs-pcs-and-the-other-acronyms-of/) [Johnnetta B. Cole](https://sms4smile.com/quotes/author/johnnetta-b-cole/) > [Maybe it's your obligation to use your celebrity for more than just your new BMW. I use mine to make people smile.](https://sms4smile.com/quotes/wendy-williams/maybe-it-s-your-obligation-to-use-your-celebrity-for-more-than-just/) [Wendy Williams](https://sms4smile.com/quotes/author/wendy-williams/) > [I'm glad to see that BMW is bringing an electric car to market. That's cool.](https://sms4smile.com/quotes/elon-musk/i-m-glad-to-see-that-bmw-is-bringing-an-electric-car-to-market-that-s/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [I don't think you could have a 7 with a manual. But I can't see having a BMW sports sedan without a manual.](https://sms4smile.com/quotes/thomas-keller/i-don-t-think-you-could-have-a-7-with-a-manual-but-i-can-t-see-having/) [Thomas Keller](https://sms4smile.com/quotes/author/thomas-keller/) > [The trust the BMW family puts in me means a lot to me.](https://sms4smile.com/quotes/alex-zanardi/the-trust-the-bmw-family-puts-in-me-means-a-lot-to-me/) [Alex Zanardi](https://sms4smile.com/quotes/author/alex-zanardi/) > [We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.](https://sms4smile.com/quotes/chris-bangle/we-at-bmw-do-not-build-cars-as-consumer-objects-just-to-drive-from-a/) [Chris Bangle](https://sms4smile.com/quotes/author/chris-bangle/) > [Recorded engine sounds, however, are a deliberate deception. They're like going to a concert and listening to a recording. On the other hand, I…](https://sms4smile.com/quotes/serge-schmemann/recorded-engine-sounds-however-are-a-deliberate-deception-they-re/) [Serge Schmemann](https://sms4smile.com/quotes/author/serge-schmemann/) > [Now, if someone wants to spit on me, I just roll up the window of my BMW 540i.](https://sms4smile.com/quotes/henry-rollins/now-if-someone-wants-to-spit-on-me-i-just-roll-up-the-window-of-my/) [Henry Rollins](https://sms4smile.com/quotes/author/henry-rollins/) > [The car (FT86) is not only FUN to drive, but in terms of quality and precision of handling, the car has very much surpassed…](https://sms4smile.com/quotes/keiichi-tsuchiya/the-car-ft86-is-not-only-fun-to-drive-but-in-terms-of-quality-and/) [Keiichi Tsuchiya](https://sms4smile.com/quotes/author/keiichi-tsuchiya/) > [“Take care of your car in the garage, and the car will take care of you on the road.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-car-in-the-garage-and-the-car-will-take-care-of-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [I'll always give it my all, and to be with a quality manufacturer like BMW is mega.](https://sms4smile.com/quotes/guy-martin/i-ll-always-give-it-my-all-and-to-be-with-a-quality-manufacturer-like/) [Guy Martin](https://sms4smile.com/quotes/author/guy-martin/) > [I bought my wife Leighanne a silver BMW Z8 sports car one Christmas and tied it up with a big red bow in the…](https://sms4smile.com/quotes/brian-littrell/i-bought-my-wife-leighanne-a-silver-bmw-z8-sports-car-one-christmas/) [Brian Littrell](https://sms4smile.com/quotes/author/brian-littrell/) > [Hard work will get you a professorship or a BMW. You need both work and luck for a Booker, a Nobel or a private…](https://sms4smile.com/quotes/nassim-nicholas-taleb/hard-work-will-get-you-a-professorship-or-a-bmw-you-need-both-work/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [I had a Skoda, but after Wimbledon, I changed to BMW.](https://sms4smile.com/quotes/petra-kvitova/i-had-a-skoda-but-after-wimbledon-i-changed-to-bmw/) [Petra Kvitova](https://sms4smile.com/quotes/author/petra-kvitova/) Browse all 89 Bmw quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. 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