--- title: "Meaning & Key Takeaway of: what draws us to act is not the sensation…" description: "\"“what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.”\" — Nir Eyal" image: "https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg" --- # what draws us to act is not the sensation we receive from… ![“what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.” quote by Nir Eyal](https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg) [Download](https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg) [Open image](https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg) > ““what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.”” [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People act to reduce the craving for a reward, not because of the reward itself. **In simple terms:** We act to ease desire, not just for pleasure. Key Takeaway Address the underlying craving, not just the reward. Themes motivation behavior craving Mood reflective analytical Type philosophical self‑help When to use this quote - marketing - product design - personal habit change Key Concepts psychology habit formation Questions to Reflect On - What craving are you trying to satisfy? - How can you fulfill the need without the reward? A Different Perspective Cravings can be manipulated, leading to unhealthy cycles. ★ ★ ★ ★ ★ No ratings yet [Alleviate Craving](https://sms4smile.com/quotes/about/alleviate-craving-5145986/) [Craving](https://sms4smile.com/quotes/about/craving/) [Craving Reward](https://sms4smile.com/quotes/about/craving-reward-288803/) [Desire](https://sms4smile.com/quotes/about/desire/) [Need Alleviate](https://sms4smile.com/quotes/about/need-alleviate-3591995/) [Reward Need](https://sms4smile.com/quotes/about/reward-need-5145987/) ## Related quotes > [“test subjects played a gambling game while Knutson and his team looked at which areas of their brains became more active. The startling results…](https://sms4smile.com/quotes/nir-eyal/test-subjects-played-a-gambling-game-while-knutson-and-his-team/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Even at this stage, my preparations were like strapping on a parachute in an airplane that was about to crash; the whole time I…](https://sms4smile.com/quotes/tracy-thompson/even-at-this-stage-my-preparations-were-like-strapping-on-a-parachute/) [Tracy Thompson](https://sms4smile.com/quotes/author/tracy-thompson/) > [But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when…](https://sms4smile.com/quotes/charles-duhigg/but-countless-studies-have-shown-that-a-cue-and-a-reward-on-their-own/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [There is no satisfying the senses, not even with a shower of money. "The senses are of slight pleasure and really suffering." When a…](https://sms4smile.com/quotes/gautama-buddha/there-is-no-satisfying-the-senses-not-even-with-a-shower-of-money-the/) [Gautama Buddha](https://sms4smile.com/quotes/author/gautama-buddha/) > [The craving to risk death is our last great perversion. We come from night, we go into night. Why live in night?](https://sms4smile.com/quotes/john-fowles/the-craving-to-risk-death-is-our-last-great-perversion-we-come-from/) [John Fowles](https://sms4smile.com/quotes/author/john-fowles/) > [The worst passion we mortals cherish is the desire to possess. Even when we know that our final destination is a hole not more…](https://sms4smile.com/quotes/d-t-suzuki/the-worst-passion-we-mortals-cherish-is-the-desire-to-possess-even/) [D.T. Suzuki](https://sms4smile.com/quotes/author/d-t-suzuki/) > [You don't want to love - your eternal and abnormal craving is to be loved. You aren't positive, you're negative. You absorb, absorb, as…](https://sms4smile.com/quotes/anonymous/you-don-t-want-to-love-your-eternal-and-abnormal-craving-is-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [How are we to account for the strange human craving for the pleasure of feeling afraid which is so much involved in our love…](https://sms4smile.com/quotes/virginia-woolf/how-are-we-to-account-for-the-strange-human-craving-for-the-pleasure/) [Virginia Woolf](https://sms4smile.com/quotes/author/virginia-woolf/) > [When we think carefully, we see that the brief elation we experience when appeasing sensual impulses may not be very different from what the…](https://sms4smile.com/quotes/dalai-lama/when-we-think-carefully-we-see-that-the-brief-elation-we-experience/) [Dalai Lama](https://sms4smile.com/quotes/author/dalai-lama/) > [Pleasure simply brings more craving, but the problem is that we try to get contentment through pleasure. True contentment can only come through service.](https://sms4smile.com/quotes/sri-sri-ravi-shankar/pleasure-simply-brings-more-craving-but-the-problem-is-that-we-try-to/) [Sri Sri Ravi Shankar](https://sms4smile.com/quotes/author/sri-sri-ravi-shankar/) > [People who do not understand themselves have a craving for understanding — a thing which is rather surmised and never spoken than known and…](https://sms4smile.com/quotes/wilhelm-stekel/people-who-do-not-understand-themselves-have-a-craving-for/) [Wilhelm Stekel](https://sms4smile.com/quotes/author/wilhelm-stekel/) > [“The more the soul loves the word, the more craving it has after it.”](https://sms4smile.com/quotes/william-gurnall/the-more-the-soul-loves-the-word-the-more-craving-it-has-after-it/) [William Gurnall](https://sms4smile.com/quotes/author/william-gurnall/) > [When I look at you all I see is heartbreak waiting to happen. And I can't tell if it's because of love. Or loneliness.…](https://sms4smile.com/quotes/ream/when-i-look-at-you-all-i-see-is-heartbreak-waiting-to-happen-and-i/) [Ream](https://sms4smile.com/quotes/author/ream/) > [I dream of a love that is more than two people craving to possess one another.](https://sms4smile.com/quotes/irvin-d-yalom/i-dream-of-a-love-that-is-more-than-two-people-craving-to-possess-one/) [Irvin D. Yalom](https://sms4smile.com/quotes/author/irvin-d-yalom/) > [By the time they were pulling into the parking lot of the A&P, the mood was fading, the moment gone. Amy could feel it…](https://sms4smile.com/quotes/elizabeth-strout/by-the-time-they-were-pulling-into-the-parking-lot-of-the-a-p-the/) [Elizabeth Strout](https://sms4smile.com/quotes/author/elizabeth-strout/) ## More by Nir Eyal > [“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…](https://sms4smile.com/quotes/nir-eyal/imagine-a-time-when-your-mobile-phone-rang-but-you-didn-t-answer-it/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD…](https://sms4smile.com/quotes/nir-eyal/for-an-example-of-how-perception-of-a-limited-supply-can-increase/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…](https://sms4smile.com/quotes/nir-eyal/all-humans-are-motivated-to-seek-pleasure-and-avoid-pain-to-seek-hope/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…](https://sms4smile.com/quotes/nir-eyal/the-more-users-invest-in-a-product-through-tiny-bits-of-work-the-more/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for…](https://sms4smile.com/quotes/nir-eyal/twitter-the-feed-has-become-a-social-staple-of-many-online-products/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…](https://sms4smile.com/quotes/nir-eyal/once-a-technology-has-created-an-association-in-users-minds-that-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [ “Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”\[cxxxi\]” ](https://sms4smile.com/quotes/nir-eyal/instead-of-asking-what-problem-should-i-solve-ask-what-problem-do-i/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become…](https://sms4smile.com/quotes/nir-eyal/storing-value-unlike-physical-goods-in-the-real-world-the-software/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…](https://sms4smile.com/quotes/nir-eyal/from-the-follower-side-of-the-equation-the-more-twitter-users-curate/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in…](https://sms4smile.com/quotes/nir-eyal/when-bored-many-people-seek-excitement-and-turn-to-dramatic-news/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…](https://sms4smile.com/quotes/nir-eyal/remember-and-share-action-is-the-second-step-in-the-hook-the-action/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.](https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-but-once-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they just operate…](https://sms4smile.com/quotes/nir-eyal/experiences-with-finite-variability-become-less-engaging-because-they/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social…](https://sms4smile.com/quotes/nir-eyal/fogg-states-that-all-humans-are-motivated-to-seek-pleasure-and-avoid/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day by site…](https://sms4smile.com/quotes/nir-eyal/stack-overflow-s-content-is-created-voluntarily-by-people-who-use-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Explore all 262 Nir Eyal quotes ](https://sms4smile.com/quotes/author/nir-eyal/) ## More Craving quotes > [“The more the soul loves the word, the more craving it has after it.”](https://sms4smile.com/quotes/william-gurnall/the-more-the-soul-loves-the-word-the-more-craving-it-has-after-it/) [William Gurnall](https://sms4smile.com/quotes/author/william-gurnall/) > [By the time they were pulling into the parking lot of the A&P, the mood was fading, the moment gone. Amy could feel it…](https://sms4smile.com/quotes/elizabeth-strout/by-the-time-they-were-pulling-into-the-parking-lot-of-the-a-p-the/) [Elizabeth Strout](https://sms4smile.com/quotes/author/elizabeth-strout/) > [I dream of a love that is more than two people craving to possess one another.](https://sms4smile.com/quotes/irvin-d-yalom/i-dream-of-a-love-that-is-more-than-two-people-craving-to-possess-one/) [Irvin D. Yalom](https://sms4smile.com/quotes/author/irvin-d-yalom/) > [When I look at you all I see is heartbreak waiting to happen. And I can't tell if it's because of love. Or loneliness.…](https://sms4smile.com/quotes/ream/when-i-look-at-you-all-i-see-is-heartbreak-waiting-to-happen-and-i/) [Ream](https://sms4smile.com/quotes/author/ream/) > [People who do not understand themselves have a craving for understanding — a thing which is rather surmised and never spoken than known and…](https://sms4smile.com/quotes/wilhelm-stekel/people-who-do-not-understand-themselves-have-a-craving-for/) [Wilhelm Stekel](https://sms4smile.com/quotes/author/wilhelm-stekel/) > [Pleasure simply brings more craving, but the problem is that we try to get contentment through pleasure. True contentment can only come through service.](https://sms4smile.com/quotes/sri-sri-ravi-shankar/pleasure-simply-brings-more-craving-but-the-problem-is-that-we-try-to/) [Sri Sri Ravi Shankar](https://sms4smile.com/quotes/author/sri-sri-ravi-shankar/) > [I had left home (like all Jewish girls) in order to eat pork and take birth control pills. When I first shared an intimate…](https://sms4smile.com/quotes/roseanne-barr/i-had-left-home-like-all-jewish-girls-in-order-to-eat-pork-and-take/) [Roseanne Barr](https://sms4smile.com/quotes/author/roseanne-barr/) > [When we think carefully, we see that the brief elation we experience when appeasing sensual impulses may not be very different from what the…](https://sms4smile.com/quotes/dalai-lama/when-we-think-carefully-we-see-that-the-brief-elation-we-experience/) [Dalai Lama](https://sms4smile.com/quotes/author/dalai-lama/) > [Fie on the eloquence that leaves us craving itself, not things!](https://sms4smile.com/quotes/michel-de-montaigne/fie-on-the-eloquence-that-leaves-us-craving-itself-not-things/) [Michel de Montaigne](https://sms4smile.com/quotes/author/michel-de-montaigne/) > [How are we to account for the strange human craving for the pleasure of feeling afraid which is so much involved in our love…](https://sms4smile.com/quotes/virginia-woolf/how-are-we-to-account-for-the-strange-human-craving-for-the-pleasure/) [Virginia Woolf](https://sms4smile.com/quotes/author/virginia-woolf/) > [You don't want to love - your eternal and abnormal craving is to be loved. You aren't positive, you're negative. You absorb, absorb, as…](https://sms4smile.com/quotes/anonymous/you-don-t-want-to-love-your-eternal-and-abnormal-craving-is-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The worst passion we mortals cherish is the desire to possess. Even when we know that our final destination is a hole not more…](https://sms4smile.com/quotes/d-t-suzuki/the-worst-passion-we-mortals-cherish-is-the-desire-to-possess-even/) [D.T. Suzuki](https://sms4smile.com/quotes/author/d-t-suzuki/) > [Memory, with its fugitive adjustments, is the merciful veil to the grim enactments of the first law. It hides the anguish in the human…](https://sms4smile.com/quotes/stacy-aumonier/memory-with-its-fugitive-adjustments-is-the-merciful-veil-to-the-grim/) [Stacy Aumonier](https://sms4smile.com/quotes/author/stacy-aumonier/) > [Fianlly a wave of reailty swept over my eyes and I was able to see, I wasn't in love with an angle but addicted…](https://sms4smile.com/quotes/christian/fianlly-a-wave-of-reailty-swept-over-my-eyes-and-i-was-able-to-see-i/) [Christian](https://sms4smile.com/quotes/author/christian/) > [The craving to risk death is our last great perversion. We come from night, we go into night. Why live in night?](https://sms4smile.com/quotes/john-fowles/the-craving-to-risk-death-is-our-last-great-perversion-we-come-from/) [John Fowles](https://sms4smile.com/quotes/author/john-fowles/) [Browse all 626 Craving quotes ](https://sms4smile.com/quotes/about/craving/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/nir-eyal/what-draws-us-to-act-is-not-the-sensation-we-receive-from-the-reward/", "about": { "@type": "Thing", "name": "Craving" }, "@id": "https://sms4smile.com/quotes/nir-eyal/what-draws-us-to-act-is-not-the-sensation-we-receive-from-the-reward/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg", "contentUrl": "https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg", "url": "https://sms4smile.com/quotes/i/163/nir-eyal-1258_craving_what-draws-us-to-act-is-not-the-sensatio_3062916.jpg", "width": 1080, "height": 1080, "caption": "“what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Nir Eyal", "item": "https://sms4smile.com/quotes/author/nir-eyal/" }, { "@type": "ListItem", "position": 4, "name": "“what draws us to act is...", "item": "https://sms4smile.com/quotes/nir-eyal/what-draws-us-to-act-is-not-the-sensation-we-receive-from-the-reward/" } ], "@id": "https://sms4smile.com/quotes/nir-eyal/what-draws-us-to-act-is-not-the-sensation-we-receive-from-the-reward/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```