---
title: "Meaning & Key Takeaway of: Unfortunately, too many companies build…"
description: "\"“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want to do. C..."
image: "https://sms4smile.com/quotes/i/45d/nir-eyal-1258_behaviors_unfortunately-too-many-companies-build-t_2585182.jpg"
---

#  Unfortunately, too many companies build their products…

![“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want to do. Companies fail to change user behaviors because they do not make their services enjoyable for its own sake, often asking users to learn new…” quote by Nir Eyal](https://sms4smile.com/quotes/i/45d/nir-eyal-1258_behaviors_unfortunately-too-many-companies-build-t_2585182.jpg)   [Download](https://sms4smile.com/quotes/i/45d/nir-eyal-1258_behaviors_unfortunately-too-many-companies-build-t_2585182.jpg) [Open image](https://sms4smile.com/quotes/i/45d/nir-eyal-1258_behaviors_unfortunately-too-many-companies-build-t_2585182.jpg)

> ““Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want to do. Companies fail to change user behaviors because they do not make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.””

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies fail when they force users to learn new actions instead of making existing habits easier and enjoyable.

**In simple terms:** Forceful changes hurt user adoption.

Key Takeaway

Design for ease and enjoyment.

Themes

product design user behavior habit formation

Mood

cautionary insightful

Type

philosophical inspirational

When to use this quote

- app development
- service redesign
- marketing campaigns

Key Concepts

behavioral economics UX design motivation

Questions to Reflect On

- What incentives can ease new habits?
- How to make existing routines more rewarding?

A Different Perspective

Changing habits is hard without clear incentives.

★ ★ ★ ★ ★   No ratings yet

[Habits](https://sms4smile.com/quotes/about/habits/)

## Related quotes

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> [“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the…](https://sms4smile.com/quotes/nir-eyal/there-are-three-ingredients-required-to-initiate-any-and-all/)

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> [“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user…](https://sms4smile.com/quotes/nir-eyal/fogg-posits-that-there-are-three-ingredients-required-to-initiate-any/)

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> [“behaviors are LIFO — “last in, first out.” In other words, the habits you’ve most recently acquired are also the ones most likely to…](https://sms4smile.com/quotes/nir-eyal/behaviors-are-lifo-last-in-first-out-in-other-words-the-habits-you-ve/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [I think the word 'soul' - it depends on what you define by 'soul.' If you're defining it as a mystical aura that is…](https://sms4smile.com/quotes/miguel-nicolelis/i-think-the-word-soul-it-depends-on-what-you-define-by-soul-if-you-re/)

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> [Although our inattention can contribute to our lack of total well-being, we also have the power to choose positive behaviors and responses. In that…](https://sms4smile.com/quotes/greg-anderson/although-our-inattention-can-contribute-to-our-lack-of-total-well/)

[Greg Anderson](https://sms4smile.com/quotes/author/greg-anderson/)

> [Learned behaviors have replaced the biologically given ones.](https://sms4smile.com/quotes/margaret-mead/learned-behaviors-have-replaced-the-biologically-given-ones/)

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> [“It is the leader’s job to model and enforce the values and behaviors that make up the company culture. “Model” the behaviors is key.…](https://sms4smile.com/quotes/beth-ramsay/it-is-the-leader-s-job-to-model-and-enforce-the-values-and-behaviors/)

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> [“If your child had only your behavior to watch, what would he see? Which of your behaviors does he copy most? Smoking a cigarette?…](https://sms4smile.com/quotes/michele-borba/if-your-child-had-only-your-behavior-to-watch-what-would-he-see-which/)

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[Prince Andrew](https://sms4smile.com/quotes/author/prince-andrew/)

## More by Nir Eyal

> [“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…](https://sms4smile.com/quotes/nir-eyal/imagine-a-time-when-your-mobile-phone-rang-but-you-didn-t-answer-it/)

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> [“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…](https://sms4smile.com/quotes/nir-eyal/all-humans-are-motivated-to-seek-pleasure-and-avoid-pain-to-seek-hope/)

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> [“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…](https://sms4smile.com/quotes/nir-eyal/the-more-users-invest-in-a-product-through-tiny-bits-of-work-the-more/)

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> [“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for…](https://sms4smile.com/quotes/nir-eyal/twitter-the-feed-has-become-a-social-staple-of-many-online-products/)

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> [“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…](https://sms4smile.com/quotes/nir-eyal/once-a-technology-has-created-an-association-in-users-minds-that-the/)

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> [ “Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”\[cxxxi\]” ](https://sms4smile.com/quotes/nir-eyal/instead-of-asking-what-problem-should-i-solve-ask-what-problem-do-i/)

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[Explore all 262 Nir Eyal quotes ](https://sms4smile.com/quotes/author/nir-eyal/)

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> [I think the word 'soul' - it depends on what you define by 'soul.' If you're defining it as a mystical aura that is…](https://sms4smile.com/quotes/miguel-nicolelis/i-think-the-word-soul-it-depends-on-what-you-define-by-soul-if-you-re/)

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Browse all 112 Behaviors quotes

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