--- title: "Meaning & Key Takeaway of: Twitter The “feed” has become a social…" description: "\"“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes fo..." image: "https://sms4smile.com/quotes/i/9fd/nir-eyal-1258_user-experience_twitter-the-feed-has-become-a-social-sta_60766.jpg" --- # Twitter The “feed” has become a social staple of many… ![“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for a compelling reward of the hunt. The Twitter timeline, for example, is filled with a mix of both mundane and relevant content. This variety…” quote by Nir Eyal](https://sms4smile.com/quotes/i/9fd/nir-eyal-1258_user-experience_twitter-the-feed-has-become-a-social-sta_60766.jpg) [Download](https://sms4smile.com/quotes/i/9fd/nir-eyal-1258_user-experience_twitter-the-feed-has-become-a-social-sta_60766.jpg) [Open image](https://sms4smile.com/quotes/i/9fd/nir-eyal-1258_user-experience_twitter-the-feed-has-become-a-social-sta_60766.jpg) > ““Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for a compelling reward of the hunt. The Twitter timeline, for example, is filled with a mix of both mundane and relevant content. This variety creates an enticingly unpredictable user experience. On occasion a user might find a particularly interesting piece of news, while other times, she won’t. But to keep hunting for more information, all that is needed is a flick of the finger or scroll of a mouse. Users scroll and scroll and scroll to search for variable rewards in the form of relevant tweets”” [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The endless scroll creates a variable‑reward loop, making users compulsively seek novel content with minimal effort. **In simple terms:** Infinite scroll fuels habit through unpredictable rewards. Key Takeaway Scrolling leverages dopamine‑driven habit loops. Themes habit formation variable reward attention economy digital design user engagement Mood curiosity anticipation addiction Type observation analysis commentary When to use this quote - social media browsing - news aggregation apps - content discovery platforms - mobile feed interfaces Key Concepts dopamine feedback loop information overload UX design Practical Applications - designing addictive UI - optimizing user retention Questions to Reflect On - How does variable reward affect long‑term attention? - What ethical responsibilities do designers have? A Different Perspective Such design can erode focus and promote mindless consumption. ★ ★ ★ ★ ★ No ratings yet [Twitter](https://sms4smile.com/quotes/about/twitter/) [User experience](https://sms4smile.com/quotes/about/user-experience/) ## Related quotes > [My twitter timeline is way more impressive than my real life.](https://sms4smile.com/quotes/nikhil-saluja/my-twitter-timeline-is-way-more-impressive-than-my-real-life/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [You should see some of the things people tweet me. There have been death wishes on my Twitter timeline.](https://sms4smile.com/quotes/ashley-madekwe/you-should-see-some-of-the-things-people-tweet-me-there-have-been/) [Ashley Madekwe](https://sms4smile.com/quotes/author/ashley-madekwe/) > [I like the face a girl makes, when another girl she hates shows up on her Twitter timeline.](https://sms4smile.com/quotes/nikhil-saluja/i-like-the-face-a-girl-makes-when-another-girl-she-hates-shows-up-on/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [“- Who is your product’s user? - What is the user doing right before your intended habit? - Come up with three internal triggers…](https://sms4smile.com/quotes/nir-eyal/who-is-your-product-s-user-what-is-the-user-doing-right-before-your/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter…](https://sms4smile.com/quotes/emily-weiss/instagram-has-a-faster-chance-of-reaching-me-than-cnn-and-if-i-really/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [I know this is obviously biased as well, but in my Twitter feed, on my Facebook, 90 percent are gushing, glowing, "Thank you for…](https://sms4smile.com/quotes/david-cross/i-know-this-is-obviously-biased-as-well-but-in-my-twitter-feed-on-my/) [David Cross](https://sms4smile.com/quotes/author/david-cross/) > [I am so happy that my twitter feed is packed with binders full of Obama fans...](https://sms4smile.com/quotes/anonymous/i-am-so-happy-that-my-twitter-feed-is-packed-with-binders-full-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If I follow someone, and I don't like their Twitter feed, I unfollow them and often have a changed opinion of the person.](https://sms4smile.com/quotes/meghan-mccain/if-i-follow-someone-and-i-don-t-like-their-twitter-feed-i-unfollow/) [Meghan McCain](https://sms4smile.com/quotes/author/meghan-mccain/) > [People in Michigan don't care about the president's Twitter feed. We care about feeding our families.](https://sms4smile.com/quotes/gretchen-whitmer/people-in-michigan-don-t-care-about-the-president-s-twitter-feed-we/) [Gretchen Whitmer](https://sms4smile.com/quotes/author/gretchen-whitmer/) > [If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.](https://sms4smile.com/quotes/guy-kawasaki/if-you-look-at-my-twitter-feed-it-is-99-links-but-1-is-me-responding/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [C3afc2bbc2bfI don't write many responses, owhever I did a few searching and wound up here this blog name. And I actually do have some…](https://sms4smile.com/quotes/arwinderbhinder/c3afc2bbc2bfi-don-t-write-many-responses-owhever-i-did-a-few/) Arwinderbhinder > [Your lives are ruining my twitter feed](https://sms4smile.com/quotes/nikhil-saluja/your-lives-are-ruining-my-twitter-feed/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [You're the top trending topic in the Twitter feed of my heart.](https://sms4smile.com/quotes/anonymous/you-re-the-top-trending-topic-in-the-twitter-feed-of-my-heart/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It is incredible to me that my Twitter feed is a source of 'news' for every rock news outlet around the world.](https://sms4smile.com/quotes/sebastian-bach/it-is-incredible-to-me-that-my-twitter-feed-is-a-source-of-news-for/) [Sebastian Bach](https://sms4smile.com/quotes/author/sebastian-bach/) > [The first information I consume in the morning is probably 'The New York Times' and then my Twitter feed. I think Twitter is a…](https://sms4smile.com/quotes/uzo-aduba/the-first-information-i-consume-in-the-morning-is-probably-the-new/) [Uzo Aduba](https://sms4smile.com/quotes/author/uzo-aduba/) ## More by Nir Eyal > [“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…](https://sms4smile.com/quotes/nir-eyal/imagine-a-time-when-your-mobile-phone-rang-but-you-didn-t-answer-it/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD…](https://sms4smile.com/quotes/nir-eyal/for-an-example-of-how-perception-of-a-limited-supply-can-increase/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…](https://sms4smile.com/quotes/nir-eyal/all-humans-are-motivated-to-seek-pleasure-and-avoid-pain-to-seek-hope/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…](https://sms4smile.com/quotes/nir-eyal/the-more-users-invest-in-a-product-through-tiny-bits-of-work-the-more/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…](https://sms4smile.com/quotes/nir-eyal/once-a-technology-has-created-an-association-in-users-minds-that-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [ “Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”\[cxxxi\]” ](https://sms4smile.com/quotes/nir-eyal/instead-of-asking-what-problem-should-i-solve-ask-what-problem-do-i/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become…](https://sms4smile.com/quotes/nir-eyal/storing-value-unlike-physical-goods-in-the-real-world-the-software/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…](https://sms4smile.com/quotes/nir-eyal/from-the-follower-side-of-the-equation-the-more-twitter-users-curate/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in…](https://sms4smile.com/quotes/nir-eyal/when-bored-many-people-seek-excitement-and-turn-to-dramatic-news/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…](https://sms4smile.com/quotes/nir-eyal/remember-and-share-action-is-the-second-step-in-the-hook-the-action/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.](https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-but-once-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they just operate…](https://sms4smile.com/quotes/nir-eyal/experiences-with-finite-variability-become-less-engaging-because-they/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social…](https://sms4smile.com/quotes/nir-eyal/fogg-states-that-all-humans-are-motivated-to-seek-pleasure-and-avoid/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day by site…](https://sms4smile.com/quotes/nir-eyal/stack-overflow-s-content-is-created-voluntarily-by-people-who-use-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what compels users…](https://sms4smile.com/quotes/nir-eyal/in-order-to-win-the-loyalty-of-their-users-and-create-a-product-that/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Explore all 262 Nir Eyal quotes ](https://sms4smile.com/quotes/author/nir-eyal/) ## More Twitter quotes > [Sometimes I look at my awesome twitter followers & think to myself, What the hell would I do without them :)](https://sms4smile.com/quotes/nikhil-saluja/sometimes-i-look-at-my-awesome-twitter-followers-think-to-myself-what/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [Congratulations to Facebook on going public with all my private information...](https://sms4smile.com/quotes/anonymous/congratulations-to-facebook-on-going-public-with-all-my-private/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Penis goes in , sperms cums out.](https://sms4smile.com/quotes/nikhil-saluja/penis-goes-in-sperms-cums-out/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [I enjoy upsetting the right people. I love poking fun at earnest censors. I want to push the bounds of what can be said…](https://sms4smile.com/quotes/milo-yiannopoulos/i-enjoy-upsetting-the-right-people-i-love-poking-fun-at-earnest/) [Milo Yiannopoulos](https://sms4smile.com/quotes/author/milo-yiannopoulos/) > [ The social \[media channel\] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection,… ](https://sms4smile.com/quotes/umair-haque/the-social-media-channel-isn-t-about-beauty-contests-and-popularity/) [Umair Haque](https://sms4smile.com/quotes/author/umair-haque/) > [Yes yes you can count on me - Fingers](https://sms4smile.com/quotes/nikhil-saluja/yes-yes-you-can-count-on-me-fingers/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [I do have opinions. Fortunately, I neither Twitter nor Facebook. My daughter forbids me to go on social media.](https://sms4smile.com/quotes/maureen-lipman/i-do-have-opinions-fortunately-i-neither-twitter-nor-facebook-my/) [Maureen Lipman](https://sms4smile.com/quotes/author/maureen-lipman/) > [When I'm on Twitter, we just talk to people. I call all my Twitter followers my 'Twitter babies.'](https://sms4smile.com/quotes/rozonda-thomas/when-i-m-on-twitter-we-just-talk-to-people-i-call-all-my-twitter/) [Rozonda Thomas](https://sms4smile.com/quotes/author/rozonda-thomas/) > [I loved Twitter. But I was going to end up saying something that would get me into trouble. I have kept a clean nose…](https://sms4smile.com/quotes/micah-richards/i-loved-twitter-but-i-was-going-to-end-up-saying-something-that-would/) [Micah Richards](https://sms4smile.com/quotes/author/micah-richards/) > [I won't be tweeting this sunday. I have better things to do like bashing myself by following girls on streets.](https://sms4smile.com/quotes/nikhil-saluja/i-won-t-be-tweeting-this-sunday-i-have-better-things-to-do-like/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [Don't incriminate yourself. You got the Twitter. I hate twitter. It should be some exclusivity.](https://sms4smile.com/quotes/sean-price/don-t-incriminate-yourself-you-got-the-twitter-i-hate-twitter-it/) [Sean Price](https://sms4smile.com/quotes/author/sean-price/) > [I'm so scared of social media and if I could delete my pages I would, and I think I will one day. But one…](https://sms4smile.com/quotes/jenna-ortega/i-m-so-scared-of-social-media-and-if-i-could-delete-my-pages-i-would/) [Jenna Ortega](https://sms4smile.com/quotes/author/jenna-ortega/) > [In case of emergency , Break Dance!](https://sms4smile.com/quotes/nikhil-saluja/in-case-of-emergency-break-dance/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [The one thing I absolutely hate about social media are the people who abuse it. Whenever I see a person who constantly posts negative…](https://sms4smile.com/quotes/jazmin-garcia/the-one-thing-i-absolutely-hate-about-social-media-are-the-people-who/) [Jazmin Garcia](https://sms4smile.com/quotes/author/jazmin-garcia/) > [Y'all Be Taking The Facebook Statuses To Extreme.](https://sms4smile.com/quotes/anonymous/y-all-be-taking-the-facebook-statuses-to-extreme/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 9,549 Twitter quotes ](https://sms4smile.com/quotes/about/twitter/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for a compelling reward of the hunt. The Twitter timeline, for example, is filled with a mix of both mundane and relevant content. This variety creates an enticingly unpredictable user experience. 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