--- title: "Meaning & Key Takeaway of: The company revealed that 18 percent of…" description: "\"“The company revealed that 18 percent of readers report using the Bible app in the bathroom.”\" — Nir Eyal" image: "https://sms4smile.com/quotes/i/c3f/nir-eyal-1258_books_the-company-revealed-that-18-percent-of_1518162.jpg" --- # The company revealed that 18 percent of readers report… ![“The company revealed that 18 percent of readers report using the Bible app in the bathroom.” quote by Nir Eyal](https://sms4smile.com/quotes/i/c3f/nir-eyal-1258_books_the-company-revealed-that-18-percent-of_1518162.jpg) [Download](https://sms4smile.com/quotes/i/c3f/nir-eyal-1258_books_the-company-revealed-that-18-percent-of_1518162.jpg) [Open image](https://sms4smile.com/quotes/i/c3f/nir-eyal-1258_books_the-company-revealed-that-18-percent-of_1518162.jpg) > ““The company revealed that 18 percent of readers report using the Bible app in the bathroom.”” [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A notable portion of users engage with a religious app in a private setting, highlighting personal habits. **In simple terms:** Many people use the Bible app in the bathroom. Key Takeaway Consider the contexts of your app usage. Themes privacy technology habits Mood curious analytical Type observational insightful When to use this quote - marketing - product design - user research Key Concepts behavioral design digital rituals Questions to Reflect On - Why do people choose private moments for spiritual apps? - What does this reveal about habit formation? ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) [Business](https://sms4smile.com/quotes/about/business/) ## Related quotes > [“Remember and Share - The Bible app was far less engaging as a desktop website. The mobile interface increased accessibility and usage by providing…](https://sms4smile.com/quotes/nir-eyal/remember-and-share-the-bible-app-was-far-less-engaging-as-a-desktop/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [I'm very conscious that I'm an entertainer. Something like 73 percent of my readers are college graduates, so you can't condescend to people. 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Now that's only about 60 percent of our business today.](https://sms4smile.com/quotes/anonymous/we-own-18-percent-of-just-the-pc-business-now-that-s-only-about-60/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Small businesses pay 18 percent more than big businesses for health care, the same health care, just because they're small and they have too…](https://sms4smile.com/quotes/karen-mills/small-businesses-pay-18-percent-more-than-big-businesses-for-health/) [Karen Mills](https://sms4smile.com/quotes/author/karen-mills/) > [The Grammys used me for ratings. And they were up 18 percent!](https://sms4smile.com/quotes/justin-timberlake/the-grammys-used-me-for-ratings-and-they-were-up-18-percent/) [Justin Timberlake](https://sms4smile.com/quotes/author/justin-timberlake/) > [Bankruptcies increase 18 percent to 42 percent above the national average](https://sms4smile.com/quotes/john-warren-kindt/bankruptcies-increase-18-percent-to-42-percent-above-the-national/) [John Warren Kindt](https://sms4smile.com/quotes/author/john-warren-kindt/) > [Now, my body fat runs around 18 percent, which is normal and, you know, kind of in the middle of normal, actually.](https://sms4smile.com/quotes/phil-mcgraw/now-my-body-fat-runs-around-18-percent-which-is-normal-and-you-know/) [Phil McGraw](https://sms4smile.com/quotes/author/phil-mcgraw/) > [With a measly 18 percent of our Congress composed of women, the U.S. ranks just 77th in the world in terms of women in…](https://sms4smile.com/quotes/jackie-speier/with-a-measly-18-percent-of-our-congress-composed-of-women-the-u-s/) [Jackie Speier](https://sms4smile.com/quotes/author/jackie-speier/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) ## More by Nir Eyal > [“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…](https://sms4smile.com/quotes/nir-eyal/imagine-a-time-when-your-mobile-phone-rang-but-you-didn-t-answer-it/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD…](https://sms4smile.com/quotes/nir-eyal/for-an-example-of-how-perception-of-a-limited-supply-can-increase/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…](https://sms4smile.com/quotes/nir-eyal/all-humans-are-motivated-to-seek-pleasure-and-avoid-pain-to-seek-hope/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…](https://sms4smile.com/quotes/nir-eyal/the-more-users-invest-in-a-product-through-tiny-bits-of-work-the-more/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Twitter The “feed” has become a social staple of many online products. 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To become…](https://sms4smile.com/quotes/nir-eyal/storing-value-unlike-physical-goods-in-the-real-world-the-software/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…](https://sms4smile.com/quotes/nir-eyal/from-the-follower-side-of-the-equation-the-more-twitter-users-curate/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“When bored, many people seek excitement and turn to dramatic news headlines. 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Businesses with finite variability are not inferior per se, they just operate…](https://sms4smile.com/quotes/nir-eyal/experiences-with-finite-variability-become-less-engaging-because-they/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social…](https://sms4smile.com/quotes/nir-eyal/fogg-states-that-all-humans-are-motivated-to-seek-pleasure-and-avoid/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day by site…](https://sms4smile.com/quotes/nir-eyal/stack-overflow-s-content-is-created-voluntarily-by-people-who-use-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Explore all 262 Nir Eyal quotes ](https://sms4smile.com/quotes/author/nir-eyal/) ## More Books quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/) [Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/) > [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/) [Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.”](https://sms4smile.com/quotes/kevin-ansbro/within-the-pages-of-books-i-ve-journeyed-to-mandalay-the-milky-way/) [Kevin Ansbro](https://sms4smile.com/quotes/author/kevin-ansbro/) > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [“Tacitus did not write a most dangerous book. His readers made it so.”](https://sms4smile.com/quotes/christopher-k-krebs/tacitus-did-not-write-a-most-dangerous-book-his-readers-made-it-so/) Christopher K. Krebs > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [“Be careful about reading health books. Some fine day you'll die of a misprint.”](https://sms4smile.com/quotes/markus-herz/be-careful-about-reading-health-books-some-fine-day-you-ll-die-of-a/) Markus Herz > [But editors are still the world's readers. 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