---
title: "Meaning & Key Takeaway of: What matters isn't the stories…"
description: "\"“What matters isn't the stories themselves; it's how the stories end.”\" — Nikki Haley"
image: "https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg"
---

#  What matters isn't the stories themselves; it's how the…

![“What matters isn't the stories themselves; it's how the stories end.” quote by Nikki Haley](https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg)   [Download](https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg) [Open image](https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg)

> ““What matters isn't the stories themselves; it's how the stories end.””

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The impact of a narrative lies more in its conclusion than its content.

**In simple terms:** Endings matter more than the story itself.

Key Takeaway

Focus on shaping outcomes.

Themes

storytelling outcome perspective

Mood

thoughtful analytical

Type

philosophical inspirational

When to use this quote

- business presentations
- personal goals
- creative writing

Key Concepts

narrative theory psychology

Questions to Reflect On

- What makes an ending more memorable than the plot?
- How can we design better conclusions?

★ ★ ★ ★ ★   No ratings yet

[Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Overcoming challenges](https://sms4smile.com/quotes/about/overcoming-challenges/) [Stories](https://sms4smile.com/quotes/about/stories/) [Storytelling](https://sms4smile.com/quotes/about/storytelling/)

## Related quotes

> [“We are not only the tellers of our stories, we are the stories themselves.”](https://sms4smile.com/quotes/jonathan-safran-foer/we-are-not-only-the-tellers-of-our-stories-we-are-the-stories/)

[Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/)

> [“so we had to tell our stories and they were stories.”](https://sms4smile.com/quotes/charles-bukowski/so-we-had-to-tell-our-stories-and-they-were-stories/)

[Charles Bukowski](https://sms4smile.com/quotes/author/charles-bukowski/)

> [“..but in good time you'll see that what matters isn't what one gives but what one gives up.”](https://sms4smile.com/quotes/carlos-ruiz-zafon/but-in-good-time-you-ll-see-that-what-matters-isn-t-what-one-gives/)

[Carlos Ruiz Zafón](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/)

> [“You’ll always have enough reasons not to execute, not to do: not enough time, not enough money, not enough will or skill.But what matters…](https://sms4smile.com/quotes/kevin-kelly/you-ll-always-have-enough-reasons-not-to-execute-not-to-do-not-enough/)

[Kevin Kelly](https://sms4smile.com/quotes/author/kevin-kelly/)

> [But in good time you'll see that sometimes what matters isn't what one gives but what one gives up.](https://sms4smile.com/quotes/carlos-ruiz-zafon/but-in-good-time-you-ll-see-that-sometimes-what-matters-isn-t-what/)

[Carlos Ruiz Zafon](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/)

> [“You cannot understand such things right now, because you're young. But in good time you'll see that sometimes what matters isn't what one gives…](https://sms4smile.com/quotes/carlos-ruiz-zafon/you-cannot-understand-such-things-right-now-because-you-re-young-but/)

[Carlos Ruiz Zafón](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/)

> [“There is no explanation for love. But love is all that matters, isn't it?”](https://sms4smile.com/quotes/jacqueline-sheehan/there-is-no-explanation-for-love-but-love-is-all-that-matters-isn-t-it/)

Jacqueline Sheehan

> [“There will come a time in your life when you lose something that matters to you. You'll fight for it and you won't win.…](https://sms4smile.com/quotes/j-sterling/there-will-come-a-time-in-your-life-when-you-lose-something-that/)

[J. Sterling](https://sms4smile.com/quotes/author/j-sterling/)

> [“Sometimes what matters isn't what one gives but what one gives up.”](https://sms4smile.com/quotes/carlos-ruiz-zafon/sometimes-what-matters-isn-t-what-one-gives-but-what-one-gives-up/)

[Carlos Ruiz Zafón](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/)

> [“Sometimes we tell our stories and sometimes our stories tell us.”](https://sms4smile.com/quotes/patti-callahan-henry/sometimes-we-tell-our-stories-and-sometimes-our-stories-tell-us/)

[Patti Callahan Henry](https://sms4smile.com/quotes/author/patti-callahan-henry/)

> [We evolved to make sense of this nonlinear and unpredictable world with stories. These stories are often very powerful.](https://sms4smile.com/quotes/dominic-cummings/we-evolved-to-make-sense-of-this-nonlinear-and-unpredictable-world/)

[Dominic Cummings](https://sms4smile.com/quotes/author/dominic-cummings/)

> [I just think that good stories are stories that reflect ourselves back at us and each other.](https://sms4smile.com/quotes/elisabeth-moss/i-just-think-that-good-stories-are-stories-that-reflect-ourselves/)

[Elisabeth Moss](https://sms4smile.com/quotes/author/elisabeth-moss/)

> [“What she needs are stories. Stories are a way to preserve one's self. To be remembered. And to forget. Stories come in so many…](https://sms4smile.com/quotes/v-e-schwab/what-she-needs-are-stories-stories-are-a-way-to-preserve-one-s-self/)

[V.E. Schwab](https://sms4smile.com/quotes/author/v-e-schwab/)

> [What on earth did you say to Isola? She stopped in on her way to pick up Pride and Prejudice and to berate me…](https://sms4smile.com/quotes/mary-ann-shaffer/what-on-earth-did-you-say-to-isola-she-stopped-in-on-her-way-to-pick/)

[Mary Ann Shaffer](https://sms4smile.com/quotes/author/mary-ann-shaffer/)

> [“that each affects the other and tho other affects the next, and the world is full of stories, but the stories are all one.”](https://sms4smile.com/quotes/mitch-albom/that-each-affects-the-other-and-tho-other-affects-the-next-and-the/)

[Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/)

## More by Nikki Haley

> [I think any label is bad. I'm more than a label.](https://sms4smile.com/quotes/nikki-haley/i-think-any-label-is-bad-i-m-more-than-a-label/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I'm very proud of the way that I was raised, I'm very proud of the way that my parents raised me.](https://sms4smile.com/quotes/nikki-haley/i-m-very-proud-of-the-way-that-i-was-raised-i-m-very-proud-of-the-way/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I had a white senator call me a rag head, and I had an African-American legislator call me a conservative with a tan.](https://sms4smile.com/quotes/nikki-haley/i-had-a-white-senator-call-me-a-rag-head-and-i-had-an-african/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [We cannot continue to allow immigrants to come here illegally. And in this age of terrorism, we must not let in refugees whose intentions…](https://sms4smile.com/quotes/nikki-haley/we-cannot-continue-to-allow-immigrants-to-come-here-illegally-and-in/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [This was not a decision made with the Israelis. This was a decision by the president for the American people. And so, it was…](https://sms4smile.com/quotes/nikki-haley/this-was-not-a-decision-made-with-the-israelis-this-was-a-decision-by/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [There's never a good time to fire someone. That's not something that anybody is - that's never going to play out well. But at…](https://sms4smile.com/quotes/nikki-haley/there-s-never-a-good-time-to-fire-someone-that-s-not-something-that/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [South Carolinians are strong, independently-minded people. At the end of the day, they make their own decisions. And I respect them for that. And…](https://sms4smile.com/quotes/nikki-haley/south-carolinians-are-strong-independently-minded-people-at-the-end/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [Government was intended to secure the rights and freedoms of the people; it wasn't intended to be all things to all people.](https://sms4smile.com/quotes/nikki-haley/government-was-intended-to-secure-the-rights-and-freedoms-of-the/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I don't think we should focus on what church that person walks into .. I think we need to focus on what they do…](https://sms4smile.com/quotes/nikki-haley/i-don-t-think-we-should-focus-on-what-church-that-person-walks-into-i/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [Do things that are uncomfortable to do. I say that because women tend to step back from things that they don't know about. And…](https://sms4smile.com/quotes/nikki-haley/do-things-that-are-uncomfortable-to-do-i-say-that-because-women-tend/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [You had two men who knew the exact same thing, which is Russia did meddle in the elections. I think President Trump wanted to…](https://sms4smile.com/quotes/nikki-haley/you-had-two-men-who-knew-the-exact-same-thing-which-is-russia-did/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I don't think we should ever ban anyone based on their religion. That is un-American. It is not good. What the president is doing,…](https://sms4smile.com/quotes/nikki-haley/i-don-t-think-we-should-ever-ban-anyone-based-on-their-religion-that/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I think any label is bad.](https://sms4smile.com/quotes/nikki-haley/i-think-any-label-is-bad/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I encourage people to find and use the power of their voices just as much when I do not agree with those voices as…](https://sms4smile.com/quotes/nikki-haley/i-encourage-people-to-find-and-use-the-power-of-their-voices-just-as/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

> [I'm saying that ammunition comes with multiple options, and it's not always military. Ammunition also comes with sanctions. Ammunition also comes with trade.](https://sms4smile.com/quotes/nikki-haley/i-m-saying-that-ammunition-comes-with-multiple-options-and-it-s-not/)

[Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/)

[Explore all 128 Nikki Haley quotes ](https://sms4smile.com/quotes/author/nikki-haley/)

## More Inspirational quotes

> [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [We talk to God--that is prayer; God talks to us--that is inspiration.](https://sms4smile.com/quotes/h-emilie-cady/we-talk-to-god-that-is-prayer-god-talks-to-us-that-is-inspiration/)

[H. Emilie Cady](https://sms4smile.com/quotes/author/h-emilie-cady/)

> [You cant be controlling in improv.](https://sms4smile.com/quotes/matt-walsh/you-cant-be-controlling-in-improv/)

[Matt Walsh](https://sms4smile.com/quotes/author/matt-walsh/)

> [The man who can master his time can master nearly anything.](https://sms4smile.com/quotes/winston-churchill/the-man-who-can-master-his-time-can-master-nearly-anything/)

[Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/)

> [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Just understand that the good that you want is already here. All you have to do is get in harmony with it. And you…](https://sms4smile.com/quotes/bob-proctor/just-understand-that-the-good-that-you-want-is-already-here-all-you/)

[Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/)

> [“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them…](https://sms4smile.com/quotes/antoine-de-saint-exup-ry/if-you-want-to-build-a-ship-don-t-drum-up-the-men-to-gather-wood/)

[Antoine de Saint-Exupéry](https://sms4smile.com/quotes/author/antoine-de-saint-exup-ry/)

> [Obviously, if you don't love life, you can't enjoy an oyster.](https://sms4smile.com/quotes/eleanor-clark/obviously-if-you-don-t-love-life-you-can-t-enjoy-an-oyster/)

[Eleanor Clark](https://sms4smile.com/quotes/author/eleanor-clark/)

> [It's not the method, it's the mindset.](https://sms4smile.com/quotes/andy-gilbert/it-s-not-the-method-it-s-the-mindset/)

[Andy Gilbert](https://sms4smile.com/quotes/author/andy-gilbert/)

> [It's a hard thing to describe. It's just this sense that you got something to say.](https://sms4smile.com/quotes/jonah-lehrer/it-s-a-hard-thing-to-describe-it-s-just-this-sense-that-you-got/)

[Jonah Lehrer](https://sms4smile.com/quotes/author/jonah-lehrer/)

> [Too much familiarity breeds contempt.](https://sms4smile.com/quotes/vikrant-parsai/too-much-familiarity-breeds-contempt/)

[Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/)

> [We never really perceive what color is physically!](https://sms4smile.com/quotes/josef-albers/we-never-really-perceive-what-color-is-physically/)

[Josef Albers](https://sms4smile.com/quotes/author/josef-albers/)

> [Politics is not an issue whether you like or dislike , but every citizen must involve.](https://sms4smile.com/quotes/khem-veasna/politics-is-not-an-issue-whether-you-like-or-dislike-but-every/)

[Khem Veasna](https://sms4smile.com/quotes/author/khem-veasna/)

> [God reveals Himself through surprises.](https://sms4smile.com/quotes/pope-francis/god-reveals-himself-through-surprises/)

[Pope Francis](https://sms4smile.com/quotes/author/pope-francis/)

> [Never underestimate the power of the human mind to believe what it wants to believe, no matter the conflicting evidence.](https://sms4smile.com/quotes/brian-herbert/never-underestimate-the-power-of-the-human-mind-to-believe-what-it/)

[Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/)

[Browse all 114,561 Inspirational quotes ](https://sms4smile.com/quotes/about/inspirational/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“What matters isn't the stories themselves; it's how the stories end.”",
            "creator": {
                "@type": "Person",
                "name": "Nikki Haley"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/nikki-haley/what-matters-isn-t-the-stories-themselves-it-s-how-the-stories-end/",
            "about": {
                "@type": "Thing",
                "name": "Inspirational"
            },
            "@id": "https://sms4smile.com/quotes/nikki-haley/what-matters-isn-t-the-stories-themselves-it-s-how-the-stories-end/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg",
                "url": "https://sms4smile.com/quotes/i/4a7/nikki-haley-3525_inspirational_what-matters-isn-t-the-stories-themselve_1175254.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“What matters isn't the stories themselves; it's how the stories end.” — Nikki Haley",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Nikki Haley",
                    "item": "https://sms4smile.com/quotes/author/nikki-haley/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“What matters isn't the stories themselves;...",
                    "item": "https://sms4smile.com/quotes/nikki-haley/what-matters-isn-t-the-stories-themselves-it-s-how-the-stories-end/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/nikki-haley/what-matters-isn-t-the-stories-themselves-it-s-how-the-stories-end/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
