--- title: "Meaning & Key Takeaway of: Marketing is a very good thing, but it…" description: "\"Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.\" — Nicolas Roeg" image: "https://sms4smile.com/quotes/i/7fe/nicolas-roeg-8708_control_marketing-is-a-very-good-thing-but-it-sh_2300224.png" --- # Marketing is a very good thing, but it shouldn't control… ![“Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.” quote by Nicolas Roeg](https://sms4smile.com/quotes/i/7fe/nicolas-roeg-8708_control_marketing-is-a-very-good-thing-but-it-sh_2300224.png) [Download](https://sms4smile.com/quotes/i/7fe/nicolas-roeg-8708_control_marketing-is-a-very-good-thing-but-it-sh_2300224.png) [Open image](https://sms4smile.com/quotes/i/7fe/nicolas-roeg-8708_control_marketing-is-a-very-good-thing-but-it-sh_2300224.png) > “Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.” [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing should serve as a helpful instrument, not dominate decision‑making or values. **In simple terms:** Marketing is a tool, not a ruler. Key Takeaway Use marketing wisely, not let it rule. Themes marketing ethics control decisionmaking Mood critical reflective balanced Type advice philosophical business When to use this quote - advertising campaigns - product development - brand strategy Key Concepts instrumentalism consumer autonomy strategic balance Questions to Reflect On - When does marketing become manipulative? - How can we keep values ahead of profit? A Different Perspective Overemphasis on marketing can suppress authenticity. ★ ★ ★ ★ ★ No ratings yet [Control](https://sms4smile.com/quotes/about/control/) [Customer](https://sms4smile.com/quotes/about/customer/) [Good thing](https://sms4smile.com/quotes/about/good-thing/) [Good things](https://sms4smile.com/quotes/about/good-things/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Good](https://sms4smile.com/quotes/about/marketing-good-2430304/) [Should](https://sms4smile.com/quotes/about/should/) [Shouldn Control](https://sms4smile.com/quotes/about/shouldn-control-754548/) [Thing Shouldn](https://sms4smile.com/quotes/about/thing-shouldn-5435547/) [Tools](https://sms4smile.com/quotes/about/tools/) [Very good](https://sms4smile.com/quotes/about/very-good/) ## Related quotes > [Xavier: They, whoever they are, shouldn't have control over our lives. I'm not about to lose you. I've been through that before, and I'll…](https://sms4smile.com/quotes/alexandra-adornetto/xavier-they-whoever-they-are-shouldn-t-have-control-over-our-lives-i/) [Alexandra Adornetto](https://sms4smile.com/quotes/author/alexandra-adornetto/) > [After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.](https://sms4smile.com/quotes/steve-jobs/after-all-the-statistics-and-calculations-are-formulated-the-one/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I was never very good at marketing myself, I was very good at being explosive and making sense of something in the chaos around…](https://sms4smile.com/quotes/goldie/i-was-never-very-good-at-marketing-myself-i-was-very-good-at-being/) [Goldie](https://sms4smile.com/quotes/author/goldie/) > [Marketing is neither good nor evil.](https://sms4smile.com/quotes/paula-scher/marketing-is-neither-good-nor-evil/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I tend to lose myself in the moment. I’m not very good at holding back. I don’t know how to do this without feeling…](https://sms4smile.com/quotes/florence-welch/i-tend-to-lose-myself-in-the-moment-i-m-not-very-good-at-holding-back/) [Florence Welch](https://sms4smile.com/quotes/author/florence-welch/) > [I've found joy, peace and perspective. Those are very good things to have.](https://sms4smile.com/quotes/ricky-schroder/i-ve-found-joy-peace-and-perspective-those-are-very-good-things-to/) [Ricky Schroder](https://sms4smile.com/quotes/author/ricky-schroder/) > [That's one of the good things about a lot of the young British bands, they are mixing all styles of music. I think that's…](https://sms4smile.com/quotes/mick-jagger/that-s-one-of-the-good-things-about-a-lot-of-the-young-british-bands/) [Mick Jagger](https://sms4smile.com/quotes/author/mick-jagger/) > [Everything too fast is not good but everything too slow is also not good. You need balance. That's why I like martial arts: it…](https://sms4smile.com/quotes/jet-li/everything-too-fast-is-not-good-but-everything-too-slow-is-also-not/) [Jet Li](https://sms4smile.com/quotes/author/jet-li/) > [It is a very good thing, and a significant one too, to exterminate the bourgeoisie and capitalism in China.](https://sms4smile.com/quotes/mao-zedong/it-is-a-very-good-thing-and-a-significant-one-too-to-exterminate-the/) [Mao Zedong](https://sms4smile.com/quotes/author/mao-zedong/) > [A record company used to be a very good thing, but they ended up soul-destroyingly trapping people in the accounting department. And you couldn't…](https://sms4smile.com/quotes/john-lydon/a-record-company-used-to-be-a-very-good-thing-but-they-ended-up-soul/) [John Lydon](https://sms4smile.com/quotes/author/john-lydon/) > [A director can come from anywhere, but having a story background, if you have nothing else, is probably a good thing to have because…](https://sms4smile.com/quotes/dan-scanlon/a-director-can-come-from-anywhere-but-having-a-story-background-if/) [Dan Scanlon](https://sms4smile.com/quotes/author/dan-scanlon/) > [TV has been very good to me, and I hope I've been good to it, but I also love film.](https://sms4smile.com/quotes/david-anders/tv-has-been-very-good-to-me-and-i-hope-i-ve-been-good-to-it-but-i/) [David Anders](https://sms4smile.com/quotes/author/david-anders/) > [“In your goals to go the extra mile, prepare to pay an extra cost. Excellence is to be exceptional, surpassing, more competent and a…](https://sms4smile.com/quotes/israelmore-ayivor/in-your-goals-to-go-the-extra-mile-prepare-to-pay-an-extra-cost/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Even the stove and the refrigerator looked human, I mean good human - they seemed to have arms and voices and they said, hang…](https://sms4smile.com/quotes/charles-bukowski/even-the-stove-and-the-refrigerator-looked-human-i-mean-good-human/) [Charles Bukowski](https://sms4smile.com/quotes/author/charles-bukowski/) > [The thing about living alone is that it gives you a lot of time to think. You don't necessarily reach any conclusions, because wisdom…](https://sms4smile.com/quotes/jonathan-tropper/the-thing-about-living-alone-is-that-it-gives-you-a-lot-of-time-to/) [Jonathan Tropper](https://sms4smile.com/quotes/author/jonathan-tropper/) ## More by Nicolas Roeg > [When I went to the cinema as a boy, when I saw a war film, I thought the general was the star, and that…](https://sms4smile.com/quotes/nicolas-roeg/when-i-went-to-the-cinema-as-a-boy-when-i-saw-a-war-film-i-thought/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [There's horror in your life, believe me, whether it's coming, or you've just been lucky to miss it today.](https://sms4smile.com/quotes/nicolas-roeg/there-s-horror-in-your-life-believe-me-whether-it-s-coming-or-you-ve/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [When my sister and I were very young, my father used to tell us fairy stories that he'd made up. My mother was always…](https://sms4smile.com/quotes/nicolas-roeg/when-my-sister-and-i-were-very-young-my-father-used-to-tell-us-fairy/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [Fear has many faces.](https://sms4smile.com/quotes/nicolas-roeg/fear-has-many-faces/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [Some people are very lucky, and have the story in their heads. I've never storyboarded anything. I like the idea of chance. What makes…](https://sms4smile.com/quotes/nicolas-roeg/some-people-are-very-lucky-and-have-the-story-in-their-heads-i-ve/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [When a book is just a plot, you know, two men fight for the love of a woman in a wild frontier, I immediately…](https://sms4smile.com/quotes/nicolas-roeg/when-a-book-is-just-a-plot-you-know-two-men-fight-for-the-love-of-a/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [They think something's gone wrong, but in Don't Look Now, for instance, one scene was made by a mistake. It's the scene where Donald…](https://sms4smile.com/quotes/nicolas-roeg/they-think-something-s-gone-wrong-but-in-don-t-look-now-for-instance/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [Nature repeats itself, but it never starts from the beginning.](https://sms4smile.com/quotes/nicolas-roeg/nature-repeats-itself-but-it-never-starts-from-the-beginning/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [Film remains completely mystical and mysterious to me.](https://sms4smile.com/quotes/nicolas-roeg/film-remains-completely-mystical-and-mysterious-to-me/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [I think the big studios shaped and formed the artists that they put under contract.](https://sms4smile.com/quotes/nicolas-roeg/i-think-the-big-studios-shaped-and-formed-the-artists-that-they-put/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [There's no one 'right' way of making a science fiction movie; there's no one way of making any kind of movie, really!](https://sms4smile.com/quotes/nicolas-roeg/there-s-no-one-right-way-of-making-a-science-fiction-movie-there-s-no/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [I like women in film. I like women in general, but I especially like to show them on film. They are not ciphers.](https://sms4smile.com/quotes/nicolas-roeg/i-like-women-in-film-i-like-women-in-general-but-i-especially-like-to/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [I've always noticed that films set in any sort of future very rarely draw on the present.](https://sms4smile.com/quotes/nicolas-roeg/i-ve-always-noticed-that-films-set-in-any-sort-of-future-very-rarely/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [Grief is an emotion that's almost unplayable because you're in a separate emotional state; it's an inconsolable emotion.](https://sms4smile.com/quotes/nicolas-roeg/grief-is-an-emotion-that-s-almost-unplayable-because-you-re-in-a/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) > [I've used mirrors in a lot of movies. I think the mirror is an extraordinary thing, also the reflective, a reflection in water, etc.](https://sms4smile.com/quotes/nicolas-roeg/i-ve-used-mirrors-in-a-lot-of-movies-i-think-the-mirror-is-an/) [Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/) [Explore all 78 Nicolas Roeg quotes ](https://sms4smile.com/quotes/author/nicolas-roeg/) ## More Control quotes > [We have to get control of our borders.](https://sms4smile.com/quotes/mike-coffman/we-have-to-get-control-of-our-borders/) [Mike Coffman](https://sms4smile.com/quotes/author/mike-coffman/) > [Grit and self-control are related, but they're not the same thing.](https://sms4smile.com/quotes/angela-duckworth/grit-and-self-control-are-related-but-they-re-not-the-same-thing/) [Angela Duckworth](https://sms4smile.com/quotes/author/angela-duckworth/) > [“You can't control who loves you...you can't let someone love you anymore than you can make someone love you”](https://sms4smile.com/quotes/amy-harmon/you-can-t-control-who-loves-you-you-can-t-let-someone-love-you/) [Amy Harmon](https://sms4smile.com/quotes/author/amy-harmon/) > [I thought I fought a really good Orlando Salido. I never let him get into his fight. I knew what I needed to do…](https://sms4smile.com/quotes/mikey-garcia/i-thought-i-fought-a-really-good-orlando-salido-i-never-let-him-get/) [Mikey Garcia](https://sms4smile.com/quotes/author/mikey-garcia/) > [Don't think you can...know you can! You human body is the most impressive tool you'll ever own. Even if you can't control everything, you…](https://sms4smile.com/quotes/jeff-hardy/don-t-think-you-can-know-you-can-you-human-body-is-the-most/) [Jeff Hardy](https://sms4smile.com/quotes/author/jeff-hardy/) > [If you have everything under control, you're not moving fast enough.](https://sms4smile.com/quotes/mario-andretti/if-you-have-everything-under-control-you-re-not-moving-fast-enough/) [Mario Andretti](https://sms4smile.com/quotes/author/mario-andretti/) > [“Without time management, you lose control of your life and do what other people tell you to do. You lose control and become a…](https://sms4smile.com/quotes/thomas-miller/without-time-management-you-lose-control-of-your-life-and-do-what/) [Thomas Miller](https://sms4smile.com/quotes/author/thomas-miller/) > [I started off as a model maker, so the first part of my career was a model maker and then a motion control camera…](https://sms4smile.com/quotes/john-knoll/i-started-off-as-a-model-maker-so-the-first-part-of-my-career-was-a/) [John Knoll](https://sms4smile.com/quotes/author/john-knoll/) > [Many of us rely on our own illusion of control. But when God makes it known to you that you're not the one steering…](https://sms4smile.com/quotes/yasmin-mogahed/many-of-us-rely-on-our-own-illusion-of-control-but-when-god-makes-it/) [Yasmin Mogahed](https://sms4smile.com/quotes/author/yasmin-mogahed/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [“He who can destroy a thing has the real control of it.”](https://sms4smile.com/quotes/frank-herbert/he-who-can-destroy-a-thing-has-the-real-control-of-it/) [Frank Herbert](https://sms4smile.com/quotes/author/frank-herbert/) > [Sometimes you have to laugh to keep from crying or getting overly angry or to maintain control.](https://sms4smile.com/quotes/dennis-haysbert/sometimes-you-have-to-laugh-to-keep-from-crying-or-getting-overly/) [Dennis Haysbert](https://sms4smile.com/quotes/author/dennis-haysbert/) > [My sister-in-law works for a group that supports orphanages in Cairo. She and her colleagues take care of children left behind by circumstances beyond…](https://sms4smile.com/quotes/mohamed-elbaradei/my-sister-in-law-works-for-a-group-that-supports-orphanages-in-cairo/) [Mohamed ElBaradei](https://sms4smile.com/quotes/author/mohamed-elbaradei/) > [Some nights I'm funny with the between-song commentary, some nights I'm not. I have no control over this. I pace the stage a lot…](https://sms4smile.com/quotes/david-berman/some-nights-i-m-funny-with-the-between-song-commentary-some-nights-i/) [David Berman](https://sms4smile.com/quotes/author/david-berman/) > [“Control never be a means to any practical end. It can never be a means to anything but more control… Like punk.”](https://sms4smile.com/quotes/william-s-burroughs/control-never-be-a-means-to-any-practical-end-it-can-never-be-a-means/) [William S. Burroughs](https://sms4smile.com/quotes/author/william-s-burroughs/) [Browse all 6,032 Control quotes ](https://sms4smile.com/quotes/about/control/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketing is a very good thing, but it shouldn't control everything. 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