--- title: "Meaning & Key Takeaway of: Your priority has to be the creativity…" description: "\"Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.\"..." image: "https://sms4smile.com/quotes/i/523/nicolas-ghesquiere-10188_brand_your-priority-has-to-be-the-creativity-a_1295638.jpg" --- # Your priority has to be the creativity - and build a… ![“Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.” quote by Nicolas Ghesquiere](https://sms4smile.com/quotes/i/523/nicolas-ghesquiere-10188_brand_your-priority-has-to-be-the-creativity-a_1295638.jpg) [Download](https://sms4smile.com/quotes/i/523/nicolas-ghesquiere-10188_brand_your-priority-has-to-be-the-creativity-a_1295638.jpg) [Open image](https://sms4smile.com/quotes/i/523/nicolas-ghesquiere-10188_brand_your-priority-has-to-be-the-creativity-a_1295638.jpg) > “Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.” [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creative branding is essential; copying successful models drives market relevance. **In simple terms:** Creativity drives brand success. Key Takeaway Prioritize innovative design. Themes branding creativity fashion strategy Mood inspirational strategic Type advice analysis When to use this quote - Launching a new label - rebranding an existing line - fashion marketing campaigns Key Concepts Market dynamics brand identity trend cycles Questions to Reflect On - How can a brand stay original while learning from others? - What risks arise from mimicking competitors? A Different Perspective Copying may limit originality and long‑term loyalty. ★ ★ ★ ★ ★ No ratings yet [Creativity](https://sms4smile.com/quotes/about/creativity/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Priorities](https://sms4smile.com/quotes/about/priorities/) [Saint](https://sms4smile.com/quotes/about/saint/) [Smart](https://sms4smile.com/quotes/about/smart/) [Things to do](https://sms4smile.com/quotes/about/things-to-do/) ## Related quotes > [Not every brand is for everybody.](https://sms4smile.com/quotes/antoine-arnault/not-every-brand-is-for-everybody/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [Today, I believe everybody's their own brand, and everybody has their own brand and they curate their own brand on their Facebook and Twitter…](https://sms4smile.com/quotes/kenneth-cole/today-i-believe-everybody-s-their-own-brand-and-everybody-has-their/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Balenciaga did the most delicious evening clothes. Clothes aren't delicious any more.](https://sms4smile.com/quotes/diana-vreeland/balenciaga-did-the-most-delicious-evening-clothes-clothes-aren-t/) [Diana Vreeland](https://sms4smile.com/quotes/author/diana-vreeland/) > [Balenciaga was my religion. Since I'm a believer, for me, there's Balenciaga, and the good Lord.](https://sms4smile.com/quotes/hubert-de-givenchy/balenciaga-was-my-religion-since-i-m-a-believer-for-me-there-s/) [Hubert de Givenchy](https://sms4smile.com/quotes/author/hubert-de-givenchy/) > [I think Balenciaga's clothes are really sexy. And there's a little bit of drama, which I love. Obviously, I love drama.](https://sms4smile.com/quotes/rachel-sennott/i-think-balenciaga-s-clothes-are-really-sexy-and-there-s-a-little-bit/) [Rachel Sennott](https://sms4smile.com/quotes/author/rachel-sennott/) > [It's so hard to actually find that niche for yourself. It's like when Nicolas Ghesquiére found Balenciaga. I hate to sound esoteric, but there…](https://sms4smile.com/quotes/francisco-costa/it-s-so-hard-to-actually-find-that-niche-for-yourself-it-s-like-when/) [Francisco Costa](https://sms4smile.com/quotes/author/francisco-costa/) > [I like Chanel and Yves Saint Laurent. I have some great Balenciaga jackets and I'm shoe crazy.](https://sms4smile.com/quotes/melanie-laurent/i-like-chanel-and-yves-saint-laurent-i-have-some-great-balenciaga/) [Melanie Laurent](https://sms4smile.com/quotes/author/melanie-laurent/) > [What I like about eyewear is that it can work with a lot of different looks. You can wear it with a Balenciaga dress,…](https://sms4smile.com/quotes/karen-walker/what-i-like-about-eyewear-is-that-it-can-work-with-a-lot-of-different/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [Haute couture is like an orchestra, for which only Balenciaga is the conductor. The rest of us are just musicians, following the directions he…](https://sms4smile.com/quotes/christian-dior/haute-couture-is-like-an-orchestra-for-which-only-balenciaga-is-the/) [Christian Dior](https://sms4smile.com/quotes/author/christian-dior/) > [Balenciaga taught me everything I know. He taught me to care for the details, that it was not necessary to sew on a button…](https://sms4smile.com/quotes/hubert-de-givenchy/balenciaga-taught-me-everything-i-know-he-taught-me-to-care-for-the/) [Hubert de Givenchy](https://sms4smile.com/quotes/author/hubert-de-givenchy/) > [Working for incredible talents like Balenciaga and Antonio Castillo, I learned about the immense skill and creativity involved in couture work.](https://sms4smile.com/quotes/oscar-de-la-renta/working-for-incredible-talents-like-balenciaga-and-antonio-castillo-i/) [Oscar de la Renta](https://sms4smile.com/quotes/author/oscar-de-la-renta/) > [In a Balenciaga you were the only woman in the room - no other woman existed.](https://sms4smile.com/quotes/diana-vreeland/in-a-balenciaga-you-were-the-only-woman-in-the-room-no-other-woman/) [Diana Vreeland](https://sms4smile.com/quotes/author/diana-vreeland/) > [I'm so drawn to Demna and Balenciaga because there's a sense of humor and it's subversive, but it also can make fun of fashion…](https://sms4smile.com/quotes/rachel-sennott/i-m-so-drawn-to-demna-and-balenciaga-because-there-s-a-sense-of-humor/) [Rachel Sennott](https://sms4smile.com/quotes/author/rachel-sennott/) > [There's Balenciaga, and the good Lord.](https://sms4smile.com/quotes/hubert-de-givenchy/there-s-balenciaga-and-the-good-lord/) [Hubert de Givenchy](https://sms4smile.com/quotes/author/hubert-de-givenchy/) > [I started collecting couture when I was about 10 or 11 years old, and the very first piece I bought was a Balenciaga suit from 1962.](https://sms4smile.com/quotes/hamish-bowles/i-started-collecting-couture-when-i-was-about-10-or-11-years-old-and/) [Hamish Bowles](https://sms4smile.com/quotes/author/hamish-bowles/) ## More by Nicolas Ghesquiere > [I don't feel French at all. That was never really a concern, and it's limiting to think that way. I think Paris is more…](https://sms4smile.com/quotes/nicolas-ghesquiere/i-don-t-feel-french-at-all-that-was-never-really-a-concern-and-it-s/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [I love what I do and I adore this whole world. I'm able to meet fantastic people. I meet fantastic writers, I meet architects,…](https://sms4smile.com/quotes/nicolas-ghesquiere/i-love-what-i-do-and-i-adore-this-whole-world-i-m-able-to-meet/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [I promised myself: Before your 18th birthday, you're going to be at Jean Paul Gaultier. And it worked. I was hired.](https://sms4smile.com/quotes/nicolas-ghesquiere/i-promised-myself-before-your-18th-birthday-you-re-going-to-be-at/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [It's true that fashion is looking at fashion all the time, and this is quite boring.](https://sms4smile.com/quotes/nicolas-ghesquiere/it-s-true-that-fashion-is-looking-at-fashion-all-the-time-and-this-is/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [I grew up in such a small city, I had to be popular or I'd be dead. So I had to be popular!](https://sms4smile.com/quotes/nicolas-ghesquiere/i-grew-up-in-such-a-small-city-i-had-to-be-popular-or-i-d-be-dead-so/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [First, at a certain point, I wanted to have my own magazine, but I never could. Why? Because I am not commercial enough. The…](https://sms4smile.com/quotes/nicolas-ghesquiere/first-at-a-certain-point-i-wanted-to-have-my-own-magazine-but-i-never/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [Sometimes you never feel lonelier than when you are always doing tons of things and traveling all over the place. There is a real…](https://sms4smile.com/quotes/nicolas-ghesquiere/sometimes-you-never-feel-lonelier-than-when-you-are-always-doing-tons/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [I have a quality where I sort of scare people. But I am who I am.](https://sms4smile.com/quotes/nicolas-ghesquiere/i-have-a-quality-where-i-sort-of-scare-people-but-i-am-who-i-am/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [For a long time, my uniform consisted of a trench coat, wide flared jeans, and little bottines - I copied a pair that my…](https://sms4smile.com/quotes/nicolas-ghesquiere/for-a-long-time-my-uniform-consisted-of-a-trench-coat-wide-flared/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [That's what I think when people do their "best stuff" collection. When you start to think, "Oh, I will just present my 10 years…](https://sms4smile.com/quotes/nicolas-ghesquiere/that-s-what-i-think-when-people-do-their-best-stuff-collection-when/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [I grew up in a family that played golf, and my brother was much better than me, so I kind of put that aside.…](https://sms4smile.com/quotes/nicolas-ghesquiere/i-grew-up-in-a-family-that-played-golf-and-my-brother-was-much-better/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [For me, I go somewhere for three days, and then I come back and I want to change everything, and so it's a fight…](https://sms4smile.com/quotes/nicolas-ghesquiere/for-me-i-go-somewhere-for-three-days-and-then-i-come-back-and-i-want/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [I always have the feeling that my subjects are the same - I'm just changing my point of view. I'm going to move a…](https://sms4smile.com/quotes/nicolas-ghesquiere/i-always-have-the-feeling-that-my-subjects-are-the-same-i-m-just/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [There are people I've worked with who have never understood how fashion works. They keep saying they love fashion, yet they've never actually grasped…](https://sms4smile.com/quotes/nicolas-ghesquiere/there-are-people-i-ve-worked-with-who-have-never-understood-how/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [With my designs and my ideas, I want to please myself first.](https://sms4smile.com/quotes/nicolas-ghesquiere/with-my-designs-and-my-ideas-i-want-to-please-myself-first/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) [Explore all 67 Nicolas Ghesquiere quotes ](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) D. Wayne Calloway > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) Browse all 763 Brand quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. 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