--- title: "Meaning & Key Takeaway of: Lord Ashcroft's 2005 report 'Smell the…" description: "\"Lord Ashcroft's 2005 report 'Smell the Coffee' made uncomfortable reading for the Conservatives.\" — Nicky Morgan" image: "https://sms4smile.com/quotes/i/b74/nicky-morgan-4280_coffee_lord-ashcroft-s-2005-report-smell-the-co_453259.jpg" --- # Lord Ashcroft's 2005 report 'Smell the Coffee' made… ![“Lord Ashcroft's 2005 report 'Smell the Coffee' made uncomfortable reading for the Conservatives.” quote by Nicky Morgan](https://sms4smile.com/quotes/i/b74/nicky-morgan-4280_coffee_lord-ashcroft-s-2005-report-smell-the-co_453259.jpg) [Download](https://sms4smile.com/quotes/i/b74/nicky-morgan-4280_coffee_lord-ashcroft-s-2005-report-smell-the-co_453259.jpg) [Open image](https://sms4smile.com/quotes/i/b74/nicky-morgan-4280_coffee_lord-ashcroft-s-2005-report-smell-the-co_453259.jpg) > “Lord Ashcroft's 2005 report 'Smell the Coffee' made uncomfortable reading for the Conservatives.” [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The 2005 report highlighted uncomfortable truths for Conservatives, urging them to confront issues. **In simple terms:** Report exposed uncomfortable truths. Key Takeaway Confront uncomfortable realities. Themes politics accountability truth Mood serious urgent Type analysis political When to use this quote - government - party strategy - public discourse Key Concepts policy analysis leadership Questions to Reflect On - What truths are being ignored? - How can leaders address uncomfortable findings? A Different Perspective May cause resistance within party. ★ ★ ★ ★ ★ No ratings yet [Coffee](https://sms4smile.com/quotes/about/coffee/) [Conservatives](https://sms4smile.com/quotes/about/conservatives/) [Reading](https://sms4smile.com/quotes/about/reading/) [Smell](https://sms4smile.com/quotes/about/smell/) [Uncomfortable](https://sms4smile.com/quotes/about/uncomfortable/) ## Related quotes > [But I'm getting to a point where I'm trying to stop reading reviews about myself, only because it's a no-win situation. If they say…](https://sms4smile.com/quotes/moshe-kasher/but-i-m-getting-to-a-point-where-i-m-trying-to-stop-reading-reviews/) [Moshe Kasher](https://sms4smile.com/quotes/author/moshe-kasher/) > [“The Duchess of Denver was pouring out coffee. This was one of her uncomfortable habits. Persons arriving late for breakfast were thereby made painfully…](https://sms4smile.com/quotes/dorothy-l-sayers/the-duchess-of-denver-was-pouring-out-coffee-this-was-one-of-her/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [We have got schools that can absolutely stand on their own two feet, and I think that's what we should be doing as Conservatives.](https://sms4smile.com/quotes/nicky-morgan/we-have-got-schools-that-can-absolutely-stand-on-their-own-two-feet/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [Their problem is not me and the Democrats; their problem is themselves. Who are they? Are they these extreme conservatives who are right-to-life, pro-assault-weapon,…](https://sms4smile.com/quotes/andrew-cuomo/their-problem-is-not-me-and-the-democrats-their-problem-is-themselves/) [Andrew Cuomo](https://sms4smile.com/quotes/author/andrew-cuomo/) > [What we need to recognize, less than 1 percent of the people organized around issues that are already supported by conservatives and liberals, and…](https://sms4smile.com/quotes/ralph-nader/what-we-need-to-recognize-less-than-1-percent-of-the-people-organized/) [Ralph Nader](https://sms4smile.com/quotes/author/ralph-nader/) > [How many people disapprove of the job the Conservatives are doing? Seventy percent. Of those same people, how many will vote for them again?…](https://sms4smile.com/quotes/bill-hicks/how-many-people-disapprove-of-the-job-the-conservatives-are-doing/) [Bill Hicks](https://sms4smile.com/quotes/author/bill-hicks/) > [Since Ronald Reagan's election in 1980, conservatives of various sorts, and conservatisms of various stripes, have generally been in the ascendancy. And a good…](https://sms4smile.com/quotes/anonymous/since-ronald-reagan-s-election-in-1980-conservatives-of-various-sorts/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Fellow conservatives, particularly within the Republican Party, typically do a good job arguing against totalitarian, one-size-fits-all approaches to policy. 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Conservatives by nature hate politics and politicians.”](https://sms4smile.com/quotes/greg-gutfeld/politics-is-way-cool-as-long-as-it-s-progressive-conservatives-by/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [“conservatives say consensus is forming around an immigration package that would include several separate bills on border security; a clampdown against the hiring of…](https://sms4smile.com/quotes/anonymous/conservatives-say-consensus-is-forming-around-an-immigration-package/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Most conservatives - by which I mean normal people - have little conception of the aggressive and revolutionary force that confronts them. It is…](https://sms4smile.com/quotes/tom-bethell/most-conservatives-by-which-i-mean-normal-people-have-little/) [Tom Bethell](https://sms4smile.com/quotes/author/tom-bethell/) > [Conservatives are people who look at a tree and feel instinctively that it is more beautiful than anything they can name. But when it…](https://sms4smile.com/quotes/norman-mailer/conservatives-are-people-who-look-at-a-tree-and-feel-instinctively/) [Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/) > [Forgive me for noting that conservatives seem to believe that the rich will work harder if we give them more, and the poor will…](https://sms4smile.com/quotes/e-j-dionne/forgive-me-for-noting-that-conservatives-seem-to-believe-that-the/) [E. J. Dionne](https://sms4smile.com/quotes/author/e-j-dionne/) > [Conservatives, despite their increasingly powerful presence on cable TV and talk radio, feel excluded and disregarded by the longstanding preponderance of liberal voices on…](https://sms4smile.com/quotes/michael-medved/conservatives-despite-their-increasingly-powerful-presence-on-cable/) [Michael Medved](https://sms4smile.com/quotes/author/michael-medved/) ## More by Nicky Morgan > [For a young person who is perhaps thinking about coming out or is unsure of their sexuality - being called names is something that…](https://sms4smile.com/quotes/nicky-morgan/for-a-young-person-who-is-perhaps-thinking-about-coming-out-or-is/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [I have said before I think it would be really good to have a woman in the final two but that's a matter for…](https://sms4smile.com/quotes/nicky-morgan/i-have-said-before-i-think-it-would-be-really-good-to-have-a-woman-in/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [Young people can sometimes use language either thoughtlessly or deliberately, particularly around the use of the word 'gay.'](https://sms4smile.com/quotes/nicky-morgan/young-people-can-sometimes-use-language-either-thoughtlessly-or/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [Leaving the E.U. with no deal means Britain would default to World Trade Organisation rules with our biggest trading partner.](https://sms4smile.com/quotes/nicky-morgan/leaving-the-e-u-with-no-deal-means-britain-would-default-to-world/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [We need our national broadcasters to bring people together, to reflect our common values, and to showcase these values to the world.](https://sms4smile.com/quotes/nicky-morgan/we-need-our-national-broadcasters-to-bring-people-together-to-reflect/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [Often parents themselves will not have liked education and may not have done well in education. 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I know from conversations I've had with other mums, I'll…](https://sms4smile.com/quotes/nicky-morgan/speaking-as-a-parent-i-don-t-think-parents-think-all-the-time-about/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [At the end of the day, any political party wants to see an increase in membership.](https://sms4smile.com/quotes/nicky-morgan/at-the-end-of-the-day-any-political-party-wants-to-see-an-increase-in/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [I don't subscribe to this view that the far-right is somehow in control of the Conservative party from top to toe.](https://sms4smile.com/quotes/nicky-morgan/i-don-t-subscribe-to-this-view-that-the-far-right-is-somehow-in/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [There's no doubt immigration can put pressure on public services, especially in places like Slough, but I'm not one of those people who think…](https://sms4smile.com/quotes/nicky-morgan/there-s-no-doubt-immigration-can-put-pressure-on-public-services/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [We have seen at first hand that upholding the Good Friday Agreement while also avoiding a hard border in Ireland is the key to…](https://sms4smile.com/quotes/nicky-morgan/we-have-seen-at-first-hand-that-upholding-the-good-friday-agreement/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) > [When I go in and talk to students about being a Member of Parliament, I say to them it took me 21 years from…](https://sms4smile.com/quotes/nicky-morgan/when-i-go-in-and-talk-to-students-about-being-a-member-of-parliament/) [Nicky Morgan](https://sms4smile.com/quotes/author/nicky-morgan/) [Explore all 113 Nicky Morgan quotes ](https://sms4smile.com/quotes/author/nicky-morgan/) ## More Coffee quotes > [I would drink gallons of coffee a day. 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Once I'm past that phase, it doesn't really…](https://sms4smile.com/quotes/kelly-link/i-spend-a-lot-of-time-loathing-the-sentences-that-i-put-down-on-the/) [Kelly Link](https://sms4smile.com/quotes/author/kelly-link/) > [If Japanese tea 'stands,' it acquires a coarse bitterness and an unwholesome astringency. Milk and sugar are not used.](https://sms4smile.com/quotes/isabella-bird/if-japanese-tea-stands-it-acquires-a-coarse-bitterness-and-an/) [Isabella Bird](https://sms4smile.com/quotes/author/isabella-bird/) > [...it isn't foolish or wicked to enjoy. Wickedness is hurting people on purpose. I love what you are and who you are and how…](https://sms4smile.com/quotes/john-d-macdonald/it-isn-t-foolish-or-wicked-to-enjoy-wickedness-is-hurting-people-on/) [John D. 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