--- title: "Meaning & Key Takeaway of: You could argue that as web audiences…" description: "\"You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so ..." image: "https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg" --- # You could argue that as web audiences have grown larger… ![“You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.” quote by Nick Denton](https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg) [Download](https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg) [Open image](https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg) > “You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.” [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Web content often simplifies to attract mass audiences. **In simple terms:** Web has become dumber due to scale demands. Key Takeaway Encourage depth over click‑bait in digital media. Themes media quality commercial pressure Mood analytical concerned Type media industry When to use this quote - advertising - content creation - media literacy Key Concepts content depth audience engagement Questions to Reflect On - How can creators maintain integrity while scaling? - What incentives foster thoughtful content? A Different Perspective Not all web content is low quality. ★ ★ ★ ★ ★ No ratings yet [Audiences](https://sms4smile.com/quotes/about/audiences/) [Internet](https://sms4smile.com/quotes/about/internet/) [Mainstream](https://sms4smile.com/quotes/about/mainstream/) [Mainstream media](https://sms4smile.com/quotes/about/mainstream-media/) [Media](https://sms4smile.com/quotes/about/media/) [Web](https://sms4smile.com/quotes/about/web/) ## Related quotes > [If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't…](https://sms4smile.com/quotes/jonah-peretti/if-you-look-at-the-heritage-of-the-best-advertising-you-can-make/) [Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/) > [The error that we tend to make is that we think that women's magazines are what editors want and what their readers want -…](https://sms4smile.com/quotes/gloria-steinem/the-error-that-we-tend-to-make-is-that-we-think-that-women-s/) [Gloria Steinem](https://sms4smile.com/quotes/author/gloria-steinem/) > [What's best for advertisers on Twitter's platform isn't for there to be 20 different clients.](https://sms4smile.com/quotes/matt-mullenweg/what-s-best-for-advertisers-on-twitter-s-platform-isn-t-for-there-to/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) > [I worked at CBS in the late '90s, and I remember sitting in meetings with both advertisers and digerati, and everyone was saying, 'Network…](https://sms4smile.com/quotes/ross-levinsohn/i-worked-at-cbs-in-the-late-90s-and-i-remember-sitting-in-meetings/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [As a publisher, you have no direct relationship with advertisers.](https://sms4smile.com/quotes/jason-calacanis/as-a-publisher-you-have-no-direct-relationship-with-advertisers/) [Jason Calacanis](https://sms4smile.com/quotes/author/jason-calacanis/) > [“Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program…](https://sms4smile.com/quotes/judith-c-waller/then-came-the-era-of-box-tops-and-thrillers-it-is-not-strange-that/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [My education was dominated by modernist thinkers and artists who taught me that the supreme imperative was courage to face the awful truth, to…](https://sms4smile.com/quotes/ellen-willis/my-education-was-dominated-by-modernist-thinkers-and-artists-who/) [Ellen Willis](https://sms4smile.com/quotes/author/ellen-willis/) > [I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and…](https://sms4smile.com/quotes/anonymous/i-d-like-to-feel-that-an-advertiser-gets-something-extra-when-they/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what…](https://sms4smile.com/quotes/john-o-toole/i-believe-that-a-contract-or-at-least-an-understanding-exists-between/) [John O'Toole](https://sms4smile.com/quotes/author/john-o-toole/) > [It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in…](https://sms4smile.com/quotes/alexander-hamilton/it-is-the-advertiser-who-provides-the-paper-for-the-subscriber-it-is/) [Alexander Hamilton](https://sms4smile.com/quotes/author/alexander-hamilton/) > [There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.](https://sms4smile.com/quotes/roxane-gay/there-are-all-kinds-of-people-who-continue-to-be-largely-ignored-by/) [Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/) > [Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to…](https://sms4smile.com/quotes/peter-diamandis/most-advertisers-spend-millions-upon-millions-of-dollars-to-buy/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging…](https://sms4smile.com/quotes/virginia-postrel/persuasion-has-become-a-kind-of-force-the-more-the-advertiser-knows/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.](https://sms4smile.com/quotes/chad-hurley/advertisers-now-have-a-highly-targeted-opportunity-for-aligning-their/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from…](https://sms4smile.com/quotes/tim-armstrong/until-the-company-believes-in-itself-aol-didn-t-have-its-own-space/) [Tim Armstrong](https://sms4smile.com/quotes/author/tim-armstrong/) ## More by Nick Denton > [There was a rivalry - and some pie-throwing. But that was probably because Gawker and Radar had more in common than they wanted to…](https://sms4smile.com/quotes/nick-denton/there-was-a-rivalry-and-some-pie-throwing-but-that-was-probably/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.](https://sms4smile.com/quotes/nick-denton/your-writers-write-these-pieces-about-meaningless-startups/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Superior writers, videographers and other content makers want to work with their own kind and for their own kind.](https://sms4smile.com/quotes/nick-denton/superior-writers-videographers-and-other-content-makers-want-to-work/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [I regret the stories we didn't do - the stories that we knew about and talked about but didn't have all of, so didn't…](https://sms4smile.com/quotes/nick-denton/i-regret-the-stories-we-didn-t-do-the-stories-that-we-knew-about-and/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Is there Gawker ethics? I mean, I guess there's Gawker ethics. It's a dangerous thing to talk about.](https://sms4smile.com/quotes/nick-denton/is-there-gawker-ethics-i-mean-i-guess-there-s-gawker-ethics-it-s-a/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough,…](https://sms4smile.com/quotes/nick-denton/critics-say-internet-advertising-suffers-from-limitless-inventory/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [The original idea of blog publishing was that writer and reader would be on the same level. That it would be a conversation -…](https://sms4smile.com/quotes/nick-denton/the-original-idea-of-blog-publishing-was-that-writer-and-reader-would/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [An employer would be a complete fool to let an image like college partying influence their hiring decisions.](https://sms4smile.com/quotes/nick-denton/an-employer-would-be-a-complete-fool-to-let-an-image-like-college/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [I've never really understood people who climb socially by sucking up. It seems like the least efficient way to climb, and also the most…](https://sms4smile.com/quotes/nick-denton/i-ve-never-really-understood-people-who-climb-socially-by-sucking-up/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [I don't really mind playing tabloid monster. I always liked those characters in the old movies.](https://sms4smile.com/quotes/nick-denton/i-don-t-really-mind-playing-tabloid-monster-i-always-liked-those/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that…](https://sms4smile.com/quotes/nick-denton/it-s-harder-now-for-journalists-to-do-stories-about-billionaires-like/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.](https://sms4smile.com/quotes/nick-denton/apple-makes-beautiful-products-i-own-a-mac-pro-a-mac-book-a-mac-mini/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [I think straight couples have a schedule: You're together for two years and then there's the 'where is this going?' question, which wouldn't necessarily…](https://sms4smile.com/quotes/nick-denton/i-think-straight-couples-have-a-schedule-you-re-together-for-two/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.](https://sms4smile.com/quotes/nick-denton/web-media-needs-to-move-to-tv-metaphor-with-full-screen-imagery-and/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [Google demotes search results that don't get clicked on.](https://sms4smile.com/quotes/nick-denton/google-demotes-search-results-that-don-t-get-clicked-on/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) [Explore all 40 Nick Denton quotes ](https://sms4smile.com/quotes/author/nick-denton/) ## More Advertiser quotes > [If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't…](https://sms4smile.com/quotes/jonah-peretti/if-you-look-at-the-heritage-of-the-best-advertising-you-can-make/) [Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/) > [Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.](https://sms4smile.com/quotes/chad-hurley/advertisers-now-have-a-highly-targeted-opportunity-for-aligning-their/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging…](https://sms4smile.com/quotes/virginia-postrel/persuasion-has-become-a-kind-of-force-the-more-the-advertiser-knows/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to…](https://sms4smile.com/quotes/peter-diamandis/most-advertisers-spend-millions-upon-millions-of-dollars-to-buy/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.](https://sms4smile.com/quotes/roxane-gay/there-are-all-kinds-of-people-who-continue-to-be-largely-ignored-by/) [Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/) > [It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in…](https://sms4smile.com/quotes/alexander-hamilton/it-is-the-advertiser-who-provides-the-paper-for-the-subscriber-it-is/) [Alexander Hamilton](https://sms4smile.com/quotes/author/alexander-hamilton/) > [I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what…](https://sms4smile.com/quotes/john-o-toole/i-believe-that-a-contract-or-at-least-an-understanding-exists-between/) [John O'Toole](https://sms4smile.com/quotes/author/john-o-toole/) > [I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and…](https://sms4smile.com/quotes/anonymous/i-d-like-to-feel-that-an-advertiser-gets-something-extra-when-they/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [My education was dominated by modernist thinkers and artists who taught me that the supreme imperative was courage to face the awful truth, to…](https://sms4smile.com/quotes/ellen-willis/my-education-was-dominated-by-modernist-thinkers-and-artists-who/) [Ellen Willis](https://sms4smile.com/quotes/author/ellen-willis/) > [“Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program…](https://sms4smile.com/quotes/judith-c-waller/then-came-the-era-of-box-tops-and-thrillers-it-is-not-strange-that/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [As a publisher, you have no direct relationship with advertisers.](https://sms4smile.com/quotes/jason-calacanis/as-a-publisher-you-have-no-direct-relationship-with-advertisers/) [Jason Calacanis](https://sms4smile.com/quotes/author/jason-calacanis/) > [I worked at CBS in the late '90s, and I remember sitting in meetings with both advertisers and digerati, and everyone was saying, 'Network…](https://sms4smile.com/quotes/ross-levinsohn/i-worked-at-cbs-in-the-late-90s-and-i-remember-sitting-in-meetings/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [What's best for advertisers on Twitter's platform isn't for there to be 20 different clients.](https://sms4smile.com/quotes/matt-mullenweg/what-s-best-for-advertisers-on-twitter-s-platform-isn-t-for-there-to/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) > [The error that we tend to make is that we think that women's magazines are what editors want and what their readers want -…](https://sms4smile.com/quotes/gloria-steinem/the-error-that-we-tend-to-make-is-that-we-think-that-women-s/) [Gloria Steinem](https://sms4smile.com/quotes/author/gloria-steinem/) > [Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from…](https://sms4smile.com/quotes/tim-armstrong/until-the-company-believes-in-itself-aol-didn-t-have-its-own-space/) [Tim Armstrong](https://sms4smile.com/quotes/author/tim-armstrong/) Browse all 49 Advertiser quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.", "creator": { "@type": "Person", "name": "Nick Denton" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/nick-denton/you-could-argue-that-as-web-audiences-have-grown-larger-and/", "about": { "@type": "Thing", "name": "Advertiser" }, "@id": "https://sms4smile.com/quotes/nick-denton/you-could-argue-that-as-web-audiences-have-grown-larger-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg", "url": "https://sms4smile.com/quotes/i/b1a/nick-denton-16280_advertiser_you-could-argue-that-as-web-audiences-ha_2930414.jpg", "width": 1080, "height": 1080, "caption": "“You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has…” — Nick Denton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Nick Denton", "item": "https://sms4smile.com/quotes/author/nick-denton/" }, { "@type": "ListItem", "position": 4, "name": "You could argue that as web...", "item": "https://sms4smile.com/quotes/nick-denton/you-could-argue-that-as-web-audiences-have-grown-larger-and/" } ], "@id": "https://sms4smile.com/quotes/nick-denton/you-could-argue-that-as-web-audiences-have-grown-larger-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```