---
title: "Meaning & Key Takeaway of: Big companies are looking closer term…"
description: "\"Big companies are looking closer term, and even the most technological companies spend less than 1% of sales on research. Startups have suffered the bu..."
image: "https://sms4smile.com/quotes/i/a8f/nicholas-negroponte-7911_big_big-companies-are-looking-closer-term-an_2753246.png"
---

#  Big companies are looking closer term, and even the most…

![“Big companies are looking closer term, and even the most technological companies spend less than 1% of sales on research. Startups have suffered the burst bubble.” quote by Nicholas Negroponte](https://sms4smile.com/quotes/i/a8f/nicholas-negroponte-7911_big_big-companies-are-looking-closer-term-an_2753246.png)   [Download](https://sms4smile.com/quotes/i/a8f/nicholas-negroponte-7911_big_big-companies-are-looking-closer-term-an_2753246.png) [Open image](https://sms4smile.com/quotes/i/a8f/nicholas-negroponte-7911_big_big-companies-are-looking-closer-term-an_2753246.png)

> “Big companies are looking closer term, and even the most technological companies spend less than 1% of sales on research. Startups have suffered the burst bubble.”

[Nicholas Negroponte](https://sms4smile.com/quotes/author/nicholas-negroponte/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Notes that large firms limit R&D spending while startups suffer after a market bubble burst.

**In simple terms:** Big firms cut research budgets; startups struggle post‑bubble.

Key Takeaway

Balance R&D investment across company sizes.

Themes

research funding market cycles startup risk

Mood

analytical concerned

Type

business economic

When to use this quote

- budget planning
- startup financing
- risk assessment

Key Concepts

innovation economics strategic planning

Questions to Reflect On

- How can startups secure stable funding?
- What policies encourage sustained R&D?

A Different Perspective

Large firms may still underinvest despite trends.

★ ★ ★ ★ ★   No ratings yet

[Big companies](https://sms4smile.com/quotes/about/big-companies/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Research](https://sms4smile.com/quotes/about/research/) [Startups](https://sms4smile.com/quotes/about/startups/)

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