--- title: "Meaning & Key Takeaway of: A viewer who skips the advertising is the…" description: "\"A viewer who skips the advertising is the moral equivalent of a shoplifter.\" — Nicholas Johnson" image: "https://sms4smile.com/quotes/i/380/nicholas-johnson-37896_advertising_a-viewer-who-skips-the-advertising-is-th_1909566.png" --- # A viewer who skips the advertising is the moral equivalent… ![“A viewer who skips the advertising is the moral equivalent of a shoplifter.” quote by Nicholas Johnson](https://sms4smile.com/quotes/i/380/nicholas-johnson-37896_advertising_a-viewer-who-skips-the-advertising-is-th_1909566.png) [Download](https://sms4smile.com/quotes/i/380/nicholas-johnson-37896_advertising_a-viewer-who-skips-the-advertising-is-th_1909566.png) [Open image](https://sms4smile.com/quotes/i/380/nicholas-johnson-37896_advertising_a-viewer-who-skips-the-advertising-is-th_1909566.png) > “A viewer who skips the advertising is the moral equivalent of a shoplifter.” [Nicholas Johnson](https://sms4smile.com/quotes/author/nicholas-johnson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Skipping ads is likened to stealing, highlighting the moral cost of free‑riding on content creators. **In simple terms:** Skipping ads is like shoplifting. Key Takeaway Respect creators' work. Themes ethics media consumer responsibility Mood critical thoughtful Type ethical philosophical When to use this quote - online video - news sites - music streaming - podcasts Key Concepts digital piracy ad‑blocking culture Questions to Reflect On - Do you view ad‑blocking as theft? - How can creators earn fairly? A Different Perspective May be too harsh for casual viewers. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Character](https://sms4smile.com/quotes/about/character/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Moral](https://sms4smile.com/quotes/about/moral/) ## Related quotes > [Is advertising moral? It is part and parcel of the American free enterprise system... 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Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) ## More by Nicholas Johnson > [“Self-defense is a universal exception to the state’s monopoly on legitimate violence. State failure drives the self-defense doctrine through the imminence requirement. Private violence…](https://sms4smile.com/quotes/nicholas-johnson/self-defense-is-a-universal-exception-to-the-state-s-monopoly-on/) [Nicholas Johnson](https://sms4smile.com/quotes/author/nicholas-johnson/) > [All television is educational television. The question is: what is it teaching?](https://sms4smile.com/quotes/nicholas-johnson/all-television-is-educational-television-the-question-is-what-is-it/) [Nicholas Johnson](https://sms4smile.com/quotes/author/nicholas-johnson/) > [“By the 1780s, Florida was home to Spanish-speaking Africans, fugitive slaves from the colonies, and indigenous and migrated Indian tribes, including the Seminoles. 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But Negroes actually show up as…](https://sms4smile.com/quotes/nicholas-johnson/by-1870-roughly-284-000-blacks-accounted-for-12-percent-of-the/) [Nicholas Johnson](https://sms4smile.com/quotes/author/nicholas-johnson/) [Explore all 12 Nicholas Johnson quotes ](https://sms4smile.com/quotes/author/nicholas-johnson/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. 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Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. 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