---
title: "Meaning & Key Takeaway of: Jordan Grafman, head of the cognitive…"
description: "\"“Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders and Stroke, explains that the constant shi..."
image: "https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg"
---

#  Jordan Grafman, head of the cognitive neuroscience unit at…

![“Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders and Stroke, explains that the constant shifting of our attention when we’re online may make our brains more nimble when it comes to multitasking, but improving our ability to multitask…” quote by Nicholas Carr](https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg)   [Download](https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg) [Open image](https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg)

> ““Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders and Stroke, explains that the constant shifting of our attention when we’re online may make our brains more nimble when it comes to multitasking, but improving our ability to multitask actually hampers our ability to think deeply and creatively.””

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Online multitasking can sharpen quick-switching but degrades deep, creative thought.

**In simple terms:** Multitasking hurts deep thinking.

Key Takeaway

Limit multitasking for deep work.

Themes

attention multitasking creativity focus

Mood

reflective analytical

Type

advice observational

When to use this quote

- writing
- research
- problem solving
- learning

Key Concepts

cognitive neuroscience neuroplasticity attention span

Questions to Reflect On

- How can you protect deep work time?
- What tasks truly need multitasking?

A Different Perspective

Deep work requires sustained focus, not constant switching.

★ ★ ★ ★ ★   No ratings yet

[Focus](https://sms4smile.com/quotes/about/focus/)

## Related quotes

> [The ability to 'multitask,' to switch rapidly among many competing focuses of attention, has become the hallmark of a successful citizen of the 21st…](https://sms4smile.com/quotes/ellen-ullman/the-ability-to-multitask-to-switch-rapidly-among-many-competing/)

[Ellen Ullman](https://sms4smile.com/quotes/author/ellen-ullman/)

> [Silence is not an absence of sound but rather a shifting of attention toward sounds that speak to the soul.](https://sms4smile.com/quotes/thomas-moore/silence-is-not-an-absence-of-sound-but-rather-a-shifting-of-attention/)

[Thomas Moore](https://sms4smile.com/quotes/author/thomas-moore/)

> [“Shifting attention away from an undesirable issue is an ideal practice.”](https://sms4smile.com/quotes/steven-redhead/shifting-attention-away-from-an-undesirable-issue-is-an-ideal-practice/)

[Steven Redhead](https://sms4smile.com/quotes/author/steven-redhead/)

> [“As women, our ability to multitask can be a blessing, but it becomes a huge liability when we take on too much and then…](https://sms4smile.com/quotes/ngina-otiende/as-women-our-ability-to-multitask-can-be-a-blessing-but-it-becomes-a/)

[Ngina Otiende](https://sms4smile.com/quotes/author/ngina-otiende/)

> [I must have a God-given talent, which is the ability to multitask, plus I have great retention. I'm not the smartest guy, but I…](https://sms4smile.com/quotes/tilman-j-fertitta/i-must-have-a-god-given-talent-which-is-the-ability-to-multitask-plus/)

[Tilman J. Fertitta](https://sms4smile.com/quotes/author/tilman-j-fertitta/)

> [The face of time is our agenda. our agenda is a task,task of time. to prepare is to task our agenda. preparing is a…](https://sms4smile.com/quotes/anonymous/the-face-of-time-is-our-agenda-our-agenda-is-a-task-task-of-time-to/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Fucking two things up at the same time isn't multitasking”](https://sms4smile.com/quotes/dick-masterson/fucking-two-things-up-at-the-same-time-isn-t-multitasking/)

Dick Masterson

> [The British monarchy has the political and constitutional task of subtracting from the government and governors of Britain the papal and kingly airs that…](https://sms4smile.com/quotes/mark-helprin/the-british-monarchy-has-the-political-and-constitutional-task-of/)

[Mark Helprin](https://sms4smile.com/quotes/author/mark-helprin/)

> [Sometimes, I feel promoting a film is a more difficult task than acting!](https://sms4smile.com/quotes/emraan-hashmi/sometimes-i-feel-promoting-a-film-is-a-more-difficult-task-than-acting/)

[Emraan Hashmi](https://sms4smile.com/quotes/author/emraan-hashmi/)

> [There are many causes of violent deaths in America - murders and traffic accidents - that we do not approach with the same 'no…](https://sms4smile.com/quotes/dennis-c-blair/there-are-many-causes-of-violent-deaths-in-america-murders-and/)

[Dennis C. Blair](https://sms4smile.com/quotes/author/dennis-c-blair/)

> [“Turn off your phones, emails, or Facebook notifications, and use the “Pomodoro technique” to create blocks of uninterrupted time to do focused study and…](https://sms4smile.com/quotes/jennifer-april/turn-off-your-phones-emails-or-facebook-notifications-and-use-the/)

[Jennifer April](https://sms4smile.com/quotes/author/jennifer-april/)

> [Never help a child with a task that they feel they can complete themselves.](https://sms4smile.com/quotes/maria-montessori/never-help-a-child-with-a-task-that-they-feel-they-can-complete/)

[Maria Montessori](https://sms4smile.com/quotes/author/maria-montessori/)

> [I shaped my reputation in this business and this outlook in this business being singularly focused on the task at hand.](https://sms4smile.com/quotes/mike-tomlin/i-shaped-my-reputation-in-this-business-and-this-outlook-in-this/)

[Mike Tomlin](https://sms4smile.com/quotes/author/mike-tomlin/)

> [Drag is about whatever persona you put on to do a particular task. I could pick up trash in the morning and throw on…](https://sms4smile.com/quotes/aquaria/drag-is-about-whatever-persona-you-put-on-to-do-a-particular-task-i/)

[Aquaria](https://sms4smile.com/quotes/author/aquaria/)

> [We got orders to strike the Marshall and Gilbert Islands. We had a task force with the Enterprise. We had two or three cruisers…](https://sms4smile.com/quotes/barney-ross/we-got-orders-to-strike-the-marshall-and-gilbert-islands-we-had-a/)

[Barney Ross](https://sms4smile.com/quotes/author/barney-ross/)

## More by Nicholas Carr

> [“For the last five centuries, ever since Gutenberg's printing press made book reading a popular pursuit, the linear, literary mind has been at the…](https://sms4smile.com/quotes/nicholas-carr/for-the-last-five-centuries-ever-since-gutenberg-s-printing-press/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“In programming the World Wide Computer, we will be programming our lives.”](https://sms4smile.com/quotes/nicholas-carr/in-programming-the-world-wide-computer-we-will-be-programming-our/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“What we’re experiencing is, in a metaphorical sense, a reversal of the early trajectory of civilization: we are evolving from being cultivators of personal…](https://sms4smile.com/quotes/nicholas-carr/what-we-re-experiencing-is-in-a-metaphorical-sense-a-reversal-of-the/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“As long as algorithms determine the distribution of profits, they will also determine what gets published. The”](https://sms4smile.com/quotes/nicholas-carr/as-long-as-algorithms-determine-the-distribution-of-profits-they-will/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“those with the helpful software were found “to aimlessly click around” as they tried to crack the puzzle.27”](https://sms4smile.com/quotes/nicholas-carr/those-with-the-helpful-software-were-found-to-aimlessly-click-around/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“Our brains turn into simple signal-processing units, quickly shepherding information into consciousness and then back out again.”](https://sms4smile.com/quotes/nicholas-carr/our-brains-turn-into-simple-signal-processing-units-quickly/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“What is different, and troubling, is that skimming is becoming our dominant mode of reading. Once a means to an end, a way to…](https://sms4smile.com/quotes/nicholas-carr/what-is-different-and-troubling-is-that-skimming-is-becoming-our/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“They failed to appreciate how the network would funnel the energies of the people into a centrally administered, tightly monitored information system organized to…](https://sms4smile.com/quotes/nicholas-carr/they-failed-to-appreciate-how-the-network-would-funnel-the-energies/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“In the long run, the IT department is unlikely to survive, at least not in its familiar form.”](https://sms4smile.com/quotes/nicholas-carr/in-the-long-run-the-it-department-is-unlikely-to-survive-at-least-not/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“Personal memory shapes and sustains the “collective memory” that underpins culture.”](https://sms4smile.com/quotes/nicholas-carr/personal-memory-shapes-and-sustains-the-collective-memory-that/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“The near-continuous stream of new information pumped out by the Web also plays to our natural tendency to “vastly overvalue what happens to us…](https://sms4smile.com/quotes/nicholas-carr/the-near-continuous-stream-of-new-information-pumped-out-by-the-web/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“The strip-mining of “relevant content” replaces the slow excavation of meaning.   IT”](https://sms4smile.com/quotes/nicholas-carr/the-strip-mining-of-relevant-content-replaces-the-slow-excavation-of/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“The Net grants us instant access to a library of information unprecedented in its size and scope, and it makes it easy for us…](https://sms4smile.com/quotes/nicholas-carr/the-net-grants-us-instant-access-to-a-library-of-information/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“A 1989 study showed that readers of hypertext often ended up clicking distractedly “through pages instead of reading them carefully.”](https://sms4smile.com/quotes/nicholas-carr/a-1989-study-showed-that-readers-of-hypertext-often-ended-up-clicking/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

> [“Activities of self-realization are subject to increasing marginal utility:”](https://sms4smile.com/quotes/nicholas-carr/activities-of-self-realization-are-subject-to-increasing-marginal/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Explore all 108 Nicholas Carr quotes ](https://sms4smile.com/quotes/author/nicholas-carr/)

## More Focus quotes

> [If you take your eye off the ball or lose focus for even a minute you can lose a game against any team.](https://sms4smile.com/quotes/felipe-anderson/if-you-take-your-eye-off-the-ball-or-lose-focus-for-even-a-minute-you/)

[Felipe Anderson](https://sms4smile.com/quotes/author/felipe-anderson/)

> [Music is a job, but I figured out ways to get my mind into a place where I could be creative. I actually discovered…](https://sms4smile.com/quotes/flume/music-is-a-job-but-i-figured-out-ways-to-get-my-mind-into-a-place/)

[Flume](https://sms4smile.com/quotes/author/flume/)

> [“If you're focused, you can't get bored.”](https://sms4smile.com/quotes/alin-sav/if-you-re-focused-you-can-t-get-bored/)

[Alin Sav](https://sms4smile.com/quotes/author/alin-sav/)

> [There are more important things to focus on in life than how you look.](https://sms4smile.com/quotes/arden-cho/there-are-more-important-things-to-focus-on-in-life-than-how-you-look/)

[Arden Cho](https://sms4smile.com/quotes/author/arden-cho/)

> [Focus on becoming more to achieve more while doing less](https://sms4smile.com/quotes/hal-elrod/focus-on-becoming-more-to-achieve-more-while-doing-less/)

[Hal Elrod](https://sms4smile.com/quotes/author/hal-elrod/)

> [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/)

[Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/)

> [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/)

[Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/)

> [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/)

[Nas](https://sms4smile.com/quotes/author/nas/)

> [“This is Galileo,” said Aristotle. “He advocates understanding the world through observation and experiment. He is an unimaginative thinker, but his results demand our…](https://sms4smile.com/quotes/liu-cixin/this-is-galileo-said-aristotle-he-advocates-understanding-the-world/)

[Liu Cixin](https://sms4smile.com/quotes/author/liu-cixin/)

> [Too many times we flitter our energy into too many goals and in the process don't achieve much. Focus is very important in life.…](https://sms4smile.com/quotes/vaishali-kasture/too-many-times-we-flitter-our-energy-into-too-many-goals-and-in-the/)

[Vaishali Kasture](https://sms4smile.com/quotes/author/vaishali-kasture/)

> [If you ask another competitor, they may tell you they felt very competitive towards me. But I can tell you that my biggest competition…](https://sms4smile.com/quotes/michelle-kwan/if-you-ask-another-competitor-they-may-tell-you-they-felt-very/)

[Michelle Kwan](https://sms4smile.com/quotes/author/michelle-kwan/)

> [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/)

[Minor White](https://sms4smile.com/quotes/author/minor-white/)

> [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/)

[Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/)

> [All I'm focused on is playing my game. Everything else will take care of itself.](https://sms4smile.com/quotes/grigor-dimitrov/all-i-m-focused-on-is-playing-my-game-everything-else-will-take-care/)

[Grigor Dimitrov](https://sms4smile.com/quotes/author/grigor-dimitrov/)

> [Focus on being productive instead of busy.](https://sms4smile.com/quotes/tim-ferriss/focus-on-being-productive-instead-of-busy/)

[Tim Ferriss](https://sms4smile.com/quotes/author/tim-ferriss/)

[Browse all 11,734 Focus quotes ](https://sms4smile.com/quotes/about/focus/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders and Stroke, explains that the constant shifting of our attention when we’re online may make our brains more nimble when it comes to multitasking, but improving our ability to multitask actually hampers our ability to think deeply and creatively.”",
            "creator": {
                "@type": "Person",
                "name": "Nicholas Carr"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/nicholas-carr/jordan-grafman-head-of-the-cognitive-neuroscience-unit-at-the/",
            "about": {
                "@type": "Thing",
                "name": "Focus"
            },
            "@id": "https://sms4smile.com/quotes/nicholas-carr/jordan-grafman-head-of-the-cognitive-neuroscience-unit-at-the/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg",
                "url": "https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders…” — Nicholas Carr",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Nicholas Carr",
                    "item": "https://sms4smile.com/quotes/author/nicholas-carr/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“Jordan Grafman, head of the cognitive...",
                    "item": "https://sms4smile.com/quotes/nicholas-carr/jordan-grafman-head-of-the-cognitive-neuroscience-unit-at-the/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/nicholas-carr/jordan-grafman-head-of-the-cognitive-neuroscience-unit-at-the/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
