--- title: "Meaning & Key Takeaway of: For, besides what has been said, it…" description: "\"“For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of ..." image: "https://sms4smile.com/quotes/i/023/niccolo-machiavelli-368_persuade_for-besides-what-has-been-said-it-should_2769705.jpg" --- # For, besides what has been said, it should be borne in… ![“For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion. Wherefore, matters should be so ordered that when men no longer believe of their own accord…” quote by Niccolò Machiavelli](https://sms4smile.com/quotes/i/023/niccolo-machiavelli-368_persuade_for-besides-what-has-been-said-it-should_2769705.jpg) [Download](https://sms4smile.com/quotes/i/023/niccolo-machiavelli-368_persuade_for-besides-what-has-been-said-it-should_2769705.jpg) [Open image](https://sms4smile.com/quotes/i/023/niccolo-machiavelli-368_persuade_for-besides-what-has-been-said-it-should_2769705.jpg) > ““For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion. Wherefore, matters should be so ordered that when men no longer believe of their own accord, they may be compelled to believe by force.”” [Niccolò Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Public opinion changes quickly; convincing people is easy, but keeping them convinced is hard, often requiring coercion. **In simple terms:** People forget quickly; maintaining belief needs force. Key Takeaway Beware of relying on persuasion alone. Themes politics power public opinion Mood cautious critical Type political philosophical When to use this quote - elections - marketing campaigns - policy implementation - leadership decisions Key Concepts social influence coercion stability Questions to Reflect On - How can leaders sustain support without coercion? - What are ethical limits of using force? A Different Perspective Force may backfire and erode trust. ★ ★ ★ ★ ★ No ratings yet [Fix Persuasion](https://sms4smile.com/quotes/about/fix-persuasion-3132361/) [Multitude Fickle](https://sms4smile.com/quotes/about/multitude-fickle-3132362/) [Persuade](https://sms4smile.com/quotes/about/persuade/) [Persuade Thing](https://sms4smile.com/quotes/about/persuade-thing-3132363/) [Persuasion](https://sms4smile.com/quotes/about/persuasion/) [Psychology](https://sms4smile.com/quotes/about/psychology/) ## Related quotes > [For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it…](https://sms4smile.com/quotes/niccolo-machiavelli/for-besides-what-has-been-said-it-should-be-borne-in-mind-that-the/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [The thing is, when everyone is trying to persuade you that a thing you know to be true isn't actually true, you start to…](https://sms4smile.com/quotes/graham-joyce/the-thing-is-when-everyone-is-trying-to-persuade-you-that-a-thing-you/) [Graham Joyce](https://sms4smile.com/quotes/author/graham-joyce/) > [When gifted with the power of persuasion, be it a blessing upon those you persuade!](https://sms4smile.com/quotes/bobby-compton/when-gifted-with-the-power-of-persuasion-be-it-a-blessing-upon-those/) [Bobby Compton](https://sms4smile.com/quotes/author/bobby-compton/) > [Would you persuade, speak of interest, not of reason.](https://sms4smile.com/quotes/benjamin-franklin/would-you-persuade-speak-of-interest-not-of-reason/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [Remember that what pulls the strings is the force hidden within; there lies the power to persuade, there the life - there, if one…](https://sms4smile.com/quotes/marcus-aurelius/remember-that-what-pulls-the-strings-is-the-force-hidden-within-there/) [Marcus Aurelius](https://sms4smile.com/quotes/author/marcus-aurelius/) > [“Good words were the difference between Emily eating well and not. And what she had found worked best were not facts or arguments but…](https://sms4smile.com/quotes/max-barry/good-words-were-the-difference-between-emily-eating-well-and-not-and/) [Max Barry](https://sms4smile.com/quotes/author/max-barry/) > [A ruler must learn to persuade and not to compel... he must lay the best coffee hearth to attract the finest men... a good…](https://sms4smile.com/quotes/frank-herbert/a-ruler-must-learn-to-persuade-and-not-to-compel-he-must-lay-the-best/) [Frank Herbert](https://sms4smile.com/quotes/author/frank-herbert/) > [One of the best ways to persuade others is by listening to them.](https://sms4smile.com/quotes/dean-rusk/one-of-the-best-ways-to-persuade-others-is-by-listening-to-them/) [Dean Rusk](https://sms4smile.com/quotes/author/dean-rusk/) > [ “\[...\]if you are hoping to damage opponents' mental health, go ahead and tell them how inferior or dim-witted or nasty they are. But even… ](https://sms4smile.com/quotes/steven-d-levitt/if-you-are-hoping-to-damage-opponents-mental-health-go-ahead-and-tell/) [Steven D. Levitt](https://sms4smile.com/quotes/author/steven-d-levitt/) > [“Roman authorities recommended that a very effective way to persuade and move a person or a council to adopt a particular policy is to…](https://sms4smile.com/quotes/niccolo-machiavelli/roman-authorities-recommended-that-a-very-effective-way-to-persuade/) [Niccolò Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Presidents are evaluated not by what they did by the stroke of their own pen; it's what they persuade Congress to do.](https://sms4smile.com/quotes/h-w-brands/presidents-are-evaluated-not-by-what-they-did-by-the-stroke-of-their/) [H. W. Brands](https://sms4smile.com/quotes/author/h-w-brands/) > [“And if I am asked today to advise a young writer who has not yet made up his mind what way to go, I…](https://sms4smile.com/quotes/stefan-zweig/and-if-i-am-asked-today-to-advise-a-young-writer-who-has-not-yet-made/) [Stefan Zweig](https://sms4smile.com/quotes/author/stefan-zweig/) > [To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…](https://sms4smile.com/quotes/paul-rand/to-design-is-much-more-than-simply-to-assemble-to-order-or-even-to/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [I always believed as a speechwriter that if you could persuade the president to commit himself to certain words, he would feel himself committed…](https://sms4smile.com/quotes/david-frum/i-always-believed-as-a-speechwriter-that-if-you-could-persuade-the/) [David Frum](https://sms4smile.com/quotes/author/david-frum/) > [“Don't think you can persuade me with appeals to my intellectual vanity.”](https://sms4smile.com/quotes/thomas-harris/don-t-think-you-can-persuade-me-with-appeals-to-my-intellectual-vanity/) [Thomas Harris](https://sms4smile.com/quotes/author/thomas-harris/) ## More by Niccolò Machiavelli > [Men generally decide upon a middle course, which is most hazardous, for they know neither how to be entirely good nor entirely bad.](https://sms4smile.com/quotes/niccolo-machiavelli/men-generally-decide-upon-a-middle-course-which-is-most-hazardous-for/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Because there are three classes of intellects: one which comprehends by itself; another which appreciates what others comprehend; and a third which neither comprehends…](https://sms4smile.com/quotes/niccolo-machiavelli/because-there-are-three-classes-of-intellects-one-which-comprehends/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [It is the duty of a man of honor to teach others the good which he has not been able to do himself because…](https://sms4smile.com/quotes/niccolo-machiavelli/it-is-the-duty-of-a-man-of-honor-to-teach-others-the-good-which-he/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [“Anyone who believes that new benefits make men of high station forget old injuries deceives himself.”](https://sms4smile.com/quotes/niccolo-machiavelli/anyone-who-believes-that-new-benefits-make-men-of-high-station-forget/) [Niccolò Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [He who has once begun to live by rapine always finds reasons for taking what is not his.](https://sms4smile.com/quotes/niccolo-machiavelli/he-who-has-once-begun-to-live-by-rapine-always-finds-reasons-for/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Everyone who wants to know what will happen ought to examine what has happened: everything in this world in any epoch has their replicas…](https://sms4smile.com/quotes/niccolo-machiavelli/everyone-who-wants-to-know-what-will-happen-ought-to-examine-what-has/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Speaking generally, men are ungrateful, fickle, hypocritical, fearful odanger and covetous ogain.](https://sms4smile.com/quotes/niccolo-machiavelli/speaking-generally-men-are-ungrateful-fickle-hypocritical-fearful/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [There is nothing as likely to succeed as what the enemy believes you cannot attempt.](https://sms4smile.com/quotes/niccolo-machiavelli/there-is-nothing-as-likely-to-succeed-as-what-the-enemy-believes-you/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [For the great majority of mankind are satisfied with appearance, as though they were realities and are often more influenced by the things that…](https://sms4smile.com/quotes/niccolo-machiavelli/for-the-great-majority-of-mankind-are-satisfied-with-appearance-as/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [That prince is highly esteemed who conveys this impression of himself, and he who is highly esteemed is not easily conspired against; for, provided…](https://sms4smile.com/quotes/niccolo-machiavelli/that-prince-is-highly-esteemed-who-conveys-this-impression-of-himself/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [“Anyone who studies present and ancient affairs will easily see how in all cities and all peoples there still exist, and have always existed,…](https://sms4smile.com/quotes/niccolo-machiavelli/anyone-who-studies-present-and-ancient-affairs-will-easily-see-how-in/) [Niccolò Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [I believe that it is possible for one to praise, without concern, any man after he is dead since every reason and supervision for…](https://sms4smile.com/quotes/niccolo-machiavelli/i-believe-that-it-is-possible-for-one-to-praise-without-concern-any/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Men are always averse to enterprises in which they foresee difficulties.](https://sms4smile.com/quotes/niccolo-machiavelli/men-are-always-averse-to-enterprises-in-which-they-foresee/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [“He who causes another to become powerful ruins himself, for he brings such a power into being either by design or by force, and…](https://sms4smile.com/quotes/niccolo-machiavelli/he-who-causes-another-to-become-powerful-ruins-himself-for-he-brings/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [One never finds anything perfectly pure and ... exempt from danger.](https://sms4smile.com/quotes/niccolo-machiavelli/one-never-finds-anything-perfectly-pure-and-exempt-from-danger/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Explore all 590 Niccolò Machiavelli quotes ](https://sms4smile.com/quotes/author/niccolo-machiavelli/) ## More Persuade quotes > [“Don't think you can persuade me with appeals to my intellectual vanity.”](https://sms4smile.com/quotes/thomas-harris/don-t-think-you-can-persuade-me-with-appeals-to-my-intellectual-vanity/) [Thomas Harris](https://sms4smile.com/quotes/author/thomas-harris/) > [I always believed as a speechwriter that if you could persuade the president to commit himself to certain words, he would feel himself committed…](https://sms4smile.com/quotes/david-frum/i-always-believed-as-a-speechwriter-that-if-you-could-persuade-the/) [David Frum](https://sms4smile.com/quotes/author/david-frum/) > [To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…](https://sms4smile.com/quotes/paul-rand/to-design-is-much-more-than-simply-to-assemble-to-order-or-even-to/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [“And if I am asked today to advise a young writer who has not yet made up his mind what way to go, I…](https://sms4smile.com/quotes/stefan-zweig/and-if-i-am-asked-today-to-advise-a-young-writer-who-has-not-yet-made/) [Stefan Zweig](https://sms4smile.com/quotes/author/stefan-zweig/) > [Presidents are evaluated not by what they did by the stroke of their own pen; it's what they persuade Congress to do.](https://sms4smile.com/quotes/h-w-brands/presidents-are-evaluated-not-by-what-they-did-by-the-stroke-of-their/) [H. W. Brands](https://sms4smile.com/quotes/author/h-w-brands/) > [One of the best ways to persuade others is with your ears by listening to them.](https://sms4smile.com/quotes/dean-rusk/one-of-the-best-ways-to-persuade-others-is-with-your-ears-by/) [Dean Rusk](https://sms4smile.com/quotes/author/dean-rusk/) > [“Convince is for thought; persuade is for action.”](https://sms4smile.com/quotes/monica-wood/convince-is-for-thought-persuade-is-for-action/) [Monica Wood](https://sms4smile.com/quotes/author/monica-wood/) > [ I like \[Barak\] Obama. I like him. So how far does rationality help to persuade anybody? You know, I'm not so sure. ](https://sms4smile.com/quotes/george-saunders/i-like-barak-obama-i-like-him-so-how-far-does-rationality-help-to/) [George Saunders](https://sms4smile.com/quotes/author/george-saunders/) > [I have noticed that no sooner do people embark on a course of action which they do not find wholly satisfactory than they muster…](https://sms4smile.com/quotes/anne-morice/i-have-noticed-that-no-sooner-do-people-embark-on-a-course-of-action/) [Anne Morice](https://sms4smile.com/quotes/author/anne-morice/) > [For thousands of years, humans have used the art of storytelling to motivate and persuade.](https://sms4smile.com/quotes/kristen-soltis-anderson/for-thousands-of-years-humans-have-used-the-art-of-storytelling-to/) [Kristen Soltis Anderson](https://sms4smile.com/quotes/author/kristen-soltis-anderson/) > [I know people who will gently persuade you to be forthcoming.](https://sms4smile.com/quotes/ilona-andrews/i-know-people-who-will-gently-persuade-you-to-be-forthcoming/) [Ilona Andrews](https://sms4smile.com/quotes/author/ilona-andrews/) > [I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him,…](https://sms4smile.com/quotes/dwight-d-eisenhower/i-would-rather-try-to-persuade-a-man-to-go-along-because-once-i-have/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [Even within the band, if I cannot manage to persuade the members of what I see to be the next course of action, how…](https://sms4smile.com/quotes/robert-fripp/even-within-the-band-if-i-cannot-manage-to-persuade-the-members-of/) [Robert Fripp](https://sms4smile.com/quotes/author/robert-fripp/) > [It was not hard to persuade people that the market was sound; as always in such times they asked only that the dispiriting voices…](https://sms4smile.com/quotes/john-kenneth-galbraith/it-was-not-hard-to-persuade-people-that-the-market-was-sound-as/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [If you go into a bank or a shop and you want them to believe that you're going to shoot them, that's an acting…](https://sms4smile.com/quotes/peter-mullan/if-you-go-into-a-bank-or-a-shop-and-you-want-them-to-believe-that-you/) [Peter Mullan](https://sms4smile.com/quotes/author/peter-mullan/) [Browse all 215 Persuade quotes ](https://sms4smile.com/quotes/about/persuade/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion. 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