--- title: "Meaning & Key Takeaway of: Here is the simple but powerful rule…" description: "\"Here is the simple but powerful rule... always give people more than they expect to get.\" — Nelson Boswell" image: "https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg" --- # Here is the simple but powerful rule... always give people… ![“Here is the simple but powerful rule... always give people more than they expect to get.” quote by Nelson Boswell](https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg) [Download](https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg) [Open image](https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg) > “Here is the simple but powerful rule... always give people more than they expect to get.” [Nelson Boswell](https://sms4smile.com/quotes/author/nelson-boswell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advocates exceeding expectations to build goodwill and lasting relationships. **In simple terms:** Give more than expected. Key Takeaway Exceed expectations consistently. Themes generosity relationships trust Mood inspirational practical Type ethical relationship-building When to use this quote - customer service - team leadership - personal relationships - marketing campaigns Key Concepts psychology social exchange Questions to Reflect On - What can you give more of? - How does exceeding expectations affect loyalty? A Different Perspective Overextending may deplete resources. ★ ★ ★ ★ ★ No ratings yet [Always](https://sms4smile.com/quotes/about/always/) [Expect](https://sms4smile.com/quotes/about/expect/) [Get](https://sms4smile.com/quotes/about/get/) [Give](https://sms4smile.com/quotes/about/give/) [Here](https://sms4smile.com/quotes/about/here/) [More](https://sms4smile.com/quotes/about/more/) [People](https://sms4smile.com/quotes/about/people/) [People Expect](https://sms4smile.com/quotes/about/people-expect/) [Powerful](https://sms4smile.com/quotes/about/powerful/) [Powerful Rule](https://sms4smile.com/quotes/about/powerful-rule-2753664/) [Rule](https://sms4smile.com/quotes/about/rule/) [Rule People](https://sms4smile.com/quotes/about/rule-people-471589/) [Simple](https://sms4smile.com/quotes/about/simple/) [Simple Powerful](https://sms4smile.com/quotes/about/simple-powerful-1275771/) [Than](https://sms4smile.com/quotes/about/than/) ## Related quotes > [Here is a simple but powerful rule - always give people more than what they expect to get.](https://sms4smile.com/quotes/anonymous/here-is-a-simple-but-powerful-rule-always-give-people-more-than-what/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [All powerful is the rule of fashion.](https://sms4smile.com/quotes/publilius-syrus/all-powerful-is-the-rule-of-fashion/) [Publilius Syrus](https://sms4smile.com/quotes/author/publilius-syrus/) > [You know, my mother had a rule which was 'people are just people.](https://sms4smile.com/quotes/lynne-cheney/you-know-my-mother-had-a-rule-which-was-people-are-just-people/) [Lynne Cheney](https://sms4smile.com/quotes/author/lynne-cheney/) > [Show gratitude. Gratitude is a simple but powerful thing.](https://sms4smile.com/quotes/randy-pausch/show-gratitude-gratitude-is-a-simple-but-powerful-thing/) [Randy Pausch](https://sms4smile.com/quotes/author/randy-pausch/) > [Tikkun Olam Repair The World is simple, powerful, to the point and so professional sounding.](https://sms4smile.com/quotes/christine-lavin/tikkun-olam-repair-the-world-is-simple-powerful-to-the-point-and-so/) [Christine Lavin](https://sms4smile.com/quotes/author/christine-lavin/) > [To me, thought-controlled computing is as simple and powerful as a paintbrush - one more tool to unlock and enliven the hidden worlds within…](https://sms4smile.com/quotes/ariel-garten/to-me-thought-controlled-computing-is-as-simple-and-powerful-as-a/) [Ariel Garten](https://sms4smile.com/quotes/author/ariel-garten/) > [I've always loved the idea of not being what people expect me to be.](https://sms4smile.com/quotes/dita-von-teese/i-ve-always-loved-the-idea-of-not-being-what-people-expect-me-to-be/) [Dita Von Teese](https://sms4smile.com/quotes/author/dita-von-teese/) > [Our music doesn't make many compromises, but we take it into a venue that's larger than people expect.](https://sms4smile.com/quotes/ian-williams/our-music-doesn-t-make-many-compromises-but-we-take-it-into-a-venue/) [Ian Williams](https://sms4smile.com/quotes/author/ian-williams/) > [I don't know what people expect me to be like, but I'm very down-to-earth and not at all full of myself.](https://sms4smile.com/quotes/fabio-lanzoni/i-don-t-know-what-people-expect-me-to-be-like-but-i-m-very-down-to/) [Fabio Lanzoni](https://sms4smile.com/quotes/author/fabio-lanzoni/) > [“It is unreasonable for the common people to expect a known corrupt legal system to protect them.”](https://sms4smile.com/quotes/steven-magee/it-is-unreasonable-for-the-common-people-to-expect-a-known-corrupt/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [You don’t have to live your life the way other people expect you to.](https://sms4smile.com/quotes/chris-guillebeau/you-don-t-have-to-live-your-life-the-way-other-people-expect-you-to/) [Chris Guillebeau](https://sms4smile.com/quotes/author/chris-guillebeau/) > [Rich people expect to succeed.](https://sms4smile.com/quotes/t-harv-eker/rich-people-expect-to-succeed/) [T. Harv Eker](https://sms4smile.com/quotes/author/t-harv-eker/) > [“Don't expect too much from people- expect it from yourself”](https://sms4smile.com/quotes/radostin-chernev/don-t-expect-too-much-from-people-expect-it-from-yourself/) [Radostin Chernev](https://sms4smile.com/quotes/author/radostin-chernev/) > [One of the things Kuhn said about normal science is that people 'expect' things to be discovered.](https://sms4smile.com/quotes/ian-hacking/one-of-the-things-kuhn-said-about-normal-science-is-that-people/) [Ian Hacking](https://sms4smile.com/quotes/author/ian-hacking/) > [People expect more and more every time.](https://sms4smile.com/quotes/lil-boosie/people-expect-more-and-more-every-time/) [Lil Boosie](https://sms4smile.com/quotes/author/lil-boosie/) ## More by Nelson Boswell > [The difference between greatness and mediocrity is often how an individual views a mistake.](https://sms4smile.com/quotes/nelson-boswell/the-difference-between-greatness-and-mediocrity-is-often-how-an/) [Nelson Boswell](https://sms4smile.com/quotes/author/nelson-boswell/) > [What we must try to be, of course, is ourselves and wholeheartedly. We must find out what we really are and what we really…](https://sms4smile.com/quotes/nelson-boswell/what-we-must-try-to-be-of-course-is-ourselves-and-wholeheartedly-we/) [Nelson Boswell](https://sms4smile.com/quotes/author/nelson-boswell/) > [The first and most important step toward success is the feeling that we can succeed.](https://sms4smile.com/quotes/nelson-boswell/the-first-and-most-important-step-toward-success-is-the-feeling-that/) [Nelson Boswell](https://sms4smile.com/quotes/author/nelson-boswell/) [Explore all 4 Nelson Boswell quotes ](https://sms4smile.com/quotes/author/nelson-boswell/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) [Browse all 36,048 Always quotes ](https://sms4smile.com/quotes/about/always/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Here is the simple but powerful rule... always give people more than they expect to get.", "creator": { "@type": "Person", "name": "Nelson Boswell" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/nelson-boswell/here-is-the-simple-but-powerful-rule-always-give-people-more-than/", "about": { "@type": "Thing", "name": "Always" }, "@id": "https://sms4smile.com/quotes/nelson-boswell/here-is-the-simple-but-powerful-rule-always-give-people-more-than/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg", "contentUrl": "https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg", "url": "https://sms4smile.com/quotes/i/99a/nelson-boswell-69018_always_here-is-the-simple-but-powerful-rule-alw_2317121.jpg", "width": 1080, "height": 1080, "caption": "“Here is the simple but powerful rule... always give people more than they expect to get.” — Nelson Boswell", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Nelson Boswell", "item": "https://sms4smile.com/quotes/author/nelson-boswell/" }, { "@type": "ListItem", "position": 4, "name": "Here is the simple but powerful...", "item": "https://sms4smile.com/quotes/nelson-boswell/here-is-the-simple-but-powerful-rule-always-give-people-more-than/" } ], "@id": "https://sms4smile.com/quotes/nelson-boswell/here-is-the-simple-but-powerful-rule-always-give-people-more-than/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```