--- title: "Meaning & Key Takeaway of: The television commercial is not at all…" description: "\"“The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.”\" — Ne..." image: "https://sms4smile.com/quotes/i/19d/neil-postman-1598_character_the-television-commercial-is-not-at-all_79591.jpg" --- # The television commercial is not at all about the… ![“The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.” quote by Neil Postman](https://sms4smile.com/quotes/i/19d/neil-postman-1598_character_the-television-commercial-is-not-at-all_79591.jpg) [Download](https://sms4smile.com/quotes/i/19d/neil-postman-1598_character_the-television-commercial-is-not-at-all_79591.jpg) [Open image](https://sms4smile.com/quotes/i/19d/neil-postman-1598_character_the-television-commercial-is-not-at-all_79591.jpg) > ““The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.”” [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The ad focuses on shaping consumer identity and values rather than merely describing product features. **In simple terms:** Ads target buyer self‑image. Key Takeaway Marketing sells lifestyle, not just goods. Themes Consumer psychology Identity construction Brand storytelling Cultural influence Persuasion tactics Mood Reflective Critical Insightful Type Observation Critique Sociocultural analysis When to use this quote - Launching a new tech gadget - Rebranding a legacy brand - Political campaign messaging - Non‑profit fundraising - Luxury fashion promotion Key Concepts Perception shaping Value alignment Social signaling Emotional appeal Practical Applications - Crafting brand narratives - Designing audience‑centric ad copy Questions to Reflect On - How does consumer self‑concept affect brand loyalty? - What ethical limits exist when shaping identities through ads? A Different Perspective Some argue that product attributes remain essential for informed purchase decisions, especially for functional goods. ★ ★ ★ ★ ★ No ratings yet [Character](https://sms4smile.com/quotes/about/character/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [“The television commercial is about products only in the sense that the story of Jonah is about the anatomy of whales,”](https://sms4smile.com/quotes/neil-postman/the-television-commercial-is-about-products-only-in-the-sense-that/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital.”](https://sms4smile.com/quotes/neil-postman/the-television-commercial-has-mounted-the-most-serious-assault-on/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [I don't know any other way of doing a show besides being completely consumed by it and the character.](https://sms4smile.com/quotes/shefali-shah/i-don-t-know-any-other-way-of-doing-a-show-besides-being-completely/) [Shefali Shah](https://sms4smile.com/quotes/author/shefali-shah/) > [I worked very hard playing Arjun, and I was consumed by the character.](https://sms4smile.com/quotes/shaheer-sheikh/i-worked-very-hard-playing-arjun-and-i-was-consumed-by-the-character/) [Shaheer Sheikh](https://sms4smile.com/quotes/author/shaheer-sheikh/) > [ I was pretty much consumed by this character. Even when I was off, I was continually searching to find something else new about \[Idi\]… ](https://sms4smile.com/quotes/forest-whitaker/i-was-pretty-much-consumed-by-this-character-even-when-i-was-off-i/) [Forest Whitaker](https://sms4smile.com/quotes/author/forest-whitaker/) > [At thirteen I began modeling, doing my first television commercial in ninth grade for Pizza Hut.](https://sms4smile.com/quotes/anonymous/at-thirteen-i-began-modeling-doing-my-first-television-commercial-in/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Richard Nixon was just offered $2 million by Schick to do a television commercial - for Gillette.](https://sms4smile.com/quotes/gerald-r-ford-2/richard-nixon-was-just-offered-2-million-by-schick-to-do-a-television/) Gerald R Ford > [I did a television commercial when I was 12 back home with Diaw. I have known him a long time. We are very close.](https://sms4smile.com/quotes/evan-fournier/i-did-a-television-commercial-when-i-was-12-back-home-with-diaw-i/) [Evan Fournier](https://sms4smile.com/quotes/author/evan-fournier/) > [The whole problem with news on television comes down to this: all the words uttered in an hour of news coverage could be printed…](https://sms4smile.com/quotes/neil-postman/the-whole-problem-with-news-on-television-comes-down-to-this-all-the/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) ## More by Neil Postman > [“to whom will the technology give greater power and freedom? And whose power and freedom will be reduced by it?”](https://sms4smile.com/quotes/neil-postman/to-whom-will-the-technology-give-greater-power-and-freedom-and-whose/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [Cyberspace' is a metaphorical idea which is supposed to be the space where your consciousness is located when you're using computer technology on the…](https://sms4smile.com/quotes/neil-postman/cyberspace-is-a-metaphorical-idea-which-is-supposed-to-be-the-space/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [Textbooks, it seems to me, are enemies of education, instruments for promoting dogmatism and trivial learning. They may save the teacher some trouble, but…](https://sms4smile.com/quotes/neil-postman/textbooks-it-seems-to-me-are-enemies-of-education-instruments-for/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [The whole problem with news on television comes down to this: all the words uttered in an hour of news coverage could be printed…](https://sms4smile.com/quotes/neil-postman/the-whole-problem-with-news-on-television-comes-down-to-this-all-the/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“There being no international copyright laws, “pirated” editions abounded, with no complaint from the public, or much from authors, who were lionized.”](https://sms4smile.com/quotes/neil-postman/there-being-no-international-copyright-laws-pirated-editions-abounded/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“Many decisions about the form and content of news programs are made on the basis of information about the viewer, the purpose of which…](https://sms4smile.com/quotes/neil-postman/many-decisions-about-the-form-and-content-of-news-programs-are-made/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“the world we live in is very nearly incomprehensible to most of us. There is almost no fact, whether actual or imagined, that will…](https://sms4smile.com/quotes/neil-postman/the-world-we-live-in-is-very-nearly-incomprehensible-to-most-of-us/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“Tüketici psikodramalarla yatıştırılan bir hastadır.”](https://sms4smile.com/quotes/neil-postman/t-ketici-psikodramalarla-yat-t-r-lan-bir-hastad-r/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“Huxley grasped, as Orwell did not, that it is not necessary to conceal anything from a public insensible to contradiction and narcotized by technological…](https://sms4smile.com/quotes/neil-postman/huxley-grasped-as-orwell-did-not-that-it-is-not-necessary-to-conceal/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“The written word is assumed to have been reflected upon and revised by its author,”](https://sms4smile.com/quotes/neil-postman/the-written-word-is-assumed-to-have-been-reflected-upon-and-revised/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [We do not measure a culture by its output of undisguised trivialities but by what it claims as significant.](https://sms4smile.com/quotes/neil-postman/we-do-not-measure-a-culture-by-its-output-of-undisguised-trivialities/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“In America, the least amusing people are its professional entertainers.”](https://sms4smile.com/quotes/neil-postman/in-america-the-least-amusing-people-are-its-professional-entertainers/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“We were keeping our eye on 1984. When the year came and the prophecy didn't, thoughtful Americans sang softly in praise of themselves. The…](https://sms4smile.com/quotes/neil-postman/we-were-keeping-our-eye-on-1984-when-the-year-came-and-the-prophecy/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“The question is not, Does or doesn't public schooling create a public? The question is, What kind of public does it create? A conglomerate…](https://sms4smile.com/quotes/neil-postman/the-question-is-not-does-or-doesn-t-public-schooling-create-a-public/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) > [“But in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will…](https://sms4smile.com/quotes/neil-postman/but-in-huxley-s-vision-no-big-brother-is-required-to-deprive-people/) [Neil Postman](https://sms4smile.com/quotes/author/neil-postman/) [Explore all 220 Neil Postman quotes ](https://sms4smile.com/quotes/author/neil-postman/) ## More Character quotes > [This may sound strange, but although I feel like I know everything about my characters, the brand of shampoo they use, how many cavities…](https://sms4smile.com/quotes/gail-honeyman/this-may-sound-strange-but-although-i-feel-like-i-know-everything/) [Gail Honeyman](https://sms4smile.com/quotes/author/gail-honeyman/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [Social responsibility above the level of family, or at most of tribe, requires imagination-- devotion, loyalty, all the higher virtues -- which a man…](https://sms4smile.com/quotes/robert-a-heinlein/social-responsibility-above-the-level-of-family-or-at-most-of-tribe/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [I'm often moved by the circumstances around some of my characters, but I don't think I've actually cried watching myself.](https://sms4smile.com/quotes/kate-winslet/i-m-often-moved-by-the-circumstances-around-some-of-my-characters-but/) [Kate Winslet](https://sms4smile.com/quotes/author/kate-winslet/) > [When you're on a daytime drama you get one page, you better damn well know your character. You better know what she would do…](https://sms4smile.com/quotes/david-hudgins/when-you-re-on-a-daytime-drama-you-get-one-page-you-better-damn-well/) David Hudgins > [It can sometimes make people fold into themselves and kind of run away, but I think in this case these characters are being forced…](https://sms4smile.com/quotes/emily-deschanel/it-can-sometimes-make-people-fold-into-themselves-and-kind-of-run/) [Emily Deschanel](https://sms4smile.com/quotes/author/emily-deschanel/) > [If you are well-mannered towards those whose views are similar to yours, you may be said to exhibit a fairly good character. But, if…](https://sms4smile.com/quotes/anonymous/if-you-are-well-mannered-towards-those-whose-views-are-similar-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Democracy is based on the conviction that man has the moral and intellectual capacity, as well as the inalienable right, to govern himself with…](https://sms4smile.com/quotes/harry-s-truman/democracy-is-based-on-the-conviction-that-man-has-the-moral-and/) [Harry S. Truman](https://sms4smile.com/quotes/author/harry-s-truman/) > [In the fight between biology and morality, biology has commonly won in the end.](https://sms4smile.com/quotes/semir-zeki/in-the-fight-between-biology-and-morality-biology-has-commonly-won-in/) [Semir Zeki](https://sms4smile.com/quotes/author/semir-zeki/) > [Your looks don't make you pretty, it's the person inside who makes you pretty!](https://sms4smile.com/quotes/aaron-chan/your-looks-don-t-make-you-pretty-it-s-the-person-inside-who-makes-you/) [Aaron Chan](https://sms4smile.com/quotes/author/aaron-chan/) > [I'm not a huge social media kind of guy, so I don't really know, I don't really ever get... at least in real life,…](https://sms4smile.com/quotes/freddie-stroma/i-m-not-a-huge-social-media-kind-of-guy-so-i-don-t-really-know-i-don/) [Freddie Stroma](https://sms4smile.com/quotes/author/freddie-stroma/) > [If you stood me in a costume next to a computer graphic of the same-looking character, I think there would be a difference. And…](https://sms4smile.com/quotes/warwick-davis/if-you-stood-me-in-a-costume-next-to-a-computer-graphic-of-the-same/) [Warwick Davis](https://sms4smile.com/quotes/author/warwick-davis/) > [Courage: the most important of all the virtues because without courage, you can't practice any other virtue consistently](https://sms4smile.com/quotes/maya-angelou/courage-the-most-important-of-all-the-virtues-because-without-courage/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [I'm a character actor - always have been, always will be - and historically, character actors don't come into their own until later in…](https://sms4smile.com/quotes/annie-potts/i-m-a-character-actor-always-have-been-always-will-be-and/) [Annie Potts](https://sms4smile.com/quotes/author/annie-potts/) [Browse all 32,707 Character quotes ](https://sms4smile.com/quotes/about/character/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The television commercial is not at all about the character of products to be consumed. 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