---
title: "Meaning & Key Takeaway of: But political parties must claim to be…"
description: "\"But political parties must claim to be radically different from one another, and political journalism must play along, or else why exist? So the Libera..."
image: "https://sms4smile.com/quotes/i/6f9/neil-macdonald-5908_exist_but-political-parties-must-claim-to-be-r_2021743.jpg"
---

#  But political parties must claim to be radically different…

![“But political parties must claim to be radically different from one another, and political journalism must play along, or else why exist? So the Liberals and Tories concentrate on what does distinguish them: their leaders. That in itself just about guarantees a campaign of ad hominem gooning.” quote by Neil Macdonald](https://sms4smile.com/quotes/i/6f9/neil-macdonald-5908_exist_but-political-parties-must-claim-to-be-r_2021743.jpg)   [Download](https://sms4smile.com/quotes/i/6f9/neil-macdonald-5908_exist_but-political-parties-must-claim-to-be-r_2021743.jpg) [Open image](https://sms4smile.com/quotes/i/6f9/neil-macdonald-5908_exist_but-political-parties-must-claim-to-be-r_2021743.jpg)

> “But political parties must claim to be radically different from one another, and political journalism must play along, or else why exist? So the Liberals and Tories concentrate on what does distinguish them: their leaders. That in itself just about guarantees a campaign of ad hominem gooning.”

[Neil Macdonald](https://sms4smile.com/quotes/author/neil-macdonald/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Political parties and media create a false dichotomy, focusing on personalities over policies, leading to personal attacks.

**In simple terms:** Parties and press emphasize leaders, not ideas, causing ad hominem attacks.

Key Takeaway

Focus on policy, not personalities.

Themes

politics media campaigns

Mood

critical skeptical

Type

analytical commentary

When to use this quote

- election coverage
- party debates
- media analysis

Key Concepts

polarization personalization media bias

Questions to Reflect On

- How can journalism shift focus to substantive issues?
- What impact does leader‑centric coverage have on democracy?

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