--- title: "Meaning & Key Takeaway of: I think that when audiences find a movie…" description: "\"I think that when audiences find a movie that they don't expect to like, it adds great word of mouth.\" — Neal H. Moritz" image: "https://sms4smile.com/quotes/i/dc0/neal-h-moritz-29200_add_i-think-that-when-audiences-find-a-movie_2498602.jpg" --- # I think that when audiences find a movie that they don't… ![“I think that when audiences find a movie that they don't expect to like, it adds great word of mouth.” quote by Neal H. Moritz](https://sms4smile.com/quotes/i/dc0/neal-h-moritz-29200_add_i-think-that-when-audiences-find-a-movie_2498602.jpg) [Download](https://sms4smile.com/quotes/i/dc0/neal-h-moritz-29200_add_i-think-that-when-audiences-find-a-movie_2498602.jpg) [Open image](https://sms4smile.com/quotes/i/dc0/neal-h-moritz-29200_add_i-think-that-when-audiences-find-a-movie_2498602.jpg) > “I think that when audiences find a movie that they don't expect to like, it adds great word of mouth.” [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Unexpectedly liked movies generate buzz because audiences share surprise and enthusiasm, amplifying word‑of‑mouth. **In simple terms:** Surprise drives conversation. Key Takeaway Promote unexpected films to spark buzz. Themes marketing audience reaction surprise viral spread Mood enthusiastic analytical Type marketing observational When to use this quote - film release - social media campaigns - festival screenings Key Concepts social proof cognitive dissonance Questions to Reflect On - What makes a surprise movie shareable? - How can studios manage expectations? A Different Perspective Not all surprises lead to positive buzz. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Audiences](https://sms4smile.com/quotes/about/audiences/) [Film](https://sms4smile.com/quotes/about/film/) [Movie](https://sms4smile.com/quotes/about/movie/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/) ## Related quotes > [The film industry needs to find a way to bring audiences to movie theaters. It's more of a technical trick than a revolution.](https://sms4smile.com/quotes/michel-ocelot/the-film-industry-needs-to-find-a-way-to-bring-audiences-to-movie/) [Michel Ocelot](https://sms4smile.com/quotes/author/michel-ocelot/) > [Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value…](https://sms4smile.com/quotes/roelof-botha/social-enables-word-of-mouth-at-an-unprecedented-scale-its-most/) [Roelof Botha](https://sms4smile.com/quotes/author/roelof-botha/) > [Word of mouth works now, much more than ever. @-reply every single person.](https://sms4smile.com/quotes/gary-vaynerchuk/word-of-mouth-works-now-much-more-than-ever-reply-every-single-person/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [It's a very organic kind of way that people are discovering it, by word of mouth, which I always think is the best way…](https://sms4smile.com/quotes/cillian-murphy/it-s-a-very-organic-kind-of-way-that-people-are-discovering-it-by/) [Cillian Murphy](https://sms4smile.com/quotes/author/cillian-murphy/) > [“Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.”](https://sms4smile.com/quotes/anonymous/kumar-v-j-petersen-a-and-leone-r-p-2007-how-valuable-is-word-of-mouth/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15…](https://sms4smile.com/quotes/david-rusenko/word-of-mouth-marketing-is-a-crucial-component-of-organic-growth-for/) [David Rusenko](https://sms4smile.com/quotes/author/david-rusenko/) > [“They say 90% of the promotion of a book comes through word of mouth. But you've somehow got to get your book into the…](https://sms4smile.com/quotes/claudia-osmond/they-say-90-of-the-promotion-of-a-book-comes-through-word-of-mouth/) [Claudia Osmond](https://sms4smile.com/quotes/author/claudia-osmond/) > [It's still word of mouth that is going to make or break a show, and while critics can't help a show, they can hurt…](https://sms4smile.com/quotes/mitch-leigh/it-s-still-word-of-mouth-that-is-going-to-make-or-break-a-show-and/) [Mitch Leigh](https://sms4smile.com/quotes/author/mitch-leigh/) > [You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.](https://sms4smile.com/quotes/mitch-leigh/you-can-t-make-money-on-advertising-you-just-have-to-seed-the-clouds/) [Mitch Leigh](https://sms4smile.com/quotes/author/mitch-leigh/) > [“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.”](https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I want word of mouth to be our biggest voice.](https://sms4smile.com/quotes/jasmine-guy/i-want-word-of-mouth-to-be-our-biggest-voice/) [Jasmine Guy](https://sms4smile.com/quotes/author/jasmine-guy/) > [Word of mouth and the Internet are the only press we have left.](https://sms4smile.com/quotes/adam-mckay/word-of-mouth-and-the-internet-are-the-only-press-we-have-left/) [Adam McKay](https://sms4smile.com/quotes/author/adam-mckay/) > [Without integrity, no company can have positive word of mouth](https://sms4smile.com/quotes/jay-abraham/without-integrity-no-company-can-have-positive-word-of-mouth/) [Jay Abraham](https://sms4smile.com/quotes/author/jay-abraham/) > [“There really is power in numbers. In today’s society one has to understand the true power of word of mouth. It’s true that the…](https://sms4smile.com/quotes/simon-zingerman/there-really-is-power-in-numbers-in-today-s-society-one-has-to/) [Simon Zingerman](https://sms4smile.com/quotes/author/simon-zingerman/) > [Good reviews and word of mouth can go a long way in getting your small business idea off the ground.](https://sms4smile.com/quotes/kendra-scott/good-reviews-and-word-of-mouth-can-go-a-long-way-in-getting-your/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) ## More by Neal H. Moritz > [I think the combination of action and the combination of comedy are two really, really good genres to meld together.](https://sms4smile.com/quotes/neal-h-moritz/i-think-the-combination-of-action-and-the-combination-of-comedy-are/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [ What I think is so special about "Goosebumps" \[movie\] is it kind of a badge of courage for kids. They're scared and then they… ](https://sms4smile.com/quotes/neal-h-moritz/what-i-think-is-so-special-about-goosebumps-movie-is-it-kind-of-a/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I think there was always something that everybody wishes they could relive in high school.](https://sms4smile.com/quotes/neal-h-moritz/i-think-there-was-always-something-that-everybody-wishes-they-could/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [You might have been able to fool people the first time, or something, but you really can't make a successful sequel today unless people…](https://sms4smile.com/quotes/neal-h-moritz/you-might-have-been-able-to-fool-people-the-first-time-or-something/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [There's pressure to deliver as good of a movie with a little bit more of a budget, and that to me ... to me…](https://sms4smile.com/quotes/neal-h-moritz/there-s-pressure-to-deliver-as-good-of-a-movie-with-a-little-bit-more/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I have a ton of fun, I mean luckily I've been balancing a ton of projects for a lot of years now, and I'm…](https://sms4smile.com/quotes/neal-h-moritz/i-have-a-ton-of-fun-i-mean-luckily-i-ve-been-balancing-a-ton-of/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I think certain movies are right for 3D. I think certain movies are not right for 3D. And I think the specialness of 3D…](https://sms4smile.com/quotes/neal-h-moritz/i-think-certain-movies-are-right-for-3d-i-think-certain-movies-are/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [If I was one of the leaders...if I was just a leader of one of these studios what I would do is I would…](https://sms4smile.com/quotes/neal-h-moritz/if-i-was-one-of-the-leaders-if-i-was-just-a-leader-of-one-of-these/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I think a lot of people end up making sequels to movies just because the first one did a lot of business, and I…](https://sms4smile.com/quotes/neal-h-moritz/i-think-a-lot-of-people-end-up-making-sequels-to-movies-just-because/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I think that everybody, even if they had the best high school experience, there was something about high school. Whether you dropped a pass,…](https://sms4smile.com/quotes/neal-h-moritz/i-think-that-everybody-even-if-they-had-the-best-high-school/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I hate high expectations because they're hard to beat.](https://sms4smile.com/quotes/neal-h-moritz/i-hate-high-expectations-because-they-re-hard-to-beat/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [So what'll happen is there'll be some very good cinema experiences are going to see 3D where you have to pay more. And there'll…](https://sms4smile.com/quotes/neal-h-moritz/so-what-ll-happen-is-there-ll-be-some-very-good-cinema-experiences/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I think 3D is a great innovation for the film business. But I hope it's not the thing that kills the golden egg because…](https://sms4smile.com/quotes/neal-h-moritz/i-think-3d-is-a-great-innovation-for-the-film-business-but-i-hope-it/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I've done so many movies with first-time directors, and honestly I just go with gut instinct. People that usually can tell me a good…](https://sms4smile.com/quotes/neal-h-moritz/i-ve-done-so-many-movies-with-first-time-directors-and-honestly-i/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) > [I think that if you're creating an environment completely or...in my research, what I've learned is that if it's a CG world or a…](https://sms4smile.com/quotes/neal-h-moritz/i-think-that-if-you-re-creating-an-environment-completely-or-in-my/) [Neal H. Moritz](https://sms4smile.com/quotes/author/neal-h-moritz/) [Explore all 18 Neal H. Moritz quotes ](https://sms4smile.com/quotes/author/neal-h-moritz/) ## More Add quotes > [Most marriages don't add two people together. 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They know that a life of aimless…](https://sms4smile.com/quotes/michael-yates/life-as-we-know-it-is-fundamentally-unsatisfying-i-think-most-folks/) [Michael Yates](https://sms4smile.com/quotes/author/michael-yates/) > [Give me a platter of choice finnan haddie, freshly cooked in its bath of water and milk, add melted butter, a slice or two…](https://sms4smile.com/quotes/craig-claiborne/give-me-a-platter-of-choice-finnan-haddie-freshly-cooked-in-its-bath/) [Craig Claiborne](https://sms4smile.com/quotes/author/craig-claiborne/) > [Writing adds up to the conscience of our times.](https://sms4smile.com/quotes/martin-firrell/writing-adds-up-to-the-conscience-of-our-times/) [Martin Firrell](https://sms4smile.com/quotes/author/martin-firrell/) > [A 'modern' man has nothing to add to modernism, if only because he has nothing to oppose it with. The well-adapted drop off the…](https://sms4smile.com/quotes/elias-canetti/a-modern-man-has-nothing-to-add-to-modernism-if-only-because-he-has/) [Elias Canetti](https://sms4smile.com/quotes/author/elias-canetti/) > [Observation and theory get on best when they are mixed together, both helping one another in the pursuit of truth. It is a good…](https://sms4smile.com/quotes/arthur-eddington/observation-and-theory-get-on-best-when-they-are-mixed-together-both/) [Arthur Eddington](https://sms4smile.com/quotes/author/arthur-eddington/) > [I may add that we have more than once stated our willingness to conclude nonaggression pacts with the states neighboring our own!](https://sms4smile.com/quotes/adolf-hitler/i-may-add-that-we-have-more-than-once-stated-our-willingness-to/) [Adolf Hitler](https://sms4smile.com/quotes/author/adolf-hitler/) > [The American Constitution declares 'All men are born equal.' The British Socialist Party add: 'All men must be kept equal'.](https://sms4smile.com/quotes/winston-churchill/the-american-constitution-declares-all-men-are-born-equal-the-british/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [New generations of humans inherit the acquired discoveries of generations past, allowing cosmic insight to accumulate without limit. Each discovery of science therefore adds…](https://sms4smile.com/quotes/neil-degrasse-tyson/new-generations-of-humans-inherit-the-acquired-discoveries-of/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [Thirty days is just about the right amount of time to add a new habit or subtract a habit - like watching the news…](https://sms4smile.com/quotes/matt-cutts/thirty-days-is-just-about-the-right-amount-of-time-to-add-a-new-habit/) [Matt Cutts](https://sms4smile.com/quotes/author/matt-cutts/) > [In presenting a mathematical argument the great thing is to give the educated reader the chance to catch on at once to the momentary…](https://sms4smile.com/quotes/john-edensor-littlewood/in-presenting-a-mathematical-argument-the-great-thing-is-to-give-the/) [John Edensor Littlewood](https://sms4smile.com/quotes/author/john-edensor-littlewood/) > [The Greeks said grandly in their tragic phrase, 'Let no one be called happy till his death;' to which I would add, 'Let no…](https://sms4smile.com/quotes/elizabeth-barrett-browning/the-greeks-said-grandly-in-their-tragic-phrase-let-no-one-be-called/) [Elizabeth Barrett Browning](https://sms4smile.com/quotes/author/elizabeth-barrett-browning/) > [Mostly we just add to the piles of rainbow glass that's been blown off the exteriors of the cany-colored buildings.](https://sms4smile.com/quotes/suzanne-collins/mostly-we-just-add-to-the-piles-of-rainbow-glass-that-s-been-blown/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [Global is a unifying bond for people. Once they get outside their own heads and their own communities and see themselves in a broader…](https://sms4smile.com/quotes/kathy-calvin/global-is-a-unifying-bond-for-people-once-they-get-outside-their-own/) [Kathy Calvin](https://sms4smile.com/quotes/author/kathy-calvin/) Browse all 2,710 Add quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think that when audiences find a movie that they don't expect to like, it adds great word of mouth.", "creator": { "@type": "Person", "name": "Neal H. 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