--- title: "Meaning & Key Takeaway of: If you look at the direction that the…" description: "\"If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all ..." image: "https://sms4smile.com/quotes/i/127/naveen-tewari-11017_advertising-and-mark_if-you-look-at-the-direction-that-the-wo_3191691.jpg" --- # If you look at the direction that the world is taking from… ![“If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our…” quote by Naveen Tewari](https://sms4smile.com/quotes/i/127/naveen-tewari-11017_advertising-and-mark_if-you-look-at-the-direction-that-the-wo_3191691.jpg) [Download](https://sms4smile.com/quotes/i/127/naveen-tewari-11017_advertising-and-mark_if-you-look-at-the-direction-that-the-wo_3191691.jpg) [Open image](https://sms4smile.com/quotes/i/127/naveen-tewari-11017_advertising-and-mark_if-you-look-at-the-direction-that-the-wo_3191691.jpg) > “If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.” [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights the shift toward video‑centric, automated advertising and the strategic value of acquiring technology that enables programmatic video buying. **In simple terms:** Advertising is moving to video and automation; buying tech gives that ability. Key Takeaway Embrace video programmatic to stay competitive. Themes advertising technology automation video strategy Mood optimistic strategic Type business industry. When to use this quote - marketing campaigns - brand awareness - media planning - budget allocation Key Concepts programmatic buying digital transformation media buying Questions to Reflect On - How will your brand adapt to video‑first strategies? - What challenges arise when automating creative decisions? A Different Perspective Requires significant data infrastructure and expertise to execute effectively. ★ ★ ★ ★ ★ No ratings yet [Advertising and marketing](https://sms4smile.com/quotes/about/advertising-and-marketing/) [Direction](https://sms4smile.com/quotes/about/direction/) [Point of view](https://sms4smile.com/quotes/about/point-of-view/) [Technology](https://sms4smile.com/quotes/about/technology/) [Video](https://sms4smile.com/quotes/about/video/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [The greatest impact of 'We Are the World' seems to have been the video, which lets us see the singers take their turns at…](https://sms4smile.com/quotes/robert-hilburn/the-greatest-impact-of-we-are-the-world-seems-to-have-been-the-video/) [Robert Hilburn](https://sms4smile.com/quotes/author/robert-hilburn/) > [It's a video world now, you know? It's not a musical world. It's a video world. I can watch videos. I see videos, you…](https://sms4smile.com/quotes/don-mclean/it-s-a-video-world-now-you-know-it-s-not-a-musical-world-it-s-a-video/) [Don McLean](https://sms4smile.com/quotes/author/don-mclean/) > [We live in a world where everybody's an expert. Everybody's doing a YouTube video. Everyone's doing a tutorial of what needs to happen.](https://sms4smile.com/quotes/bianca-del-rio/we-live-in-a-world-where-everybody-s-an-expert-everybody-s-doing-a/) [Bianca Del Rio](https://sms4smile.com/quotes/author/bianca-del-rio/) > [I could do a video doing my makeup or vlogging my day with friends, and I know half of my comments section will be…](https://sms4smile.com/quotes/trisha-paytas/i-could-do-a-video-doing-my-makeup-or-vlogging-my-day-with-friends/) [Trisha Paytas](https://sms4smile.com/quotes/author/trisha-paytas/) > [When I'm on the microphone and I'm recording, or onstage, or shooting a video, I'm doing my job. When I'm not, I'm being myself.](https://sms4smile.com/quotes/too-short/when-i-m-on-the-microphone-and-i-m-recording-or-onstage-or-shooting-a/) [Too Short](https://sms4smile.com/quotes/author/too-short/) > [When you're doing voice work, you're in a bubble where you just think about the story and the words. They record you on video…](https://sms4smile.com/quotes/christina-hendricks/when-you-re-doing-voice-work-you-re-in-a-bubble-where-you-just-think/) [Christina Hendricks](https://sms4smile.com/quotes/author/christina-hendricks/) > [Like, if you knew me growing up and you saw a video of me now and you hadn't seen anything else - if you…](https://sms4smile.com/quotes/benson-boone/like-if-you-knew-me-growing-up-and-you-saw-a-video-of-me-now-and-you/) [Benson Boone](https://sms4smile.com/quotes/author/benson-boone/) > [I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the…](https://sms4smile.com/quotes/anita-roddick/i-believe-that-conventional-marketing-techniques-are-increasingly/) [Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/) > [Advertisements are now so numerous that they are very negligently perused](https://sms4smile.com/quotes/samuel-johnson/advertisements-are-now-so-numerous-that-they-are-very-negligently/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby…](https://sms4smile.com/quotes/owen-farrell/i-had-to-write-1500-words-on-advertising-and-marketing-at-the-weekend/) [Owen Farrell](https://sms4smile.com/quotes/author/owen-farrell/) > [We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising…](https://sms4smile.com/quotes/kajal-aggarwal/we-are-punjabis-from-amritsar-though-i-was-born-and-brought-up-in/) [Kajal Aggarwal](https://sms4smile.com/quotes/author/kajal-aggarwal/) > [Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve…](https://sms4smile.com/quotes/theodore-kaczynski/some-people-have-low-susceptibility-to-advertising-and-marketing/) [Theodore Kaczynski](https://sms4smile.com/quotes/author/theodore-kaczynski/) > [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.](https://sms4smile.com/quotes/saul-berman/the-distinctions-between-advertising-and-marketing-are-blurring/) Saul Berman > [Give them quality. That's the best kind of advertising.](https://sms4smile.com/quotes/milton-s-hershey/give-them-quality-that-s-the-best-kind-of-advertising/) [Milton S. Hershey](https://sms4smile.com/quotes/author/milton-s-hershey/) ## More by Naveen Tewari > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [One of the challenges of having exceptionally high quality talent is that they're constantly restless, and they're constantly on the lookout for opportunities.](https://sms4smile.com/quotes/naveen-tewari/one-of-the-challenges-of-having-exceptionally-high-quality-talent-is/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Capital never builds great products.](https://sms4smile.com/quotes/naveen-tewari/capital-never-builds-great-products/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [The most important lesson to remember is that failure is inevitable, but so is success, so rebound.](https://sms4smile.com/quotes/naveen-tewari/the-most-important-lesson-to-remember-is-that-failure-is-inevitable/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Anything edgy won't see instant success. That's why one will have to learn to wait. You're going to see a lot of failures.](https://sms4smile.com/quotes/naveen-tewari/anything-edgy-won-t-see-instant-success-that-s-why-one-will-have-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [You get to learn so much while working in another country.](https://sms4smile.com/quotes/naveen-tewari/you-get-to-learn-so-much-while-working-in-another-country/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [I realized that the journey of entrepreneurship can often be a lonely one. Not everyone wants to believe in or support your vision, and…](https://sms4smile.com/quotes/naveen-tewari/i-realized-that-the-journey-of-entrepreneurship-can-often-be-a-lonely/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [As long as you're clear about your goal, failures don't mean it's not going to work.](https://sms4smile.com/quotes/naveen-tewari/as-long-as-you-re-clear-about-your-goal-failures-don-t-mean-it-s-not/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [As long as you're a company that makes profits, all's good.](https://sms4smile.com/quotes/naveen-tewari/as-long-as-you-re-a-company-that-makes-profits-all-s-good/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.](https://sms4smile.com/quotes/naveen-tewari/amobee-has-an-enviable-track-record-of-success-supporting-the-world-s/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [For a company to be successful, it's not just about ideas. It's also about luck. And everything else coming together.](https://sms4smile.com/quotes/naveen-tewari/for-a-company-to-be-successful-it-s-not-just-about-ideas-it-s-also/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [In tough times, one has to see if the fundamentals of the business are good or not.](https://sms4smile.com/quotes/naveen-tewari/in-tough-times-one-has-to-see-if-the-fundamentals-of-the-business-are/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [For me, my career and passion is InMobi. So I hardly get stressed working for it.](https://sms4smile.com/quotes/naveen-tewari/for-me-my-career-and-passion-is-inmobi-so-i-hardly-get-stressed/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [The Internet eco-system should be such that users should not pay for Internet connection, content, or anything that is basic.](https://sms4smile.com/quotes/naveen-tewari/the-internet-eco-system-should-be-such-that-users-should-not-pay-for/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Good people do fundamental work because they believe in the work.](https://sms4smile.com/quotes/naveen-tewari/good-people-do-fundamental-work-because-they-believe-in-the-work/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) [Explore all 62 Naveen Tewari quotes ](https://sms4smile.com/quotes/author/naveen-tewari/) ## More Advertising and marketing quotes > [Give them quality. That's the best kind of advertising.](https://sms4smile.com/quotes/milton-s-hershey/give-them-quality-that-s-the-best-kind-of-advertising/) [Milton S. Hershey](https://sms4smile.com/quotes/author/milton-s-hershey/) > [The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.](https://sms4smile.com/quotes/saul-berman/the-distinctions-between-advertising-and-marketing-are-blurring/) Saul Berman > [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve…](https://sms4smile.com/quotes/theodore-kaczynski/some-people-have-low-susceptibility-to-advertising-and-marketing/) [Theodore Kaczynski](https://sms4smile.com/quotes/author/theodore-kaczynski/) > [We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising…](https://sms4smile.com/quotes/kajal-aggarwal/we-are-punjabis-from-amritsar-though-i-was-born-and-brought-up-in/) [Kajal Aggarwal](https://sms4smile.com/quotes/author/kajal-aggarwal/) > [I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby…](https://sms4smile.com/quotes/owen-farrell/i-had-to-write-1500-words-on-advertising-and-marketing-at-the-weekend/) [Owen Farrell](https://sms4smile.com/quotes/author/owen-farrell/) > [Advertisements are now so numerous that they are very negligently perused](https://sms4smile.com/quotes/samuel-johnson/advertisements-are-now-so-numerous-that-they-are-very-negligently/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the…](https://sms4smile.com/quotes/anita-roddick/i-believe-that-conventional-marketing-techniques-are-increasingly/) [Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/) > [Living in an age of advertisement, we are perpetually disillusioned.](https://sms4smile.com/quotes/j-b-priestley/living-in-an-age-of-advertisement-we-are-perpetually-disillusioned/) [J. B. Priestley](https://sms4smile.com/quotes/author/j-b-priestley/) > [Don’t tell me how good you make it; tell me how good it makes me when I use it.](https://sms4smile.com/quotes/leo-burnett/don-t-tell-me-how-good-you-make-it-tell-me-how-good-it-makes-me-when/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an…](https://sms4smile.com/quotes/simon-spurr/when-i-started-i-had-that-na-ve-mentality-that-you-shouldn-t-have-to/) [Simon Spurr](https://sms4smile.com/quotes/author/simon-spurr/) > [Content is anything that adds value to the reader's life.](https://sms4smile.com/quotes/avinash-kaushik/content-is-anything-that-adds-value-to-the-reader-s-life/) [Avinash Kaushik](https://sms4smile.com/quotes/author/avinash-kaushik/) > [A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.](https://sms4smile.com/quotes/scott-d-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what-2/) Scott D. Cook > [Advertisers constantly invent cures to which there is no disease.](https://sms4smile.com/quotes/leonardo-da-vinci/advertisers-constantly-invent-cures-to-which-there-is-no-disease/) [Leonardo da Vinci](https://sms4smile.com/quotes/author/leonardo-da-vinci/) > [Advertising in the final analysis should be news. If it is not news it is worthless.](https://sms4smile.com/quotes/adolph-ochs/advertising-in-the-final-analysis-should-be-news-if-it-is-not-news-it/) Adolph Ochs [Browse all 24 Advertising and marketing quotes ](https://sms4smile.com/quotes/about/advertising-and-marketing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. 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