--- title: "Meaning & Key Takeaway of: Advertising has to be contextual, as the…" description: "\"Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get int..." image: "https://sms4smile.com/quotes/i/e3c/naveen-tewari-11017_advertising_advertising-has-to-be-contextual-as-the_856766.jpg" --- # Advertising has to be contextual, as the potential in… ![“Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.” quote by Naveen Tewari](https://sms4smile.com/quotes/i/e3c/naveen-tewari-11017_advertising_advertising-has-to-be-contextual-as-the_856766.jpg) [Download](https://sms4smile.com/quotes/i/e3c/naveen-tewari-11017_advertising_advertising-has-to-be-contextual-as-the_856766.jpg) [Open image](https://sms4smile.com/quotes/i/e3c/naveen-tewari-11017_advertising_advertising-has-to-be-contextual-as-the_856766.jpg) > “Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.” [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective advertising should focus on delivering value through permission and pull strategies rather than intrusive push tactics. **In simple terms:** Use permission‑based, value‑driven ads. Key Takeaway Shift to pull marketing. Themes marketing value strategy Mood strategic pragmatic Type business educational When to use this quote - email newsletters - content marketing - social media engagement Key Concepts Permission marketing pull strategy Questions to Reflect On - How can brands earn permission? - What content best pulls audiences? A Different Perspective Push ads still dominate many budgets. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Contextual](https://sms4smile.com/quotes/about/advertising-contextual-809279/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Pull](https://sms4smile.com/quotes/about/marketing-pull-809284/) [Permission Marketing](https://sms4smile.com/quotes/about/permission-marketing-809281/) [Potential](https://sms4smile.com/quotes/about/potential/) [Pull Marketing](https://sms4smile.com/quotes/about/pull-marketing-809283/) [Push](https://sms4smile.com/quotes/about/push/) [Push Marketing](https://sms4smile.com/quotes/about/push-marketing-809277/) [Value](https://sms4smile.com/quotes/about/value/) ## Related quotes > [Permission marketing is marketing without interruptions.](https://sms4smile.com/quotes/seth-godin/permission-marketing-is-marketing-without-interruptions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum…](https://sms4smile.com/quotes/seth-godin/permission-marketing-turns-strangers-into-friends-and-friends-into/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [It becomes dangerous for somebody who doesn't want their boss to know their sexual preference to use online networks to push for laws supporting…](https://sms4smile.com/quotes/rebecca-mackinnon/it-becomes-dangerous-for-somebody-who-doesn-t-want-their-boss-to-know/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [I think we're always trying to push ourselves to do new things.](https://sms4smile.com/quotes/jaime-preciado/i-think-we-re-always-trying-to-push-ourselves-to-do-new-things/) [Jaime Preciado](https://sms4smile.com/quotes/author/jaime-preciado/) > [I'm just trying to touch the world and touch the people and just get good material. And show them that we can get it…](https://sms4smile.com/quotes/cory-hardrict/i-m-just-trying-to-touch-the-world-and-touch-the-people-and-just-get/) [Cory Hardrict](https://sms4smile.com/quotes/author/cory-hardrict/) > [I want to stay at Arsenal for as long as I can, stay at the highest level and push this club back to where…](https://sms4smile.com/quotes/ben-white/i-want-to-stay-at-arsenal-for-as-long-as-i-can-stay-at-the-highest/) [Ben White](https://sms4smile.com/quotes/author/ben-white/) > [Hollywood has made a big push to be more supportive of female writers and directors.](https://sms4smile.com/quotes/katy-o-brian/hollywood-has-made-a-big-push-to-be-more-supportive-of-female-writers/) [Katy O'Brian](https://sms4smile.com/quotes/author/katy-o-brian/) > [When a liquid boils, the temperature has been raised to such a pitch that the evaporating molecules are sufficient in number and speed to…](https://sms4smile.com/quotes/william-henry-bragg/when-a-liquid-boils-the-temperature-has-been-raised-to-such-a-pitch/) [William Henry Bragg](https://sms4smile.com/quotes/author/william-henry-bragg/) > [I've never been truly closeted on the air; it's just something I never really made a big deal out of because I never felt…](https://sms4smile.com/quotes/elvis-duran/i-ve-never-been-truly-closeted-on-the-air-it-s-just-something-i-never/) [Elvis Duran](https://sms4smile.com/quotes/author/elvis-duran/) > [Reach for it. Push yourself as far as you can.](https://sms4smile.com/quotes/christa-mcauliffe/reach-for-it-push-yourself-as-far-as-you-can/) [Christa McAuliffe](https://sms4smile.com/quotes/author/christa-mcauliffe/) > [When all goes wrong, PUSH! When you wish for something, PUSH! When people don't understand you, PUSH! When you wish for love, PUSH! P-ray…](https://sms4smile.com/quotes/abhishek-tiwari/when-all-goes-wrong-push-when-you-wish-for-something-push-when-people/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [I will say it's nice to train with someone to kind of pace yourself and try to push yourself as well.](https://sms4smile.com/quotes/tayshia-adams/i-will-say-it-s-nice-to-train-with-someone-to-kind-of-pace-yourself/) [Tayshia Adams](https://sms4smile.com/quotes/author/tayshia-adams/) > [Push yourself every single day to continue to work at yourself. And I feel like that's the reason why I made it.](https://sms4smile.com/quotes/max-scherzer/push-yourself-every-single-day-to-continue-to-work-at-yourself-and-i/) [Max Scherzer](https://sms4smile.com/quotes/author/max-scherzer/) > [Push on and faith will catch up with you.](https://sms4smile.com/quotes/jean-le-rond-d-alembert/push-on-and-faith-will-catch-up-with-you/) [Jean le Rond d'Alembert](https://sms4smile.com/quotes/author/jean-le-rond-d-alembert/) > [My favorite job is the next one. Its such a gratifying experience getting to creatively keep trying something new and push things in a…](https://sms4smile.com/quotes/roger-craig-smith/my-favorite-job-is-the-next-one-its-such-a-gratifying-experience/) [Roger Craig Smith](https://sms4smile.com/quotes/author/roger-craig-smith/) ## More by Naveen Tewari > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [One of the challenges of having exceptionally high quality talent is that they're constantly restless, and they're constantly on the lookout for opportunities.](https://sms4smile.com/quotes/naveen-tewari/one-of-the-challenges-of-having-exceptionally-high-quality-talent-is/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Capital never builds great products.](https://sms4smile.com/quotes/naveen-tewari/capital-never-builds-great-products/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [The most important lesson to remember is that failure is inevitable, but so is success, so rebound.](https://sms4smile.com/quotes/naveen-tewari/the-most-important-lesson-to-remember-is-that-failure-is-inevitable/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Anything edgy won't see instant success. That's why one will have to learn to wait. You're going to see a lot of failures.](https://sms4smile.com/quotes/naveen-tewari/anything-edgy-won-t-see-instant-success-that-s-why-one-will-have-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [You get to learn so much while working in another country.](https://sms4smile.com/quotes/naveen-tewari/you-get-to-learn-so-much-while-working-in-another-country/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [I realized that the journey of entrepreneurship can often be a lonely one. Not everyone wants to believe in or support your vision, and…](https://sms4smile.com/quotes/naveen-tewari/i-realized-that-the-journey-of-entrepreneurship-can-often-be-a-lonely/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [As long as you're clear about your goal, failures don't mean it's not going to work.](https://sms4smile.com/quotes/naveen-tewari/as-long-as-you-re-clear-about-your-goal-failures-don-t-mean-it-s-not/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [As long as you're a company that makes profits, all's good.](https://sms4smile.com/quotes/naveen-tewari/as-long-as-you-re-a-company-that-makes-profits-all-s-good/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.](https://sms4smile.com/quotes/naveen-tewari/amobee-has-an-enviable-track-record-of-success-supporting-the-world-s/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [For a company to be successful, it's not just about ideas. It's also about luck. And everything else coming together.](https://sms4smile.com/quotes/naveen-tewari/for-a-company-to-be-successful-it-s-not-just-about-ideas-it-s-also/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [In tough times, one has to see if the fundamentals of the business are good or not.](https://sms4smile.com/quotes/naveen-tewari/in-tough-times-one-has-to-see-if-the-fundamentals-of-the-business-are/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [For me, my career and passion is InMobi. So I hardly get stressed working for it.](https://sms4smile.com/quotes/naveen-tewari/for-me-my-career-and-passion-is-inmobi-so-i-hardly-get-stressed/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [The Internet eco-system should be such that users should not pay for Internet connection, content, or anything that is basic.](https://sms4smile.com/quotes/naveen-tewari/the-internet-eco-system-should-be-such-that-users-should-not-pay-for/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Good people do fundamental work because they believe in the work.](https://sms4smile.com/quotes/naveen-tewari/good-people-do-fundamental-work-because-they-believe-in-the-work/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) [Explore all 62 Naveen Tewari quotes ](https://sms4smile.com/quotes/author/naveen-tewari/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. 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