---
title: "Meaning & Key Takeaway of: There are two types of uncertainty that…"
description: "\"“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological..."
image: "https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg"
---

#  There are two types of uncertainty that influence a firm’s…

![“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty (can we make a desirable solution?).” quote by Nathan Furr](https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg)   [Download](https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg) [Open image](https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg)

> ““There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty (can we make a desirable solution?).””

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Identifies demand and technological uncertainty as key risks affecting a firm’s ability to attract customers.

**In simple terms:** Two main uncertainties affect customer creation.

Key Takeaway

Address both demand and tech risks early.

Themes

business strategy uncertainty innovation marketing

Mood

analytical strategic

Type

business educational

When to use this quote

- product launch planning
- strategic meetings
- R&D budgeting
- customer surveys
- scenario analysis

Key Concepts

risk management market research technology development

Questions to Reflect On

- How can you measure demand uncertainty?
- What tech trends could shift uncertainty?

A Different Perspective

May oversimplify complex market dynamics.

★ ★ ★ ★ ★   No ratings yet

[Doubt](https://sms4smile.com/quotes/about/doubt/)

## Related quotes

> [I put myself in the student's place and remember the frustrations, doubts, determination, and desires I felt when I was going through the initial…](https://sms4smile.com/quotes/ted-martinez/i-put-myself-in-the-student-s-place-and-remember-the-frustrations/)

Ted Martinez

> [When in doubt, suggest that a subcommittee be appointed.](https://sms4smile.com/quotes/harry-chapman/when-in-doubt-suggest-that-a-subcommittee-be-appointed/)

Harry Chapman

> [Let smiles overshadow sadness. Let faith make you believe. Let confidence wash away doubts. Let love complete your life.](https://sms4smile.com/quotes/ritu-ghatourey/let-smiles-overshadow-sadness-let-faith-make-you-believe-let/)

[Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/)

> [One may not doubt that, somehow Good Shall come of Water and of Mud; And sure, the reverent eye must see A purpose in…](https://sms4smile.com/quotes/rupert-brooke/one-may-not-doubt-that-somehow-good-shall-come-of-water-and-of-mud/)

[Rupert Brooke](https://sms4smile.com/quotes/author/rupert-brooke/)

> [Vision motivates, sustains and dispels doubt.](https://sms4smile.com/quotes/thomas-young/vision-motivates-sustains-and-dispels-doubt/)

[Thomas Young](https://sms4smile.com/quotes/author/thomas-young/)

> [For diplomacy to be effective, words must be credible - and no one can now doubt the word of America.](https://sms4smile.com/quotes/george-w-bush/for-diplomacy-to-be-effective-words-must-be-credible-and-no-one-can/)

[George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/)

> [“Two powerful, little words I've learned to use when facing challenges, fears, and doubts— so what? ”](https://sms4smile.com/quotes/richelle-e-goodrich/two-powerful-little-words-i-ve-learned-to-use-when-facing-challenges/)

[Richelle E. Goodrich](https://sms4smile.com/quotes/author/richelle-e-goodrich/)

> [“Let no one hope to find in contemplation an escape from conflict, from anguish or from doubt. On the contrary, the deep, inexpressible certitude…](https://sms4smile.com/quotes/thomas-merton/let-no-one-hope-to-find-in-contemplation-an-escape-from-conflict-from/)

[Thomas Merton](https://sms4smile.com/quotes/author/thomas-merton/)

> [How could you feel worthless when God has honoured you by creating you and choosing you to be with Him, in this life and…](https://sms4smile.com/quotes/yasmin-mogahed/how-could-you-feel-worthless-when-god-has-honoured-you-by-creating/)

[Yasmin Mogahed](https://sms4smile.com/quotes/author/yasmin-mogahed/)

> [There is no doubt in my mind and I know in my time, there will be a Canadian basketball player playing for Toronto Raptors, 100%](https://sms4smile.com/quotes/masai-ujiri/there-is-no-doubt-in-my-mind-and-i-know-in-my-time-there-will-be-a/)

[Masai Ujiri](https://sms4smile.com/quotes/author/masai-ujiri/)

> [We know accurately only when we know little, with knowledge doubt increases.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/we-know-accurately-only-when-we-know-little-with-knowledge-doubt/)

[Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/)

> [“Where there is doubt (shanka), there is misery. The moment one begins to doubt the knowledge that, 'I am Chandubhai,' misery arises. Once one…](https://sms4smile.com/quotes/dada-bhagwan/where-there-is-doubt-shanka-there-is-misery-the-moment-one-begins-to/)

[Dada Bhagwan](https://sms4smile.com/quotes/author/dada-bhagwan/)

> [I don't doubt that straight white men have identity issues and identity complexes and struggle with defining themselves.](https://sms4smile.com/quotes/justin-simien/i-don-t-doubt-that-straight-white-men-have-identity-issues-and/)

[Justin Simien](https://sms4smile.com/quotes/author/justin-simien/)

> [Because of the womb being a central phenomenon in the feminine body, the whole psychology of woman differs: she is non-aggressive, non-inquiring, non-questioning, non-doubting,…](https://sms4smile.com/quotes/rajneesh/because-of-the-womb-being-a-central-phenomenon-in-the-feminine-body/)

[Rajneesh](https://sms4smile.com/quotes/author/rajneesh/)

> [“Those who contemplate never escape the doubt.”](https://sms4smile.com/quotes/henning-mankell/those-who-contemplate-never-escape-the-doubt/)

[Henning Mankell](https://sms4smile.com/quotes/author/henning-mankell/)

## More by Nathan Furr

> [“Pursuing a rapid experiment and finding out you were wrong and changing directions isn’t failure. That is the road to success.”](https://sms4smile.com/quotes/nathan-furr/pursuing-a-rapid-experiment-and-finding-out-you-were-wrong-and/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“FIGURE I-1 The innovator’s method”](https://sms4smile.com/quotes/nathan-furr/figure-i-1-the-innovator-s-method/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know the customers…](https://sms4smile.com/quotes/nathan-furr/simplifying-the-product-offering-doesn-t-mean-that-you-are-taking/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”](https://sms4smile.com/quotes/nathan-furr/products-that-delight-customers-do-the-unexpected-they-solve-a/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

> [“Managers tend to start by building solutions, but we emphasize the need to first deeply understand the problem.”](https://sms4smile.com/quotes/nathan-furr/managers-tend-to-start-by-building-solutions-but-we-emphasize-the/)

[Nathan Furr](https://sms4smile.com/quotes/author/nathan-furr/)

[Explore all 6 Nathan Furr quotes ](https://sms4smile.com/quotes/author/nathan-furr/)

## More Doubt quotes

> [I put myself in the student's place and remember the frustrations, doubts, determination, and desires I felt when I was going through the initial…](https://sms4smile.com/quotes/ted-martinez/i-put-myself-in-the-student-s-place-and-remember-the-frustrations/)

Ted Martinez

> [Because of the womb being a central phenomenon in the feminine body, the whole psychology of woman differs: she is non-aggressive, non-inquiring, non-questioning, non-doubting,…](https://sms4smile.com/quotes/rajneesh/because-of-the-womb-being-a-central-phenomenon-in-the-feminine-body/)

[Rajneesh](https://sms4smile.com/quotes/author/rajneesh/)

> [I don't doubt that straight white men have identity issues and identity complexes and struggle with defining themselves.](https://sms4smile.com/quotes/justin-simien/i-don-t-doubt-that-straight-white-men-have-identity-issues-and/)

[Justin Simien](https://sms4smile.com/quotes/author/justin-simien/)

> [“Where there is doubt (shanka), there is misery. The moment one begins to doubt the knowledge that, 'I am Chandubhai,' misery arises. Once one…](https://sms4smile.com/quotes/dada-bhagwan/where-there-is-doubt-shanka-there-is-misery-the-moment-one-begins-to/)

[Dada Bhagwan](https://sms4smile.com/quotes/author/dada-bhagwan/)

> [We know accurately only when we know little, with knowledge doubt increases.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/we-know-accurately-only-when-we-know-little-with-knowledge-doubt/)

[Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/)

> [There is no doubt in my mind and I know in my time, there will be a Canadian basketball player playing for Toronto Raptors, 100%](https://sms4smile.com/quotes/masai-ujiri/there-is-no-doubt-in-my-mind-and-i-know-in-my-time-there-will-be-a/)

[Masai Ujiri](https://sms4smile.com/quotes/author/masai-ujiri/)

> [How could you feel worthless when God has honoured you by creating you and choosing you to be with Him, in this life and…](https://sms4smile.com/quotes/yasmin-mogahed/how-could-you-feel-worthless-when-god-has-honoured-you-by-creating/)

[Yasmin Mogahed](https://sms4smile.com/quotes/author/yasmin-mogahed/)

> [“Let no one hope to find in contemplation an escape from conflict, from anguish or from doubt. On the contrary, the deep, inexpressible certitude…](https://sms4smile.com/quotes/thomas-merton/let-no-one-hope-to-find-in-contemplation-an-escape-from-conflict-from/)

[Thomas Merton](https://sms4smile.com/quotes/author/thomas-merton/)

> [“Two powerful, little words I've learned to use when facing challenges, fears, and doubts— so what? ”](https://sms4smile.com/quotes/richelle-e-goodrich/two-powerful-little-words-i-ve-learned-to-use-when-facing-challenges/)

[Richelle E. Goodrich](https://sms4smile.com/quotes/author/richelle-e-goodrich/)

> [For diplomacy to be effective, words must be credible - and no one can now doubt the word of America.](https://sms4smile.com/quotes/george-w-bush/for-diplomacy-to-be-effective-words-must-be-credible-and-no-one-can/)

[George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/)

> [Vision motivates, sustains and dispels doubt.](https://sms4smile.com/quotes/thomas-young/vision-motivates-sustains-and-dispels-doubt/)

[Thomas Young](https://sms4smile.com/quotes/author/thomas-young/)

> [One may not doubt that, somehow Good Shall come of Water and of Mud; And sure, the reverent eye must see A purpose in…](https://sms4smile.com/quotes/rupert-brooke/one-may-not-doubt-that-somehow-good-shall-come-of-water-and-of-mud/)

[Rupert Brooke](https://sms4smile.com/quotes/author/rupert-brooke/)

> [Let smiles overshadow sadness. Let faith make you believe. Let confidence wash away doubts. Let love complete your life.](https://sms4smile.com/quotes/ritu-ghatourey/let-smiles-overshadow-sadness-let-faith-make-you-believe-let/)

[Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/)

> [When in doubt, suggest that a subcommittee be appointed.](https://sms4smile.com/quotes/harry-chapman/when-in-doubt-suggest-that-a-subcommittee-be-appointed/)

Harry Chapman

> [“Those who contemplate never escape the doubt.”](https://sms4smile.com/quotes/henning-mankell/those-who-contemplate-never-escape-the-doubt/)

[Henning Mankell](https://sms4smile.com/quotes/author/henning-mankell/)

[Browse all 9,582 Doubt quotes ](https://sms4smile.com/quotes/about/doubt/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty (can we make a desirable solution?).”",
            "creator": {
                "@type": "Person",
                "name": "Nathan Furr"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/nathan-furr/there-are-two-types-of-uncertainty-that-influence-a-firm-s-ability-to/",
            "about": {
                "@type": "Thing",
                "name": "Doubt"
            },
            "@id": "https://sms4smile.com/quotes/nathan-furr/there-are-two-types-of-uncertainty-that-influence-a-firm-s-ability-to/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg",
                "url": "https://sms4smile.com/quotes/i/232/nathan-furr-53844_doubt_there-are-two-types-of-uncertainty-that_1021207.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty…” — Nathan Furr",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Nathan Furr",
                    "item": "https://sms4smile.com/quotes/author/nathan-furr/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“There are two types of uncertainty...",
                    "item": "https://sms4smile.com/quotes/nathan-furr/there-are-two-types-of-uncertainty-that-influence-a-firm-s-ability-to/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/nathan-furr/there-are-two-types-of-uncertainty-that-influence-a-firm-s-ability-to/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```