---
title: "Meaning & Key Takeaway of: You cannot underestimate the impact the…"
description: "\"You cannot underestimate the impact the Internet has had on British fashion.\" — Natalie Massenet"
image: "https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg"
---

#  You cannot underestimate the impact the Internet has had…

![“You cannot underestimate the impact the Internet has had on British fashion.” quote by Natalie Massenet](https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg)   [Download](https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg) [Open image](https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg)

> “You cannot underestimate the impact the Internet has had on British fashion.”

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The Internet has reshaped British fashion, influencing design, distribution, and consumer behavior.

**In simple terms:** Online effects changed British fashion.

Key Takeaway

Embrace digital tools for fashion success.

Themes

fashion technology digital transformation consumer culture

Mood

optimistic analytical

Type

industry insight trend analysis

When to use this quote

- design studios
- retail marketing
- brand strategy

Key Concepts

e‑commerce social media globalization fast fashion

Questions to Reflect On

- How can traditional designers leverage digital platforms?
- What risks does online hype pose to craftsmanship?

A Different Perspective

Online influence can be uneven across segments.

★ ★ ★ ★ ★   No ratings yet

[British](https://sms4smile.com/quotes/about/british/) [British Fashion](https://sms4smile.com/quotes/about/british-fashion-557347/) [Cannot](https://sms4smile.com/quotes/about/cannot/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Had](https://sms4smile.com/quotes/about/had/) [Impact](https://sms4smile.com/quotes/about/impact/) [Impact Internet](https://sms4smile.com/quotes/about/impact-internet-557348/) [Internet](https://sms4smile.com/quotes/about/internet/) [Internet British](https://sms4smile.com/quotes/about/internet-british-557346/) [Underestimate](https://sms4smile.com/quotes/about/underestimate/) [You](https://sms4smile.com/quotes/about/you/)

## Related quotes

> [To be clear, I worry as much about the impact of the Internet as anyone else. I worry about shortening attention spans, the physical…](https://sms4smile.com/quotes/andrew-weil/to-be-clear-i-worry-as-much-about-the-impact-of-the-internet-as/)

[Andrew Weil](https://sms4smile.com/quotes/author/andrew-weil/)

> [British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country.](https://sms4smile.com/quotes/natalie-massenet/british-fashion-is-a-serious-business-the-british-fashion-industry-is/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [The British Fashion Awards gives us the chance to commend not only the winners but celebrate all of the individuals that contribute to the…](https://sms4smile.com/quotes/natalie-massenet/the-british-fashion-awards-gives-us-the-chance-to-commend-not-only/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Dear London, British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across…](https://sms4smile.com/quotes/natalie-massenet/dear-london-british-fashion-is-a-serious-business-the-british-fashion/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [I am honoured and excited to be taking on the role of chairman of the British Fashion Council.](https://sms4smile.com/quotes/natalie-massenet/i-am-honoured-and-excited-to-be-taking-on-the-role-of-chairman-of-the/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [The British Fashion Awards are also very important because it's my hometown. But it's really a recognition of my team, and those awards give…](https://sms4smile.com/quotes/christopher-bailey/the-british-fashion-awards-are-also-very-important-because-it-s-my/)

[Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/)

> [London seems to be one step ahead of everywhere else which I like because you see things first. It's where British fashion is developed…](https://sms4smile.com/quotes/nina-nesbitt/london-seems-to-be-one-step-ahead-of-everywhere-else-which-i-like/)

[Nina Nesbitt](https://sms4smile.com/quotes/author/nina-nesbitt/)

> [There is so much talent in British fashion: a real cookie jar of different aesthetics with designers like Mary Katrantzou, Erdem, Christopher Kane, J.…](https://sms4smile.com/quotes/emilia-wickstead/there-is-so-much-talent-in-british-fashion-a-real-cookie-jar-of/)

[Emilia Wickstead](https://sms4smile.com/quotes/author/emilia-wickstead/)

> [I love supporting British companies, especially British fashion, and Ted Baker just encapsulates our heritage.](https://sms4smile.com/quotes/vick-hope/i-love-supporting-british-companies-especially-british-fashion-and/)

[Vick Hope](https://sms4smile.com/quotes/author/vick-hope/)

> [The press always pick on British fashion, but I don't think that there are more successful young designers than in Paris or Milan. It's…](https://sms4smile.com/quotes/louise-wilson/the-press-always-pick-on-british-fashion-but-i-don-t-think-that-there/)

[Louise Wilson](https://sms4smile.com/quotes/author/louise-wilson/)

> [To me, British fashion has a story. It has history, and I feel it's very much about our culture.](https://sms4smile.com/quotes/rita-ora/to-me-british-fashion-has-a-story-it-has-history-and-i-feel-it-s-very/)

[Rita Ora](https://sms4smile.com/quotes/author/rita-ora/)

> [The British fashion industry had major players, Mary Quant and Biba to name but a few, who were making incredibly stylish and youthful clothing…](https://sms4smile.com/quotes/dawn-o-porter/the-british-fashion-industry-had-major-players-mary-quant-and-biba-to/)

[Dawn O'Porter](https://sms4smile.com/quotes/author/dawn-o-porter/)

> [As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the…](https://sms4smile.com/quotes/stella-mccartney/as-a-british-fashion-designer-it-is-an-amazing-once-in-a-lifetime/)

[Stella McCartney](https://sms4smile.com/quotes/author/stella-mccartney/)

> [British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in…](https://sms4smile.com/quotes/alexander-mcqueen/british-fashion-is-self-confident-and-fearless-it-refuses-to-bow-to/)

[Alexander McQueen](https://sms4smile.com/quotes/author/alexander-mcqueen/)

> [We're seeing a crazy appetite for people to acquire and invest in British businesses.](https://sms4smile.com/quotes/natalie-massenet/we-re-seeing-a-crazy-appetite-for-people-to-acquire-and-invest-in/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

## More by Natalie Massenet

> [100% of Net-a-porter customers have a man in their lives in some capacity, and 59% are married or living with a partner.](https://sms4smile.com/quotes/natalie-massenet/100-of-net-a-porter-customers-have-a-man-in-their-lives-in-some/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Im an accidental entrepreneur.](https://sms4smile.com/quotes/natalie-massenet/im-an-accidental-entrepreneur/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [I think fashion is actually very good training for being in the tech world, because it's all about moving on to the next thing,…](https://sms4smile.com/quotes/natalie-massenet/i-think-fashion-is-actually-very-good-training-for-being-in-the-tech/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [It is a changing world with changing opportunities.](https://sms4smile.com/quotes/natalie-massenet/it-is-a-changing-world-with-changing-opportunities/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [My dad taught me never to be afraid of what's on the other side of the mountain.](https://sms4smile.com/quotes/natalie-massenet/my-dad-taught-me-never-to-be-afraid-of-what-s-on-the-other-side-of/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Contrary to popular belief, I'm not always trying to stand out.](https://sms4smile.com/quotes/natalie-massenet/contrary-to-popular-belief-i-m-not-always-trying-to-stand-out/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [As an entrepreneur, what drives you has to be the good news; otherwise, you just don't get out of bed.](https://sms4smile.com/quotes/natalie-massenet/as-an-entrepreneur-what-drives-you-has-to-be-the-good-news-otherwise/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?](https://sms4smile.com/quotes/natalie-massenet/brands-will-increasingly-handle-their-own-e-commerce-and-rely-less/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [I don't have a mentor in the strict definition. I take as much advice and inspiration as I can from the people I am…](https://sms4smile.com/quotes/natalie-massenet/i-don-t-have-a-mentor-in-the-strict-definition-i-take-as-much-advice/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Twice I let people talk me out of good ideas.](https://sms4smile.com/quotes/natalie-massenet/twice-i-let-people-talk-me-out-of-good-ideas/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Women just love to shop.](https://sms4smile.com/quotes/natalie-massenet/women-just-love-to-shop/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [I think I'm a better mother because of work, because I'm happy. If I wasn't working, I would just be waiting for the kids…](https://sms4smile.com/quotes/natalie-massenet/i-think-i-m-a-better-mother-because-of-work-because-i-m-happy-if-i/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [Pregnancy is a very creative phase for me.](https://sms4smile.com/quotes/natalie-massenet/pregnancy-is-a-very-creative-phase-for-me/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

> [It's a false assumption that people with a lot of money have a lot of free time to shop.](https://sms4smile.com/quotes/natalie-massenet/it-s-a-false-assumption-that-people-with-a-lot-of-money-have-a-lot-of/)

[Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/)

[Explore all 108 Natalie Massenet quotes ](https://sms4smile.com/quotes/author/natalie-massenet/)

## More British quotes

> [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/)

[Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/)

> [I shot for French and British Vogue. The British Vogue one featured clothes by Chloe and was shot at Highgate and the John Soane…](https://sms4smile.com/quotes/nan-goldin/i-shot-for-french-and-british-vogue-the-british-vogue-one-featured/)

[Nan Goldin](https://sms4smile.com/quotes/author/nan-goldin/)

> [We can find common qualities and common values that have made Britain the country it is. Our belief in tolerance and liberty which shines…](https://sms4smile.com/quotes/gordon-brown/we-can-find-common-qualities-and-common-values-that-have-made-britain/)

[Gordon Brown](https://sms4smile.com/quotes/author/gordon-brown/)

> [ No wonder that Churchill described this effort \[the British codebreakers working at Bletchley Park\] as "Britian"s secret weapon," a weapon far more effective than… ](https://sms4smile.com/quotes/peter-hilton/no-wonder-that-churchill-described-this-effort-the-british/)

[Peter Hilton](https://sms4smile.com/quotes/author/peter-hilton/)

> [When we first sold the Wallace and Gromit shorts to America, people suggested we get rid of the strange British accents and put clear…](https://sms4smile.com/quotes/nick-park/when-we-first-sold-the-wallace-and-gromit-shorts-to-america-people/)

[Nick Park](https://sms4smile.com/quotes/author/nick-park/)

> [I always wanted to make a 'James Bond' film, and they only seemed to hire British directors, and I'd made 'Swingers' - they were…](https://sms4smile.com/quotes/doug-liman/i-always-wanted-to-make-a-james-bond-film-and-they-only-seemed-to/)

[Doug Liman](https://sms4smile.com/quotes/author/doug-liman/)

> [Somebody said that part of my reaction to British cinema is actually, paradoxically, a patriotic one. I'm so disappointed that we're not better.](https://sms4smile.com/quotes/kevin-brownlow/somebody-said-that-part-of-my-reaction-to-british-cinema-is-actually/)

[Kevin Brownlow](https://sms4smile.com/quotes/author/kevin-brownlow/)

> [All the cliches of glamorous sophistication have little appeal to me. Do I want to live the British version of 'Dynasty?' No thanks!](https://sms4smile.com/quotes/sade-adu/all-the-cliches-of-glamorous-sophistication-have-little-appeal-to-me/)

[Sade Adu](https://sms4smile.com/quotes/author/sade-adu/)

> [British Forces should be in a position to give back in a ten fold measure any attack that the Germans may attempt.](https://sms4smile.com/quotes/frederick-banting/british-forces-should-be-in-a-position-to-give-back-in-a-ten-fold/)

[Frederick Banting](https://sms4smile.com/quotes/author/frederick-banting/)

> [Although I don't have anything against people from other countries, the higher the influx into England the more the British identity disappears.](https://sms4smile.com/quotes/anonymous/although-i-don-t-have-anything-against-people-from-other-countries/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [It could be my British need for discipline that makes me admire the American appetite for freedom and passion.](https://sms4smile.com/quotes/steve-winwood/it-could-be-my-british-need-for-discipline-that-makes-me-admire-the/)

[Steve Winwood](https://sms4smile.com/quotes/author/steve-winwood/)

> [While we like to think queueing is unique to British culture, the truth is that we are mere amateurs. The old Soviet Union turned…](https://sms4smile.com/quotes/julia-hartley-brewer/while-we-like-to-think-queueing-is-unique-to-british-culture-the/)

[Julia Hartley-Brewer](https://sms4smile.com/quotes/author/julia-hartley-brewer/)

> [The American Constitution declares 'All men are born equal.' The British Socialist Party add: 'All men must be kept equal'.](https://sms4smile.com/quotes/winston-churchill/the-american-constitution-declares-all-men-are-born-equal-the-british/)

[Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/)

> [The whole nuclear-arms-control and non-proliferation policy of the nuclear powers is a fraud: The Americans could not prevent the Soviets from replicating their weaponry,…](https://sms4smile.com/quotes/conrad-black/the-whole-nuclear-arms-control-and-non-proliferation-policy-of-the/)

[Conrad Black](https://sms4smile.com/quotes/author/conrad-black/)

> [There just seems to be more acceptance now of other kinds of British films, than the picture-postcard ones.](https://sms4smile.com/quotes/tim-roth/there-just-seems-to-be-more-acceptance-now-of-other-kinds-of-british/)

[Tim Roth](https://sms4smile.com/quotes/author/tim-roth/)

[Browse all 3,149 British quotes ](https://sms4smile.com/quotes/about/british/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "You cannot underestimate the impact the Internet has had on British fashion.",
            "creator": {
                "@type": "Person",
                "name": "Natalie Massenet"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/natalie-massenet/you-cannot-underestimate-the-impact-the-internet-has-had-on-british/",
            "about": {
                "@type": "Thing",
                "name": "British"
            },
            "@id": "https://sms4smile.com/quotes/natalie-massenet/you-cannot-underestimate-the-impact-the-internet-has-had-on-british/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg",
                "url": "https://sms4smile.com/quotes/i/440/natalie-massenet-4624_british_you-cannot-underestimate-the-impact-the_830917.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“You cannot underestimate the impact the Internet has had on British fashion.” — Natalie Massenet",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Natalie Massenet",
                    "item": "https://sms4smile.com/quotes/author/natalie-massenet/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "You cannot underestimate the impact the...",
                    "item": "https://sms4smile.com/quotes/natalie-massenet/you-cannot-underestimate-the-impact-the-internet-has-had-on-british/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/natalie-massenet/you-cannot-underestimate-the-impact-the-internet-has-had-on-british/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
