--- title: "Meaning & Key Takeaway of: I believe that all brands will become…" description: "\"I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become store..." image: "https://sms4smile.com/quotes/i/92b/natalie-massenet-4624_become_i-believe-that-all-brands-will-become-st_99170.jpg" --- # I believe that all brands will become storytellers… ![“I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.” quote by Natalie Massenet](https://sms4smile.com/quotes/i/92b/natalie-massenet-4624_become_i-believe-that-all-brands-will-become-st_99170.jpg) [Download](https://sms4smile.com/quotes/i/92b/natalie-massenet-4624_become_i-believe-that-all-brands-will-become-st_99170.jpg) [Open image](https://sms4smile.com/quotes/i/92b/natalie-massenet-4624_become_i-believe-that-all-brands-will-become-st_99170.jpg) > “I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.” [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands, stores, and media will converge into content‑driven experiences; survival hinges on superior customer experience amid market saturation. **In simple terms:** Only those offering the best experience will thrive. Key Takeaway Experience quality determines market survival. Themes branding content creation customer experience market saturation Mood forward‑looking strategic Type business prediction When to use this quote - e‑commerce redesign - media‑retail partnerships - brand storytelling workshops Key Concepts platform convergence experience economy Practical Applications - enhance UX design - integrate editorial content into product pages Questions to Reflect On - What trade‑offs arise when brands become publishers? - How can smaller players compete on experience? A Different Perspective Focusing solely on experience may neglect price, logistics, or regulatory factors. ★ ★ ★ ★ ★ No ratings yet [Companies](https://sms4smile.com/quotes/about/companies/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customer experience](https://sms4smile.com/quotes/about/customer-experience/) [Experience](https://sms4smile.com/quotes/about/experience/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Media](https://sms4smile.com/quotes/about/media/) [Publishers](https://sms4smile.com/quotes/about/publishers/) [Storyteller](https://sms4smile.com/quotes/about/storyteller/) [Storytellers](https://sms4smile.com/quotes/about/storytellers/) ## Related quotes > [I don't fret much about the natural life spans of shoe companies. If stores don't do the right things, they cease to exist, and…](https://sms4smile.com/quotes/steve-madden/i-don-t-fret-much-about-the-natural-life-spans-of-shoe-companies-if/) [Steve Madden](https://sms4smile.com/quotes/author/steve-madden/) > [“I'm a Marketer, I don't believe in Brands , but I believe in Quality and quality has different definitions”](https://sms4smile.com/quotes/anonymous/i-m-a-marketer-i-don-t-believe-in-brands-but-i-believe-in-quality-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I don't believe in brands.](https://sms4smile.com/quotes/james-dyson/i-don-t-believe-in-brands/) [James Dyson](https://sms4smile.com/quotes/author/james-dyson/) > [“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a…](https://sms4smile.com/quotes/alice-m-tybout/ultimately-brands-are-built-by-people-who-passionately-believe-in/) Alice M. 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These companies have the ability to determine which media companies…](https://sms4smile.com/quotes/franklin-foer/google-s-ability-to-pick-winners-and-losers-in-the-information-world/) [Franklin Foer](https://sms4smile.com/quotes/author/franklin-foer/) > [Size and synergies between the different segments of the company matter. As far as we are concerned, the Internet is broadening our opportunity, as…](https://sms4smile.com/quotes/rupert-murdoch/size-and-synergies-between-the-different-segments-of-the-company/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [Most newspaper companies still have their heads in the sand, but other media companies are aggressive.](https://sms4smile.com/quotes/rupert-murdoch/most-newspaper-companies-still-have-their-heads-in-the-sand-but-other/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) ## More by Natalie Massenet > [100% of Net-a-porter customers have a man in their lives in some capacity, and 59% are married or living with a partner.](https://sms4smile.com/quotes/natalie-massenet/100-of-net-a-porter-customers-have-a-man-in-their-lives-in-some/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Im an accidental entrepreneur.](https://sms4smile.com/quotes/natalie-massenet/im-an-accidental-entrepreneur/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [I think fashion is actually very good training for being in the tech world, because it's all about moving on to the next thing,…](https://sms4smile.com/quotes/natalie-massenet/i-think-fashion-is-actually-very-good-training-for-being-in-the-tech/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [It is a changing world with changing opportunities.](https://sms4smile.com/quotes/natalie-massenet/it-is-a-changing-world-with-changing-opportunities/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [My dad taught me never to be afraid of what's on the other side of the mountain.](https://sms4smile.com/quotes/natalie-massenet/my-dad-taught-me-never-to-be-afraid-of-what-s-on-the-other-side-of/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Contrary to popular belief, I'm not always trying to stand out.](https://sms4smile.com/quotes/natalie-massenet/contrary-to-popular-belief-i-m-not-always-trying-to-stand-out/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [As an entrepreneur, what drives you has to be the good news; otherwise, you just don't get out of bed.](https://sms4smile.com/quotes/natalie-massenet/as-an-entrepreneur-what-drives-you-has-to-be-the-good-news-otherwise/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?](https://sms4smile.com/quotes/natalie-massenet/brands-will-increasingly-handle-their-own-e-commerce-and-rely-less/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [I don't have a mentor in the strict definition. 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If I wasn't working, I would just be waiting for the kids…](https://sms4smile.com/quotes/natalie-massenet/i-think-i-m-a-better-mother-because-of-work-because-i-m-happy-if-i/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Pregnancy is a very creative phase for me.](https://sms4smile.com/quotes/natalie-massenet/pregnancy-is-a-very-creative-phase-for-me/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [It's a false assumption that people with a lot of money have a lot of free time to shop.](https://sms4smile.com/quotes/natalie-massenet/it-s-a-false-assumption-that-people-with-a-lot-of-money-have-a-lot-of/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [We're seeing a crazy appetite for people to acquire and invest in British businesses.](https://sms4smile.com/quotes/natalie-massenet/we-re-seeing-a-crazy-appetite-for-people-to-acquire-and-invest-in/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) [Explore all 108 Natalie Massenet quotes ](https://sms4smile.com/quotes/author/natalie-massenet/) ## More Become quotes > [When you step out and do a song in a musical, the easier thing to do is make it funny. 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