--- title: "Meaning & Key Takeaway of: There are two levers for moving men…" description: "\"There are two levers for moving men - interest and fear.\" — Napoleon Bonaparte" image: "https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg" --- # There are two levers for moving men - interest and fear. ![“There are two levers for moving men - interest and fear.” quote by Napoleon Bonaparte](https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg) [Download](https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg) [Open image](https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg) > “There are two levers for moving men - interest and fear.” [Napoleon Bonaparte](https://sms4smile.com/quotes/author/napoleon-bonaparte/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Motivation can be driven by desire or by intimidation, each pulling people in different directions. **In simple terms:** Interest and fear move people. Key Takeaway Leverage both to inspire action. Themes motivation psychology leadership Mood determined reflective Type inspirational strategic When to use this quote - marketing campaigns - team management - personal goal setting Key Concepts drive incentives behavioral economics Questions to Reflect On - Which lever do you use more often? - How can fear be transformed into positive energy? A Different Perspective Overreliance on fear can cause anxiety and resistance. ★ ★ ★ ★ ★ No ratings yet [Courage](https://sms4smile.com/quotes/about/courage/) [Fear](https://sms4smile.com/quotes/about/fear/) [Interest](https://sms4smile.com/quotes/about/interest/) [Levers](https://sms4smile.com/quotes/about/levers/) [Levers Moving](https://sms4smile.com/quotes/about/levers-moving-5156456/) [Men](https://sms4smile.com/quotes/about/men/) [Men Fear](https://sms4smile.com/quotes/about/men-fear/) [Motivation](https://sms4smile.com/quotes/about/motivation/) [Moving](https://sms4smile.com/quotes/about/moving/) [Moving Men](https://sms4smile.com/quotes/about/moving-men-5156455/) [Two](https://sms4smile.com/quotes/about/two/) ## Related quotes > [There are only two forces that unite men - fear and interest.](https://sms4smile.com/quotes/napoleon-bonaparte/there-are-only-two-forces-that-unite-men-fear-and-interest/) [Napoleon Bonaparte](https://sms4smile.com/quotes/author/napoleon-bonaparte/) > [Men are moved by two levers only: fear and self interest.](https://sms4smile.com/quotes/napoleon-bonaparte/men-are-moved-by-two-levers-only-fear-and-self-interest/) [Napoleon Bonaparte](https://sms4smile.com/quotes/author/napoleon-bonaparte/) > [Men do not fear a powerful hostile army as the powers of hell fear the name and protection of Mary.](https://sms4smile.com/quotes/bonaventure/men-do-not-fear-a-powerful-hostile-army-as-the-powers-of-hell-fear/) [Bonaventure](https://sms4smile.com/quotes/author/bonaventure/) > [No one knows whether death may not be the greatest of all blessings for a man, yet men fear it as if they knew…](https://sms4smile.com/quotes/plato/no-one-knows-whether-death-may-not-be-the-greatest-of-all-blessings/) [Plato](https://sms4smile.com/quotes/author/plato/) > [“Respect all men but fear none.”](https://sms4smile.com/quotes/tylor-ilori/respect-all-men-but-fear-none/) [Tylor Ilori](https://sms4smile.com/quotes/author/tylor-ilori/) > [He feared me as many men fear women: because their mistresses (or their wives) understand them. They are scarcely adult, some men: they wish…](https://sms4smile.com/quotes/julian-barnes/he-feared-me-as-many-men-fear-women-because-their-mistresses-or-their/) [Julian Barnes](https://sms4smile.com/quotes/author/julian-barnes/) > [To men of a certain type The suspicion that they are incapable of loving Is as disturbing to their self-esteem As, in cruder men,…](https://sms4smile.com/quotes/t-s-eliot/to-men-of-a-certain-type-the-suspicion-that-they-are-incapable-of/) [T. S. 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Fear loving themselves in others and loving others in themselves.…](https://sms4smile.com/quotes/james-broughton/men-fear-joy-too-much-fear-their-instincts-fear-a-surrender-to-their/) [James Broughton](https://sms4smile.com/quotes/author/james-broughton/) > [And as to being in a fright, Allow me to remark That Ghosts have just as good a right In every way, to fear…](https://sms4smile.com/quotes/lewis-carroll/and-as-to-being-in-a-fright-allow-me-to-remark-that-ghosts-have-just/) [Lewis Carroll](https://sms4smile.com/quotes/author/lewis-carroll/) > [“What all men fear is indeed to be feared;”](https://sms4smile.com/quotes/lao-tzu/what-all-men-fear-is-indeed-to-be-feared/) [Lao Tzu](https://sms4smile.com/quotes/author/lao-tzu/) > [The reason some men fear older women is they fear their own mortality.](https://sms4smile.com/quotes/frances-lear/the-reason-some-men-fear-older-women-is-they-fear-their-own-mortality/) [Frances Lear](https://sms4smile.com/quotes/author/frances-lear/) ## More by Napoleon Bonaparte > [He is almost a statesman. 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Having purpose in your life gives you the courage to do…](https://sms4smile.com/quotes/rhonda-britten/when-you-heed-the-calling-of-your-heart-you-are-following-your/) [Rhonda Britten](https://sms4smile.com/quotes/author/rhonda-britten/) > [“Of all the train, none escaped except Wamba, who showed upon the occasion much more courage than those who pretended to greater sense.”](https://sms4smile.com/quotes/walter-scott/of-all-the-train-none-escaped-except-wamba-who-showed-upon-the/) [Walter Scott](https://sms4smile.com/quotes/author/walter-scott/) > [The four Cs of making dreams come true: Curiosity, Courage, Consistency, Confidence.](https://sms4smile.com/quotes/walt-disney/the-four-cs-of-making-dreams-come-true-curiosity-courage-consistency/) [Walt Disney](https://sms4smile.com/quotes/author/walt-disney/) > [Certainly these are not easy times. But history does not contain very many easy times. Years from now, we will look back at this…](https://sms4smile.com/quotes/laura-ingraham/certainly-these-are-not-easy-times-but-history-does-not-contain-very/) [Laura Ingraham](https://sms4smile.com/quotes/author/laura-ingraham/) > [Have the courage to go against the tide of current values that do not conform to the path of Jesus.](https://sms4smile.com/quotes/pope-francis/have-the-courage-to-go-against-the-tide-of-current-values-that-do-not/) [Pope Francis](https://sms4smile.com/quotes/author/pope-francis/) > [“There is nothing purer, braver, or more beautiful than the try.”](https://sms4smile.com/quotes/kristen-armstrong/there-is-nothing-purer-braver-or-more-beautiful-than-the-try/) [Kristen Armstrong](https://sms4smile.com/quotes/author/kristen-armstrong/) > [“One theory on cannibals, of course, is that they eat parts of their slain enemies to benefit from that person's greatest assets - their…](https://sms4smile.com/quotes/julie-powell/one-theory-on-cannibals-of-course-is-that-they-eat-parts-of-their/) [Julie Powell](https://sms4smile.com/quotes/author/julie-powell/) > [It is a tragedy that we live in a world where physical courage is so common, and moral courage is so rare.](https://sms4smile.com/quotes/claude-monet/it-is-a-tragedy-that-we-live-in-a-world-where-physical-courage-is-so/) [Claude Monet](https://sms4smile.com/quotes/author/claude-monet/) > [I have pictures with Morimoto where I'm all embarrassed and he's so serious, it took me 30 minutes to get up the courage to…](https://sms4smile.com/quotes/marcela-valladolid/i-have-pictures-with-morimoto-where-i-m-all-embarrassed-and-he-s-so/) [Marcela Valladolid](https://sms4smile.com/quotes/author/marcela-valladolid/) [Browse all 14,559 Courage quotes ](https://sms4smile.com/quotes/about/courage/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There are two levers for moving men - interest and fear.", "creator": { "@type": "Person", "name": "Napoleon Bonaparte" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/napoleon-bonaparte/there-are-two-levers-for-moving-men-interest-and-fear/", "about": { "@type": "Thing", "name": "Courage" }, "@id": "https://sms4smile.com/quotes/napoleon-bonaparte/there-are-two-levers-for-moving-men-interest-and-fear/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg", "contentUrl": "https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg", "url": "https://sms4smile.com/quotes/i/297/napoleon-bonaparte-206_courage_there-are-two-levers-for-moving-men-inte_642711.jpg", "width": 1080, "height": 1080, "caption": "“There are two levers for moving men - interest and fear.” — Napoleon Bonaparte", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Napoleon Bonaparte", "item": "https://sms4smile.com/quotes/author/napoleon-bonaparte/" }, { "@type": "ListItem", "position": 4, "name": "There are two levers for moving...", "item": "https://sms4smile.com/quotes/napoleon-bonaparte/there-are-two-levers-for-moving-men-interest-and-fear/" } ], "@id": "https://sms4smile.com/quotes/napoleon-bonaparte/there-are-two-levers-for-moving-men-interest-and-fear/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```