---
title: "Meaning & Key Takeaway of: Whatever is deeply, essentially…"
description: "\"“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after c..."
image: "https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png"
---

#  Whatever is deeply, essentially female--the life in a…

![“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which…” quote by Naomi Wolf](https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png)   [Download](https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png) [Open image](https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png)

> ““Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition-- so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?””

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Societal standards deem natural female traits as undesirable, linking femininity to disease and reducing women's perceived power.

**In simple terms:** Female bodies are labeled ugly, diminishing power.

Key Takeaway

Challenge harmful beauty standards.

Themes

feminism body image power aging health

Mood

critical defiant

Type

analytical critical defiant

When to use this quote

- media critique
- health advocacy
- body positivity
- aging awareness

Key Concepts

patriarchal standards medicalization social conditioning

Questions to Reflect On

- How do media portrayals affect women's self-worth?
- What alternatives to current beauty ideals exist?

A Different Perspective

These standards ignore women's lived experiences and health.

★ ★ ★ ★ ★   No ratings yet

[Advertising](https://sms4smile.com/quotes/about/advertising/) [Aging](https://sms4smile.com/quotes/about/aging/) [Beauty](https://sms4smile.com/quotes/about/beauty/) [Body image](https://sms4smile.com/quotes/about/body-image/) [Change](https://sms4smile.com/quotes/about/change/) [Cosmetic surgery](https://sms4smile.com/quotes/about/cosmetic-surgery/) [Culture](https://sms4smile.com/quotes/about/culture/) [Diet-industry](https://sms4smile.com/quotes/about/diet-industry/) [Double standards](https://sms4smile.com/quotes/about/double-standards/) [Equality](https://sms4smile.com/quotes/about/equality/) [Fashion industry](https://sms4smile.com/quotes/about/fashion-industry/) [Female power](https://sms4smile.com/quotes/about/female-power/) [Feminism](https://sms4smile.com/quotes/about/feminism/) [Life](https://sms4smile.com/quotes/about/life/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mass culture](https://sms4smile.com/quotes/about/mass-culture/) [Objectification](https://sms4smile.com/quotes/about/objectification/) [Plastic surgery](https://sms4smile.com/quotes/about/plastic-surgery/) [Self esteem](https://sms4smile.com/quotes/about/self-esteem/) [Sexuality](https://sms4smile.com/quotes/about/sexuality/) [Society](https://sms4smile.com/quotes/about/society/)

## Related quotes

> [“At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols…](https://sms4smile.com/quotes/naomi-wolf/at-least-a-third-of-a-woman-s-life-is-marked-with-aging-about-a-third/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“There was nothing ugly in the small, unprepossessing figure of this emancipated woman, but the expression on her face made a bad impression on…](https://sms4smile.com/quotes/ivan-turgenev/there-was-nothing-ugly-in-the-small-unprepossessing-figure-of-this/)

[Ivan Turgenev](https://sms4smile.com/quotes/author/ivan-turgenev/)

> [If you walk into any magazine store, I guarantee that nine out of 10 covers will feature white, blonde, blue-eyed, slim women because that's…](https://sms4smile.com/quotes/kerry-james-marshall/if-you-walk-into-any-magazine-store-i-guarantee-that-nine-out-of-10/)

[Kerry James Marshall](https://sms4smile.com/quotes/author/kerry-james-marshall/)

> [When it comes to a woman's expression, I don't think there's anyone who did it better than Saroj Ji.](https://sms4smile.com/quotes/daisy-shah/when-it-comes-to-a-woman-s-expression-i-don-t-think-there-s-anyone/)

[Daisy Shah](https://sms4smile.com/quotes/author/daisy-shah/)

> [Your body can be very female, which is something you can do nothing about, but then you can have the soul, the mind and…](https://sms4smile.com/quotes/sonia-rykiel/your-body-can-be-very-female-which-is-something-you-can-do-nothing/)

[Sonia Rykiel](https://sms4smile.com/quotes/author/sonia-rykiel/)

> [“Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response,…](https://sms4smile.com/quotes/naomi-wolf/men-are-visually-aroused-by-women-s-bodies-and-less-sensitive-to/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to…](https://sms4smile.com/quotes/naomi-wolf/why-should-her-lover-just-because-he-is-male-be-in-a-position-to/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies,…](https://sms4smile.com/quotes/naomi-wolf/why-does-the-social-order-feel-the-need-to-defend-itself-by-evading/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe…](https://sms4smile.com/quotes/naomi-wolf/we-do-not-have-to-spend-money-and-go-hungry-and-struggle-and-study-to/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“Beauty" and sexuality are both commonly misunderstood as some transcendent inevitable fact; falsely interlocking the two makes it seem doubly true that a woman…](https://sms4smile.com/quotes/naomi-wolf/beauty-and-sexuality-are-both-commonly-misunderstood-as-some/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [ “Where woman do not fit the Iron Maiden \[societal expectations/assumptions about women's bodies\], we are now being called monstrous, and the Iron Maiden is… ](https://sms4smile.com/quotes/naomi-wolf/where-woman-do-not-fit-the-iron-maiden-societal-expectations/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“She may resent Playboy because she resents feeling ugly in sex--or, if "beautiful," her body defined and diminished by pornography. It inhibits in her…](https://sms4smile.com/quotes/naomi-wolf/she-may-resent-playboy-because-she-resents-feeling-ugly-in-sex-or-if/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“I don't think I could ever live with either a man or a woman for a long time. Male and female are attractive to…](https://sms4smile.com/quotes/adam-thirlwell/i-don-t-think-i-could-ever-live-with-either-a-man-or-a-woman-for-a/)

[Adam Thirlwell](https://sms4smile.com/quotes/author/adam-thirlwell/)

> [“The beauty myth sets it up this way: A high rating as an art object is the most valuable tribute a woman can exact…](https://sms4smile.com/quotes/naomi-wolf/the-beauty-myth-sets-it-up-this-way-a-high-rating-as-an-art-object-is/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [The superhero aesthetic is all about the human form and showing the body, whether they be female or male.](https://sms4smile.com/quotes/oscar-isaac/the-superhero-aesthetic-is-all-about-the-human-form-and-showing-the/)

[Oscar Isaac](https://sms4smile.com/quotes/author/oscar-isaac/)

## More by Naomi Wolf

> [“You could see the signs of female aging as diseased, especially if you had a vested interest in making women too see them your…](https://sms4smile.com/quotes/naomi-wolf/you-could-see-the-signs-of-female-aging-as-diseased-especially-if-you/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [Demographically, I'm a hippie from San Francisco and I'm not culturally inclined to be sympathetic to states' rights. My cultural heritage is FDR and…](https://sms4smile.com/quotes/naomi-wolf/demographically-i-m-a-hippie-from-san-francisco-and-i-m-not/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [There's been a systematic propagandizing of American citizens for 30 years to make us forget what America is supposed to be and what our…](https://sms4smile.com/quotes/naomi-wolf/there-s-been-a-systematic-propagandizing-of-american-citizens-for-30/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [Maybe the less pain we inflict on our bodies, the more beautiful our bodies will look to us](https://sms4smile.com/quotes/naomi-wolf/maybe-the-less-pain-we-inflict-on-our-bodies-the-more-beautiful-our/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“The rise of the beauty myth was just one of several emerging social fictions that masqueraded as natural components of the feminine sphere, the…](https://sms4smile.com/quotes/naomi-wolf/the-rise-of-the-beauty-myth-was-just-one-of-several-emerging-social/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [The Victorian woman became her ovaries, as today's woman has become her "beauty.](https://sms4smile.com/quotes/naomi-wolf/the-victorian-woman-became-her-ovaries-as-today-s-woman-has-become/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“The anthropologist Margaret Mead concluded in 1948, after observing seven different ethnic groups in the Pacific Islands, that different cultures made different forms of…](https://sms4smile.com/quotes/naomi-wolf/the-anthropologist-margaret-mead-concluded-in-1948-after-observing/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend,…](https://sms4smile.com/quotes/naomi-wolf/what-becomes-of-a-man-who-acquires-a-beautiful-woman-with-her-beauty/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“Beauty” is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the…](https://sms4smile.com/quotes/naomi-wolf/beauty-is-a-currency-system-like-the-gold-standard-like-any-economy/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“Rape and sexual assault ... should be understood not just as a form of forced sex, they should also be understood as as a…](https://sms4smile.com/quotes/naomi-wolf/rape-and-sexual-assault-should-be-understood-not-just-as-a-form-of/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“The qualities that a given period calls beautiful in women are merely symbols of the female behavior that that period considers desirable: The beauty…](https://sms4smile.com/quotes/naomi-wolf/the-qualities-that-a-given-period-calls-beautiful-in-women-are-merely/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [To live in a culture in which women are routinely naked where men aren't is to learn inequality in little ways all day long.](https://sms4smile.com/quotes/naomi-wolf/to-live-in-a-culture-in-which-women-are-routinely-naked-where-men/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [a white person who claims to have no impediment of vision in this country is not, I think, telling the whole truth. And when…](https://sms4smile.com/quotes/naomi-wolf/a-white-person-who-claims-to-have-no-impediment-of-vision-in-this/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“The beauty myth sets it up this way: A high rating as an art object is the most valuable tribute a woman can exact…](https://sms4smile.com/quotes/naomi-wolf/the-beauty-myth-sets-it-up-this-way-a-high-rating-as-an-art-object-is/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

> [“Societies tell themselves necessary fictions in the same way that individuals and families do. Henrik Ibsen called them “vital lies,” and psychologist Daniel Goleman…](https://sms4smile.com/quotes/naomi-wolf/societies-tell-themselves-necessary-fictions-in-the-same-way-that/)

[Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/)

[Explore all 251 Naomi Wolf quotes ](https://sms4smile.com/quotes/author/naomi-wolf/)

## More Advertising quotes

> [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/)

[Bill Maher](https://sms4smile.com/quotes/author/bill-maher/)

> [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/)

[Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/)

> [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/)

[Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/)

> [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/)

[Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/)

> [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/)

[Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/)

> [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/)

[Al Ries](https://sms4smile.com/quotes/author/al-ries/)

> [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/)

[William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/)

> [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/)

[Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/)

> [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/)

[Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/)

> [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/)

[Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/)

> [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/)

[Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/)

> [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/)

[Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/)

> [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/)

[Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/)

> [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/)

[Joss Stone](https://sms4smile.com/quotes/author/joss-stone/)

> [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/)

[John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/)

[Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition-- so that women will only feel healthy if we are two thirds of the women we could be. How can an \"ideal\" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?”",
            "creator": {
                "@type": "Person",
                "name": "Naomi Wolf"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/naomi-wolf/whatever-is-deeply-essentially-female-the-life-in-a-woman-s/",
            "about": {
                "@type": "Thing",
                "name": "Advertising"
            },
            "@id": "https://sms4smile.com/quotes/naomi-wolf/whatever-is-deeply-essentially-female-the-life-in-a-woman-s/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png",
                "contentUrl": "https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png",
                "url": "https://sms4smile.com/quotes/i/4d4/naomi-wolf-1344_advertising_whatever-is-deeply-essentially-female-th_1684405.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape…” — Naomi Wolf",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Naomi Wolf",
                    "item": "https://sms4smile.com/quotes/author/naomi-wolf/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“Whatever is deeply, essentially female--the life...",
                    "item": "https://sms4smile.com/quotes/naomi-wolf/whatever-is-deeply-essentially-female-the-life-in-a-woman-s/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/naomi-wolf/whatever-is-deeply-essentially-female-the-life-in-a-woman-s/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
