--- title: "Meaning & Key Takeaway of: The problem with Donald Trump is that he…" description: "\"The problem with Donald Trump is that he went and designed a brand that is entirely amoral.\" — Naomi Klein" image: "https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png" --- # The problem with Donald Trump is that he went and designed… ![“The problem with Donald Trump is that he went and designed a brand that is entirely amoral.” quote by Naomi Klein](https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png) [Download](https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png) [Open image](https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png) > “The problem with Donald Trump is that he went and designed a brand that is entirely amoral.” [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Trump built a brand that disregards moral standards, making ethics irrelevant to its identity. **In simple terms:** His brand ignores morality. Key Takeaway Critically assess amoral branding. Themes politics branding ethics media influence Mood analytical critical Type political social When to use this quote - advertising - campaign strategy - public discourse Key Concepts amoral capitalism public perception political marketing Questions to Reflect On - How does this affect consumer behavior? - Can ethical branding succeed? A Different Perspective Amoral branding can erode public trust. ★ ★ ★ ★ ★ No ratings yet [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Entirely](https://sms4smile.com/quotes/about/brand-entirely-672608/) [Designed Brand](https://sms4smile.com/quotes/about/designed-brand-672610/) [Donald trump](https://sms4smile.com/quotes/about/donald-trump/) [Entirely Amoral](https://sms4smile.com/quotes/about/entirely-amoral-672607/) [He](https://sms4smile.com/quotes/about/he/) [Problem](https://sms4smile.com/quotes/about/problem/) [Problem Donald](https://sms4smile.com/quotes/about/problem-donald-672609/) [Trump](https://sms4smile.com/quotes/about/trump/) ## Related quotes > [The problem is Donald Trump was an outsider to politics. He really didn't have a team of seasoned political veterans around him who had…](https://sms4smile.com/quotes/ana-navarro/the-problem-is-donald-trump-was-an-outsider-to-politics-he-really/) [Ana Navarro](https://sms4smile.com/quotes/author/ana-navarro/) > [The problem is that what Donald Trump said, if you take it literally now, is cause for anxiety and nervousness.](https://sms4smile.com/quotes/mark-shields/the-problem-is-that-what-donald-trump-said-if-you-take-it-literally/) [Mark Shields](https://sms4smile.com/quotes/author/mark-shields/) > [The problem with Donald Trump was that he had no filter. There may have not been a single thought he left unexpressed or failed…](https://sms4smile.com/quotes/mollie-hemingway/the-problem-with-donald-trump-was-that-he-had-no-filter-there-may/) [Mollie Hemingway](https://sms4smile.com/quotes/author/mollie-hemingway/) > [Part of the bigger problem with Donald Trump is, when you sit and talk to him one-on-one, he's reasonable, he comes across as caring,…](https://sms4smile.com/quotes/mark-cuban/part-of-the-bigger-problem-with-donald-trump-is-when-you-sit-and-talk/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [The real problem with Donald Trump is, if you engage him, it will only make things worse. It's like - it's a little bit…](https://sms4smile.com/quotes/amy-walter/the-real-problem-with-donald-trump-is-if-you-engage-him-it-will-only/) [Amy Walter](https://sms4smile.com/quotes/author/amy-walter/) > [There have been presidents with business interests before. But there has never been a fully commercialized global brand as a sitting U.S. president. That…](https://sms4smile.com/quotes/naomi-klein/there-have-been-presidents-with-business-interests-before-but-there/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I can tell you Donald Trump's products may not be made in America, but Donald Trump was made in America.](https://sms4smile.com/quotes/naomi-klein/i-can-tell-you-donald-trump-s-products-may-not-be-made-in-america-but/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [That's what's happening now. The world is being held up a mirror: "All roads lead here. Do you like it?" A lot of people…](https://sms4smile.com/quotes/naomi-klein/that-s-what-s-happening-now-the-world-is-being-held-up-a-mirror-all/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) ## More by Naomi Klein > [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy…](https://sms4smile.com/quotes/naomi-klein/public-infrastructure-around-the-world-is-facing-unprecedented-stress/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us.](https://sms4smile.com/quotes/naomi-klein/but-we-need-to-be-very-clear-because-of-our-decades-of-collective/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so…](https://sms4smile.com/quotes/naomi-klein/as-i-explored-trump-s-inextricable-relationship-with-his-commercial/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [It doesn't have the ability to think rationally this economic model. It thinks like a drug addict: 'Where can I get my next fix?'…](https://sms4smile.com/quotes/naomi-klein/it-doesn-t-have-the-ability-to-think-rationally-this-economic-model/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Fury is an entirely appropriate response to a system that sends young people to kill other young people in a war that never should…](https://sms4smile.com/quotes/naomi-klein/fury-is-an-entirely-appropriate-response-to-a-system-that-sends-young/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Since the 1980s, we've been living in this era, really, of corporate rule, based on this idea that the role of government is to…](https://sms4smile.com/quotes/naomi-klein/since-the-1980s-we-ve-been-living-in-this-era-really-of-corporate/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [We live in a society that is powered by fossil fuels, but for the meantime, we're in it. Maybe there's, like, five people living…](https://sms4smile.com/quotes/naomi-klein/we-live-in-a-society-that-is-powered-by-fossil-fuels-but-for-the/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I can tell you Donald Trump's products may not be made in America, but Donald Trump was made in America.](https://sms4smile.com/quotes/naomi-klein/i-can-tell-you-donald-trump-s-products-may-not-be-made-in-america-but/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Africa is poor because its investors and its creditors are unspeakably rich.](https://sms4smile.com/quotes/naomi-klein/africa-is-poor-because-its-investors-and-its-creditors-are/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [“It is a civilizational wake-up call. A powerful message—spoken in the language of fires, floods, droughts, and extinctions—telling us that we need an entirely…](https://sms4smile.com/quotes/naomi-klein/it-is-a-civilizational-wake-up-call-a-powerful-message-spoken-in-the/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [“You have been negotiating all my life.” So said Canadian college student Anjali Appadurai, as she stared down the assembled government negotiators at the…](https://sms4smile.com/quotes/naomi-klein/you-have-been-negotiating-all-my-life-so-said-canadian-college/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [There's a property in Panama where Trump has collected somewhere around $30 million just from selling his name to this property - it's somewhere…](https://sms4smile.com/quotes/naomi-klein/there-s-a-property-in-panama-where-trump-has-collected-somewhere/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [When I went to Australia, I had this feeling, like, 'Wow, this is really a different country.' I think that feeling of genuine foreignness,…](https://sms4smile.com/quotes/naomi-klein/when-i-went-to-australia-i-had-this-feeling-like-wow-this-is-really-a/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I think there has been this really bad habit of environmentalists being insufferably smug, where they are sort of saying, 'This is the issue…](https://sms4smile.com/quotes/naomi-klein/i-think-there-has-been-this-really-bad-habit-of-environmentalists/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [GLHR... has used Greenpeace-style media antics to draw more public attention to the plight of sweatshop workers than the multimillion - dollar international trade…](https://sms4smile.com/quotes/naomi-klein/glhr-has-used-greenpeace-style-media-antics-to-draw-more-public/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) [Explore all 291 Naomi Klein quotes ](https://sms4smile.com/quotes/author/naomi-klein/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) [Browse all 763 Brand quotes ](https://sms4smile.com/quotes/about/brand/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The problem with Donald Trump is that he went and designed a brand that is entirely amoral.", "creator": { "@type": "Person", "name": "Naomi Klein" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/naomi-klein/the-problem-with-donald-trump-is-that-he-went-and-designed-a-brand/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/naomi-klein/the-problem-with-donald-trump-is-that-he-went-and-designed-a-brand/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png", "contentUrl": "https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png", "url": "https://sms4smile.com/quotes/i/d41/naomi-klein-1072_brand_the-problem-with-donald-trump-is-that-he_2462514.png", "width": 1080, "height": 1080, "caption": "“The problem with Donald Trump is that he went and designed a brand that is entirely amoral.” — Naomi Klein", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Naomi Klein", "item": "https://sms4smile.com/quotes/author/naomi-klein/" }, { "@type": "ListItem", "position": 4, "name": "The problem with Donald Trump is...", "item": "https://sms4smile.com/quotes/naomi-klein/the-problem-with-donald-trump-is-that-he-went-and-designed-a-brand/" } ], "@id": "https://sms4smile.com/quotes/naomi-klein/the-problem-with-donald-trump-is-that-he-went-and-designed-a-brand/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```