--- title: "Meaning & Key Takeaway of: So, if consumers are like roaches, then…" description: "\"“So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.”\" — Naomi Klein" image: "https://sms4smile.com/quotes/i/c71/naomi-klein-1072_customer_so-if-consumers-are-like-roaches-then-ma_541742.png" --- # So, if consumers are like roaches, then marketers must… ![“So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.” quote by Naomi Klein](https://sms4smile.com/quotes/i/c71/naomi-klein-1072_customer_so-if-consumers-are-like-roaches-then-ma_541742.png) [Download](https://sms4smile.com/quotes/i/c71/naomi-klein-1072_customer_so-if-consumers-are-like-roaches-then-ma_541742.png) [Open image](https://sms4smile.com/quotes/i/c71/naomi-klein-1072_customer_so-if-consumers-are-like-roaches-then-ma_541742.png) > ““So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.”” [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketers must constantly innovate because consumers are hard to satisfy, like pests needing stronger solutions. **In simple terms:** Marketers need new ideas for demanding consumers. Key Takeaway Keep innovating to meet consumer expectations. Themes marketing consumer behavior innovation Mood critical analytical Type observational critical When to use this quote - product development - advertising campaigns - brand strategy - customer retention Key Concepts psychology market dynamics Questions to Reflect On - How can brands anticipate changing consumer needs? - What ethical limits exist for aggressive marketing? A Different Perspective New ideas may still fail if consumer desires shift unpredictably. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) ## Related quotes > [I think people often underestimate the power of consumers. 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I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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