--- title: "Meaning & Key Takeaway of: It is on-line that the purest brands are…" description: "\"“It is on-line that the purest brands are being built: liberated from the real world burdens of stores and product manufacturingg, these brands are fre..." image: "https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png" --- # It is on-line that the purest brands are being built… ![“It is on-line that the purest brands are being built: liberated from the real world burdens of stores and product manufacturingg, these brands are free to soar, less as the disseminations of goods or services than as collective hallucinations.” quote by Naomi Klein](https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png) [Download](https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png) [Open image](https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png) > ““It is on-line that the purest brands are being built: liberated from the real world burdens of stores and product manufacturingg, these brands are free to soar, less as the disseminations of goods or services than as collective hallucinations.”” [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands now thrive online, freed from physical constraints, becoming more like shared visions than traditional products. **In simple terms:** Online brands act like shared visions. Key Takeaway Embrace digital freedom for brand building. Themes digitalization branding culture consumerism Mood optimistic critical Type analytical inspirational When to use this quote - e‑commerce startups - social media campaigns - virtual product launches - crowdfunding - brand storytelling Key Concepts collective imagination network effects disintermediation Questions to Reflect On - How does digital abstraction affect consumer trust? - What risks arise when brands become pure ideas? A Different Perspective May overlook tangible quality and trust. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Real world](https://sms4smile.com/quotes/about/real-world/) ## Related quotes > [“Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.”](https://sms4smile.com/quotes/david-kelly/howard-schultz-ceo-of-starbucks-believed-the-most-powerful-brands-are/) David Kelly > [“Conception of an idea is vital. Rightly said, "Products are made in the factory, but brands are built in the minds of the customer.”…](https://sms4smile.com/quotes/priyavrat-thareja/conception-of-an-idea-is-vital-rightly-said-products-are-made-in-the/) [Priyavrat Thareja](https://sms4smile.com/quotes/author/priyavrat-thareja/) > [In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger…](https://sms4smile.com/quotes/howard-schultz/in-this-ever-changing-society-the-most-powerful-and-enduring-brands-2/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a…](https://sms4smile.com/quotes/alice-m-tybout/ultimately-brands-are-built-by-people-who-passionately-believe-in/) Alice M. Tybout > [In this ever-changing society, the most powerful and enduring brands are built from the heart.](https://sms4smile.com/quotes/howard-schultz/in-this-ever-changing-society-the-most-powerful-and-enduring-brands/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“You’re the purest, most genuine thing that ever happened to me.- Caleb”](https://sms4smile.com/quotes/l-duarte/you-re-the-purest-most-genuine-thing-that-ever-happened-to-me-caleb/) L. Duarte > [Depression is pain in its purest form.](https://sms4smile.com/quotes/j-a-redmerski/depression-is-pain-in-its-purest-form/) [J.A. Redmerski](https://sms4smile.com/quotes/author/j-a-redmerski/) > [Tzuyu is the purest person I have ever met in all my 24 years. She is also the prettiest person.](https://sms4smile.com/quotes/jeongyeon/tzuyu-is-the-purest-person-i-have-ever-met-in-all-my-24-years-she-is/) [Jeongyeon](https://sms4smile.com/quotes/author/jeongyeon/) > [Sir, I do firmly believe that domestic slavery, regulated as ours is, produces the highest toned, the purest, best organization of society that has…](https://sms4smile.com/quotes/james-henry-hammond/sir-i-do-firmly-believe-that-domestic-slavery-regulated-as-ours-is/) [James Henry Hammond](https://sms4smile.com/quotes/author/james-henry-hammond/) > [“Praying is the purest pleasure.”](https://sms4smile.com/quotes/lailah-gifty-akita/praying-is-the-purest-pleasure/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [“the gift given for no reason is the purest gift of all.”](https://sms4smile.com/quotes/l-a-banks/the-gift-given-for-no-reason-is-the-purest-gift-of-all/) [L.A. Banks](https://sms4smile.com/quotes/author/l-a-banks/) > [For me the purest and truest art in the world is science fiction.](https://sms4smile.com/quotes/c-j-cherryh-2/for-me-the-purest-and-truest-art-in-the-world-is-science-fiction/) [C. J. Cherryh](https://sms4smile.com/quotes/author/c-j-cherryh-2/) > [Sharing good food with your children is the purest form of love.](https://sms4smile.com/quotes/monica-galetti/sharing-good-food-with-your-children-is-the-purest-form-of-love/) [Monica Galetti](https://sms4smile.com/quotes/author/monica-galetti/) > [“There’s not an ounce of dirt on you, sweetheart. You have the purest heart I’ve ever known.”](https://sms4smile.com/quotes/r-k-lilley/there-s-not-an-ounce-of-dirt-on-you-sweetheart-you-have-the-purest/) [R.K. Lilley](https://sms4smile.com/quotes/author/r-k-lilley/) > [Appreciation is the purest vibration that exists on the planet today.](https://sms4smile.com/quotes/esther-hicks/appreciation-is-the-purest-vibration-that-exists-on-the-planet-today/) [Esther Hicks](https://sms4smile.com/quotes/author/esther-hicks/) ## More by Naomi Klein > [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy…](https://sms4smile.com/quotes/naomi-klein/public-infrastructure-around-the-world-is-facing-unprecedented-stress/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us.](https://sms4smile.com/quotes/naomi-klein/but-we-need-to-be-very-clear-because-of-our-decades-of-collective/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so…](https://sms4smile.com/quotes/naomi-klein/as-i-explored-trump-s-inextricable-relationship-with-his-commercial/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [It doesn't have the ability to think rationally this economic model. It thinks like a drug addict: 'Where can I get my next fix?'…](https://sms4smile.com/quotes/naomi-klein/it-doesn-t-have-the-ability-to-think-rationally-this-economic-model/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Fury is an entirely appropriate response to a system that sends young people to kill other young people in a war that never should…](https://sms4smile.com/quotes/naomi-klein/fury-is-an-entirely-appropriate-response-to-a-system-that-sends-young/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Since the 1980s, we've been living in this era, really, of corporate rule, based on this idea that the role of government is to…](https://sms4smile.com/quotes/naomi-klein/since-the-1980s-we-ve-been-living-in-this-era-really-of-corporate/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [We live in a society that is powered by fossil fuels, but for the meantime, we're in it. Maybe there's, like, five people living…](https://sms4smile.com/quotes/naomi-klein/we-live-in-a-society-that-is-powered-by-fossil-fuels-but-for-the/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I can tell you Donald Trump's products may not be made in America, but Donald Trump was made in America.](https://sms4smile.com/quotes/naomi-klein/i-can-tell-you-donald-trump-s-products-may-not-be-made-in-america-but/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Africa is poor because its investors and its creditors are unspeakably rich.](https://sms4smile.com/quotes/naomi-klein/africa-is-poor-because-its-investors-and-its-creditors-are/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [“It is a civilizational wake-up call. A powerful message—spoken in the language of fires, floods, droughts, and extinctions—telling us that we need an entirely…](https://sms4smile.com/quotes/naomi-klein/it-is-a-civilizational-wake-up-call-a-powerful-message-spoken-in-the/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [“You have been negotiating all my life.” So said Canadian college student Anjali Appadurai, as she stared down the assembled government negotiators at the…](https://sms4smile.com/quotes/naomi-klein/you-have-been-negotiating-all-my-life-so-said-canadian-college/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [There's a property in Panama where Trump has collected somewhere around $30 million just from selling his name to this property - it's somewhere…](https://sms4smile.com/quotes/naomi-klein/there-s-a-property-in-panama-where-trump-has-collected-somewhere/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [When I went to Australia, I had this feeling, like, 'Wow, this is really a different country.' I think that feeling of genuine foreignness,…](https://sms4smile.com/quotes/naomi-klein/when-i-went-to-australia-i-had-this-feeling-like-wow-this-is-really-a/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I think there has been this really bad habit of environmentalists being insufferably smug, where they are sort of saying, 'This is the issue…](https://sms4smile.com/quotes/naomi-klein/i-think-there-has-been-this-really-bad-habit-of-environmentalists/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [GLHR... has used Greenpeace-style media antics to draw more public attention to the plight of sweatshop workers than the multimillion - dollar international trade…](https://sms4smile.com/quotes/naomi-klein/glhr-has-used-greenpeace-style-media-antics-to-draw-more-public/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) [Explore all 291 Naomi Klein quotes ](https://sms4smile.com/quotes/author/naomi-klein/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“It is on-line that the purest brands are being built: liberated from the real world burdens of stores and product manufacturingg, these brands are free to soar, less as the disseminations of goods or services than as collective hallucinations.”", "creator": { "@type": "Person", "name": "Naomi Klein" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/naomi-klein/it-is-on-line-that-the-purest-brands-are-being-built-liberated-from/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/naomi-klein/it-is-on-line-that-the-purest-brands-are-being-built-liberated-from/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png", "contentUrl": "https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png", "url": "https://sms4smile.com/quotes/i/1d7/naomi-klein-1072_customer_it-is-on-line-that-the-purest-brands-are_1588841.png", "width": 1080, "height": 1080, "caption": "“It is on-line that the purest brands are being built: liberated from the real world burdens of stores and…” — Naomi Klein", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Naomi Klein", "item": "https://sms4smile.com/quotes/author/naomi-klein/" }, { "@type": "ListItem", "position": 4, "name": "“It is on-line that the purest...", "item": "https://sms4smile.com/quotes/naomi-klein/it-is-on-line-that-the-purest-brands-are-being-built-liberated-from/" } ], "@id": "https://sms4smile.com/quotes/naomi-klein/it-is-on-line-that-the-purest-brands-are-being-built-liberated-from/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```