--- title: "Meaning & Key Takeaway of: Because it is such a huge crisis, because…" description: "\"Because it is such a huge crisis, because it puts us on a firm science-based deadline, it's a once-in-a-century opportunity to build a better society a..." image: "https://sms4smile.com/quotes/i/1a4/naomi-klein-1072_addresses_because-it-is-such-a-huge-crisis-because_2285151.png" --- # Because it is such a huge crisis, because it puts us on a… ![“Because it is such a huge crisis, because it puts us on a firm science-based deadline, it's a once-in-a-century opportunity to build a better society and address raging inequality, create huge numbers of jobs, rebuild our public infrastructure. But, we can't do it unless we break every single rule…” quote by Naomi Klein](https://sms4smile.com/quotes/i/1a4/naomi-klein-1072_addresses_because-it-is-such-a-huge-crisis-because_2285151.png) [Download](https://sms4smile.com/quotes/i/1a4/naomi-klein-1072_addresses_because-it-is-such-a-huge-crisis-because_2285151.png) [Open image](https://sms4smile.com/quotes/i/1a4/naomi-klein-1072_addresses_because-it-is-such-a-huge-crisis-because_2285151.png) > “Because it is such a huge crisis, because it puts us on a firm science-based deadline, it's a once-in-a-century opportunity to build a better society and address raging inequality, create huge numbers of jobs, rebuild our public infrastructure. But, we can't do it unless we break every single rule in the free-market playbook. Which is why the worst people in the world all deny climate change.” [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A massive crisis forces a science‑driven deadline, offering a rare chance to reshape society, reduce inequality, create jobs, and rebuild infrastructure, but it requires abandoning free‑market norms; climate denial stems from protecting those interests. **In simple terms:** Crisis creates a unique chance to fix inequality and jobs, but needs new economic rules; denial protects the status quo. Key Takeaway Act on climate now, redesign the economy. Themes ineimate change economic reform social justice infrastructure employment Mood urgent optimistic determined Type policy visionary call‑to‑action When to use this quote - government policy drafting - urban planning - public works projects - community organizing - business model innovation Key Concepts Systems thinking political economy environmental justice Questions to Reflect On - What economic policies would best support a just climate transition? - How can we overcome entrenched denial? A Different Perspective Transitioning away from entrenched market rules may face strong political and corporate resistance. ★ ★ ★ ★ ★ No ratings yet [Addresses](https://sms4smile.com/quotes/about/addresses/) [Better Society](https://sms4smile.com/quotes/about/better-society-291884/) [Break](https://sms4smile.com/quotes/about/break/) [Capitalism](https://sms4smile.com/quotes/about/capitalism/) [Century](https://sms4smile.com/quotes/about/century/) [Climate](https://sms4smile.com/quotes/about/climate/) [Climate change](https://sms4smile.com/quotes/about/climate-change/) [Crisis](https://sms4smile.com/quotes/about/crisis/) [Deadline](https://sms4smile.com/quotes/about/deadline/) [Deny](https://sms4smile.com/quotes/about/deny/) [Deny Climate](https://sms4smile.com/quotes/about/deny-climate-2374798/) [Firm](https://sms4smile.com/quotes/about/firm/) [Free market](https://sms4smile.com/quotes/about/free-market/) [Huge](https://sms4smile.com/quotes/about/huge/) [Huge Crisis](https://sms4smile.com/quotes/about/huge-crisis-2766927/) [Huge numbers](https://sms4smile.com/quotes/about/huge-numbers/) [Inequality](https://sms4smile.com/quotes/about/inequality/) [Infrastructure](https://sms4smile.com/quotes/about/infrastructure/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Numbers](https://sms4smile.com/quotes/about/numbers/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [People](https://sms4smile.com/quotes/about/people/) [Playbooks](https://sms4smile.com/quotes/about/playbooks/) [Rage](https://sms4smile.com/quotes/about/rage/) [World](https://sms4smile.com/quotes/about/world/) [Worst](https://sms4smile.com/quotes/about/worst/) ## Related quotes > [The more hardcore conservative you are, the more tightly identified you are with defending the interest of capital as an interest of the system…](https://sms4smile.com/quotes/naomi-klein/the-more-hardcore-conservative-you-are-the-more-tightly-identified/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [My focus has kind of been on teenagers, you know, and I think we've got a huge crisis right now in America, among our…](https://sms4smile.com/quotes/sean-covey/my-focus-has-kind-of-been-on-teenagers-you-know-and-i-think-we-ve-got/) [Sean Covey](https://sms4smile.com/quotes/author/sean-covey/) > [There is a huge crisis of employment in America, in the Western world in general.](https://sms4smile.com/quotes/fareed-zakaria/there-is-a-huge-crisis-of-employment-in-america-in-the-western-world/) [Fareed Zakaria](https://sms4smile.com/quotes/author/fareed-zakaria/) > [Despite the international scientific community's consensus on climate change, a small number of critics continue to deny that climate change exists or that humans…](https://sms4smile.com/quotes/david-suzuki/despite-the-international-scientific-community-s-consensus-on-climate/) [David Suzuki](https://sms4smile.com/quotes/author/david-suzuki/) > [“If we deny climate change and don’t care about environmental degradation; we are no more than those people who are willing to be stupid…](https://sms4smile.com/quotes/m-f-moonzajer/if-we-deny-climate-change-and-don-t-care-about-environmental/) [M.F. 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