--- title: "Meaning & Key Takeaway of: It's no secret that the media has…" description: "\"It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news f..." image: "https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png" --- # It's no secret that the media has fragmented in recent… ![“It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news from ever narrower outlets.” quote by Nancy Gibbs](https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png) [Download](https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png) [Open image](https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png) > “It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news from ever narrower outlets.” [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The media landscape is broken into many narrow outlets, dividing audiences into small groups. **In simple terms:** Media is split into tiny segments. Key Takeaway Recognize niche audiences and tailor communication. Themes media fragmentation audience segmentation information overload Mood concerned analytical Type observational critical When to use this quote - political campaigning - marketing strategies - media planning - public relations Key Concepts digital media echo chambers attention economy Questions to Reflect On - How do you reach a broad audience in a fragmented media? - What are the risks of echo chambers? A Different Perspective Fragmentation can limit shared understanding and civic discourse. ★ ★ ★ ★ ★ No ratings yet [Audiences](https://sms4smile.com/quotes/about/audiences/) [Audiences Cut](https://sms4smile.com/quotes/about/audiences-cut-4663779/) [Been](https://sms4smile.com/quotes/about/been/) [Cut](https://sms4smile.com/quotes/about/cut/) [Ever](https://sms4smile.com/quotes/about/ever/) [Fragmented](https://sms4smile.com/quotes/about/fragmented/) [Fragmented Recent](https://sms4smile.com/quotes/about/fragmented-recent-4663780/) [Get](https://sms4smile.com/quotes/about/get/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Media](https://sms4smile.com/quotes/about/media/) [Media Fragmented](https://sms4smile.com/quotes/about/media-fragmented-4663777/) [More](https://sms4smile.com/quotes/about/more/) [More and more](https://sms4smile.com/quotes/about/more-and-more/) [More people](https://sms4smile.com/quotes/about/more-people/) [News](https://sms4smile.com/quotes/about/news/) [News Narrower](https://sms4smile.com/quotes/about/news-narrower-4663778/) [Outlets](https://sms4smile.com/quotes/about/outlets/) [People](https://sms4smile.com/quotes/about/people/) [Recent](https://sms4smile.com/quotes/about/recent/) [Secret](https://sms4smile.com/quotes/about/secret/) [Years](https://sms4smile.com/quotes/about/years/) [Years Audiences](https://sms4smile.com/quotes/about/years-audiences-579137/) ## Related quotes > [My plays are always involved with society, but I'm writing about people, too, and it's clear over the years that audiences understand them and…](https://sms4smile.com/quotes/arthur-miller/my-plays-are-always-involved-with-society-but-i-m-writing-about/) [Arthur Miller](https://sms4smile.com/quotes/author/arthur-miller/) > [When I started out as an activist, the issues were much clearer. There's advantage to the new media, but on the other hand, you…](https://sms4smile.com/quotes/marian-wright-edelman/when-i-started-out-as-an-activist-the-issues-were-much-clearer-there/) [Marian Wright Edelman](https://sms4smile.com/quotes/author/marian-wright-edelman/) > [Few Westerners know Iran as well as Robin Wright: her first trip there as a journalist was in 1973, and she has covered every…](https://sms4smile.com/quotes/nancy-gibbs/few-westerners-know-iran-as-well-as-robin-wright-her-first-trip-there/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [While I'm generally silent on the affairs of my biological mother, her recent tirade has taken a gross turn.](https://sms4smile.com/quotes/frances-bean-cobain/while-i-m-generally-silent-on-the-affairs-of-my-biological-mother-her/) [Frances Bean Cobain](https://sms4smile.com/quotes/author/frances-bean-cobain/) > [The economic and social decline of Zimbabwe is shocking and appalling. Life there is unrecognisable from that of the recent past. Each day is…](https://sms4smile.com/quotes/lucy-powell/the-economic-and-social-decline-of-zimbabwe-is-shocking-and-appalling/) [Lucy Powell](https://sms4smile.com/quotes/author/lucy-powell/) > [I actually think that 'States of Union' will be a lifelong endeavor for me. It won't take up all my energy as it has…](https://sms4smile.com/quotes/alix-smith/i-actually-think-that-states-of-union-will-be-a-lifelong-endeavor-for/) [Alix Smith](https://sms4smile.com/quotes/author/alix-smith/) > [If you say it was the "last" time, it might well turn out to be the last. What you meant was "the most recent…](https://sms4smile.com/quotes/paulo-coelho/if-you-say-it-was-the-last-time-it-might-well-turn-out-to-be-the-last/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [“Its funny when people recently change their attitude to gain entrance into your heart, which may only ignite your passion to close the door.”](https://sms4smile.com/quotes/michael-bassey-johnson/its-funny-when-people-recently-change-their-attitude-to-gain-entrance/) [Michael Bassey Johnson](https://sms4smile.com/quotes/author/michael-bassey-johnson/) > [The recent fascination, I think, reflects the shift in approach by law enforcement officials to embrace technology as wholeheartedly as the rest of the…](https://sms4smile.com/quotes/jeffery-deaver/the-recent-fascination-i-think-reflects-the-shift-in-approach-by-law/) [Jeffery Deaver](https://sms4smile.com/quotes/author/jeffery-deaver/) > [When former Defense Secretary Robert Gates wrote his recent book, 'Duty', it was full of tough assessments and candor.](https://sms4smile.com/quotes/john-dickerson/when-former-defense-secretary-robert-gates-wrote-his-recent-book-duty/) [John Dickerson](https://sms4smile.com/quotes/author/john-dickerson/) > [Most of the time, your risk management works. With a systemic event such as the recent shocks following the collapse of Lehman Brothers, obviously…](https://sms4smile.com/quotes/myron-scholes/most-of-the-time-your-risk-management-works-with-a-systemic-event/) [Myron Scholes](https://sms4smile.com/quotes/author/myron-scholes/) > [Our nation's immigration policy has been of top concern in recent years, and for good reason. With between eight and twelve million illegal aliens…](https://sms4smile.com/quotes/chris-cannon/our-nation-s-immigration-policy-has-been-of-top-concern-in-recent/) [Chris Cannon](https://sms4smile.com/quotes/author/chris-cannon/) > [For most of human history, the main goal of states has been to conquer land and to achieve glory for their rulers, usually at…](https://sms4smile.com/quotes/geoff-mulgan/for-most-of-human-history-the-main-goal-of-states-has-been-to-conquer/) [Geoff Mulgan](https://sms4smile.com/quotes/author/geoff-mulgan/) > [Whether we think of Disney's blonde beauty and her pumpkin carriage or Marissa Meyer's recent recasting of 'Cinderella' as a cyborg in the young…](https://sms4smile.com/quotes/marie-rutkoski/whether-we-think-of-disney-s-blonde-beauty-and-her-pumpkin-carriage/) [Marie Rutkoski](https://sms4smile.com/quotes/author/marie-rutkoski/) > [In a recent decision of the Supreme Court, not made, however, by the full court, and concurred in by only four justices, it was…](https://sms4smile.com/quotes/john-bates-clark/in-a-recent-decision-of-the-supreme-court-not-made-however-by-the/) [John Bates Clark](https://sms4smile.com/quotes/author/john-bates-clark/) ## More by Nancy Gibbs > [Back in the really olden days, dinner was seldom a ceremonial event for U.S. families. Only the very wealthy had a separate dining room.…](https://sms4smile.com/quotes/nancy-gibbs/back-in-the-really-olden-days-dinner-was-seldom-a-ceremonial-event/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [The millennials were raised in a cocoon, their anxious parents afraid to let them go out in the park to play. So should we…](https://sms4smile.com/quotes/nancy-gibbs/the-millennials-were-raised-in-a-cocoon-their-anxious-parents-afraid/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [Be bored and see where it takes you, because the imagination's dusty wilderness is worth crossing if you want to sculpt your soul.](https://sms4smile.com/quotes/nancy-gibbs/be-bored-and-see-where-it-takes-you-because-the-imagination-s-dusty/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [As you probably know, I've written a lot about the presidency, so it's obviously exciting when you get to interview a president and write…](https://sms4smile.com/quotes/nancy-gibbs/as-you-probably-know-i-ve-written-a-lot-about-the-presidency-so-it-s/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [ \[Former chief executives\] come away thinking that America needs a strong, functioning presidency to succeed, and they become very protective of that office. Democrats… ](https://sms4smile.com/quotes/nancy-gibbs/former-chief-executives-come-away-thinking-that-america-needs-a/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [It's hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly…](https://sms4smile.com/quotes/nancy-gibbs/it-s-hard-to-think-of-any-tool-any-instrument-any-object-in-history/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [“Lydon Johnson realized he really was President, that his identity had changed by President Kennedy's shocking death, when aides who had been like family…](https://sms4smile.com/quotes/nancy-gibbs/lydon-johnson-realized-he-really-was-president-that-his-identity-had/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [A typical smart phone has more computing power than Apollo 11 when it landed a man on the moon.](https://sms4smile.com/quotes/nancy-gibbs/a-typical-smart-phone-has-more-computing-power-than-apollo-11-when-it/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [George W. Bush, though a president's son, is cast as Reagan's heir even more than his father's.](https://sms4smile.com/quotes/nancy-gibbs/george-w-bush-though-a-president-s-son-is-cast-as-reagan-s-heir-even/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [For God to be kept out of the classroom or out of America's public debate by nervous school administrators or overcautious politicians serves no…](https://sms4smile.com/quotes/nancy-gibbs/for-god-to-be-kept-out-of-the-classroom-or-out-of-america-s-public/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [Pain is the most private experience, but its causes, whether natural or man-made, demand public accounting.](https://sms4smile.com/quotes/nancy-gibbs/pain-is-the-most-private-experience-but-its-causes-whether-natural-or/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [On the court, Jason Collins is not a huge basketball star, but he has already claimed his place in civil rights history as the…](https://sms4smile.com/quotes/nancy-gibbs/on-the-court-jason-collins-is-not-a-huge-basketball-star-but-he-has/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [When you are a media celebrity, every word you speak is dissected, as are those you choose not to speak.](https://sms4smile.com/quotes/nancy-gibbs/when-you-are-a-media-celebrity-every-word-you-speak-is-dissected-as/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [If you want to humble an empire it makes sense to maim its cathedrals. They are symbols of its faith, and when they crumple…](https://sms4smile.com/quotes/nancy-gibbs/if-you-want-to-humble-an-empire-it-makes-sense-to-maim-its-cathedrals/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [“The wand is mighter then the sword.”](https://sms4smile.com/quotes/nancy-gibbs/the-wand-is-mighter-then-the-sword/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) [Explore all 179 Nancy Gibbs quotes ](https://sms4smile.com/quotes/author/nancy-gibbs/) ## More Audiences quotes > [Audiences deserve better.](https://sms4smile.com/quotes/leonard-maltin/audiences-deserve-better/) [Leonard Maltin](https://sms4smile.com/quotes/author/leonard-maltin/) > [Well, the coffeehouse audiences never know what they're going to get, and all the comics are different, as opposed to when you go to…](https://sms4smile.com/quotes/kathy-griffin/well-the-coffeehouse-audiences-never-know-what-they-re-going-to-get/) [Kathy Griffin](https://sms4smile.com/quotes/author/kathy-griffin/) > [The States still has the best audiences by far.](https://sms4smile.com/quotes/robin-trower/the-states-still-has-the-best-audiences-by-far/) [Robin Trower](https://sms4smile.com/quotes/author/robin-trower/) > [Audiences could never relate to me as anything other than Tori Spelling.](https://sms4smile.com/quotes/tori-spelling/audiences-could-never-relate-to-me-as-anything-other-than-tori/) [Tori Spelling](https://sms4smile.com/quotes/author/tori-spelling/) > [I think audiences are quite sophisticated.](https://sms4smile.com/quotes/lynne-ramsay/i-think-audiences-are-quite-sophisticated/) [Lynne Ramsay](https://sms4smile.com/quotes/author/lynne-ramsay/) > [Audience members are only concerned about the story, the concept, the bells and whistles and the noise that a popular film starts to make…](https://sms4smile.com/quotes/steven-spielberg/audience-members-are-only-concerned-about-the-story-the-concept-the/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [I have zero interest in performing in films to try to convey any kind of message. My job is to be entertaining. There's a…](https://sms4smile.com/quotes/bruce-willis/i-have-zero-interest-in-performing-in-films-to-try-to-convey-any-kind/) [Bruce Willis](https://sms4smile.com/quotes/author/bruce-willis/) > [Audiences want and need a shared viewing experience.](https://sms4smile.com/quotes/warren-littlefield/audiences-want-and-need-a-shared-viewing-experience/) [Warren Littlefield](https://sms4smile.com/quotes/author/warren-littlefield/) > [I want audiences to see me in different avatars.](https://sms4smile.com/quotes/ram-charan/i-want-audiences-to-see-me-in-different-avatars/) [Ram Charan](https://sms4smile.com/quotes/author/ram-charan/) > [With comedy, the jokes will come out, and people will see them coming. Changes in daily life or current events can change the consciousness…](https://sms4smile.com/quotes/robert-lopez/with-comedy-the-jokes-will-come-out-and-people-will-see-them-coming/) [Robert Lopez](https://sms4smile.com/quotes/author/robert-lopez/) > [Audiences want great story telling; it's why white people watch my show 'Black in America.' It's why black people watch 'Latina in America.' All…](https://sms4smile.com/quotes/soledad-o-brien/audiences-want-great-story-telling-it-s-why-white-people-watch-my/) [Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/) > [I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's…](https://sms4smile.com/quotes/anne-sweeney/i-am-deeply-honored-that-my-team-is-being-recognized-by-h-s-h-prince/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within…](https://sms4smile.com/quotes/rohit-shetty/my-audience-loves-seeing-me-pump-large-amounts-of-money-into-action/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [We're making a commercial Hindi film catering to all types of audiences.](https://sms4smile.com/quotes/sanjay-dutt/we-re-making-a-commercial-hindi-film-catering-to-all-types-of/) [Sanjay Dutt](https://sms4smile.com/quotes/author/sanjay-dutt/) > [Sometimes audiences want to see what we're doing to their world. It's our obligation sometimes to reflect it.](https://sms4smile.com/quotes/taylor-sheridan/sometimes-audiences-want-to-see-what-we-re-doing-to-their-world-it-s/) [Taylor Sheridan](https://sms4smile.com/quotes/author/taylor-sheridan/) [Browse all 551 Audiences quotes ](https://sms4smile.com/quotes/about/audiences/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news from ever narrower outlets.", "creator": { "@type": "Person", "name": "Nancy Gibbs" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/nancy-gibbs/it-s-no-secret-that-the-media-has-fragmented-in-recent-years-that/", "about": { "@type": "Thing", "name": "Audiences" }, "@id": "https://sms4smile.com/quotes/nancy-gibbs/it-s-no-secret-that-the-media-has-fragmented-in-recent-years-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png", "contentUrl": "https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png", "url": "https://sms4smile.com/quotes/i/dc7/nancy-gibbs-2206_audiences_it-s-no-secret-that-the-media-has-fragme_2173487.png", "width": 1080, "height": 1080, "caption": "“It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and…” — Nancy Gibbs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Nancy Gibbs", "item": "https://sms4smile.com/quotes/author/nancy-gibbs/" }, { "@type": "ListItem", "position": 4, "name": "It's no secret that the media...", "item": "https://sms4smile.com/quotes/nancy-gibbs/it-s-no-secret-that-the-media-has-fragmented-in-recent-years-that/" } ], "@id": "https://sms4smile.com/quotes/nancy-gibbs/it-s-no-secret-that-the-media-has-fragmented-in-recent-years-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```