--- title: "Meaning & Key Takeaway of: Spending energy to understand the…" description: "\"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline t..." image: "https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png" --- # Spending energy to understand the audience and carefully… ![“Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” quote by Nancy Duarte](https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png) [Download](https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png) [Open image](https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png) > “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Investing time to know the audience and craft tailored messages requires disciplined effort and yields stronger impact. **In simple terms:** Understanding audience improves communication. Key Takeaway Commit to research and disciplined message design. Themes communication audience insight discipline Mood strategic pragmatic Type professional educational When to use this quote - marketing campaigns - product launches - public speaking - training sessions Key Concepts message design psychology of persuasion strategic planning Questions to Reflect On - How can you efficiently gather audience insights? - What shortcuts risk message effectiveness? A Different Perspective Time constraints can limit deep audience research. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Commitment](https://sms4smile.com/quotes/about/commitment/) [Discipline](https://sms4smile.com/quotes/about/discipline/) [Energy](https://sms4smile.com/quotes/about/energy/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Messages](https://sms4smile.com/quotes/about/messages/) [Process](https://sms4smile.com/quotes/about/process/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [I think you can talk about anything if the context is correctly arranged. If you set up the context and you bring the audience…](https://sms4smile.com/quotes/george-carlin/i-think-you-can-talk-about-anything-if-the-context-is-correctly/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) > [Being a Raiderette is a part-time commitment but we call it a 'part-time full-time commitment.' It ends up almost taking more time than being…](https://sms4smile.com/quotes/emily-compagno/being-a-raiderette-is-a-part-time-commitment-but-we-call-it-a-part/) [Emily Compagno](https://sms4smile.com/quotes/author/emily-compagno/) > [“This is your commitment. This is the time for it. If you are to be an entity, as you have chosen to be, then…](https://sms4smile.com/quotes/jane-roberts/this-is-your-commitment-this-is-the-time-for-it-if-you-are-to-be-an/) [Jane Roberts](https://sms4smile.com/quotes/author/jane-roberts/) > ['That's How Strong My Love Is' carries a message that resonates with the broken-hearted, and most of us have been there.](https://sms4smile.com/quotes/paul-rodgers/that-s-how-strong-my-love-is-carries-a-message-that-resonates-with/) [Paul Rodgers](https://sms4smile.com/quotes/author/paul-rodgers/) > [I think when we show voters in every ZIP code across America that the Democratic Party is fighting for them - I mean, Dr.…](https://sms4smile.com/quotes/thomas-perez/i-think-when-we-show-voters-in-every-zip-code-across-america-that-the/) [Thomas Perez](https://sms4smile.com/quotes/author/thomas-perez/) > [“To align message with market is simply to communicate a message that resonates with your market.”](https://sms4smile.com/quotes/mark-rutland/to-align-message-with-market-is-simply-to-communicate-a-message-that/) Mark Rutland > [“Got an idea to start", "Thinking to start" and "Making a commitment to start" is one aspect of life. Actually "Starting" what you truly…](https://sms4smile.com/quotes/manoj-arora/got-an-idea-to-start-thinking-to-start-and-making-a-commitment-to/) [Manoj Arora](https://sms4smile.com/quotes/author/manoj-arora/) > [I prefer to linger on the periphery before making a commitment.](https://sms4smile.com/quotes/george-meyer/i-prefer-to-linger-on-the-periphery-before-making-a-commitment/) [George Meyer](https://sms4smile.com/quotes/author/george-meyer/) > [I suggest the greatest challenge to Christians in the business world is within - making the heart determination (simply put, the choice) to live…](https://sms4smile.com/quotes/zig-ziglar/i-suggest-the-greatest-challenge-to-christians-in-the-business-world/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [“My task is to simplify and then go deeper, making a commitment to what remains. That's what I've been after. To care and polish…](https://sms4smile.com/quotes/sue-bender/my-task-is-to-simplify-and-then-go-deeper-making-a-commitment-to-what/) Sue Bender > [Putting a needle on a record is almost like you're making a commitment to listening to something.](https://sms4smile.com/quotes/elijah-wood/putting-a-needle-on-a-record-is-almost-like-you-re-making-a/) [Elijah Wood](https://sms4smile.com/quotes/author/elijah-wood/) > [I am a navy girlfriend. I have promised to be here for him upon his return, no matter how long he is away. People…](https://sms4smile.com/quotes/anonymous/i-am-a-navy-girlfriend-i-have-promised-to-be-here-for-him-upon-his/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Integrity is making a commitment to yourself, regardless of whether anyone else is watching. It involves making a conscious decision to “do the right…](https://sms4smile.com/quotes/michael-morelli/integrity-is-making-a-commitment-to-yourself-regardless-of-whether/) [Michael Morelli](https://sms4smile.com/quotes/author/michael-morelli/) > [There were times in my career where I could have easily been traded, easily been given up on, and I think me making strides,…](https://sms4smile.com/quotes/mike-conley-jr-2/there-were-times-in-my-career-where-i-could-have-easily-been-traded/) [Mike Conley, Jr](https://sms4smile.com/quotes/author/mike-conley-jr-2/) > [When you dive into being an entrepreneur, you are making a commitment to yourself and to others who come to work with you and…](https://sms4smile.com/quotes/caroline-ghosn/when-you-dive-into-being-an-entrepreneur-you-are-making-a-commitment/) [Caroline Ghosn](https://sms4smile.com/quotes/author/caroline-ghosn/) ## More by Nancy Duarte > [Practice design, Not Decoration: Don't just make pretty talking points. Instead, display information in a way that makes complex information clear.](https://sms4smile.com/quotes/nancy-duarte/practice-design-not-decoration-don-t-just-make-pretty-talking-points/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [Structure is what makes communication hang together. It's like the rails that a train runs on. Without them, things wouldn't move very far. If…](https://sms4smile.com/quotes/nancy-duarte/structure-is-what-makes-communication-hang-together-it-s-like-the/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [To me, presentations are the most powerful device. You can't really name a movement that didn't start with the spoken word.](https://sms4smile.com/quotes/nancy-duarte/to-me-presentations-are-the-most-powerful-device-you-can-t-really/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [In myths and movies, the mentor can play a few roles: they bring the hero a magical gift, teach them how to use a…](https://sms4smile.com/quotes/nancy-duarte/in-myths-and-movies-the-mentor-can-play-a-few-roles-they-bring-the/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [When ideas are communicated effectively, people follow and change.](https://sms4smile.com/quotes/nancy-duarte/when-ideas-are-communicated-effectively-people-follow-and-change/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [The future isn't just a place you'll go. It's a place you will invent.](https://sms4smile.com/quotes/nancy-duarte/the-future-isn-t-just-a-place-you-ll-go-it-s-a-place-you-will-invent/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [Words that are carefully framed and spoken are the most powerful means of communication there is.](https://sms4smile.com/quotes/nancy-duarte/words-that-are-carefully-framed-and-spoken-are-the-most-powerful/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [Personal stories are the emotional glue that connects your audience to your message.](https://sms4smile.com/quotes/nancy-duarte/personal-stories-are-the-emotional-glue-that-connects-your-audience/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [“Now, communicating is a system. A single message might move across six different formats before it sticks. One piece of content might be in…](https://sms4smile.com/quotes/nancy-duarte/now-communicating-is-a-system-a-single-message-might-move-across-six/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [The audience does not need to tune themselves to you - you need to tune your message to fit them. Skilled presenting requires you…](https://sms4smile.com/quotes/nancy-duarte/the-audience-does-not-need-to-tune-themselves-to-you-you-need-to-tune/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [To keep people interested, your presentation needs to have contrast. As humans we process contrast. We are assessing "what's the same," "what's different," "what's…](https://sms4smile.com/quotes/nancy-duarte/to-keep-people-interested-your-presentation-needs-to-have-contrast-as/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [“Don’t blend in; instead, clash with your environment. Stand out. Be uniquely different. That’s what will draw attention to your ideas.”](https://sms4smile.com/quotes/nancy-duarte/don-t-blend-in-instead-clash-with-your-environment-stand-out-be/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [If you feel tempted to use a picture of two hands shaking in front of a globe, put the pencil down, step away from…](https://sms4smile.com/quotes/nancy-duarte/if-you-feel-tempted-to-use-a-picture-of-two-hands-shaking-in-front-of/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [Most great leaders are also great communicators. Great leaders have learned how to persuade so their objectives can be reached. The most powerful device…](https://sms4smile.com/quotes/nancy-duarte/most-great-leaders-are-also-great-communicators-great-leaders-have/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) > [Audience interest is directly proportionate to the presenter's preparation. You better spend time and energy on any presentations where the stakes are high. If…](https://sms4smile.com/quotes/nancy-duarte/audience-interest-is-directly-proportionate-to-the-presenter-s/) [Nancy Duarte](https://sms4smile.com/quotes/author/nancy-duarte/) [Explore all 34 Nancy Duarte quotes ](https://sms4smile.com/quotes/author/nancy-duarte/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.", "creator": { "@type": "Person", "name": "Nancy Duarte" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/nancy-duarte/spending-energy-to-understand-the-audience-and-carefully-crafting-a/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/nancy-duarte/spending-energy-to-understand-the-audience-and-carefully-crafting-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png", "contentUrl": "https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png", "url": "https://sms4smile.com/quotes/i/877/nancy-duarte-18727_audience_spending-energy-to-understand-the-audien_855829.png", "width": 1080, "height": 1080, "caption": "“Spending energy to understand the audience and carefully crafting a message that resonates with them means…” — Nancy Duarte", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Nancy Duarte", "item": "https://sms4smile.com/quotes/author/nancy-duarte/" }, { "@type": "ListItem", "position": 4, "name": "Spending energy to understand the audience...", "item": "https://sms4smile.com/quotes/nancy-duarte/spending-energy-to-understand-the-audience-and-carefully-crafting-a/" } ], "@id": "https://sms4smile.com/quotes/nancy-duarte/spending-energy-to-understand-the-audience-and-carefully-crafting-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```