--- title: "Meaning & Key Takeaway of: My whole success is I've always been…" description: "\"My whole success is I've always been designing for people, first because I wanted to sell them merchandise. Then when I got into hotels, I had to rethi..." image: "https://sms4smile.com/quotes/i/b78/morris-lapidus-74349_design_my-whole-success-is-i-ve-always-been-des_593112.jpg" --- # My whole success is I've always been designing for people… ![“My whole success is I've always been designing for people, first because I wanted to sell them merchandise. Then when I got into hotels, I had to rethink, what am I selling now? You're selling a good time.” quote by Morris Lapidus](https://sms4smile.com/quotes/i/b78/morris-lapidus-74349_design_my-whole-success-is-i-ve-always-been-des_593112.jpg) [Download](https://sms4smile.com/quotes/i/b78/morris-lapidus-74349_design_my-whole-success-is-i-ve-always-been-des_593112.jpg) [Open image](https://sms4smile.com/quotes/i/b78/morris-lapidus-74349_design_my-whole-success-is-i-ve-always-been-des_593112.jpg) > “My whole success is I've always been designing for people, first because I wanted to sell them merchandise. Then when I got into hotels, I had to rethink, what am I selling now? You're selling a good time.” Morris Lapidus ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design should serve people’s desires; initially selling products, later selling experiences like enjoyment. **In simple terms:** Design shifts from product to experience. Key Takeaway Prioritize user experience. Themes design user experience marketing Mood inspirational practical Type business creative When to use this quote - hospitality industry - retail design - product development Key Concepts human‑centered design experience economy Questions to Reflect On - How does selling experience differ from selling product? - What experience do you want your brand to evoke? A Different Perspective Overemphasis on experience may neglect functionality. ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Good times](https://sms4smile.com/quotes/about/good-times/) [Hotel](https://sms4smile.com/quotes/about/hotel/) [People](https://sms4smile.com/quotes/about/people/) [Selling](https://sms4smile.com/quotes/about/selling/) [Success](https://sms4smile.com/quotes/about/success/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [I used to travel around with bands and sell their merchandise on tour. I wasn't really chasing my dream. I was just trying to…](https://sms4smile.com/quotes/khalil-rountree-jr/i-used-to-travel-around-with-bands-and-sell-their-merchandise-on-tour/) [Khalil Rountree Jr](https://sms4smile.com/quotes/author/khalil-rountree-jr/) > [“Every Artist's Decision; the line between selling, and selling out”](https://sms4smile.com/quotes/branch-isole/every-artist-s-decision-the-line-between-selling-and-selling-out/) Branch Isole > [It is not the fault of the entrepreneurs that the consumers,the people, the common man,prefer liquor to Bibles and detective stories to serious books,…](https://sms4smile.com/quotes/ludwig-von-mises/it-is-not-the-fault-of-the-entrepreneurs-that-the-consumers-the/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [It is a strange anomaly that men could be careful to insure their houses, their ships, their merchandise, and yet neglect to insure their…](https://sms4smile.com/quotes/benjamin-franklin/it-is-a-strange-anomaly-that-men-could-be-careful-to-insure-their/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [I started touring in 2006, and there was an agreement made for merchandise between my mom and myself.](https://sms4smile.com/quotes/dweezil-zappa/i-started-touring-in-2006-and-there-was-an-agreement-made-for/) [Dweezil Zappa](https://sms4smile.com/quotes/author/dweezil-zappa/) > [ \[Cameras\] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, \[in… ](https://sms4smile.com/quotes/marshall-mcluhan/cameras-tend-to-turn-people-into-things-and-the-photograph-extends/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn](https://sms4smile.com/quotes/james-cash-penney/selling-is-our-no-1-job-never-get-away-from-selling-a-lot-of/) [James Cash Penney](https://sms4smile.com/quotes/author/james-cash-penney/) > [Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the…](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-sell-our-clients-merchandise-not-ourselves-our-job-is/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [The gloomy recess of an ecclesiastical library is like a harbor, into which a far-traveling curiosity has sailed with its freight, and cast anchor.…](https://sms4smile.com/quotes/robert-aris-willmott/the-gloomy-recess-of-an-ecclesiastical-library-is-like-a-harbor-into/) [Robert Aris Willmott](https://sms4smile.com/quotes/author/robert-aris-willmott/) > [I make money from touring and selling merchandise, and I honestly believe if you put effort into something and you execute properly, you don't…](https://sms4smile.com/quotes/chance-the-rapper/i-make-money-from-touring-and-selling-merchandise-and-i-honestly/) [Chance the Rapper](https://sms4smile.com/quotes/author/chance-the-rapper/) > [I watched the Disney Channel all the time growing up. 'Lizzie McGuire' was my all-time favorite. I'm pretty sure I had every piece of…](https://sms4smile.com/quotes/olivia-holt/i-watched-the-disney-channel-all-the-time-growing-up-lizzie-mcguire/) [Olivia Holt](https://sms4smile.com/quotes/author/olivia-holt/) > [“Accept that you are no longer a woman. You are merchandise. And merchandise must have a barcode for sale.”](https://sms4smile.com/quotes/pepper-winters/accept-that-you-are-no-longer-a-woman-you-are-merchandise-and/) [Pepper Winters](https://sms4smile.com/quotes/author/pepper-winters/) > [Some gifted adventurer is always sailing round the world of art and science, to bring home costly merchandise from every port.](https://sms4smile.com/quotes/robert-aris-willmott/some-gifted-adventurer-is-always-sailing-round-the-world-of-art-and/) [Robert Aris Willmott](https://sms4smile.com/quotes/author/robert-aris-willmott/) > [These are the lords That have bought titles: men may merchandise Wares, ay and traffic in all commodities From sea to sea, and from…](https://sms4smile.com/quotes/eliza-haywood/these-are-the-lords-that-have-bought-titles-men-may-merchandise-wares/) [Eliza Haywood](https://sms4smile.com/quotes/author/eliza-haywood/) > [They all went into the bar business. Which was a mistake, because they began to sip at the merchandise and it set them back,…](https://sms4smile.com/quotes/frank-mccourt/they-all-went-into-the-bar-business-which-was-a-mistake-because-they/) [Frank McCourt](https://sms4smile.com/quotes/author/frank-mccourt/) ## More by Morris Lapidus > [If you like ice cream, why stop at one scoop? Have two, have three. Too much is never enough.](https://sms4smile.com/quotes/morris-lapidus/if-you-like-ice-cream-why-stop-at-one-scoop-have-two-have-three-too/) Morris Lapidus > [If you create the stage setting and it is grand, everyone who enters will play their part.](https://sms4smile.com/quotes/morris-lapidus/if-you-create-the-stage-setting-and-it-is-grand-everyone-who-enters/) Morris Lapidus Explore all 3 Morris Lapidus quotes ## More Design quotes > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. 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I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/) [Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/) Fang Chen > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [I write the way you might arrange flowers. Not every try works, but each one launches another. 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