--- title: "Meaning & Key Takeaway of: There is no such thing as national…" description: "\"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or wa..." image: "https://sms4smile.com/quotes/i/c34/morris-hite-37954_advertising_there-is-no-such-thing-as-national-adver_3068100.jpg" --- # There is no such thing as national advertising. All… ![“There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.” quote by Morris Hite](https://sms4smile.com/quotes/i/c34/morris-hite-37954_advertising_there-is-no-such-thing-as-national-adver_3068100.jpg) [Download](https://sms4smile.com/quotes/i/c34/morris-hite-37954_advertising_there-is-no-such-thing-as-national-adver_3068100.jpg) [Open image](https://sms4smile.com/quotes/i/c34/morris-hite-37954_advertising_there-is-no-such-thing-as-national-adver_3068100.jpg) > “There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.” [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising is inherently personal; it reaches individuals in intimate settings, making it effective. **In simple terms:** Ads work best when they feel personal. Key Takeaway Target audiences personally. Themes marketing psychology personalization Mood analytical pragmatic Type marketing practical When to use this quote - small business promotions - community events - direct mail campaigns - social media ads Key Concepts consumer behavior local media strategy Questions to Reflect On - How can you balance personal touch with broad appeal? - What local channels best reach your audience? A Different Perspective Overemphasis on personalization can ignore broader trends. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Advertising](https://sms4smile.com/quotes/about/advertising-advertising-298085/) [Advertising Local](https://sms4smile.com/quotes/about/advertising-local-5177029/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [National](https://sms4smile.com/quotes/about/national/) [National Advertising](https://sms4smile.com/quotes/about/national-advertising-643943/) [Thing National](https://sms4smile.com/quotes/about/thing-national-2798253/) [Watching tv](https://sms4smile.com/quotes/about/watching-tv/) ## Related quotes > [There is such a thing as a national conscience, and it can be touched.](https://sms4smile.com/quotes/charles-kuralt/there-is-such-a-thing-as-a-national-conscience-and-it-can-be-touched/) [Charles Kuralt](https://sms4smile.com/quotes/author/charles-kuralt/) > [Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns](https://sms4smile.com/quotes/claude-c-hopkins/most-national-advertising-is-done-without-justification-it-is-merely/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the…](https://sms4smile.com/quotes/jesse-owens/joe-louis-and-i-were-the-first-modern-national-sports-figures-who/) [Jesse Owens](https://sms4smile.com/quotes/author/jesse-owens/) > [The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.](https://sms4smile.com/quotes/lee-clow/the-smartest-advertising-is-the-advertising-that-communicates-the/) [Lee Clow](https://sms4smile.com/quotes/author/lee-clow/) > [“Advertising can help in recognition, but branding is built by public response. 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I think advertising is…](https://sms4smile.com/quotes/david-remnick/we-run-all-kinds-of-ads-as-long-as-they-are-clearly-marked-as/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [Keep advertising and advertising will keep you.](https://sms4smile.com/quotes/thomas-dewar-1st-baron-dewar/keep-advertising-and-advertising-will-keep-you/) [Thomas Dewar, 1st Baron Dewar](https://sms4smile.com/quotes/author/thomas-dewar-1st-baron-dewar/) > [Advertising and the free society are closely connected. 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I was an insider for real. I stayed in the…](https://sms4smile.com/quotes/bryson-tiller/i-grew-up-with-my-little-brother-and-we-were-raised-by-my-grandmother/) [Bryson Tiller](https://sms4smile.com/quotes/author/bryson-tiller/) > [This is your life do wat you love, and do it often. if you don't like something, change it. if you don't like your…](https://sms4smile.com/quotes/amiea/this-is-your-life-do-wat-you-love-and-do-it-often-if-you-don-t-like/) [Amiea](https://sms4smile.com/quotes/author/amiea/) > [People work hard all week at their jobs. I want people watching TV to have a good time.](https://sms4smile.com/quotes/sammo-hung/people-work-hard-all-week-at-their-jobs-i-want-people-watching-tv-to/) [Sammo Hung](https://sms4smile.com/quotes/author/sammo-hung/) > [I'm not the sort of person who would want to just lie on the sofa watching TV.](https://sms4smile.com/quotes/petra-kvitova/i-m-not-the-sort-of-person-who-would-want-to-just-lie-on-the-sofa/) [Petra Kvitova](https://sms4smile.com/quotes/author/petra-kvitova/) ## More by Morris Hite > [The ultimate test of a finished account executive is his ability to write a sound marketing plan.](https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a…](https://sms4smile.com/quotes/morris-hite/there-is-more-money-wasted-in-advertising-by-underspending-than-by/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has…](https://sms4smile.com/quotes/morris-hite/is-advertising-moral-it-is-part-and-parcel-of-the-american-free/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [If you have a good selling idea, your secretary can write your ad for you.](https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I…](https://sms4smile.com/quotes/morris-hite/if-an-ad-campaign-is-built-around-a-weak-idea-or-as-is-so-often-the/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Advertising moves people toward goods; merchandising moves goods toward people.](https://sms4smile.com/quotes/morris-hite/advertising-moves-people-toward-goods-merchandising-moves-goods/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have…](https://sms4smile.com/quotes/morris-hite/busy-souls-have-no-time-to-be-busybodies-it-is-a-matter-of-peculiar/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it…](https://sms4smile.com/quotes/morris-hite/the-headline-is-the-most-important-element-of-an-ad-it-must-offer-a/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.](https://sms4smile.com/quotes/morris-hite/advertising-is-salesmanship-mass-produced-no-one-would-bother-to-use/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) [Explore all 12 Morris Hite quotes ](https://sms4smile.com/quotes/author/morris-hite/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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