--- title: "Meaning & Key Takeaway of: The ultimate test of a finished account…" description: "\"The ultimate test of a finished account executive is his ability to write a sound marketing plan.\" — Morris Hite" image: "https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg" --- # The ultimate test of a finished account executive is his… ![“The ultimate test of a finished account executive is his ability to write a sound marketing plan.” quote by Morris Hite](https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg) [Download](https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg) [Open image](https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg) > “The ultimate test of a finished account executive is his ability to write a sound marketing plan.” [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A competent account executive must demonstrate strategic thinking by crafting effective marketing plans, not just executing sales tasks. **In simple terms:** Strategic planning is essential for sales success. Key Takeaway Marketing planning reveals true competence. Themes leadership strategic thinking marketing sales performance account management Mood analytical motivational Type professional instructional When to use this quote - preparing a new product launch - revamping a stagnant sales strategy - aligning sales and marketing teams Key Concepts strategic planning marketing plan development sales execution Practical Applications - designing a comprehensive marketing plan - evaluating account executive performance Questions to Reflect On - How does a marketing plan reflect an executive's strategic abilities? - What metrics best gauge the quality of a marketing plan? ★ ★ ★ ★ ★ No ratings yet [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [The chief ability of an executive should be his ability to recognize ability.](https://sms4smile.com/quotes/evan-esar/the-chief-ability-of-an-executive-should-be-his-ability-to-recognize/) [Evan Esar](https://sms4smile.com/quotes/author/evan-esar/) > [Do you know the most important trait a man can have? It is not executive ability; it is not a great mentality; it is…](https://sms4smile.com/quotes/dale-carnegie/do-you-know-the-most-important-trait-a-man-can-have-it-is-not/) [Dale Carnegie](https://sms4smile.com/quotes/author/dale-carnegie/) > [Executive ability is deciding quickly and getting somebody else to do the work.](https://sms4smile.com/quotes/earl-nightingale/executive-ability-is-deciding-quickly-and-getting-somebody-else-to-do/) [Earl Nightingale](https://sms4smile.com/quotes/author/earl-nightingale/) > [“THE BIG PICTURE A marketing plan is a fluid, living guide to help you focus all of your marketing efforts towards a single goal.…](https://sms4smile.com/quotes/mike-king/the-big-picture-a-marketing-plan-is-a-fluid-living-guide-to-help-you/) Mike King > [Social Media brands faster than any other existing Marketing plan and for much cheaper!](https://sms4smile.com/quotes/germany-kent/social-media-brands-faster-than-any-other-existing-marketing-plan-and/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan -…](https://sms4smile.com/quotes/bill-ackman/if-you-think-of-the-typical-herbalife-distributor-and-their-level-of/) [Bill Ackman](https://sms4smile.com/quotes/author/bill-ackman/) > [No marketing plan is ever going to bring in one soul that was not ordained by the Lord to be saved in the first…](https://sms4smile.com/quotes/monica-johnson/no-marketing-plan-is-ever-going-to-bring-in-one-soul-that-was-not/) [Monica Johnson](https://sms4smile.com/quotes/author/monica-johnson/) > [If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding…](https://sms4smile.com/quotes/jay-conrad-levinson/if-you-don-t-believe-in-your-product-or-if-you-re-not-consistent-and/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [Video is just one part of a marketing plan. It fits certain messages & people better than others.](https://sms4smile.com/quotes/steve-garfield/video-is-just-one-part-of-a-marketing-plan-it-fits-certain-messages/) Steve Garfield > [“Love was the early Christians' marketing plan and their business card was joy.”](https://sms4smile.com/quotes/chip-ingram/love-was-the-early-christians-marketing-plan-and-their-business-card/) [Chip Ingram](https://sms4smile.com/quotes/author/chip-ingram/) > [The ability to write clearly and effectively is key to communication, this set of skills enrich one's mental health. Poor written communication can be…](https://sms4smile.com/quotes/dranil-kr-sinha/the-ability-to-write-clearly-and-effectively-is-key-to-communication/) [DrAnil Kr Sinha](https://sms4smile.com/quotes/author/dranil-kr-sinha/) > [“the art of writing changeable code requires the ability to write high-value tests.”](https://sms4smile.com/quotes/anonymous/the-art-of-writing-changeable-code-requires-the-ability-to-write-high/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [They say the pen is mightier than the sword and I would like to have the ability to write things down and make them…](https://sms4smile.com/quotes/olafur-darri-olafsson/they-say-the-pen-is-mightier-than-the-sword-and-i-would-like-to-have/) [Olafur Darri Olafsson](https://sms4smile.com/quotes/author/olafur-darri-olafsson/) > [If I do foray more into writing comic books, I definitely would hope that my acceptance is based more on my ability to write…](https://sms4smile.com/quotes/samoa-joe/if-i-do-foray-more-into-writing-comic-books-i-definitely-would-hope/) [Samoa Joe](https://sms4smile.com/quotes/author/samoa-joe/) > [Early on, it's good to develop the ability to write. Learning to write is a useful exercise, even if what you're writing about is…](https://sms4smile.com/quotes/walter-gilbert/early-on-it-s-good-to-develop-the-ability-to-write-learning-to-write/) [Walter Gilbert](https://sms4smile.com/quotes/author/walter-gilbert/) ## More by Morris Hite > [There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a…](https://sms4smile.com/quotes/morris-hite/there-is-more-money-wasted-in-advertising-by-underspending-than-by/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has…](https://sms4smile.com/quotes/morris-hite/is-advertising-moral-it-is-part-and-parcel-of-the-american-free/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [If you have a good selling idea, your secretary can write your ad for you.](https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I…](https://sms4smile.com/quotes/morris-hite/if-an-ad-campaign-is-built-around-a-weak-idea-or-as-is-so-often-the/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Advertising moves people toward goods; merchandising moves goods toward people.](https://sms4smile.com/quotes/morris-hite/advertising-moves-people-toward-goods-merchandising-moves-goods/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have…](https://sms4smile.com/quotes/morris-hite/busy-souls-have-no-time-to-be-busybodies-it-is-a-matter-of-peculiar/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it…](https://sms4smile.com/quotes/morris-hite/the-headline-is-the-most-important-element-of-an-ad-it-must-offer-a/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the…](https://sms4smile.com/quotes/morris-hite/there-is-no-such-thing-as-national-advertising-all-advertising-is/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.](https://sms4smile.com/quotes/morris-hite/advertising-is-salesmanship-mass-produced-no-one-would-bother-to-use/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) [Explore all 12 Morris Hite quotes ](https://sms4smile.com/quotes/author/morris-hite/) ## More Marketing quotes > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…](https://sms4smile.com/quotes/rick-wilson/with-every-product-the-delta-between-the-brand-and-the-reality/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…](https://sms4smile.com/quotes/stephen-king/the-worst-advice-don-t-listen-to-the-critics-i-think-that-you-really/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) > [Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…](https://sms4smile.com/quotes/tracey-emin/someone-else-who-liked-what-i-did-might-turn-around-and-say-she-s/) [Tracey Emin](https://sms4smile.com/quotes/author/tracey-emin/) > [One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…](https://sms4smile.com/quotes/raj-patel/one-of-the-most-abused-country-on-earth-is-mexico-the-marketing/) [Raj Patel](https://sms4smile.com/quotes/author/raj-patel/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [The next evolution of content marketing is not more content; it's better distribution.](https://sms4smile.com/quotes/chris-penn/the-next-evolution-of-content-marketing-is-not-more-content-it-s/) [Chris Penn](https://sms4smile.com/quotes/author/chris-penn/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [Medium is like the Instagram of the corporate world. It's the layer that we want everybody to see, but not actually how it is.…](https://sms4smile.com/quotes/jack-conte/medium-is-like-the-instagram-of-the-corporate-world-it-s-the-layer/) [Jack Conte](https://sms4smile.com/quotes/author/jack-conte/) > [Sales is the parent of marketing.](https://sms4smile.com/quotes/eben-pagan/sales-is-the-parent-of-marketing/) [Eben Pagan](https://sms4smile.com/quotes/author/eben-pagan/) > [“Relationships are the currency of business.”](https://sms4smile.com/quotes/brian-basilico/relationships-are-the-currency-of-business/) Brian Basilico [Browse all 4,549 Marketing quotes ](https://sms4smile.com/quotes/about/marketing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The ultimate test of a finished account executive is his ability to write a sound marketing plan.", "creator": { "@type": "Person", "name": "Morris Hite" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/", "about": { "@type": "Thing", "name": "Marketing" }, "@id": "https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg", "contentUrl": "https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg", "url": "https://sms4smile.com/quotes/i/818/morris-hite-37954_marketing_the-ultimate-test-of-a-finished-account_84154.jpg", "width": 1080, "height": 1080, "caption": "“The ultimate test of a finished account executive is his ability to write a sound marketing plan.” — Morris Hite", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Morris Hite", "item": "https://sms4smile.com/quotes/author/morris-hite/" }, { "@type": "ListItem", "position": 4, "name": "The ultimate test of a finished...", "item": "https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/" } ], "@id": "https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```