--- title: "Meaning & Key Takeaway of: If you have a good selling idea, your…" description: "\"If you have a good selling idea, your secretary can write your ad for you.\" — Morris Hite" image: "https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg" --- # If you have a good selling idea, your secretary can write… ![“If you have a good selling idea, your secretary can write your ad for you.” quote by Morris Hite](https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg) [Download](https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg) [Open image](https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg) > “If you have a good selling idea, your secretary can write your ad for you.” [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A good product idea can be effectively marketed by delegating copywriting to a capable assistant. **In simple terms:** Ideas need good promotion. Key Takeaway Leverage others' skills. Themes marketing delegation creativity Mood pragmatic optimistic Type business advice When to use this quote - startup pitches - product launches - team collaboration Key Concepts advertising efficiency Questions to Reflect On - Who should you trust to convey your vision? - When is delegation counterproductive? A Different Perspective Relying on others may dilute original voice. ★ ★ ★ ★ ★ No ratings yet [Idea](https://sms4smile.com/quotes/about/idea/) [Selling](https://sms4smile.com/quotes/about/selling/) ## Related quotes > [I got so I simply gagged everytime I sat before my desk to write an ad.](https://sms4smile.com/quotes/hart-crane/i-got-so-i-simply-gagged-everytime-i-sat-before-my-desk-to-write-an-ad/) [Hart Crane](https://sms4smile.com/quotes/author/hart-crane/) > [No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But…](https://sms4smile.com/quotes/rosser-reeves/no-i-don-t-think-a-68-year-old-copywriter-can-write-with-the-kids/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [It was interesting to write ad films and scripts for TV shows before I moved on to writing a feature film. That helped me…](https://sms4smile.com/quotes/farhan-akhtar/it-was-interesting-to-write-ad-films-and-scripts-for-tv-shows-before/) [Farhan Akhtar](https://sms4smile.com/quotes/author/farhan-akhtar/) > [People are always selling the idea that they have a magic bullet of persuasion. You won't get poor by shorting such promises.](https://sms4smile.com/quotes/dominic-cummings/people-are-always-selling-the-idea-that-they-have-a-magic-bullet-of/) [Dominic Cummings](https://sms4smile.com/quotes/author/dominic-cummings/) > [I want to be in a position where I feel comfortable selling an idea.](https://sms4smile.com/quotes/scott-cohen/i-want-to-be-in-a-position-where-i-feel-comfortable-selling-an-idea/) [Scott Cohen](https://sms4smile.com/quotes/author/scott-cohen/) > [A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you…](https://sms4smile.com/quotes/leo-burnett/a-good-basic-selling-idea-involvement-and-relevancy-of-course-are-as/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Selling an idea to a publisher is not as valuable as selling your audience to a publisher.](https://sms4smile.com/quotes/sarah-cooper/selling-an-idea-to-a-publisher-is-not-as-valuable-as-selling-your/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [I'm a real guy. I'm not money-laundering. I make money off music, and music is my source of income. It feels good. I'm not…](https://sms4smile.com/quotes/lil-b/i-m-a-real-guy-i-m-not-money-laundering-i-make-money-off-music-and/) [Lil B](https://sms4smile.com/quotes/author/lil-b/) > [I used to have an eBay addiction. I was really good at selling stuff. My sister needed to get to a funeral in Ireland…](https://sms4smile.com/quotes/james-blunt/i-used-to-have-an-ebay-addiction-i-was-really-good-at-selling-stuff/) [James Blunt](https://sms4smile.com/quotes/author/james-blunt/) > [I've never been good at selling myself.](https://sms4smile.com/quotes/adrian-pasdar/i-ve-never-been-good-at-selling-myself/) [Adrian Pasdar](https://sms4smile.com/quotes/author/adrian-pasdar/) > [Yup, I'm not good at selling myself, my PR skills are atrocious.](https://sms4smile.com/quotes/akshaye-khanna/yup-i-m-not-good-at-selling-myself-my-pr-skills-are-atrocious/) [Akshaye Khanna](https://sms4smile.com/quotes/author/akshaye-khanna/) > [ “You should do commercials, \[…\] You’re really good at selling the whole parenting thing. I’m pretty sure I went sterile after you started talking… ](https://sms4smile.com/quotes/liliana-hart/you-should-do-commercials-you-re-really-good-at-selling-the-whole/) [Liliana Hart](https://sms4smile.com/quotes/author/liliana-hart/) > [I have too much product, and I'm trying to rein it in and sell more of my main collection. I wish you didn't have…](https://sms4smile.com/quotes/vivienne-westwood/i-have-too-much-product-and-i-m-trying-to-rein-it-in-and-sell-more-of/) [Vivienne Westwood](https://sms4smile.com/quotes/author/vivienne-westwood/) ## More by Morris Hite > [The ultimate test of a finished account executive is his ability to write a sound marketing plan.](https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a…](https://sms4smile.com/quotes/morris-hite/there-is-more-money-wasted-in-advertising-by-underspending-than-by/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has…](https://sms4smile.com/quotes/morris-hite/is-advertising-moral-it-is-part-and-parcel-of-the-american-free/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I…](https://sms4smile.com/quotes/morris-hite/if-an-ad-campaign-is-built-around-a-weak-idea-or-as-is-so-often-the/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Advertising moves people toward goods; merchandising moves goods toward people.](https://sms4smile.com/quotes/morris-hite/advertising-moves-people-toward-goods-merchandising-moves-goods/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have…](https://sms4smile.com/quotes/morris-hite/busy-souls-have-no-time-to-be-busybodies-it-is-a-matter-of-peculiar/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it…](https://sms4smile.com/quotes/morris-hite/the-headline-is-the-most-important-element-of-an-ad-it-must-offer-a/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the…](https://sms4smile.com/quotes/morris-hite/there-is-no-such-thing-as-national-advertising-all-advertising-is/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.](https://sms4smile.com/quotes/morris-hite/advertising-is-salesmanship-mass-produced-no-one-would-bother-to-use/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) [Explore all 12 Morris Hite quotes ](https://sms4smile.com/quotes/author/morris-hite/) ## More Ad quotes > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. 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So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on…](https://sms4smile.com/quotes/alice-englert/what-i-realised-is-watching-some-old-home-videos-i-ve-always-had-a/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [I've always been a spontaneous singer. And all the stuff that you hear on the end of the songs, what they call the ad…](https://sms4smile.com/quotes/daryl-hall/i-ve-always-been-a-spontaneous-singer-and-all-the-stuff-that-you-hear/) [Daryl Hall](https://sms4smile.com/quotes/author/daryl-hall/) > [When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me…](https://sms4smile.com/quotes/robert-webb/when-the-mac-ad-campaign-was-in-full-swing-i-quickened-my-pace-as-i/) [Robert Webb](https://sms4smile.com/quotes/author/robert-webb/) > [Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) Browse all 92 Ad quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you have a good selling idea, your secretary can write your ad for you.", "creator": { "@type": "Person", "name": "Morris Hite" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/", "about": { "@type": "Thing", "name": "Ad" }, "@id": "https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg", "url": "https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg", "width": 1080, "height": 1080, "caption": "“If you have a good selling idea, your secretary can write your ad for you.” — Morris Hite", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Morris Hite", "item": "https://sms4smile.com/quotes/author/morris-hite/" }, { "@type": "ListItem", "position": 4, "name": "If you have a good selling...", "item": "https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/" } ], "@id": "https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```