---
title: "Meaning & Key Takeaway of: I look at OTT, the way I looked at…"
description: "\"I look at OTT, the way I looked at television when privatisation happened. I see it as another route to reach the audience.\" — Mohnish Bahl"
image: "https://sms4smile.com/quotes/i/39f/mohnish-bahl-9133_audience_i-look-at-ott-the-way-i-looked-at-televi_1463631.jpg"
---

#  I look at OTT, the way I looked at television when…

![“I look at OTT, the way I looked at television when privatisation happened. I see it as another route to reach the audience.” quote by Mohnish Bahl](https://sms4smile.com/quotes/i/39f/mohnish-bahl-9133_audience_i-look-at-ott-the-way-i-looked-at-televi_1463631.jpg)   [Download](https://sms4smile.com/quotes/i/39f/mohnish-bahl-9133_audience_i-look-at-ott-the-way-i-looked-at-televi_1463631.jpg) [Open image](https://sms4smile.com/quotes/i/39f/mohnish-bahl-9133_audience_i-look-at-ott-the-way-i-looked-at-televi_1463631.jpg)

> “I look at OTT, the way I looked at television when privatisation happened. I see it as another route to reach the audience.”

[Mohnish Bahl](https://sms4smile.com/quotes/author/mohnish-bahl/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

OTT is the new TV, a fresh path to reach audiences.

**In simple terms:** OTT replaces traditional TV.

Key Takeaway

Leverage OTT for audience reach.

Themes

media trends technology distribution audience engagement

Mood

strategic optimistic

Type

business media

When to use this quote

- advertising
- brand storytelling
- consumer analytics

Key Concepts

streaming platforms digital marketing content strategy

Questions to Reflect On

- What content works best on OTT?
- How do you measure OTT success?

A Different Perspective

Traditional TV still holds market share in some regions.

★ ★ ★ ★ ★   No ratings yet

[Audience](https://sms4smile.com/quotes/about/audience/) [Look](https://sms4smile.com/quotes/about/look/) [Look Ott](https://sms4smile.com/quotes/about/look-ott-5293527/) [Looked Television](https://sms4smile.com/quotes/about/looked-television-4985165/) [Privatisation](https://sms4smile.com/quotes/about/privatisation-561276/) [Privatisation Happened](https://sms4smile.com/quotes/about/privatisation-happened-5293528/) [See](https://sms4smile.com/quotes/about/see/) [Television](https://sms4smile.com/quotes/about/television/) [Television Privatisation](https://sms4smile.com/quotes/about/television-privatisation-5293526/) [Way](https://sms4smile.com/quotes/about/way/)

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