--- title: "Meaning & Key Takeaway of: There's a myth that free-to-play is…" description: "\"There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have pa..." image: "https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg" --- # There's a myth that free-to-play is cheaper than a $60… ![“There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.” quote by Mitch Lasky](https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg) [Download](https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg) [Open image](https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg) > “There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.” [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Free‑to‑play pricing can become more costly than traditional upfront purchases due to ongoing micro‑transactions and optional premium content. **In simple terms:** Free‑to‑play may cost more over time. Key Takeaway Pay‑to‑play can be cheaper than free‑to‑play. Themes gaming economics consumer behavior pricing models Mood critical informative Type observation analysis When to use this quote - budgeting for games - subscription decisions Key Concepts elastic demand Practical Applications - compare total cost of ownership before buying Questions to Reflect On - What factors drive a player's willingness to pay? - How transparent are in models? A Different Perspective Some players may spend less if they avoid optional purchases. ★ ★ ★ ★ ★ No ratings yet [Being](https://sms4smile.com/quotes/about/being/) [Elastic](https://sms4smile.com/quotes/about/elastic/) [Free play](https://sms4smile.com/quotes/about/free-play/) [Game](https://sms4smile.com/quotes/about/game/) [Myth](https://sms4smile.com/quotes/about/myth/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [If you ask me, if Tony Gwynn played in a 60-game season, I'd say he's gonna hit .400.](https://sms4smile.com/quotes/john-smoltz/if-you-ask-me-if-tony-gwynn-played-in-a-60-game-season-i-d-say-he-s/) [John Smoltz](https://sms4smile.com/quotes/author/john-smoltz/) > [No matter what that makes elastic - sharply, intellectually and sincerely, keep at bay it as noxious waste.](https://sms4smile.com/quotes/swami-vivekananda/no-matter-what-that-makes-elastic-sharply-intellectually-and/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [I sometimes think it's like a weird elastic band. The more tragic your work is, the quicker you snap back. There's a catharsis in…](https://sms4smile.com/quotes/anne-marie-duff/i-sometimes-think-it-s-like-a-weird-elastic-band-the-more-tragic-your/) [Anne-Marie Duff](https://sms4smile.com/quotes/author/anne-marie-duff/) > [Art is an elastic sort of love.](https://sms4smile.com/quotes/josephine-baker/art-is-an-elastic-sort-of-love/) [Josephine Baker](https://sms4smile.com/quotes/author/josephine-baker/) > [Everything in life tends to have limit… a good example is elastic.](https://sms4smile.com/quotes/olajobishade/everything-in-life-tends-to-have-limit-a-good-example-is-elastic/) [Olajobishade](https://sms4smile.com/quotes/author/olajobishade/) > [God, three weddings in one day, I'm going to be in Spanx for 12 hours. My elastic line is gonna get infected again.](https://sms4smile.com/quotes/liz/god-three-weddings-in-one-day-i-m-going-to-be-in-spanx-for-12-hours/) [LIZ](https://sms4smile.com/quotes/author/liz/) > [Wallace and Gromit's contraptions are created purely for gags, but we all have the urge to invent - especially children. If they're bored, kids…](https://sms4smile.com/quotes/nick-park/wallace-and-gromit-s-contraptions-are-created-purely-for-gags-but-we/) [Nick Park](https://sms4smile.com/quotes/author/nick-park/) > [“My dad once said... "Some friends are like "rubber wrappers"; they bind with you safely but get weaker when you stretch them too much".…](https://sms4smile.com/quotes/israelmore-ayivor/my-dad-once-said-some-friends-are-like-rubber-wrappers-they-bind-with/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [I've got thick skin and an elastic heart.](https://sms4smile.com/quotes/sia-furler/i-ve-got-thick-skin-and-an-elastic-heart/) [Sia Furler](https://sms4smile.com/quotes/author/sia-furler/) > [“Well I've got a thick skin and an elastic heart”](https://sms4smile.com/quotes/sia/well-i-ve-got-a-thick-skin-and-an-elastic-heart/) [SIa](https://sms4smile.com/quotes/author/sia/) > [“Leadership obeys the principle of Hooke's law to the very bone. It explains: When an elastic material is stretched, it returns to its original…](https://sms4smile.com/quotes/richmond-akhigbe/leadership-obeys-the-principle-of-hooke-s-law-to-the-very-bone-it/) [Richmond Akhigbe](https://sms4smile.com/quotes/author/richmond-akhigbe/) > [Americans are really obsessed with their teeth being white and straight, aren't they? I saw this little girl the other day with one of…](https://sms4smile.com/quotes/kate-moss/americans-are-really-obsessed-with-their-teeth-being-white-and/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [There were days I could barely struggle into a size 46 or 48, months of larges and XXLs, and endless rounds of leggings with…](https://sms4smile.com/quotes/carrie-fisher/there-were-days-i-could-barely-struggle-into-a-size-46-or-48-months/) [Carrie Fisher](https://sms4smile.com/quotes/author/carrie-fisher/) > [Human hearts are elastic. They have room for all sorts of passions, and they can break and heal and love again and again.](https://sms4smile.com/quotes/jodi-lynn-anderson/human-hearts-are-elastic-they-have-room-for-all-sorts-of-passions-and/) [Jodi Lynn Anderson](https://sms4smile.com/quotes/author/jodi-lynn-anderson/) > [Time is the most elastic element in the world. It increases minutes when we are waiting and decreases hours when we are enjoying.](https://sms4smile.com/quotes/anonymous/time-is-the-most-elastic-element-in-the-world-it-increases-minutes/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Mitch Lasky > [I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication…](https://sms4smile.com/quotes/mitch-lasky/i-ve-witnessed-first-hand-the-impact-the-benchmark-team-has-had-on/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist,…](https://sms4smile.com/quotes/mitch-lasky/we-are-at-a-point-in-the-video-game-industry-that-the-industry-is/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [Everyone talks about discovery, but I really believe that great content finds its audience.](https://sms4smile.com/quotes/mitch-lasky/everyone-talks-about-discovery-but-i-really-believe-that-great/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those…](https://sms4smile.com/quotes/mitch-lasky/my-kids-download-10-games-they-play-them-all-for-two-minutes-they/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the…](https://sms4smile.com/quotes/mitch-lasky/companies-with-aspirations-to-be-larger-publishers-kabam-kixeye-even/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [The ambitions for Thatgamecompany are very exciting to me.](https://sms4smile.com/quotes/mitch-lasky/the-ambitions-for-thatgamecompany-are-very-exciting-to-me/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit…](https://sms4smile.com/quotes/mitch-lasky/i-ve-watched-what-happens-when-a-game-like-dragonvale-gets-to-number/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.](https://sms4smile.com/quotes/mitch-lasky/snapchat-s-ramp-reminded-us-of-another-mobile-app-benchmark-had-the/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So…](https://sms4smile.com/quotes/mitch-lasky/the-distributor-used-to-get-10-12-14-percent-in-most-cases-but-the/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.](https://sms4smile.com/quotes/mitch-lasky/i-started-hearing-snapchat-in-the-same-context-as-twitter-instagram/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game.…](https://sms4smile.com/quotes/mitch-lasky/free-to-play-isn-t-a-business-model-free-to-play-is-a-marketing/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [I really think the app store is kind of the killer app for Apple and for Google.](https://sms4smile.com/quotes/mitch-lasky/i-really-think-the-app-store-is-kind-of-the-killer-app-for-apple-and/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) [Explore all 13 Mitch Lasky quotes ](https://sms4smile.com/quotes/author/mitch-lasky/) ## More Being quotes > [Because of the womb being a central phenomenon in the feminine body, the whole psychology of woman differs: she is non-aggressive, non-inquiring, non-questioning, non-doubting,…](https://sms4smile.com/quotes/rajneesh/because-of-the-womb-being-a-central-phenomenon-in-the-feminine-body/) [Rajneesh](https://sms4smile.com/quotes/author/rajneesh/) > [Philosopher is a dictator who modifies accepted standards with his thoughts.](https://sms4smile.com/quotes/ilkin-santak/philosopher-is-a-dictator-who-modifies-accepted-standards-with-his/) [Ilkin Santak](https://sms4smile.com/quotes/author/ilkin-santak/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [I love being in Malibu. It's so cool there, and the water is just, it's nice and, and I love the beach. And I…](https://sms4smile.com/quotes/jackie-evancho/i-love-being-in-malibu-it-s-so-cool-there-and-the-water-is-just-it-s/) [Jackie Evancho](https://sms4smile.com/quotes/author/jackie-evancho/) > [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/) [Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/) > [I love to fish. I love the peacefulness of being around the water.](https://sms4smile.com/quotes/evonne-goolagong-cawley/i-love-to-fish-i-love-the-peacefulness-of-being-around-the-water/) [Evonne Goolagong Cawley](https://sms4smile.com/quotes/author/evonne-goolagong-cawley/) > [When you're in your twenties and starting out, the problem is that you care about being cool. Being older, I can care less about…](https://sms4smile.com/quotes/james-righton/when-you-re-in-your-twenties-and-starting-out-the-problem-is-that-you/) [James Righton](https://sms4smile.com/quotes/author/james-righton/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [Being a new mother is a blessing.](https://sms4smile.com/quotes/phaedra-parks/being-a-new-mother-is-a-blessing/) [Phaedra Parks](https://sms4smile.com/quotes/author/phaedra-parks/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [If we accept being talked to any kind of a way, then we are telling ourselves we are not quite worth the best. And…](https://sms4smile.com/quotes/maya-angelou/if-we-accept-being-talked-to-any-kind-of-a-way-then-we-are-telling/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [Having small children and being an investigative reporter would seem like a difficult mix, but it worked well for me. I was often working…](https://sms4smile.com/quotes/jill-abramson/having-small-children-and-being-an-investigative-reporter-would-seem/) [Jill Abramson](https://sms4smile.com/quotes/author/jill-abramson/) > [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/) [Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/) > [America, you're sending girls a mixed message. On one hand, you're saying to have positive body image and love who we are; on the…](https://sms4smile.com/quotes/adora-svitak/america-you-re-sending-girls-a-mixed-message-on-one-hand-you-re/) [Adora Svitak](https://sms4smile.com/quotes/author/adora-svitak/) > [We should not live in fear, we should all enjoy being able to express our views freely and openly, challenge each other on issues.](https://sms4smile.com/quotes/tan-cheng-bock/we-should-not-live-in-fear-we-should-all-enjoy-being-able-to-express/) [Tan Cheng Bock](https://sms4smile.com/quotes/author/tan-cheng-bock/) [Browse all 18,139 Being quotes ](https://sms4smile.com/quotes/about/being/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.", "creator": { "@type": "Person", "name": "Mitch Lasky" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/mitch-lasky/there-s-a-myth-that-free-to-play-is-cheaper-than-a-60-game-it-s-just/", "about": { "@type": "Thing", "name": "Being" }, "@id": "https://sms4smile.com/quotes/mitch-lasky/there-s-a-myth-that-free-to-play-is-cheaper-than-a-60-game-it-s-just/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg", "url": "https://sms4smile.com/quotes/i/dfa/mitch-lasky-36391_being_there-s-a-myth-that-free-to-play-is-chea_33773.jpg", "width": 1080, "height": 1080, "caption": "“There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up…” — Mitch Lasky", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Mitch Lasky", "item": "https://sms4smile.com/quotes/author/mitch-lasky/" }, { "@type": "ListItem", "position": 4, "name": "There's a myth that free-to-play is...", "item": "https://sms4smile.com/quotes/mitch-lasky/there-s-a-myth-that-free-to-play-is-cheaper-than-a-60-game-it-s-just/" } ], "@id": "https://sms4smile.com/quotes/mitch-lasky/there-s-a-myth-that-free-to-play-is-cheaper-than-a-60-game-it-s-just/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```