--- title: "Meaning & Key Takeaway of: It’s all about great stories. It’s a tall…" description: "\"“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re ..." image: "https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg" --- # It’s all about great stories. It’s a tall order, but if… ![“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great…” quote by Mitch Joel](https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg) [Download](https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg) [Open image](https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg) > ““It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories.”” [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing success hinges on crafting compelling narratives that capture attention and generate discussion about your brand. **In simple terms:** Great stories drive brand attention. Key Takeaway Focus on storytelling in all marketing. Themes branding storytelling attention engagement Mood inspirational motivational Type marketing branding When to use this quote - product launches - social media campaigns - personal branding - content marketing Key Concepts Narrative persuasion emotional resonance brand identity Questions to Reflect On - How can you ensure your story aligns with your brand values? - What story will resonate most with your target audience? A Different Perspective Stories alone may not convert without quality product or service. ★ ★ ★ ★ ★ No ratings yet [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [A network marketing business is based upon the leaders pulling people up, while a traditional corporate or government business is based upon only promoting…](https://sms4smile.com/quotes/robert-kiyosaki/a-network-marketing-business-is-based-upon-the-leaders-pulling-people/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [A network marketing business is the perfect business for people who like helping other people.](https://sms4smile.com/quotes/robert-kiyosaki/a-network-marketing-business-is-the-perfect-business-for-people-who/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.](https://sms4smile.com/quotes/richard-edelman/the-marketing-business-has-been-just-about-promoting-things-but-we/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [If I had to do it all over again, rather than build an old style type of business, I would have started building a…](https://sms4smile.com/quotes/robert-kiyosaki/if-i-had-to-do-it-all-over-again-rather-than-build-an-old-style-type/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [If you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business…](https://sms4smile.com/quotes/robert-kiyosaki/if-you-are-a-person-with-big-dreams-and-would-love-to-support-others/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [“Building a successful network marketing business isn’t just about developing your business. It’s about developing you.”](https://sms4smile.com/quotes/romi-neustadt/building-a-successful-network-marketing-business-isn-t-just-about/) [Romi Neustadt](https://sms4smile.com/quotes/author/romi-neustadt/) > [You have to have a good script. You have to have compelling and complicated characters that you want to hang out with. Also, since…](https://sms4smile.com/quotes/lesli-linka-glatter/you-have-to-have-a-good-script-you-have-to-have-compelling-and/) [Lesli Linka Glatter](https://sms4smile.com/quotes/author/lesli-linka-glatter/) > [If you can shoot well, all you need is a disposable, toy camera or a camera phone to create great work. If you're not…](https://sms4smile.com/quotes/ken-rockwell/if-you-can-shoot-well-all-you-need-is-a-disposable-toy-camera-or-a/) [Ken Rockwell](https://sms4smile.com/quotes/author/ken-rockwell/) > [Let me create great music, go in the studio, and possibly become a memory and a time stamp in people's lives - and just…](https://sms4smile.com/quotes/craig-david/let-me-create-great-music-go-in-the-studio-and-possibly-become-a/) [Craig David](https://sms4smile.com/quotes/author/craig-david/) > [Great humans does not create great ideas, Great ideas creates great humans...](https://sms4smile.com/quotes/yashwardhan-pauranik/great-humans-does-not-create-great-ideas-great-ideas-creates-great/) [Yashwardhan Pauranik](https://sms4smile.com/quotes/author/yashwardhan-pauranik/) > [“Create a great future. Be happy NOW.”](https://sms4smile.com/quotes/thomas-flindt/create-a-great-future-be-happy-now/) [Thomas Flindt](https://sms4smile.com/quotes/author/thomas-flindt/) > [On what high-performing companies should be striving to create: A great place for great people to do great work.](https://sms4smile.com/quotes/marilyn-c-nelson/on-what-high-performing-companies-should-be-striving-to-create-a/) Marilyn C. Nelson > [I'm very ambitious, musically - I want to create great things, not mediocre work.](https://sms4smile.com/quotes/james-vincent-mcmorrow/i-m-very-ambitious-musically-i-want-to-create-great-things-not/) [James Vincent McMorrow](https://sms4smile.com/quotes/author/james-vincent-mcmorrow/) > [Great people create great acts of kindness.](https://sms4smile.com/quotes/miguel-de-cervantes/great-people-create-great-acts-of-kindness/) [Miguel de Cervantes](https://sms4smile.com/quotes/author/miguel-de-cervantes/) > [The ability of our people to think quickly and create great products in this whole new world of Internet open standards is not only…](https://sms4smile.com/quotes/anonymous/the-ability-of-our-people-to-think-quickly-and-create-great-products/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Mitch Joel > [“Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to – who…](https://sms4smile.com/quotes/mitch-joel/worry-less-about-how-many-people-you-are-connected-to-and-worry-a/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“generally, when you do something for an audience, they repay you. The Grateful Dead made plenty of money. Tom Peters makes many millions of…](https://sms4smile.com/quotes/mitch-joel/generally-when-you-do-something-for-an-audience-they-repay-you-the/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [You have to understand as a marketer that consumers are functioning in the age of efficiency.](https://sms4smile.com/quotes/mitch-joel/you-have-to-understand-as-a-marketer-that-consumers-are-functioning/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives – and in…](https://sms4smile.com/quotes/mitch-joel/always-remember-this-make-it-about-your-customers-needs-a-great/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“It’s not that great ideas got killed by clients… it’s that agencies killed their own great ideas by not presenting them well.”](https://sms4smile.com/quotes/mitch-joel/it-s-not-that-great-ideas-got-killed-by-clients-it-s-that-agencies/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice,…](https://sms4smile.com/quotes/mitch-joel/once-you-can-understand-where-the-conversation-is-who-leads-the-type/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“People like sharing things that not only sound cool, but make them look smart.”](https://sms4smile.com/quotes/mitch-joel/people-like-sharing-things-that-not-only-sound-cool-but-make-them/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“The Internet is a business.”](https://sms4smile.com/quotes/mitch-joel/the-internet-is-a-business/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“Life’s a pitch. Deal with it.”](https://sms4smile.com/quotes/mitch-joel/life-s-a-pitch-deal-with-it/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“Stop thinking about content as the endgame and consider that the true value is the stories you tell.”](https://sms4smile.com/quotes/mitch-joel/stop-thinking-about-content-as-the-endgame-and-consider-that-the-true/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“using playful cleverness to achieve a goal.” Hacking away at something in small chunks or reprogramming bits and pieces of the media is what…](https://sms4smile.com/quotes/mitch-joel/using-playful-cleverness-to-achieve-a-goal-hacking-away-at-something/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“Here’s the truth: You won’t find your voice over time. I don’t believe that writers arrive at this strange destination called “their voice.” I…](https://sms4smile.com/quotes/mitch-joel/here-s-the-truth-you-won-t-find-your-voice-over-time-i-don-t-believe/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“True utility happens in the moment of need. Not the brand’s moment of need, but the consumer’s moment of need. If you can meet…](https://sms4smile.com/quotes/mitch-joel/true-utility-happens-in-the-moment-of-need-not-the-brand-s-moment-of/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“there’s no gold watch in your future.”](https://sms4smile.com/quotes/mitch-joel/there-s-no-gold-watch-in-your-future/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [“YOUR STRATEGY SUCKS (MOSTLY BECAUSE YOU’RE NOT THINKING ABOUT IT ENOUGH)”](https://sms4smile.com/quotes/mitch-joel/your-strategy-sucks-mostly-because-you-re-not-thinking-about-it-enough/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) [Explore all 24 Mitch Joel quotes ](https://sms4smile.com/quotes/author/mitch-joel/) ## More Marketing quotes > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…](https://sms4smile.com/quotes/rick-wilson/with-every-product-the-delta-between-the-brand-and-the-reality/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…](https://sms4smile.com/quotes/stephen-king/the-worst-advice-don-t-listen-to-the-critics-i-think-that-you-really/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) > [Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…](https://sms4smile.com/quotes/tracey-emin/someone-else-who-liked-what-i-did-might-turn-around-and-say-she-s/) [Tracey Emin](https://sms4smile.com/quotes/author/tracey-emin/) > [One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…](https://sms4smile.com/quotes/raj-patel/one-of-the-most-abused-country-on-earth-is-mexico-the-marketing/) [Raj Patel](https://sms4smile.com/quotes/author/raj-patel/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [The next evolution of content marketing is not more content; it's better distribution.](https://sms4smile.com/quotes/chris-penn/the-next-evolution-of-content-marketing-is-not-more-content-it-s/) [Chris Penn](https://sms4smile.com/quotes/author/chris-penn/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [Medium is like the Instagram of the corporate world. It's the layer that we want everybody to see, but not actually how it is.…](https://sms4smile.com/quotes/jack-conte/medium-is-like-the-instagram-of-the-corporate-world-it-s-the-layer/) [Jack Conte](https://sms4smile.com/quotes/author/jack-conte/) > [Sales is the parent of marketing.](https://sms4smile.com/quotes/eben-pagan/sales-is-the-parent-of-marketing/) [Eben Pagan](https://sms4smile.com/quotes/author/eben-pagan/) > [“Relationships are the currency of business.”](https://sms4smile.com/quotes/brian-basilico/relationships-are-the-currency-of-business/) Brian Basilico [Browse all 4,549 Marketing quotes ](https://sms4smile.com/quotes/about/marketing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories.”", "creator": { "@type": "Person", "name": "Mitch Joel" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/mitch-joel/it-s-all-about-great-stories-it-s-a-tall-order-but-if-you-re-looking/", "about": { "@type": "Thing", "name": "Marketing" }, "@id": "https://sms4smile.com/quotes/mitch-joel/it-s-all-about-great-stories-it-s-a-tall-order-but-if-you-re-looking/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg", "url": "https://sms4smile.com/quotes/i/5cf/mitch-joel-24685_marketing_it-s-all-about-great-stories-it-s-a-tall_279657.jpg", "width": 1080, "height": 1080, "caption": "“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get…” — Mitch Joel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Mitch Joel", "item": "https://sms4smile.com/quotes/author/mitch-joel/" }, { "@type": "ListItem", "position": 4, "name": "“It’s all about great stories. It’s...", "item": "https://sms4smile.com/quotes/mitch-joel/it-s-all-about-great-stories-it-s-a-tall-order-but-if-you-re-looking/" } ], "@id": "https://sms4smile.com/quotes/mitch-joel/it-s-all-about-great-stories-it-s-a-tall-order-but-if-you-re-looking/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```