--- title: "Meaning & Key Takeaway of: The ultimate goal is to give somebody…" description: "\"The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it, they had to have it.\" — Mindy Grossman" image: "https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg" --- # The ultimate goal is to give somebody something that they… ![“The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it, they had to have it.” quote by Mindy Grossman](https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg) [Download](https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg) [Open image](https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg) > “The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it, they had to have it.” [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Great products fulfill latent desires, creating irresistible demand **In simple terms:** Products should reveal hidden needs to consumers Key Takeaway Design offerings that uncover unseen desires Themes marketing innovation consumer behavior Mood analytical optimistic Type strategic insightful When to use this quote - product launches - advertising campaigns - customer research - design thinking Key Concepts Desirability latent demand product‑market fit Questions to Reflect On - How to validate hidden needs? - What data indicates latent demand? A Different Perspective Predicting unknown wants can be risky ★ ★ ★ ★ ★ No ratings yet [Give](https://sms4smile.com/quotes/about/give/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goal Somebody](https://sms4smile.com/quotes/about/goal-somebody-1263083/) [Goals](https://sms4smile.com/quotes/about/goals/) [Know Wanted](https://sms4smile.com/quotes/about/know-wanted-1202298/) [Saw](https://sms4smile.com/quotes/about/saw/) [Something](https://sms4smile.com/quotes/about/something/) [Ultimate](https://sms4smile.com/quotes/about/ultimate/) [Ultimate goal](https://sms4smile.com/quotes/about/ultimate-goal/) [Wanted](https://sms4smile.com/quotes/about/wanted/) ## Related quotes > [Make it a goal to be somebody's hero.](https://sms4smile.com/quotes/robert-cheeke/make-it-a-goal-to-be-somebody-s-hero/) [Robert Cheeke](https://sms4smile.com/quotes/author/robert-cheeke/) > [Learn how to set goals. That's the key to everything. That includes designing your own success. You define what the goal is, it's not…](https://sms4smile.com/quotes/drew-carey/learn-how-to-set-goals-that-s-the-key-to-everything-that-includes/) [Drew Carey](https://sms4smile.com/quotes/author/drew-carey/) > [The most important thing about sports is that it gives you the chance to relate with other people, to share in something together and…](https://sms4smile.com/quotes/danilo-gallinari/the-most-important-thing-about-sports-is-that-it-gives-you-the-chance/) [Danilo Gallinari](https://sms4smile.com/quotes/author/danilo-gallinari/) > [“We may not always know what we're wanted for, nor is it for us to enquire, but nobody is useless as long as he…](https://sms4smile.com/quotes/margaret-gatty/we-may-not-always-know-what-we-re-wanted-for-nor-is-it-for-us-to/) [Margaret Gatty](https://sms4smile.com/quotes/author/margaret-gatty/) > [He wanted to be where no one would know who he was. He wanted to escape from himself.](https://sms4smile.com/quotes/oscar-wilde/he-wanted-to-be-where-no-one-would-know-who-he-was-he-wanted-to/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) > [“How could I possibly know what I wanted, when I was only twenty-one?”](https://sms4smile.com/quotes/sinead-o-conner/how-could-i-possibly-know-what-i-wanted-when-i-was-only-twenty-one/) [Sinead O'Conner](https://sms4smile.com/quotes/author/sinead-o-conner/) > [“You should know— you, have to know, that I have never wanted anything like I've wanted you. Nothing. You have no idea, what you…](https://sms4smile.com/quotes/tahereh-mafi/you-should-know-you-have-to-know-that-i-have-never-wanted-anything/) [Tahereh Mafi](https://sms4smile.com/quotes/author/tahereh-mafi/) > [The non-fiction bestseller lists frequently prove that we all want to know more about everything, even if we didn't know that we wanted to…](https://sms4smile.com/quotes/nick-hornby/the-non-fiction-bestseller-lists-frequently-prove-that-we-all-want-to/) [Nick Hornby](https://sms4smile.com/quotes/author/nick-hornby/) > [I know when I'm not wanted.](https://sms4smile.com/quotes/mario-montez/i-know-when-i-m-not-wanted/) [Mario Montez](https://sms4smile.com/quotes/author/mario-montez/) > [“You are everything I ever could have wanted— everything I didn’t even know I wanted.”](https://sms4smile.com/quotes/suzanne-wright/you-are-everything-i-ever-could-have-wanted-everything-i-didn-t-even/) [Suzanne Wright](https://sms4smile.com/quotes/author/suzanne-wright/) > [I'll never know what it was he wanted me to remember.](https://sms4smile.com/quotes/suzanne-collins/i-ll-never-know-what-it-was-he-wanted-me-to-remember/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [You know you're nothing that I wanted](https://sms4smile.com/quotes/breathe-carolina/you-know-you-re-nothing-that-i-wanted/) [Breathe Carolina](https://sms4smile.com/quotes/author/breathe-carolina/) > [Do you know you are the MOST WANTED CRIMINAL for breaking my heart](https://sms4smile.com/quotes/mose/do-you-know-you-are-the-most-wanted-criminal-for-breaking-my-heart/) [MOSE](https://sms4smile.com/quotes/author/mose/) > [“All I ever wanted from you was to know that I was wanted by you.  That would have changed everything.”](https://sms4smile.com/quotes/richelle-e-goodrich/all-i-ever-wanted-from-you-was-to-know-that-i-was-wanted-by-you-that/) [Richelle E. Goodrich](https://sms4smile.com/quotes/author/richelle-e-goodrich/) > [And, you know, I never wanted to be a singer.](https://sms4smile.com/quotes/phil-collins/and-you-know-i-never-wanted-to-be-a-singer/) [Phil Collins](https://sms4smile.com/quotes/author/phil-collins/) ## More by Mindy Grossman > [What creates success on HSN is great product, a great story and a great storyteller.](https://sms4smile.com/quotes/mindy-grossman/what-creates-success-on-hsn-is-great-product-a-great-story-and-a/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [I am thrilled to join Weight Watchers and lead the next phase of the company's transformation.](https://sms4smile.com/quotes/mindy-grossman/i-am-thrilled-to-join-weight-watchers-and-lead-the-next-phase-of-the/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [What I've been saying to people is, you need to think about mobile as your new flagship. It's the place everybody goes to first.](https://sms4smile.com/quotes/mindy-grossman/what-i-ve-been-saying-to-people-is-you-need-to-think-about-mobile-as/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [At HSN, the experience we create are a significant point of differentiation.](https://sms4smile.com/quotes/mindy-grossman/at-hsn-the-experience-we-create-are-a-significant-point-of/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [HSNi Cares was established in 2010 with a mission to empower women and support children and families in need locally, nationally, and globally.](https://sms4smile.com/quotes/mindy-grossman/hsni-cares-was-established-in-2010-with-a-mission-to-empower-women/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [I have this whole theory that whether it's in your personal life or in your business life, you have to establish a culture of…](https://sms4smile.com/quotes/mindy-grossman/i-have-this-whole-theory-that-whether-it-s-in-your-personal-life-or/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [I find out as much from the guy in backstage TV as I do from my C.F.O. Anybody can e-mail me. I do town…](https://sms4smile.com/quotes/mindy-grossman/i-find-out-as-much-from-the-guy-in-backstage-tv-as-i-do-from-my-c-f-o/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [It seemed like I woke up one morning and had an epiphany. I thought, 'I cannot do this. I do not want to get…](https://sms4smile.com/quotes/mindy-grossman/it-seemed-like-i-woke-up-one-morning-and-had-an-epiphany-i-thought-i/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [If you think about a business where uncertainty is an anathema, it's around consumer spending, and it's around retail.](https://sms4smile.com/quotes/mindy-grossman/if-you-think-about-a-business-where-uncertainty-is-an-anathema-it-s/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [If you go up on a mountain and scream about change, you better make sure you're ready for people to come.](https://sms4smile.com/quotes/mindy-grossman/if-you-go-up-on-a-mountain-and-scream-about-change-you-better-make/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [HSNi's performance gained momentum throughout 2014 as we executed on our strategic priorities across our business, by strengthening our customer file, optimizing our digital…](https://sms4smile.com/quotes/mindy-grossman/hsni-s-performance-gained-momentum-throughout-2014-as-we-executed-on/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [My first Weight Watchers meeting was when I was 14 years old on Long Island, and I went there with my mother. I'd gained…](https://sms4smile.com/quotes/mindy-grossman/my-first-weight-watchers-meeting-was-when-i-was-14-years-old-on-long/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [We all work really hard, and we do it because we're passionate. We don't do it because we're being rated. However, we'd all be…](https://sms4smile.com/quotes/mindy-grossman/we-all-work-really-hard-and-we-do-it-because-we-re-passionate-we-don/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [Everybody is talking about cord cutting. It's not about the cord. It's the content.](https://sms4smile.com/quotes/mindy-grossman/everybody-is-talking-about-cord-cutting-it-s-not-about-the-cord-it-s/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [Imagining what the possibilities are versus what is right in front of me has been the second biggest factor in defining my career.](https://sms4smile.com/quotes/mindy-grossman/imagining-what-the-possibilities-are-versus-what-is-right-in-front-of/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) [Explore all 87 Mindy Grossman quotes ](https://sms4smile.com/quotes/author/mindy-grossman/) ## More Give quotes > [I would give anything to be able to kick a ball with my son or read the kids a bedtime story.](https://sms4smile.com/quotes/rob-burrow/i-would-give-anything-to-be-able-to-kick-a-ball-with-my-son-or-read/) [Rob Burrow](https://sms4smile.com/quotes/author/rob-burrow/) > [Give me an impromptu 50-person guest list, a fold-out emergency trestle table and a pack of frozen vol-au-vent cases and, darlings, I will give…](https://sms4smile.com/quotes/grace-dent/give-me-an-impromptu-50-person-guest-list-a-fold-out-emergency/) [Grace Dent](https://sms4smile.com/quotes/author/grace-dent/) > [Windmills and solar cells are carbon-free sources of electricity. But they are costly. If you've been investing in those, give it up. That game…](https://sms4smile.com/quotes/kenneth-fisher/windmills-and-solar-cells-are-carbon-free-sources-of-electricity-but/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [I listen to my body, I give it things it wants and I eliminate things it doesn't want.](https://sms4smile.com/quotes/britt-ekland/i-listen-to-my-body-i-give-it-things-it-wants-and-i-eliminate-things/) [Britt Ekland](https://sms4smile.com/quotes/author/britt-ekland/) > [I can get runs much faster if I stay there in the middle to give bowlers more time and cushion.](https://sms4smile.com/quotes/k-l-rahul/i-can-get-runs-much-faster-if-i-stay-there-in-the-middle-to-give/) [K. L. Rahul](https://sms4smile.com/quotes/author/k-l-rahul/) > [My attitude it that you don't give in.](https://sms4smile.com/quotes/phil-taylor/my-attitude-it-that-you-don-t-give-in/) [Phil Taylor](https://sms4smile.com/quotes/author/phil-taylor/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [In France they spend six months training policemen, then they give them a gun and put them on the streets, and I don't know…](https://sms4smile.com/quotes/mathieu-kassovitz/in-france-they-spend-six-months-training-policemen-then-they-give/) [Mathieu Kassovitz](https://sms4smile.com/quotes/author/mathieu-kassovitz/) > [You've got a lot of Tupac clones, but I don't think I'm one of them. I just think I give people a little piece…](https://sms4smile.com/quotes/freddie-gibbs/you-ve-got-a-lot-of-tupac-clones-but-i-don-t-think-i-m-one-of-them-i/) [Freddie Gibbs](https://sms4smile.com/quotes/author/freddie-gibbs/) > [I always advise people not to act upon the advice that I give them.](https://sms4smile.com/quotes/vikrant-parsai/i-always-advise-people-not-to-act-upon-the-advice-that-i-give-them/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [What greater insult can you give God than to take your own life?](https://sms4smile.com/quotes/david-thibodeau/what-greater-insult-can-you-give-god-than-to-take-your-own-life/) [David Thibodeau](https://sms4smile.com/quotes/author/david-thibodeau/) > [My relationship with Ibrahimovic was completely neutral. He is not the type of player to approach the younger players and give them advice. He…](https://sms4smile.com/quotes/kingsley-coman/my-relationship-with-ibrahimovic-was-completely-neutral-he-is-not-the/) [Kingsley Coman](https://sms4smile.com/quotes/author/kingsley-coman/) > [What I do know is I'm going to give absolute 100 percent effort any time I'm on the court.](https://sms4smile.com/quotes/trevor-ariza/what-i-do-know-is-i-m-going-to-give-absolute-100-percent-effort-any/) [Trevor Ariza](https://sms4smile.com/quotes/author/trevor-ariza/) > [Don't be a taker, be a giver, because when you give you get back.](https://sms4smile.com/quotes/rudy-ruettiger/don-t-be-a-taker-be-a-giver-because-when-you-give-you-get-back/) [Rudy Ruettiger](https://sms4smile.com/quotes/author/rudy-ruettiger/) > [I could give you some names of Workshop participants who are as good as many who are being published but haven't had the right…](https://sms4smile.com/quotes/james-gunn/i-could-give-you-some-names-of-workshop-participants-who-are-as-good/) [James Gunn](https://sms4smile.com/quotes/author/james-gunn/) [Browse all 5,141 Give quotes ](https://sms4smile.com/quotes/about/give/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it, they had to have it.", "creator": { "@type": "Person", "name": "Mindy Grossman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/mindy-grossman/the-ultimate-goal-is-to-give-somebody-something-that-they-didn-t-know/", "about": { "@type": "Thing", "name": "Give" }, "@id": "https://sms4smile.com/quotes/mindy-grossman/the-ultimate-goal-is-to-give-somebody-something-that-they-didn-t-know/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg", "url": "https://sms4smile.com/quotes/i/3b7/mindy-grossman-7770_give_the-ultimate-goal-is-to-give-somebody-so_2522368.jpg", "width": 1080, "height": 1080, "caption": "“The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it…” — Mindy Grossman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Mindy Grossman", "item": "https://sms4smile.com/quotes/author/mindy-grossman/" }, { "@type": "ListItem", "position": 4, "name": "The ultimate goal is to give...", "item": "https://sms4smile.com/quotes/mindy-grossman/the-ultimate-goal-is-to-give-somebody-something-that-they-didn-t-know/" } ], "@id": "https://sms4smile.com/quotes/mindy-grossman/the-ultimate-goal-is-to-give-somebody-something-that-they-didn-t-know/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```