--- title: "Meaning & Key Takeaway of: I started at HSN in May of 2006, and by…" description: "\"I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, ..." image: "https://sms4smile.com/quotes/i/9e1/mindy-grossman-7770_advertising_i-started-at-hsn-in-may-of-2006-and-by-o_1152722.jpg" --- # I started at HSN in May of 2006, and by October, we had… ![“I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.” quote by Mindy Grossman](https://sms4smile.com/quotes/i/9e1/mindy-grossman-7770_advertising_i-started-at-hsn-in-may-of-2006-and-by-o_1152722.jpg) [Download](https://sms4smile.com/quotes/i/9e1/mindy-grossman-7770_advertising_i-started-at-hsn-in-may-of-2006-and-by-o_1152722.jpg) [Open image](https://sms4smile.com/quotes/i/9e1/mindy-grossman-7770_advertising_i-started-at-hsn-in-may-of-2006-and-by-o_1152722.jpg) > “I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.” [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Rapid, coordinated rebranding can reshape a company's market perception and internal focus within months. **In simple terms:** A fast, unified brand overhaul changes how a company is seen. Key Takeaway Align vision, tagline, and messaging quickly. Themes branding leadership change management Mood determined confident strategic Type professional motivational insightful When to use this quote - product launch - company merger - market repositioning - internal culture shift Key Concepts strategic communication corporate identity Questions to Reflect On - How can speed be balanced with thorough stakeholder engagement? - What risks arise from compressing brand development? A Different Perspective Such speed may overlook stakeholder input or dilute brand consistency. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Image](https://sms4smile.com/quotes/about/image/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [New vision](https://sms4smile.com/quotes/about/new-vision/) [Vision](https://sms4smile.com/quotes/about/vision/) ## Related quotes > [When I first started at HSN, I knew that retailers would have to be poised to take advantage of technology and the rapidly changing…](https://sms4smile.com/quotes/mindy-grossman/when-i-first-started-at-hsn-i-knew-that-retailers-would-have-to-be/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [Google has a very powerful and new advertising model that, for them, prints money.](https://sms4smile.com/quotes/nicholas-negroponte/google-has-a-very-powerful-and-new-advertising-model-that-for-them/) [Nicholas Negroponte](https://sms4smile.com/quotes/author/nicholas-negroponte/) > [Over time, we look forward to introducing new advertising experiences and business experiences on Instagram.](https://sms4smile.com/quotes/marne-levine/over-time-we-look-forward-to-introducing-new-advertising-experiences/) [Marne Levine](https://sms4smile.com/quotes/author/marne-levine/) > [The most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process…](https://sms4smile.com/quotes/italo-zucchelli/the-most-inspiring-thing-for-me-about-calvin-klein-was-how-subversive/) [Italo Zucchelli](https://sms4smile.com/quotes/author/italo-zucchelli/) > [Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.](https://sms4smile.com/quotes/david-ogilvy/like-a-midwife-i-make-my-living-bringing-new-babies-into-the-world/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I wouldn't use a song I didn't think was my brand or image.](https://sms4smile.com/quotes/daya/i-wouldn-t-use-a-song-i-didn-t-think-was-my-brand-or-image/) [Daya](https://sms4smile.com/quotes/author/daya/) > [“You must constantly persist to imprint your brand image on the mind of your audience”](https://sms4smile.com/quotes/bernard-kelvin-clive/you-must-constantly-persist-to-imprint-your-brand-image-on-the-mind/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make…](https://sms4smile.com/quotes/david-ogilvy/you-now-have-to-decide-what-image-you-want-for-your-brand-image-means/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.…](https://sms4smile.com/quotes/rosser-reeves/brand-image-campaigns-establish-contact-with-the-subconscious-of-the/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes…](https://sms4smile.com/quotes/emilia-wickstead/we-re-creating-a-brand-image-which-didn-t-exist-in-the-beginning-and/) [Emilia Wickstead](https://sms4smile.com/quotes/author/emilia-wickstead/) > [It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a…](https://sms4smile.com/quotes/ronnie-coleman/it-seems-that-every-day-a-new-brand-is-popping-up-and-everyone-has/) [Ronnie Coleman](https://sms4smile.com/quotes/author/ronnie-coleman/) > [Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be…](https://sms4smile.com/quotes/drayton-bird/your-brand-image-is-primarily-an-emotional-construct-emotion-is/) [Drayton Bird](https://sms4smile.com/quotes/author/drayton-bird/) > [Read about your case of amnesia. Must be a new brand.](https://sms4smile.com/quotes/babe-ruth/read-about-your-case-of-amnesia-must-be-a-new-brand/) [Babe Ruth](https://sms4smile.com/quotes/author/babe-ruth/) > [Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.](https://sms4smile.com/quotes/david-ogilvy/every-advertisement-should-be-thought-of-as-a-contribution-to-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…](https://sms4smile.com/quotes/walter-isaacson/jobs-and-clow-agreed-that-apple-was-one-of-the-great-brands-of-the/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) ## More by Mindy Grossman > [What creates success on HSN is great product, a great story and a great storyteller.](https://sms4smile.com/quotes/mindy-grossman/what-creates-success-on-hsn-is-great-product-a-great-story-and-a/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [I am thrilled to join Weight Watchers and lead the next phase of the company's transformation.](https://sms4smile.com/quotes/mindy-grossman/i-am-thrilled-to-join-weight-watchers-and-lead-the-next-phase-of-the/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [What I've been saying to people is, you need to think about mobile as your new flagship. It's the place everybody goes to first.](https://sms4smile.com/quotes/mindy-grossman/what-i-ve-been-saying-to-people-is-you-need-to-think-about-mobile-as/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [At HSN, the experience we create are a significant point of differentiation.](https://sms4smile.com/quotes/mindy-grossman/at-hsn-the-experience-we-create-are-a-significant-point-of/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [HSNi Cares was established in 2010 with a mission to empower women and support children and families in need locally, nationally, and globally.](https://sms4smile.com/quotes/mindy-grossman/hsni-cares-was-established-in-2010-with-a-mission-to-empower-women/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [I have this whole theory that whether it's in your personal life or in your business life, you have to establish a culture of…](https://sms4smile.com/quotes/mindy-grossman/i-have-this-whole-theory-that-whether-it-s-in-your-personal-life-or/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [I find out as much from the guy in backstage TV as I do from my C.F.O. Anybody can e-mail me. I do town…](https://sms4smile.com/quotes/mindy-grossman/i-find-out-as-much-from-the-guy-in-backstage-tv-as-i-do-from-my-c-f-o/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [It seemed like I woke up one morning and had an epiphany. I thought, 'I cannot do this. I do not want to get…](https://sms4smile.com/quotes/mindy-grossman/it-seemed-like-i-woke-up-one-morning-and-had-an-epiphany-i-thought-i/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [If you think about a business where uncertainty is an anathema, it's around consumer spending, and it's around retail.](https://sms4smile.com/quotes/mindy-grossman/if-you-think-about-a-business-where-uncertainty-is-an-anathema-it-s/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [If you go up on a mountain and scream about change, you better make sure you're ready for people to come.](https://sms4smile.com/quotes/mindy-grossman/if-you-go-up-on-a-mountain-and-scream-about-change-you-better-make/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [HSNi's performance gained momentum throughout 2014 as we executed on our strategic priorities across our business, by strengthening our customer file, optimizing our digital…](https://sms4smile.com/quotes/mindy-grossman/hsni-s-performance-gained-momentum-throughout-2014-as-we-executed-on/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [My first Weight Watchers meeting was when I was 14 years old on Long Island, and I went there with my mother. I'd gained…](https://sms4smile.com/quotes/mindy-grossman/my-first-weight-watchers-meeting-was-when-i-was-14-years-old-on-long/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [We all work really hard, and we do it because we're passionate. We don't do it because we're being rated. However, we'd all be…](https://sms4smile.com/quotes/mindy-grossman/we-all-work-really-hard-and-we-do-it-because-we-re-passionate-we-don/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [Everybody is talking about cord cutting. It's not about the cord. It's the content.](https://sms4smile.com/quotes/mindy-grossman/everybody-is-talking-about-cord-cutting-it-s-not-about-the-cord-it-s/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [Imagining what the possibilities are versus what is right in front of me has been the second biggest factor in defining my career.](https://sms4smile.com/quotes/mindy-grossman/imagining-what-the-possibilities-are-versus-what-is-right-in-front-of/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) [Explore all 87 Mindy Grossman quotes ](https://sms4smile.com/quotes/author/mindy-grossman/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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