--- title: "Meaning & Key Takeaway of: Our local department store had two Santas…" description: "\"Our local department store had two Santas - one for regular kids and one for kids who wanted ten toys or less.\" — Milton Berle" image: "https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png" --- # Our local department store had two Santas - one for… ![“Our local department store had two Santas - one for regular kids and one for kids who wanted ten toys or less.” quote by Milton Berle](https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png) [Download](https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png) [Open image](https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png) > “Our local department store had two Santas - one for regular kids and one for kids who wanted ten toys or less.” [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Store offered two Santa options, highlighting consumer segmentation. **In simple terms:** Two Santas for different kids. Key Takeaway Recognize diverse needs. Themes marketing consumer behavior segmentation Mood lighthearted observational Type humorous cultural When to use this quote - product design - advertising - customer service Key Concepts targeted offerings choice architecture Questions to Reflect On - How to balance personalization with inclusivity? - What risks arise from over‑segmentation? A Different Perspective Segmentation may reinforce stereotypes. ★ ★ ★ ★ ★ No ratings yet [Christmas](https://sms4smile.com/quotes/about/christmas/) [Department stores](https://sms4smile.com/quotes/about/department-stores/) [Kids](https://sms4smile.com/quotes/about/kids/) [Santa](https://sms4smile.com/quotes/about/santa/) [Toys](https://sms4smile.com/quotes/about/toys/) ## Related quotes > [When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was…](https://sms4smile.com/quotes/john-sculley/when-i-was-5-or-6-years-old-i-never-wanted-toys-i-wanted-electrical/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [It is not my fault that my parents own the world's largest collection of black Santas.](https://sms4smile.com/quotes/john-green/it-is-not-my-fault-that-my-parents-own-the-world-s-largest-collection/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [Department store Santas are apparently being trained to lower childrens expectations about toys because of the recession. Yeah, its weird when you ask Santa…](https://sms4smile.com/quotes/jimmy-fallon/department-store-santas-are-apparently-being-trained-to-lower/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [I was in a department store and I saw a weird-looking gadget. I asked the young saleslady what it was. She answered, "It doesn't…](https://sms4smile.com/quotes/milton-berle/i-was-in-a-department-store-and-i-saw-a-weird-looking-gadget-i-asked/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [I was one of those kids who never wanted to be anything but a novelist. And I don't know a lot of people who…](https://sms4smile.com/quotes/scott-turow/i-was-one-of-those-kids-who-never-wanted-to-be-anything-but-a/) [Scott Turow](https://sms4smile.com/quotes/author/scott-turow/) > [You have kids and everything changes, and I guess before I had my kids I could do what I wanted and go where I…](https://sms4smile.com/quotes/helen-skelton/you-have-kids-and-everything-changes-and-i-guess-before-i-had-my-kids/) [Helen Skelton](https://sms4smile.com/quotes/author/helen-skelton/) > [I never knew how many kids I wanted to have. I didn't know how much I'd like it. And I really, really like it.](https://sms4smile.com/quotes/hilaria-baldwin/i-never-knew-how-many-kids-i-wanted-to-have-i-didn-t-know-how-much-i/) [Hilaria Baldwin](https://sms4smile.com/quotes/author/hilaria-baldwin/) > [“Videogames weren’t just for kids; they were for anyone who wanted to feel like a kid.”](https://sms4smile.com/quotes/blake-j-harris/videogames-weren-t-just-for-kids-they-were-for-anyone-who-wanted-to/) [Blake J. Harris](https://sms4smile.com/quotes/author/blake-j-harris/) > [Like a lot of kids, I wanted to be an astronaut when I grew up. With me, it stuck more than most kids. Ever…](https://sms4smile.com/quotes/shannon-walker/like-a-lot-of-kids-i-wanted-to-be-an-astronaut-when-i-grew-up-with-me/) [Shannon Walker](https://sms4smile.com/quotes/author/shannon-walker/) > [The other kids wanted to play Destiny's Child, but I wanted Anita O'Day.](https://sms4smile.com/quotes/nellie-mckay/the-other-kids-wanted-to-play-destiny-s-child-but-i-wanted-anita-o-day/) [Nellie McKay](https://sms4smile.com/quotes/author/nellie-mckay/) > [This year I only had to beat up 3 kids to get what I wanted on Black Friday.](https://sms4smile.com/quotes/anonymous/this-year-i-only-had-to-beat-up-3-kids-to-get-what-i-wanted-on-black/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I was a weirdo to want to be in show business. Most kids wanted to be teachers or nurses.](https://sms4smile.com/quotes/nell-carter/i-was-a-weirdo-to-want-to-be-in-show-business-most-kids-wanted-to-be/) [Nell Carter](https://sms4smile.com/quotes/author/nell-carter/) > [I never had kids because there was never anyone I wanted to have kids with.](https://sms4smile.com/quotes/diana-taylor/i-never-had-kids-because-there-was-never-anyone-i-wanted-to-have-kids/) [Diana Taylor](https://sms4smile.com/quotes/author/diana-taylor/) > [I love kids. I wanted more. I have two, but I would've had six or seven... I would have done that if I could.](https://sms4smile.com/quotes/cheryl-ladd/i-love-kids-i-wanted-more-i-have-two-but-i-would-ve-had-six-or-seven/) [Cheryl Ladd](https://sms4smile.com/quotes/author/cheryl-ladd/) > [I'm the youngest of five kids, and I wanted attention. And in Santa Barbara, there was lots of theater going on, so for that…](https://sms4smile.com/quotes/anthony-edwards/i-m-the-youngest-of-five-kids-and-i-wanted-attention-and-in-santa/) [Anthony Edwards](https://sms4smile.com/quotes/author/anthony-edwards/) ## More by Milton Berle > [A man falls down a flight of stairs and somebody rushes over to him and asks, Did you miss a step? No, he answers,…](https://sms4smile.com/quotes/milton-berle/a-man-falls-down-a-flight-of-stairs-and-somebody-rushes-over-to-him/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [Anytime a person goes into a delicatessen and orders a pastrami on white bread, somewhere a Jew dies.](https://sms4smile.com/quotes/milton-berle/anytime-a-person-goes-into-a-delicatessen-and-orders-a-pastrami-on/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [Like every comedian, if I heard a joke that I thought would work, I used it.](https://sms4smile.com/quotes/milton-berle/like-every-comedian-if-i-heard-a-joke-that-i-thought-would-work-i/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [My sister-in-law found a real surprise in her stockings - my brother.](https://sms4smile.com/quotes/milton-berle/my-sister-in-law-found-a-real-surprise-in-her-stockings-my-brother/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [When I was in school, one of my teachers was crazy about me. I once heard her tell another teacher, "I wish he was…](https://sms4smile.com/quotes/milton-berle/when-i-was-in-school-one-of-my-teachers-was-crazy-about-me-i-once/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [I'd rather be a could-be if I cannot be an are; because a could-be is a maybe who is reaching for a star. I'd…](https://sms4smile.com/quotes/milton-berle/i-d-rather-be-a-could-be-if-i-cannot-be-an-are-because-a-could-be-is/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [Every year my boss used to give me a bottle of expensive brandy because I'd told him that my doctor suggested a drink once…](https://sms4smile.com/quotes/milton-berle/every-year-my-boss-used-to-give-me-a-bottle-of-expensive-brandy/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [The problem with life is, by the time you can read women like a book, your library card has expired.](https://sms4smile.com/quotes/milton-berle/the-problem-with-life-is-by-the-time-you-can-read-women-like-a-book/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [If you hire relatives, you'll have a payroll that won't quit.](https://sms4smile.com/quotes/milton-berle/if-you-hire-relatives-you-ll-have-a-payroll-that-won-t-quit/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [It's amazing how fast later comes when you buy now!](https://sms4smile.com/quotes/milton-berle/it-s-amazing-how-fast-later-comes-when-you-buy-now/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [I don't mind personal insults, but when you insult the jokes that I tell you're insulting Fred Allen, Bob Hope, Burns and Allen, Trevor…](https://sms4smile.com/quotes/milton-berle/i-don-t-mind-personal-insults-but-when-you-insult-the-jokes-that-i/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [I like to think of myself as the middleman between Fred Allen and Henny Youngman.](https://sms4smile.com/quotes/milton-berle/i-like-to-think-of-myself-as-the-middleman-between-fred-allen-and/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [What an orchestra! They just sit there, but their minds are thousands of miles away with their bookies.](https://sms4smile.com/quotes/milton-berle/what-an-orchestra-they-just-sit-there-but-their-minds-are-thousands/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [My son gave me a nice bottle of cologne - Eau de Owe.](https://sms4smile.com/quotes/milton-berle/my-son-gave-me-a-nice-bottle-of-cologne-eau-de-owe/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) > [I was in a department store and I saw a weird-looking gadget. I asked the young saleslady what it was. She answered, "It doesn't…](https://sms4smile.com/quotes/milton-berle/i-was-in-a-department-store-and-i-saw-a-weird-looking-gadget-i-asked/) [Milton Berle](https://sms4smile.com/quotes/author/milton-berle/) [Explore all 135 Milton Berle quotes ](https://sms4smile.com/quotes/author/milton-berle/) ## More Christmas quotes > [The notion of a non-religious Christmas is ridiculous. But so is the insistence on the part of Christians that politicians and retailers carry out…](https://sms4smile.com/quotes/rachel-campos-duffy/the-notion-of-a-non-religious-christmas-is-ridiculous-but-so-is-the/) [Rachel Campos-Duffy](https://sms4smile.com/quotes/author/rachel-campos-duffy/) > [As we are coming to the end of the year, I want you to forget about the past, the failure, the negative thoughts or…](https://sms4smile.com/quotes/anonymous/as-we-are-coming-to-the-end-of-the-year-i-want-you-to-forget-about/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I once bought my kids a set of batteries for Christmas with a note on it saying, toys not included.](https://sms4smile.com/quotes/bernard-manning/i-once-bought-my-kids-a-set-of-batteries-for-christmas-with-a-note-on/) [Bernard Manning](https://sms4smile.com/quotes/author/bernard-manning/) > [May you have the spirit of Christmas which is Peace, the gladness of Christmas which is Hope, and the Heart of Christmas which is…](https://sms4smile.com/quotes/anonymous/may-you-have-the-spirit-of-christmas-which-is-peace-the-gladness-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [To my future children; you will know the true meaning of Christmas just not you get gifts.](https://sms4smile.com/quotes/anonymous/to-my-future-children-you-will-know-the-true-meaning-of-christmas/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [No sane local official who has hung up an empty stocking over the municipal fireplace is going to shoot Santa Claus just before a…](https://sms4smile.com/quotes/al-smith/no-sane-local-official-who-has-hung-up-an-empty-stocking-over-the/) [Al Smith](https://sms4smile.com/quotes/author/al-smith/) > [A new heart for a New Year, always!](https://sms4smile.com/quotes/charles-dickens/a-new-heart-for-a-new-year-always/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [Santa Claus has nothing to do with it," the latke said. "Christmas and Hanukah are completely different things." "But different things can often blend…](https://sms4smile.com/quotes/anonymous/santa-claus-has-nothing-to-do-with-it-the-latke-said-christmas-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [For Christmas one year I bought my son a BB gun. He bought me a t-shirt with a bulls eye on the back.](https://sms4smile.com/quotes/rodney-dangerfield/for-christmas-one-year-i-bought-my-son-a-bb-gun-he-bought-me-a-t/) [Rodney Dangerfield](https://sms4smile.com/quotes/author/rodney-dangerfield/) > [“Why did he hesitate? He finally admitted to himself that he was like an American child who was almost completely certain about Santa Claus,…](https://sms4smile.com/quotes/orson-scott-card/why-did-he-hesitate-he-finally-admitted-to-himself-that-he-was-like/) [Orson Scott Card](https://sms4smile.com/quotes/author/orson-scott-card/) > [There seems a magic in the very name of Christmas.](https://sms4smile.com/quotes/charles-dickens/there-seems-a-magic-in-the-very-name-of-christmas/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [Heaven? Floating about with everyone you ever knew for eternity? Me family does me 'ed in after one day at xmas, I'd rather be…](https://sms4smile.com/quotes/karl-pilkington/heaven-floating-about-with-everyone-you-ever-knew-for-eternity-me/) [Karl Pilkington](https://sms4smile.com/quotes/author/karl-pilkington/) > [Like everyone in his right mind, I feared Santa Claus.](https://sms4smile.com/quotes/annie-dillard/like-everyone-in-his-right-mind-i-feared-santa-claus/) [Annie Dillard](https://sms4smile.com/quotes/author/annie-dillard/) > [“I stopped keeping an eye out for Santa Claus on Christmas Eve because, when I was five, my mother told me that Santa was…](https://sms4smile.com/quotes/dean-koontz/i-stopped-keeping-an-eye-out-for-santa-claus-on-christmas-eve-because/) [Dean Koontz](https://sms4smile.com/quotes/author/dean-koontz/) > [On Hanukkah, the first dark night, Light yourself a candle bright. I'll you, if you will me invite To dance within that gentle light.](https://sms4smile.com/quotes/nick-gordon/on-hanukkah-the-first-dark-night-light-yourself-a-candle-bright-i-ll/) [Nick Gordon](https://sms4smile.com/quotes/author/nick-gordon/) [Browse all 5,100 Christmas quotes ](https://sms4smile.com/quotes/about/christmas/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our local department store had two Santas - one for regular kids and one for kids who wanted ten toys or less.", "creator": { "@type": "Person", "name": "Milton Berle" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/milton-berle/our-local-department-store-had-two-santas-one-for-regular-kids-and/", "about": { "@type": "Thing", "name": "Christmas" }, "@id": "https://sms4smile.com/quotes/milton-berle/our-local-department-store-had-two-santas-one-for-regular-kids-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png", "contentUrl": "https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png", "url": "https://sms4smile.com/quotes/i/3db/milton-berle-3246_christmas_our-local-department-store-had-two-santa_2708379.png", "width": 1080, "height": 1080, "caption": "“Our local department store had two Santas - one for regular kids and one for kids who wanted ten toys or less.” — Milton Berle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Milton Berle", "item": "https://sms4smile.com/quotes/author/milton-berle/" }, { "@type": "ListItem", "position": 4, "name": "Our local department store had two...", "item": "https://sms4smile.com/quotes/milton-berle/our-local-department-store-had-two-santas-one-for-regular-kids-and/" } ], "@id": "https://sms4smile.com/quotes/milton-berle/our-local-department-store-had-two-santas-one-for-regular-kids-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```