---
title: "Meaning & Key Takeaway of: Through getting sponsored and becoming a…"
description: "\"Through getting sponsored and becoming a part of the Bones Brigade and Powell Peralta, doors were being opened. The entire culture was shifting from ra..."
image: "https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg"
---

#  Through getting sponsored and becoming a part of the Bones…

![“Through getting sponsored and becoming a part of the Bones Brigade and Powell Peralta, doors were being opened. The entire culture was shifting from ramps to street, and I sort of became a poster child for that.” quote by Mike Vallely](https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg)   [Download](https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg) [Open image](https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg)

> “Through getting sponsored and becoming a part of the Bones Brigade and Powell Peralta, doors were being opened. The entire culture was shifting from ramps to street, and I sort of became a poster child for that.”

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Sponsorship opened doors, shifting skate culture from ramps to street, making him an icon.

**In simple terms:** Sponsorship changed skate culture.

Key Takeaway

Leverage opportunities to shape culture.

Themes

opportunity culture shift iconic

Mood

proud reflective

Type

narrative inspirational

When to use this quote

- skateboarding
- career development
- branding
- media

Key Concepts

sports marketing subculture evolution

Questions to Reflect On

- How did you stay true to your roots?
- What does being a poster child mean to you?

A Different Perspective

Commercial ties can dilute authenticity.

★ ★ ★ ★ ★   No ratings yet

[Becoming](https://sms4smile.com/quotes/about/becoming/) [Bones](https://sms4smile.com/quotes/about/bones/) [Bones Brigade](https://sms4smile.com/quotes/about/bones-brigade-4479351/) [Children](https://sms4smile.com/quotes/about/children/) [Culture](https://sms4smile.com/quotes/about/culture/) [Culture Shifting](https://sms4smile.com/quotes/about/culture-shifting-3452420/) [Doors](https://sms4smile.com/quotes/about/doors/) [Doors Opened](https://sms4smile.com/quotes/about/doors-opened/) [Getting Sponsored](https://sms4smile.com/quotes/about/getting-sponsored-4479353/) [Posters](https://sms4smile.com/quotes/about/posters/) [Ramp](https://sms4smile.com/quotes/about/ramp/) [Shifting](https://sms4smile.com/quotes/about/shifting/) [Sponsored Bones](https://sms4smile.com/quotes/about/sponsored-bones-4479352/) [Streets](https://sms4smile.com/quotes/about/streets/)

## Related quotes

> [I wanted to turn pro at like 12 years old when I was riding for Bones Brigade.](https://sms4smile.com/quotes/christian-hosoi/i-wanted-to-turn-pro-at-like-12-years-old-when-i-was-riding-for-bones/)

[Christian Hosoi](https://sms4smile.com/quotes/author/christian-hosoi/)

> [The amount of random conversations that lead to culture-shifting ideas is insane.](https://sms4smile.com/quotes/virgil-abloh/the-amount-of-random-conversations-that-lead-to-culture-shifting/)

[Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/)

> [And the doors opened like they've been shut for a long time.. long enough to slip into another reality or long enough to gather…](https://sms4smile.com/quotes/ash-sweeney/and-the-doors-opened-like-they-ve-been-shut-for-a-long-time-long/)

[Ash Sweeney](https://sms4smile.com/quotes/author/ash-sweeney/)

> [I feel very adventurous. There are so many doors to be opened, and I'm not afraid to look behind them.](https://sms4smile.com/quotes/elizabeth-taylor/i-feel-very-adventurous-there-are-so-many-doors-to-be-opened-and-i-m/)

[Elizabeth Taylor](https://sms4smile.com/quotes/author/elizabeth-taylor/)

> [I'm going to stay here and see if he comes back," Wrath said as the double doors opened and V strode in. "I want…](https://sms4smile.com/quotes/j-r-ward/i-m-going-to-stay-here-and-see-if-he-comes-back-wrath-said-as-the/)

[J.R. Ward](https://sms4smile.com/quotes/author/j-r-ward/)

> [I don't seem to have ever had a plan, but I have always been quite good at walking through doors when they are opened.…](https://sms4smile.com/quotes/julian-fellowes/i-don-t-seem-to-have-ever-had-a-plan-but-i-have-always-been-quite/)

[Julian Fellowes](https://sms4smile.com/quotes/author/julian-fellowes/)

> [“The doors opened with a soft whir. “So what’s your favorite Synism?” she asked, stepping into the lift. A corner of his mouth twitched.…](https://sms4smile.com/quotes/sherrilyn-kenyon/the-doors-opened-with-a-soft-whir-so-what-s-your-favorite-synism-she/)

[Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/)

> [“When they reached the lobby and the doors opened I knew they were meant to be there, the four of them, alone.”](https://sms4smile.com/quotes/alice-sebold/when-they-reached-the-lobby-and-the-doors-opened-i-knew-they-were/)

[Alice Sebold](https://sms4smile.com/quotes/author/alice-sebold/)

> [I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.](https://sms4smile.com/quotes/seth-godin/i-see-things-differently-when-i-m-focused-on-opening-doors-for-other/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [I think so many doors have been opened for the gay community as far as the dangers and horrors of HIV. There is so…](https://sms4smile.com/quotes/john-benjamin-hickey/i-think-so-many-doors-have-been-opened-for-the-gay-community-as-far/)

[John Benjamin Hickey](https://sms4smile.com/quotes/author/john-benjamin-hickey/)

> [The doors will be opened to those who are bold enough to knock.](https://sms4smile.com/quotes/tony-gaskins/the-doors-will-be-opened-to-those-who-are-bold-enough-to-knock/)

[Tony Gaskins](https://sms4smile.com/quotes/author/tony-gaskins/)

> [Hmmm! when u welcome someone it means that there arr cretin doors that u have opened but when u say it with luv then…](https://sms4smile.com/quotes/sardar-hyder-abbas/hmmm-when-u-welcome-someone-it-means-that-there-arr-cretin-doors-that/)

[Sardar Hyder Abbas](https://sms4smile.com/quotes/author/sardar-hyder-abbas/)

> [“The elevator doors opened, and I squeezed myself out before pulling out the Wardrober. It was heavy. “What do you have in there?” I…](https://sms4smile.com/quotes/kailin-gow/the-elevator-doors-opened-and-i-squeezed-myself-out-before-pulling/)

[Kailin Gow](https://sms4smile.com/quotes/author/kailin-gow/)

> [“I wondered if he was opposed to nicknames for people in general, or if he just knew the weight of using a proper name—the…](https://sms4smile.com/quotes/laurelin-paige/i-wondered-if-he-was-opposed-to-nicknames-for-people-in-general-or-if/)

[Laurelin Paige](https://sms4smile.com/quotes/author/laurelin-paige/)

> [Friend, you are a divine mingle-mangle of guts and stardust. So hang in there! If doors opened for me, they can open for anyone.](https://sms4smile.com/quotes/frank-capra/friend-you-are-a-divine-mingle-mangle-of-guts-and-stardust-so-hang-in/)

[Frank Capra](https://sms4smile.com/quotes/author/frank-capra/)

## More by Mike Vallely

> [I don't talk down to kids. Usually someone my age who's talking to a ten or twelve year old is yelling at them.](https://sms4smile.com/quotes/mike-vallely/i-don-t-talk-down-to-kids-usually-someone-my-age-who-s-talking-to-a/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I grew up on the Bones Brigade as well. The very first skateboard video I saw was the Bones Brigade Video Show and I'd…](https://sms4smile.com/quotes/mike-vallely/i-grew-up-on-the-bones-brigade-as-well-the-very-first-skateboard/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [What I do is I take action because I value the position I have, the career I have, the life I live, the people…](https://sms4smile.com/quotes/mike-vallely/what-i-do-is-i-take-action-because-i-value-the-position-i-have-the/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I'm not out here on the front lines trying to create clones, or consumers, or worshippers of who I am, and what I do.…](https://sms4smile.com/quotes/mike-vallely/i-m-not-out-here-on-the-front-lines-trying-to-create-clones-or/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [Kids at skate parks will step up and challenge me to a game of Skate, but I'm over that, I really don't care. I'm…](https://sms4smile.com/quotes/mike-vallely/kids-at-skate-parks-will-step-up-and-challenge-me-to-a-game-of-skate/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I don't see masses, I don't see it like, oh there's hundreds of people here and I'm overwhelmed. I just try to think, well…](https://sms4smile.com/quotes/mike-vallely/i-don-t-see-masses-i-don-t-see-it-like-oh-there-s-hundreds-of-people/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I strive to do my best every single time and I think that's something the skate community knows about me and appreciates.](https://sms4smile.com/quotes/mike-vallely/i-strive-to-do-my-best-every-single-time-and-i-think-that-s-something/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [They told me I'd have to be there for the entire shooting of the movie which was two and a half months and again,…](https://sms4smile.com/quotes/mike-vallely/they-told-me-i-d-have-to-be-there-for-the-entire-shooting-of-the/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I feel like the best thing, as far as what I do with kids, is I treat them like human beings.](https://sms4smile.com/quotes/mike-vallely/i-feel-like-the-best-thing-as-far-as-what-i-do-with-kids-is-i-treat/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [When I got sponsored, it symbolized a major change and a major shift in skateboarding.](https://sms4smile.com/quotes/mike-vallely/when-i-got-sponsored-it-symbolized-a-major-change-and-a-major-shift/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I'm not going to beat somebody up for talking smack to me, especially another skater.](https://sms4smile.com/quotes/mike-vallely/i-m-not-going-to-beat-somebody-up-for-talking-smack-to-me-especially/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [There's a lot of time when skaters think they know everything because they've seen videos of you, and seen you on TV or the…](https://sms4smile.com/quotes/mike-vallely/there-s-a-lot-of-time-when-skaters-think-they-know-everything-because/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [They'll try to apply the rules of the day to the game, where you can't touch your board with your hands, or you can't…](https://sms4smile.com/quotes/mike-vallely/they-ll-try-to-apply-the-rules-of-the-day-to-the-game-where-you-can-t/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [I don't want to be an object of consumption. I like to get out there and participate because I care about it. It's not…](https://sms4smile.com/quotes/mike-vallely/i-don-t-want-to-be-an-object-of-consumption-i-like-to-get-out-there/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

> [Through skateboarding, I have an open line of communication, some common ground and common ground is big man. That enables me to travel around…](https://sms4smile.com/quotes/mike-vallely/through-skateboarding-i-have-an-open-line-of-communication-some/)

[Mike Vallely](https://sms4smile.com/quotes/author/mike-vallely/)

[Explore all 27 Mike Vallely quotes ](https://sms4smile.com/quotes/author/mike-vallely/)

## More Becoming quotes

> [Focus on becoming more to achieve more while doing less](https://sms4smile.com/quotes/hal-elrod/focus-on-becoming-more-to-achieve-more-while-doing-less/)

[Hal Elrod](https://sms4smile.com/quotes/author/hal-elrod/)

> [If the media is sending girls the message that their value lies in their bodies, this can only leave them feeling disempowered and distract…](https://sms4smile.com/quotes/jennifer-siebel-newsom/if-the-media-is-sending-girls-the-message-that-their-value-lies-in/)

[Jennifer Siebel Newsom](https://sms4smile.com/quotes/author/jennifer-siebel-newsom/)

> [But I already saw no great difference between the psyche and spirituality. To amass knowledge without becoming wise is not my idea of progress…](https://sms4smile.com/quotes/m-scott-peck/but-i-already-saw-no-great-difference-between-the-psyche-and/)

[M. Scott Peck](https://sms4smile.com/quotes/author/m-scott-peck/)

> [It's easy to say, let's go in and get the bad guys. But you have a divided country of Sunnis and Shias. The United…](https://sms4smile.com/quotes/tulsi-gabbard/it-s-easy-to-say-let-s-go-in-and-get-the-bad-guys-but-you-have-a/)

[Tulsi Gabbard](https://sms4smile.com/quotes/author/tulsi-gabbard/)

> [The path I choose through the maze makes me what I am. I am not only a thing, but also a way of being--one…](https://sms4smile.com/quotes/daniel-keyes/the-path-i-choose-through-the-maze-makes-me-what-i-am-i-am-not-only-a/)

[Daniel Keyes](https://sms4smile.com/quotes/author/daniel-keyes/)

> [Becoming famous is a really shocking thing, especially when you don't have aspirations to it. It got to the point where I would try…](https://sms4smile.com/quotes/alison-moyet/becoming-famous-is-a-really-shocking-thing-especially-when-you-don-t/)

[Alison Moyet](https://sms4smile.com/quotes/author/alison-moyet/)

> [When other boys dreamt of going to the moon or becoming doctors, I wanted to be a designer.](https://sms4smile.com/quotes/olivier-theyskens/when-other-boys-dreamt-of-going-to-the-moon-or-becoming-doctors-i/)

[Olivier Theyskens](https://sms4smile.com/quotes/author/olivier-theyskens/)

> [One is not born a genius, one becomes a genius; and the feminine situation has up to the present rendered this becoming practically impossible.](https://sms4smile.com/quotes/simone-de-beauvoir/one-is-not-born-a-genius-one-becomes-a-genius-and-the-feminine/)

[Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/)

> [The dream of coming back is becoming a reality. A lot of the uncertainty about the future has been cleared up. A lot of…](https://sms4smile.com/quotes/paul-tagliabue/the-dream-of-coming-back-is-becoming-a-reality-a-lot-of-the/)

[Paul Tagliabue](https://sms4smile.com/quotes/author/paul-tagliabue/)

> [I'm getting to a point where everything is becoming streamlined in my life. I'm learning how to stand onstage for two hours and play…](https://sms4smile.com/quotes/john-mayer/i-m-getting-to-a-point-where-everything-is-becoming-streamlined-in-my/)

[John Mayer](https://sms4smile.com/quotes/author/john-mayer/)

> [The term 'Pre-Raphaelite' is in danger of becoming one of the most misused tags in art history](https://sms4smile.com/quotes/christopher-wood/the-term-pre-raphaelite-is-in-danger-of-becoming-one-of-the-most/)

[Christopher Wood](https://sms4smile.com/quotes/author/christopher-wood/)

> [We are somehow the children of the planet, we are somehow its finest hour; we bind time, we bind the past, we anticipate the…](https://sms4smile.com/quotes/terence-mckenna/we-are-somehow-the-children-of-the-planet-we-are-somehow-its-finest/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [The reason so many of us are obsessed with becoming stars is because we are not yet starring in our own lives. The cosmic…](https://sms4smile.com/quotes/marianne-williamson/the-reason-so-many-of-us-are-obsessed-with-becoming-stars-is-because/)

[Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/)

> [In a personal way, to do with family and the father-son relationship, in a kind of artistic way with regard to him being an…](https://sms4smile.com/quotes/andy-serkis/in-a-personal-way-to-do-with-family-and-the-father-son-relationship/)

[Andy Serkis](https://sms4smile.com/quotes/author/andy-serkis/)

> [Trying to be perfect may be inevitable for people who are smart and ambitious and interested in the world and its good opinion...What is…](https://sms4smile.com/quotes/anna-quindlen/trying-to-be-perfect-may-be-inevitable-for-people-who-are-smart-and/)

[Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/)

[Browse all 4,715 Becoming quotes ](https://sms4smile.com/quotes/about/becoming/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Through getting sponsored and becoming a part of the Bones Brigade and Powell Peralta, doors were being opened. The entire culture was shifting from ramps to street, and I sort of became a poster child for that.",
            "creator": {
                "@type": "Person",
                "name": "Mike Vallely"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/mike-vallely/through-getting-sponsored-and-becoming-a-part-of-the-bones-brigade/",
            "about": {
                "@type": "Thing",
                "name": "Becoming"
            },
            "@id": "https://sms4smile.com/quotes/mike-vallely/through-getting-sponsored-and-becoming-a-part-of-the-bones-brigade/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg",
                "url": "https://sms4smile.com/quotes/i/a75/mike-vallely-22809_becoming_through-getting-sponsored-and-becoming-a_2956029.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Through getting sponsored and becoming a part of the Bones Brigade and Powell Peralta, doors were being…” — Mike Vallely",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Mike Vallely",
                    "item": "https://sms4smile.com/quotes/author/mike-vallely/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Through getting sponsored and becoming a...",
                    "item": "https://sms4smile.com/quotes/mike-vallely/through-getting-sponsored-and-becoming-a-part-of-the-bones-brigade/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/mike-vallely/through-getting-sponsored-and-becoming-a-part-of-the-bones-brigade/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
