--- title: "Meaning & Key Takeaway of: This is not your father's marketing…" description: "\"This is not your father's marketing. Instead of \"do it right no matter what\", search marketing demands that you \"do it wrong quickly and then fix it\".\"..." image: "https://sms4smile.com/quotes/i/efd/mike-moran-88662_demand_this-is-not-your-father-s-marketing-inst_2899871.jpg" --- # This is not your father's marketing. Instead of "do it… ![“This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".” quote by Mike Moran](https://sms4smile.com/quotes/i/efd/mike-moran-88662_demand_this-is-not-your-father-s-marketing-inst_2899871.jpg) [Download](https://sms4smile.com/quotes/i/efd/mike-moran-88662_demand_this-is-not-your-father-s-marketing-inst_2899871.jpg) [Open image](https://sms4smile.com/quotes/i/efd/mike-moran-88662_demand_this-is-not-your-father-s-marketing-inst_2899871.jpg) > “This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".” Mike Moran ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Traditional marketing emphasizes perfection; modern marketing values rapid experimentation and quick correction. **In simple terms:** Do it fast, fix it fast. Key Takeaway Embrace rapid testing. Themes marketing experimentation agility Mood enerusiastic pragmatic Type advice strategy When to use this quote - product launch - ad campaign - startup pivot - digital testing Key Concepts Lean methodology growth hacking Questions to Reflect On - How can you balance speed with strategic insight? - What metrics will guide your quick fixes? A Different Perspective Rapid testing can waste resources if not guided by data. ★ ★ ★ ★ ★ No ratings yet [Demand](https://sms4smile.com/quotes/about/demand/) [Father](https://sms4smile.com/quotes/about/father/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Online marketing](https://sms4smile.com/quotes/about/online-marketing/) [Parenting](https://sms4smile.com/quotes/about/parenting/) ## Related quotes > [Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it…](https://sms4smile.com/quotes/mike-moran/search-marketing-and-most-internet-marketing-in-fact-can-be-very/) Mike Moran > [Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.](https://sms4smile.com/quotes/john-battelle/search-a-marketing-method-that-didn-t-exist-a-decade-ago-provides-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to…](https://sms4smile.com/quotes/david-amerland/search-is-the-means-through-which-we-navigate-the-web-if-your/) [David Amerland](https://sms4smile.com/quotes/author/david-amerland/) > [Content is fire. Social media is gasoline.](https://sms4smile.com/quotes/ryan-kahn/content-is-fire-social-media-is-gasoline/) Ryan Kahn > [The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so…](https://sms4smile.com/quotes/neil-patel/the-key-with-blogging-is-to-lay-it-all-out-there-because-sooner-or/) [Neil Patel](https://sms4smile.com/quotes/author/neil-patel/) > [“You need to ask yourself " How much do you want" before you start your online business.”](https://sms4smile.com/quotes/satyendra-pandey/you-need-to-ask-yourself-how-much-do-you-want-before-you-start-your/) Satyendra Pandey > [“Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? 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It's not about paying an agency to…](https://sms4smile.com/quotes/david-meerman-scott/today-s-marketing-success-comes-from-self-publishing-web-content-that/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“Don't promote negativity online and expect people to treat you with positivity in person.”](https://sms4smile.com/quotes/germany-kent/don-t-promote-negativity-online-and-expect-people-to-treat-you-with/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Think like a publisher, not a marketer.](https://sms4smile.com/quotes/david-meerman-scott/think-like-a-publisher-not-a-marketer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“Produced by : Amritjit Singh Sran Music : #JaggiSingh, #BTrix & Desi Crew Story : #TejiSandhu Director : Ranjeet Bal Posters Designs : #SharanArt Online Marketing Strategies : Bull18 Network”](https://sms4smile.com/quotes/latest-punjabi-movie/produced-by-amritjit-singh-sran-music-jaggisingh-btrix-desi-crew/) Latest punjabi movie > [Good marketers see consumers as complete human beings with all the dimensions real people have.](https://sms4smile.com/quotes/jonah-sachs/good-marketers-see-consumers-as-complete-human-beings-with-all-the/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [Marketing is really just about sharing your passion.](https://sms4smile.com/quotes/michael-hyatt/marketing-is-really-just-about-sharing-your-passion/) [Michael Hyatt](https://sms4smile.com/quotes/author/michael-hyatt/) ## More by Mike Moran > [Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it…](https://sms4smile.com/quotes/mike-moran/search-marketing-and-most-internet-marketing-in-fact-can-be-very/) Mike Moran > [In the spirit of the Irish people, Osama bin Laden, you can kiss my royal Irish ass!](https://sms4smile.com/quotes/mike-moran/in-the-spirit-of-the-irish-people-osama-bin-laden-you-can-kiss-my/) Mike Moran Explore all 3 Mike Moran quotes ## More Demand quotes > [Our times demand the declaration of the world's resources as the common heritage of all people.](https://sms4smile.com/quotes/jacque-fresco/our-times-demand-the-declaration-of-the-world-s-resources-as-the/) [Jacque Fresco](https://sms4smile.com/quotes/author/jacque-fresco/) > [Parents who are stressed or disturbed will have more difficulty in meeting their children's needs. Parents who have little support--from friends, relatives, neighbors, or…](https://sms4smile.com/quotes/sheila-kamerman/parents-who-are-stressed-or-disturbed-will-have-more-difficulty-in/) Sheila Kamerman > [If a person does not listen to the demands of their own spiritual and heart life and insists on a certain program, you're going…](https://sms4smile.com/quotes/joseph-campbell/if-a-person-does-not-listen-to-the-demands-of-their-own-spiritual-and/) [Joseph Campbell](https://sms4smile.com/quotes/author/joseph-campbell/) > [Empires fall, ids explode, great symphonies are written, and behind all of it is a single instinct that demands satisfaction.](https://sms4smile.com/quotes/sherwin-b-nuland/empires-fall-ids-explode-great-symphonies-are-written-and-behind-all/) [Sherwin B. Nuland](https://sms4smile.com/quotes/author/sherwin-b-nuland/) > [My dogs can't do anything--and what a relief. I don't make any demands of them, and I don't try to shape them or their…](https://sms4smile.com/quotes/amy-chua/my-dogs-can-t-do-anything-and-what-a-relief-i-don-t-make-any-demands/) [Amy Chua](https://sms4smile.com/quotes/author/amy-chua/) > [The trouble is. . .that everybody sneers at restrictions and demands freedom, till something annoying happens; then they demand angrily what has become of…](https://sms4smile.com/quotes/dorothy-l-sayers/the-trouble-is-that-everybody-sneers-at-restrictions-and-demands/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [You be greater than your feelings. I don't demand this of you - life does. Otherwise you'll be washed away by feelings. 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