--- title: "Meaning & Key Takeaway of: As a publisher, you should decide what…" description: "\"As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.\" —..." image: "https://sms4smile.com/quotes/i/2e2/mike-mccue-17959_content_as-a-publisher-you-should-decide-what-co_1279281.png" --- # As a publisher, you should decide what content is free and… ![“As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.” quote by Mike McCue](https://sms4smile.com/quotes/i/2e2/mike-mccue-17959_content_as-a-publisher-you-should-decide-what-co_1279281.png) [Download](https://sms4smile.com/quotes/i/2e2/mike-mccue-17959_content_as-a-publisher-you-should-decide-what-co_1279281.png) [Open image](https://sms4smile.com/quotes/i/2e2/mike-mccue-17959_content_as-a-publisher-you-should-decide-what-co_1279281.png) > “As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.” [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Content creators must decide which material is free and which is paid, ensuring packaging aligns with consumer willingness to pay. **In simple terms:** Decide free vs paid content and package well. Key Takeaway Balance free access with paid value. Themes business content strategy pricing packaging consumer behavior Mood strategic practical Type business marketing When to use this quote - digital media - software - publishing - subscription models Key Concepts value perception monetization market segmentation Questions to Reflect On - What determines the right balance of free and paid content? - How does packaging influence perceived value? A Different Perspective Wrong packaging can deter purchases despite valuable content. ★ ★ ★ ★ ★ No ratings yet [Happiness](https://sms4smile.com/quotes/about/happiness/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [What makes a publisher decide to market a book to a particular audience is not the subject matter but the style.](https://sms4smile.com/quotes/russell-smith/what-makes-a-publisher-decide-to-market-a-book-to-a-particular/) [Russell Smith](https://sms4smile.com/quotes/author/russell-smith/) > [We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for…](https://sms4smile.com/quotes/nathan-myhrvold/we-pay-for-content-that-we-like-and-we-like-the-content-we-pay-for-it/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [People will pay for content ... Everybody is going to have to start charging. They'd be crazy not to.](https://sms4smile.com/quotes/lloyd-braun/people-will-pay-for-content-everybody-is-going-to-have-to-start/) Lloyd Braun > [With enough libraries, all content is free.](https://sms4smile.com/quotes/jessamyn-west/with-enough-libraries-all-content-is-free/) [Jessamyn West](https://sms4smile.com/quotes/author/jessamyn-west/) > [Access to Internet and content should be free for users which can get accommodated by advertisements.](https://sms4smile.com/quotes/naveen-tewari/access-to-internet-and-content-should-be-free-for-users-which-can-get/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [The Internet was full of sites producing content for free, in the hope that somehow they'd generate revenue from sources that never materialized, whether…](https://sms4smile.com/quotes/craig-mundie/the-internet-was-full-of-sites-producing-content-for-free-in-the-hope/) [Craig Mundie](https://sms4smile.com/quotes/author/craig-mundie/) > [Nothing stands for content-free corporate bullshit quite like PowerPoint. And that's just scratching the surface...](https://sms4smile.com/quotes/charles-stross/nothing-stands-for-content-free-corporate-bullshit-quite-like/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) > [“How Is It Packaged? Packaging refers to what products and services are sold together. For example, years ago McDonald’s noticed that many customers ordered…](https://sms4smile.com/quotes/victor-cheng/how-is-it-packaged-packaging-refers-to-what-products-and-services-are/) [Victor Cheng](https://sms4smile.com/quotes/author/victor-cheng/) > [If you look at slavery across all human history, and you sort of strip away the packaging, whether it's racialized or religious-based, and you…](https://sms4smile.com/quotes/kevin-bales/if-you-look-at-slavery-across-all-human-history-and-you-sort-of-strip/) [Kevin Bales](https://sms4smile.com/quotes/author/kevin-bales/) > [To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.](https://sms4smile.com/quotes/william-mcdonough/to-eliminate-the-concept-of-waste-means-to-design-things-products/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [“Pretty packaging doesn’t make a bad gift any better.”](https://sms4smile.com/quotes/melissa-petreshock/pretty-packaging-doesn-t-make-a-bad-gift-any-better/) [Melissa Petreshock](https://sms4smile.com/quotes/author/melissa-petreshock/) > [If food was no longer obliged to make intercontinental journeys, but stayed part of a system in which it can be consumed over short…](https://sms4smile.com/quotes/carlo-petrini/if-food-was-no-longer-obliged-to-make-intercontinental-journeys-but/) [Carlo Petrini](https://sms4smile.com/quotes/author/carlo-petrini/) > [Persuasion has become a kind of force. 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Literally don't think about them. Every time you're in a meeting and…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [Twitter can be incredibly valuable as an open communications mechanism, but if you close too many things down too quickly, if you think about…](https://sms4smile.com/quotes/mike-mccue/twitter-can-be-incredibly-valuable-as-an-open-communications/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [Today, when you combine the web with the iPad, you have the most advanced medium for human thought and communication ever created.](https://sms4smile.com/quotes/mike-mccue/today-when-you-combine-the-web-with-the-ipad-you-have-the-most/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [A magazine is so much more beautiful than what's online,](https://sms4smile.com/quotes/mike-mccue/a-magazine-is-so-much-more-beautiful-than-what-s-online/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [I think the screen size chosen for the iPad is perfect for publishers to render content beautifully, for games to be played.](https://sms4smile.com/quotes/mike-mccue/i-think-the-screen-size-chosen-for-the-ipad-is-perfect-for-publishers/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [Let's leverage the power of the Web - don't get rid of it, but make the Web beautiful again. We need to give the…](https://sms4smile.com/quotes/mike-mccue/let-s-leverage-the-power-of-the-web-don-t-get-rid-of-it-but-make-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.](https://sms4smile.com/quotes/mike-mccue/our-whole-goal-is-to-basically-feature-publishers-content-and-get/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [You don't feel like you have to interact with a whole bunch of people when you get on Flipboard. It's not a source of…](https://sms4smile.com/quotes/mike-mccue/you-don-t-feel-like-you-have-to-interact-with-a-whole-bunch-of-people/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [That's why we created Flipboard as a social magazine meant for an iPad, meant for a large touch-screen device. 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It'd be great the next day to see what went on with…](https://sms4smile.com/quotes/mike-mccue/let-s-say-you-go-to-a-friend-s-wedding-or-thanksgiving-or-halloween/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [The iPad is a superior consumption device for material on the Web.](https://sms4smile.com/quotes/mike-mccue/the-ipad-is-a-superior-consumption-device-for-material-on-the-web/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.](https://sms4smile.com/quotes/mike-mccue/what-the-ipad-does-is-it-opens-people-s-minds-to-a-new-way-of-doing/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [What drives me? Surrounding myself with amazing talent to craft a breakthrough product which can be used by millions of people to change the…](https://sms4smile.com/quotes/mike-mccue/what-drives-me-surrounding-myself-with-amazing-talent-to-craft-a/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [I.B.M. was my college education, effectively. They were very good at teaching you management.](https://sms4smile.com/quotes/mike-mccue/i-b-m-was-my-college-education-effectively-they-were-very-good-at/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) [Explore all 36 Mike McCue quotes ](https://sms4smile.com/quotes/author/mike-mccue/) ## More Content quotes > [I was contacted by Rajyavardhan Singh Rathore, MP, through the Pune Film Institute and offered the post in the NFDC. I accepted it for…](https://sms4smile.com/quotes/suresh-gopi/i-was-contacted-by-rajyavardhan-singh-rathore-mp-through-the-pune/) [Suresh Gopi](https://sms4smile.com/quotes/author/suresh-gopi/) > [The reason I'm drawn to it is - both the off road racing and the motorcycles on the track - it takes a lot…](https://sms4smile.com/quotes/dax-shepard/the-reason-i-m-drawn-to-it-is-both-the-off-road-racing-and-the/) [Dax Shepard](https://sms4smile.com/quotes/author/dax-shepard/) > [Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing…](https://sms4smile.com/quotes/robert-kyncl/because-youtube-is-focused-on-a-lot-of-different-types-of-content-at/) [Robert Kyncl](https://sms4smile.com/quotes/author/robert-kyncl/) > [Who is rich? He that is content. Who is that? Nobody.](https://sms4smile.com/quotes/benjamin-franklin/who-is-rich-he-that-is-content-who-is-that-nobody/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Most of us are not content with our lot because we want a lot more](https://sms4smile.com/quotes/marianette-carbito/most-of-us-are-not-content-with-our-lot-because-we-want-a-lot-more/) [Marianette Carbito](https://sms4smile.com/quotes/author/marianette-carbito/) > [Ambition devours gold and drinks blood and climbs so high by other men's heads, that at the length in the fall, it breaks its…](https://sms4smile.com/quotes/thomas-wentworth-1st-earl-of-strafford/ambition-devours-gold-and-drinks-blood-and-climbs-so-high-by-other/) Thomas Wentworth, 1st Earl of Strafford > [Style is important, but content comes first.](https://sms4smile.com/quotes/james-j-kilpatrick/style-is-important-but-content-comes-first/) [James J. Kilpatrick](https://sms4smile.com/quotes/author/james-j-kilpatrick/) > [Travelers must be content.](https://sms4smile.com/quotes/william-shakespeare/travelers-must-be-content/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Those who are content have enough; those that complain, have too much.](https://sms4smile.com/quotes/benjamin-franklin/those-who-are-content-have-enough-those-that-complain-have-too-much/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [Our content Is our best having.](https://sms4smile.com/quotes/william-shakespeare/our-content-is-our-best-having/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [No one is content with his own lot.](https://sms4smile.com/quotes/horace/no-one-is-content-with-his-own-lot/) [Horace](https://sms4smile.com/quotes/author/horace/) > [I don't wanna say I'm growing up, but I definitely feel content.](https://sms4smile.com/quotes/garrett-mcnamara/i-don-t-wanna-say-i-m-growing-up-but-i-definitely-feel-content/) [Garrett McNamara](https://sms4smile.com/quotes/author/garrett-mcnamara/) > [Chinnadana Nee Kosam' is a very good romantic entertainer. Compared to my previous films, the emotional content in this film is strong.](https://sms4smile.com/quotes/nithiin/chinnadana-nee-kosam-is-a-very-good-romantic-entertainer-compared-to/) [Nithiin](https://sms4smile.com/quotes/author/nithiin/) > [I'm transitioning to television and film, but ultimately, I want to have a stronger presence on the web and be able to curate the…](https://sms4smile.com/quotes/issa-rae/i-m-transitioning-to-television-and-film-but-ultimately-i-want-to/) [Issa Rae](https://sms4smile.com/quotes/author/issa-rae/) Browse all 865 Content quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As a publisher, you should decide what content is free and what you'd pay for. 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