--- title: "Meaning & Key Takeaway of: We think the biggest and most important…" description: "\"We think the biggest and most important thing House of Fraser is missing is luxury brands.\" — Mike Ashley" image: "https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg" --- # We think the biggest and most important thing House of… ![“We think the biggest and most important thing House of Fraser is missing is luxury brands.” quote by Mike Ashley](https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg) [Download](https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg) [Open image](https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg) > “We think the biggest and most important thing House of Fraser is missing is luxury brands.” [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A critique that House of Fraser lacks high‑end luxury brands, implying a gap in its market offering. **In simple terms:** House of Fraser misses luxury brands. Key Takeaway Address brand gaps to attract upscale shoppers. Themes business retail branding Mood analytical critical Type business strategic When to use this quote - store strategy - product selection - customer expectations Key Concepts market positioning consumer demand Questions to Reflect On - What brands could fill the gap? - How would adding luxury affect the brand? A Different Perspective Luxury brands may be costly to acquire. ★ ★ ★ ★ ★ No ratings yet [Fraser Missing](https://sms4smile.com/quotes/about/fraser-missing-2425415/) [House](https://sms4smile.com/quotes/about/house/) [House Fraser](https://sms4smile.com/quotes/about/house-fraser-2425416/) [Important](https://sms4smile.com/quotes/about/important/) [Luxury](https://sms4smile.com/quotes/about/luxury/) [Luxury Brands](https://sms4smile.com/quotes/about/luxury-brands-1465299/) [Missing](https://sms4smile.com/quotes/about/missing/) [Missing Luxury](https://sms4smile.com/quotes/about/missing-luxury-2425414/) [Think](https://sms4smile.com/quotes/about/think/) ## Related quotes > [On a scale out of five, with one being very bad and five being very good, House of Fraser is a one.](https://sms4smile.com/quotes/mike-ashley/on-a-scale-out-of-five-with-one-being-very-bad-and-five-being-very/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And…](https://sms4smile.com/quotes/jonathan-anderson/as-a-child-growing-up-in-ireland-you-would-have-to-go-to-dublin-if/) [Jonathan Anderson](https://sms4smile.com/quotes/author/jonathan-anderson/) > [After I grew some facial hair, I looked a bit older, and I guess that's what the modeling world wanted because I started booking…](https://sms4smile.com/quotes/godfrey-gao/after-i-grew-some-facial-hair-i-looked-a-bit-older-and-i-guess-that-s/) [Godfrey Gao](https://sms4smile.com/quotes/author/godfrey-gao/) > [Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the…](https://sms4smile.com/quotes/monita-rajpal/most-brands-that-are-called-luxury-brands-today-are-not-true-luxury/) [Monita Rajpal](https://sms4smile.com/quotes/author/monita-rajpal/) > [Retailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the…](https://sms4smile.com/quotes/giorgio-armani/retailing-has-become-fiercely-competitive-today-there-are-many-large/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to…](https://sms4smile.com/quotes/stella-mccartney/you-have-to-be-hopeful-that-people-will-be-more-educated-in-how-they/) [Stella McCartney](https://sms4smile.com/quotes/author/stella-mccartney/) > [Just as Wall Street needs to break the hold of the bonus culture, which drives risk-taking that is rational for individuals but damaging to…](https://sms4smile.com/quotes/randy-schekman/just-as-wall-street-needs-to-break-the-hold-of-the-bonus-culture/) [Randy Schekman](https://sms4smile.com/quotes/author/randy-schekman/) > [From my experience, I don't have the luxury to trust anyone.](https://sms4smile.com/quotes/sirivi/from-my-experience-i-don-t-have-the-luxury-to-trust-anyone/) [Sirivi](https://sms4smile.com/quotes/author/sirivi/) > [Our obsession with material things and lack of self-worth is evident in our need for an abundance of momentary luxuries and must-have amenities that…](https://sms4smile.com/quotes/t-i/our-obsession-with-material-things-and-lack-of-self-worth-is-evident/) [T.I](https://sms4smile.com/quotes/author/t-i/) > [Is the minor convenience of allowing the present generation the luxury of doubling its energy consumption every 10 years worth the major hazard of…](https://sms4smile.com/quotes/david-r-brower/is-the-minor-convenience-of-allowing-the-present-generation-the/) [David R. Brower](https://sms4smile.com/quotes/author/david-r-brower/) > [For me, the melancholy of the late XXth Century is walking late at night by the Mont Blanc pen store and seeing these things…](https://sms4smile.com/quotes/william-gibson/for-me-the-melancholy-of-the-late-xxth-century-is-walking-late-at/) [William Gibson](https://sms4smile.com/quotes/author/william-gibson/) > [“I've always been after the trappings of great luxury. But all I've got hold of are the trappings of great poverty. I've got hold…](https://sms4smile.com/quotes/peter-cook/i-ve-always-been-after-the-trappings-of-great-luxury-but-all-i-ve-got/) [Peter Cook](https://sms4smile.com/quotes/author/peter-cook/) > [It's tragic what America has become because there is a great segment of society that now resents luxury and success and achievement by others.](https://sms4smile.com/quotes/robin-leach/it-s-tragic-what-america-has-become-because-there-is-a-great-segment/) [Robin Leach](https://sms4smile.com/quotes/author/robin-leach/) > [I had an idea for a technologically advanced luxury watch. I got involved in digital art and neon painting and put on shows of…](https://sms4smile.com/quotes/giorgio-moroder/i-had-an-idea-for-a-technologically-advanced-luxury-watch-i-got/) [Giorgio Moroder](https://sms4smile.com/quotes/author/giorgio-moroder/) > [Let us have the luxury of silence.](https://sms4smile.com/quotes/jane-austen/let-us-have-the-luxury-of-silence/) [Jane Austen](https://sms4smile.com/quotes/author/jane-austen/) ## More by Mike Ashley > [It is very boring and lonely in Shirebrook. You know what we do after work? We go to the pub after work.](https://sms4smile.com/quotes/mike-ashley/it-is-very-boring-and-lonely-in-shirebrook-you-know-what-we-do-after/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I'm not Father Christmas, I'm actually a very fair guy.](https://sms4smile.com/quotes/mike-ashley/i-m-not-father-christmas-i-m-actually-a-very-fair-guy/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I don't care what people say, it's very difficult to keep a player when they want to go. The age of slavery is dead.](https://sms4smile.com/quotes/mike-ashley/i-don-t-care-what-people-say-it-s-very-difficult-to-keep-a-player/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [In Harrods you get some exceptional services.](https://sms4smile.com/quotes/mike-ashley/in-harrods-you-get-some-exceptional-services/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I take business decisions all day every day, from home, from the bath.](https://sms4smile.com/quotes/mike-ashley/i-take-business-decisions-all-day-every-day-from-home-from-the-bath/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [Despite significant challenges within the retail sector in the UK and beyond, which have resulted in many retailers failing, Sports Direct has continued to…](https://sms4smile.com/quotes/mike-ashley/despite-significant-challenges-within-the-retail-sector-in-the-uk-and/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I'm not sitting in my office stroking a white cat... I find it very frustrating: what benefit have I got of closing stores?](https://sms4smile.com/quotes/mike-ashley/i-m-not-sitting-in-my-office-stroking-a-white-cat-i-find-it-very/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I'm not a clicks man, I wasn't born in the clicks era. I'm a bricks man, I believe in bricks.](https://sms4smile.com/quotes/mike-ashley/i-m-not-a-clicks-man-i-wasn-t-born-in-the-clicks-era-i-m-a-bricks-man/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I like to get drunk, I'm a power drinker.](https://sms4smile.com/quotes/mike-ashley/i-like-to-get-drunk-i-m-a-power-drinker/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [People will say 'how can you have a plane when your workers are on minimum wage?' I said 'but I don't set the minimum…](https://sms4smile.com/quotes/mike-ashley/people-will-say-how-can-you-have-a-plane-when-your-workers-are-on/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [Kevin Keegan is an outstanding individual and also did his best. It wasn't always easy for Kevin at the football club. We didn't have…](https://sms4smile.com/quotes/mike-ashley/kevin-keegan-is-an-outstanding-individual-and-also-did-his-best-it/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I am wedded to Newcastle like Sports Direct. They've got me and I've got them. That's just the way it is.](https://sms4smile.com/quotes/mike-ashley/i-am-wedded-to-newcastle-like-sports-direct-they-ve-got-me-and-i-ve/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [I'm not the thickest person on the planet.](https://sms4smile.com/quotes/mike-ashley/i-m-not-the-thickest-person-on-the-planet/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [“If rules make a framework for the mind to climb about in, why should the mind not climb right out?”](https://sms4smile.com/quotes/mike-ashley/if-rules-make-a-framework-for-the-mind-to-climb-about-in-why-should/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) > [On a scale out of five, with one being very bad and five being very good, House of Fraser is a one.](https://sms4smile.com/quotes/mike-ashley/on-a-scale-out-of-five-with-one-being-very-bad-and-five-being-very/) [Mike Ashley](https://sms4smile.com/quotes/author/mike-ashley/) [Explore all 46 Mike Ashley quotes ](https://sms4smile.com/quotes/author/mike-ashley/) ## More House quotes > [I need a bath." He chuckled. "You smell of smoke, as do I." The duke turned, leaning heavily on his cane. "Jameson, open the…](https://sms4smile.com/quotes/karen-hawkins/i-need-a-bath-he-chuckled-you-smell-of-smoke-as-do-i-the-duke-turned/) [Karen Hawkins](https://sms4smile.com/quotes/author/karen-hawkins/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [Our concept of a family holiday was going to a guest house in the Lake district or Wales where walking was part of the…](https://sms4smile.com/quotes/roger-bannister/our-concept-of-a-family-holiday-was-going-to-a-guest-house-in-the/) [Roger Bannister](https://sms4smile.com/quotes/author/roger-bannister/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [Houses are like the human beings that inhabit them.](https://sms4smile.com/quotes/victor-hugo/houses-are-like-the-human-beings-that-inhabit-them/) [Victor Hugo](https://sms4smile.com/quotes/author/victor-hugo/) > [The house has to serve comfort. The work of art is revolutionary; the house is conservative.](https://sms4smile.com/quotes/adolf-loos/the-house-has-to-serve-comfort-the-work-of-art-is-revolutionary-the/) [Adolf Loos](https://sms4smile.com/quotes/author/adolf-loos/) > [I don't own designer clothes, or a sports car, or a huge house, but I am seeing the world, experiencing amazing things, and I…](https://sms4smile.com/quotes/roz-savage/i-don-t-own-designer-clothes-or-a-sports-car-or-a-huge-house-but-i-am/) [Roz Savage](https://sms4smile.com/quotes/author/roz-savage/) > [Then all this earth shines like one house.](https://sms4smile.com/quotes/ramana-maharshi/then-all-this-earth-shines-like-one-house/) [Ramana Maharshi](https://sms4smile.com/quotes/author/ramana-maharshi/) > [I grew up in Synagogue in the boys' choir. We didn't listen to music in the house; only at temple. Then I went to…](https://sms4smile.com/quotes/mandy-patinkin/i-grew-up-in-synagogue-in-the-boys-choir-we-didn-t-listen-to-music-in/) [Mandy Patinkin](https://sms4smile.com/quotes/author/mandy-patinkin/) > [She'd read once that if you ran into a bear in the woods you should avoid eye contact and you shouldn't run away, but…](https://sms4smile.com/quotes/anne-ursu/she-d-read-once-that-if-you-ran-into-a-bear-in-the-woods-you-should/) [Anne Ursu](https://sms4smile.com/quotes/author/anne-ursu/) > [We were so poor as kids. I didn't even see a bathtub, running water, hot water, commode - we didn't have any of that.…](https://sms4smile.com/quotes/phil-robertson/we-were-so-poor-as-kids-i-didn-t-even-see-a-bathtub-running-water-hot/) [Phil Robertson](https://sms4smile.com/quotes/author/phil-robertson/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [I didn't expect to be so comfortable handing my child off to a nanny without getting any of her information. As soon as she…](https://sms4smile.com/quotes/ali-wong/i-didn-t-expect-to-be-so-comfortable-handing-my-child-off-to-a-nanny/) [Ali Wong](https://sms4smile.com/quotes/author/ali-wong/) > [I think of novels as houses. You live in them over the course of a long period, both as a reader and as a…](https://sms4smile.com/quotes/nicole-krauss/i-think-of-novels-as-houses-you-live-in-them-over-the-course-of-a/) [Nicole Krauss](https://sms4smile.com/quotes/author/nicole-krauss/) > [Well this is aptly called a junket, for both of us. I have never been to a house of prostitution, but I understand that…](https://sms4smile.com/quotes/dustin-hoffman/well-this-is-aptly-called-a-junket-for-both-of-us-i-have-never-been/) [Dustin Hoffman](https://sms4smile.com/quotes/author/dustin-hoffman/) [Browse all 14,318 House quotes ](https://sms4smile.com/quotes/about/house/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We think the biggest and most important thing House of Fraser is missing is luxury brands.", "creator": { "@type": "Person", "name": "Mike Ashley" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/mike-ashley/we-think-the-biggest-and-most-important-thing-house-of-fraser-is/", "about": { "@type": "Thing", "name": "House" }, "@id": "https://sms4smile.com/quotes/mike-ashley/we-think-the-biggest-and-most-important-thing-house-of-fraser-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg", "contentUrl": "https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg", "url": "https://sms4smile.com/quotes/i/014/mike-ashley-14493_house_we-think-the-biggest-and-most-important_1039950.jpg", "width": 1080, "height": 1080, "caption": "“We think the biggest and most important thing House of Fraser is missing is luxury brands.” — Mike Ashley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Mike Ashley", "item": "https://sms4smile.com/quotes/author/mike-ashley/" }, { "@type": "ListItem", "position": 4, "name": "We think the biggest and most...", "item": "https://sms4smile.com/quotes/mike-ashley/we-think-the-biggest-and-most-important-thing-house-of-fraser-is/" } ], "@id": "https://sms4smile.com/quotes/mike-ashley/we-think-the-biggest-and-most-important-thing-house-of-fraser-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```