--- title: "Meaning & Key Takeaway of: American advertisers rely on 'essentially…" description: "\"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.\" — Michael Schudson" image: "https://sms4smile.com/quotes/i/859/michael-schudson-25033_advertising_american-advertisers-rely-on-essentially_2332741.png" --- # American advertisers rely on 'essentially illogical'… ![“American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.” quote by Michael Schudson](https://sms4smile.com/quotes/i/859/michael-schudson-25033_advertising_american-advertisers-rely-on-essentially_2332741.png) [Download](https://sms4smile.com/quotes/i/859/michael-schudson-25033_advertising_american-advertisers-rely-on-essentially_2332741.png) [Open image](https://sms4smile.com/quotes/i/859/michael-schudson-25033_advertising_american-advertisers-rely-on-essentially_2332741.png) > “American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.” [Michael Schudson](https://sms4smile.com/quotes/author/michael-schudson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertisers often use irrational, emotional tactics rather than logical analysis to set budgets. **In simple terms:** Ads are based on feelings, not facts. Key Takeaway Recognize the role of emotion in marketing decisions. Themes advertising irrationality budgeting Mood analytical critical Type industry strategic When to use this quote - media planning - budget negotiations - campaign design Key Concepts behavioral economics psychology media strategy Questions to Reflect On - Why do brands favor emotional appeals? - What are the risks of ignoring data? A Different Perspective Rational approaches can still be effective in some markets. ★ ★ ★ ★ ★ No ratings yet [Advertisers Rely](https://sms4smile.com/quotes/about/advertisers-rely-5616884/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Budgets](https://sms4smile.com/quotes/about/advertising-budgets-486600/) [American Advertisers](https://sms4smile.com/quotes/about/american-advertisers-5616885/) [Budgets](https://sms4smile.com/quotes/about/budgets/) [Determine](https://sms4smile.com/quotes/about/determine/) [Essentially Illogical](https://sms4smile.com/quotes/about/essentially-illogical-5616887/) [Illogical](https://sms4smile.com/quotes/about/illogical/) [Illogical Approaches](https://sms4smile.com/quotes/about/illogical-approaches-5616886/) [Rely](https://sms4smile.com/quotes/about/rely/) ## Related quotes > [The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. 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