--- title: "Meaning & Key Takeaway of: Part of calling ourselves Live Nation was…" description: "\"Part of calling ourselves Live Nation was about starting to shift the way we think, to be first and foremost fan-focused.\" — Michael Rapino" image: "https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg" --- # Part of calling ourselves Live Nation was about starting… ![“Part of calling ourselves Live Nation was about starting to shift the way we think, to be first and foremost fan-focused.” quote by Michael Rapino](https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg) [Download](https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg) [Open image](https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg) > “Part of calling ourselves Live Nation was about starting to shift the way we think, to be first and foremost fan-focused.” [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The company aimed to change its mindset to prioritize fans above all else, reshaping its culture and strategy. **In simple terms:** Focus on fans first. Key Takeaway Make fan experience central. Themes customer focus culture shift leadership Mood inspirational strategic Type mission statement leadership quote When to use this quote - product development - marketing campaigns - event planning - customer service Key Concepts brand loyalty strategic transformation Questions to Reflect On - How can we measure true fan-centric success? - What habits must staff change? A Different Perspective Changing mindset alone may not overcome entrenched profit-driven habits. ★ ★ ★ ★ ★ No ratings yet [Nation](https://sms4smile.com/quotes/about/nation/) ## Related quotes > [I'm first and foremost a fan girl.](https://sms4smile.com/quotes/cmat/i-m-first-and-foremost-a-fan-girl/) [CMAT](https://sms4smile.com/quotes/author/cmat/) > [The essential thing is the formation of the political will of the nation: that is the starting point for political action.](https://sms4smile.com/quotes/adolf-hitler/the-essential-thing-is-the-formation-of-the-political-will-of-the/) [Adolf Hitler](https://sms4smile.com/quotes/author/adolf-hitler/) > [The casual fan is more focused on the top two or three teams in each conference.](https://sms4smile.com/quotes/tyrese-haliburton/the-casual-fan-is-more-focused-on-the-top-two-or-three-teams-in-each/) [Tyrese Haliburton](https://sms4smile.com/quotes/author/tyrese-haliburton/) > [Adding C3, the leading festival portfolio in North America, to our global portfolio of Insomniac, Festival Republic and Country Nation provides Live Nation with…](https://sms4smile.com/quotes/michael-rapino/adding-c3-the-leading-festival-portfolio-in-north-america-to-our/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [We want people to know that Live Nation can serve all their live-music needs. If we're going to be the ones who have a…](https://sms4smile.com/quotes/michael-rapino/we-want-people-to-know-that-live-nation-can-serve-all-their-live/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [In early days of Live Nation, we really believed it was important to be a direct-to-consumer business, which the labels aren't and no promoter…](https://sms4smile.com/quotes/michael-rapino/in-early-days-of-live-nation-we-really-believed-it-was-important-to/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live…](https://sms4smile.com/quotes/michael-rapino/hosting-over-35-000-concerts-and-festivals-each-year-live-nation-has/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [Calling the new company Live Nation Entertainment is a big statement. Let's make sure we send a strong message from the first investor call.](https://sms4smile.com/quotes/michael-rapino/calling-the-new-company-live-nation-entertainment-is-a-big-statement/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [I have yet to find a man worth his salt in any direction who did not think of himself first and foremost.](https://sms4smile.com/quotes/george-jean-nathan/i-have-yet-to-find-a-man-worth-his-salt-in-any-direction-who-did-not/) [George Jean Nathan](https://sms4smile.com/quotes/author/george-jean-nathan/) > [What my teammates, what my family, what my coaches think about me, that's first and foremost.](https://sms4smile.com/quotes/chris-sale/what-my-teammates-what-my-family-what-my-coaches-think-about-me-that/) [Chris Sale](https://sms4smile.com/quotes/author/chris-sale/) > [I shall always think of myself first and foremost... as a hunter.](https://sms4smile.com/quotes/abraham-lincoln/i-shall-always-think-of-myself-first-and-foremost-as-a-hunter/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [Live Nation is one of the most unique, exciting companies in the world and has remained at the forefront of the live entertainment industry…](https://sms4smile.com/quotes/peggy-johnson/live-nation-is-one-of-the-most-unique-exciting-companies-in-the-world/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [Ticketmaster does not set prices. Live Nation does not set ticket prices. Artists set ticket prices.](https://sms4smile.com/quotes/barry-diller/ticketmaster-does-not-set-prices-live-nation-does-not-set-ticket/) [Barry Diller](https://sms4smile.com/quotes/author/barry-diller/) > [The labels are in a jam. For a company to do well in music now, it's got to be in all aspects of the…](https://sms4smile.com/quotes/guy-oseary/the-labels-are-in-a-jam-for-a-company-to-do-well-in-music-now-it-s/) [Guy Oseary](https://sms4smile.com/quotes/author/guy-oseary/) > [“A shift was taking place in my life - the beach house, Kyle, Tristan; the tides were changing.”](https://sms4smile.com/quotes/adriane-leigh/a-shift-was-taking-place-in-my-life-the-beach-house-kyle-tristan-the/) [Adriane Leigh](https://sms4smile.com/quotes/author/adriane-leigh/) ## More by Michael Rapino > [I'm an introvert by nature.](https://sms4smile.com/quotes/michael-rapino/i-m-an-introvert-by-nature/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [BottleRock has these incredible VIP cabins where a chef is preparing sushi for you in your cabin or lounge decorated by Restoration Hardware.](https://sms4smile.com/quotes/michael-rapino/bottlerock-has-these-incredible-vip-cabins-where-a-chef-is-preparing/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [We spend a great deal of time getting the fan to buy the ticket. Why shouldn't it be: 'Buy the concert ticket and bundle…](https://sms4smile.com/quotes/michael-rapino/we-spend-a-great-deal-of-time-getting-the-fan-to-buy-the-ticket-why/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [In my business, the cheaper the ticket price the better. I'd love for more consumers to walk into an amphitheater, park, have a beer…](https://sms4smile.com/quotes/michael-rapino/in-my-business-the-cheaper-the-ticket-price-the-better-i-d-love-for/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [We do a big business with our midsized-venue model. We don't need bands to be on the top-ten charts to make money.](https://sms4smile.com/quotes/michael-rapino/we-do-a-big-business-with-our-midsized-venue-model-we-don-t-need/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [A hit is a hit, and when you have a hit great things happen.](https://sms4smile.com/quotes/michael-rapino/a-hit-is-a-hit-and-when-you-have-a-hit-great-things-happen/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [Drake has become a mega-star, with sell-out crowds around the world.](https://sms4smile.com/quotes/michael-rapino/drake-has-become-a-mega-star-with-sell-out-crowds-around-the-world/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats…](https://sms4smile.com/quotes/michael-rapino/in-our-business-we-don-t-mind-if-a-price-of-a-ticket-goes-down-our/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [Our job is we work for the artist and we service the artists fans. And the better service and the better company we can…](https://sms4smile.com/quotes/michael-rapino/our-job-is-we-work-for-the-artist-and-we-service-the-artists-fans-and/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [I have no problem if you bought a Justin Timberlake ticket and you decide to go sell that ticket to somebody. We would first…](https://sms4smile.com/quotes/michael-rapino/i-have-no-problem-if-you-bought-a-justin-timberlake-ticket-and-you/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [The concert industry lags dramatically behind the great hospitality businesses out there, whether they're theme parks or hotels or sporting events.](https://sms4smile.com/quotes/michael-rapino/the-concert-industry-lags-dramatically-behind-the-great-hospitality/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [The touring business is obviously critical to selling records, building fan bases, selling T-shirts, fulfilling sponsorship commitments.](https://sms4smile.com/quotes/michael-rapino/the-touring-business-is-obviously-critical-to-selling-records/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [Adding C3, the leading festival portfolio in North America, to our global portfolio of Insomniac, Festival Republic and Country Nation provides Live Nation with…](https://sms4smile.com/quotes/michael-rapino/adding-c3-the-leading-festival-portfolio-in-north-america-to-our/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [A promoter needs to be in the e-commerce ticketing business. In a fundamental sense the promoter's job is to buy a show and go…](https://sms4smile.com/quotes/michael-rapino/a-promoter-needs-to-be-in-the-e-commerce-ticketing-business-in-a/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [No matter where the price of gas is, the consumer's still got to get out. They've still got to save their money to go…](https://sms4smile.com/quotes/michael-rapino/no-matter-where-the-price-of-gas-is-the-consumer-s-still-got-to-get/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) [Explore all 66 Michael Rapino quotes ](https://sms4smile.com/quotes/author/michael-rapino/) ## More Calling quotes > [Many Republicans have always reminded me of professional WWF wrestlers. They come into the ring all pumped up and acting like they're invincible and…](https://sms4smile.com/quotes/paul-feig/many-republicans-have-always-reminded-me-of-professional-wwf/) [Paul Feig](https://sms4smile.com/quotes/author/paul-feig/) > [“The power of imagination is strongest in the place of solitude.”](https://sms4smile.com/quotes/sunday-adelaja/the-power-of-imagination-is-strongest-in-the-place-of-solitude/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [God is not calling us to go to church; he is calling us to be his church, the hope of the world.](https://sms4smile.com/quotes/craig-groeschel/god-is-not-calling-us-to-go-to-church-he-is-calling-us-to-be-his/) [Craig Groeschel](https://sms4smile.com/quotes/author/craig-groeschel/) > [When you heed the calling of your heart, you are following your purpose. Having purpose in your life gives you the courage to do…](https://sms4smile.com/quotes/rhonda-britten/when-you-heed-the-calling-of-your-heart-you-are-following-your/) [Rhonda Britten](https://sms4smile.com/quotes/author/rhonda-britten/) > [Like a child exploring the attic of an old house on a rainy day, discovering a trunk full of treasure and then calling all…](https://sms4smile.com/quotes/eugene-h-peterson/like-a-child-exploring-the-attic-of-an-old-house-on-a-rainy-day/) [Eugene H. Peterson](https://sms4smile.com/quotes/author/eugene-h-peterson/) > [There's no greatest moment in the arts. It's a life; it's a continuity thing. You can't have a great moment because it's spiritual. It's…](https://sms4smile.com/quotes/leroy-neiman/there-s-no-greatest-moment-in-the-arts-it-s-a-life-it-s-a-continuity/) [LeRoy Neiman](https://sms4smile.com/quotes/author/leroy-neiman/) > [“Duty is a done deal.”](https://sms4smile.com/quotes/lailah-gifty-akita/duty-is-a-done-deal/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [NBC is making a movie about Martha Stewart that will cover the recent stock scandal. They are thinking of calling it 'The Road To…](https://sms4smile.com/quotes/conan-o-brien/nbc-is-making-a-movie-about-martha-stewart-that-will-cover-the-recent/) [Conan O'Brien](https://sms4smile.com/quotes/author/conan-o-brien/) > [“There is no interaction without God with interaction with men”](https://sms4smile.com/quotes/sunday-adelaja/there-is-no-interaction-without-god-with-interaction-with-men/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [When I was a little boy, I was reading Dante and I was saying to myself 'Bravo, Dante, Bravo.' It's so beautiful, the music,…](https://sms4smile.com/quotes/roberto-benigni/when-i-was-a-little-boy-i-was-reading-dante-and-i-was-saying-to/) [Roberto Benigni](https://sms4smile.com/quotes/author/roberto-benigni/) > [ I don't see \[ Trainspotting \] as an albatross, I see it more as a calling card. It's got me out to Hollywood, I've… ](https://sms4smile.com/quotes/irvine-welsh/i-don-t-see-trainspotting-as-an-albatross-i-see-it-more-as-a-calling/) [Irvine Welsh](https://sms4smile.com/quotes/author/irvine-welsh/) > [After I finished college, I got a job on Wall Street as a derivatives trader, but after a couple years of it, I was…](https://sms4smile.com/quotes/philipp-meyer/after-i-finished-college-i-got-a-job-on-wall-street-as-a-derivatives/) [Philipp Meyer](https://sms4smile.com/quotes/author/philipp-meyer/) > [\*Calling someone I don't want to answer\* \*Please go to voice mail. Please go to voice mail. Please go to voice mail..\* Hello? -\_\_\_-](https://sms4smile.com/quotes/ritu-ghatourey/calling-someone-i-don-t-want-to-answer-please-go-to-voice-mail-please/) [Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/) > [Sometimes you hear a voice through the door calling you... This turning toward what you deeply love saves you.](https://sms4smile.com/quotes/rumi/sometimes-you-hear-a-voice-through-the-door-calling-you-this-turning/) [Rumi](https://sms4smile.com/quotes/author/rumi/) > [Please be slow to judge ‘brothers’ who have a different calling.](https://sms4smile.com/quotes/jon-foreman/please-be-slow-to-judge-brothers-who-have-a-different-calling/) [Jon Foreman](https://sms4smile.com/quotes/author/jon-foreman/) Browse all 3,811 Calling quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Part of calling ourselves Live Nation was about starting to shift the way we think, to be first and foremost fan-focused.", "creator": { "@type": "Person", "name": "Michael Rapino" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-rapino/part-of-calling-ourselves-live-nation-was-about-starting-to-shift-the/", "about": { "@type": "Thing", "name": "Calling" }, "@id": "https://sms4smile.com/quotes/michael-rapino/part-of-calling-ourselves-live-nation-was-about-starting-to-shift-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg", "url": "https://sms4smile.com/quotes/i/b2e/michael-rapino-10367_calling_part-of-calling-ourselves-live-nation-wa_1000190.jpg", "width": 1080, "height": 1080, "caption": "“Part of calling ourselves Live Nation was about starting to shift the way we think, to be first and foremost…” — Michael Rapino", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Rapino", "item": "https://sms4smile.com/quotes/author/michael-rapino/" }, { "@type": "ListItem", "position": 4, "name": "Part of calling ourselves Live Nation...", "item": "https://sms4smile.com/quotes/michael-rapino/part-of-calling-ourselves-live-nation-was-about-starting-to-shift-the/" } ], "@id": "https://sms4smile.com/quotes/michael-rapino/part-of-calling-ourselves-live-nation-was-about-starting-to-shift-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```