---
title: "Meaning & Key Takeaway of: A strategy delineates a territory in…"
description: "\"A strategy delineates a territory in which a company seeks to be unique.\" — Michael Porter"
image: "https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png"
---

#  A strategy delineates a territory in which a company seeks…

![“A strategy delineates a territory in which a company seeks to be unique.” quote by Michael Porter](https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png)   [Download](https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png) [Open image](https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png)

> “A strategy delineates a territory in which a company seeks to be unique.”

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A strategy defines a unique space where a firm can differentiate itself.

**In simple terms:** Strategy creates unique market space.

Key Takeaway

Define your niche.

Themes

business strategy competition

Mood

analytical pragmatic

Type

business strategic

When to use this quote

- startup planning
- brand development
- product design
- market analysis

Key Concepts

competitive advantage market positioning

Questions to Reflect On

- What makes your position sustainable?
- How to balance uniqueness with market demand?

A Different Perspective

Over‑differentiation can limit scalability.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Territory](https://sms4smile.com/quotes/about/territory/)

## Related quotes

> [When a company seeks a new chief executive officer, or a university a new vice-chancellor, enormous trouble is taken to find the best person.](https://sms4smile.com/quotes/richard-dawkins/when-a-company-seeks-a-new-chief-executive-officer-or-a-university-a/)

[Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/)

> [Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter…](https://sms4smile.com/quotes/michael-porter/strategy-is-about-setting-yourself-apart-from-the-competition-it-s/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good…](https://sms4smile.com/quotes/michael-porter/so-companies-have-to-be-very-schizophrenic-on-one-hand-they-have-to/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [We adopted a focused strategy of core businesses in Citicorp that play to our unique historic strengths as a global bank that will provide…](https://sms4smile.com/quotes/michael-corbat/we-adopted-a-focused-strategy-of-core-businesses-in-citicorp-that/)

[Michael Corbat](https://sms4smile.com/quotes/author/michael-corbat/)

> [What I find in a creative company is while there is a desire to build a management foundation that can feel clear and consistent,…](https://sms4smile.com/quotes/christopher-meledandri/what-i-find-in-a-creative-company-is-while-there-is-a-desire-to-build/)

[Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/)

> [I'm getting less good at faking it. People in my family are noticing and asking what's wrong. My friends give me invitations to talk,…](https://sms4smile.com/quotes/martha-manning/i-m-getting-less-good-at-faking-it-people-in-my-family-are-noticing/)

[Martha Manning](https://sms4smile.com/quotes/author/martha-manning/)

> [Of emotions, of love, of breakup, of love and hate and death and dying, mama, apple pie, and the whole thing. It covers a…](https://sms4smile.com/quotes/johnny-cash/of-emotions-of-love-of-breakup-of-love-and-hate-and-death-and-dying/)

[Johnny Cash](https://sms4smile.com/quotes/author/johnny-cash/)

> [I've tried to stay true, in my own fashion, to the ideas of The Sex Pistols, even while I was working with bands like…](https://sms4smile.com/quotes/julien-temple/i-ve-tried-to-stay-true-in-my-own-fashion-to-the-ideas-of-the-sex/)

[Julien Temple](https://sms4smile.com/quotes/author/julien-temple/)

> [The region belonging to the pure intellect is straitened: the imagination labours to extend its territories, to give it room. She sweeps across the…](https://sms4smile.com/quotes/george-macdonald/the-region-belonging-to-the-pure-intellect-is-straitened-the/)

[George MacDonald](https://sms4smile.com/quotes/author/george-macdonald/)

> [Any creative process is about being in a territory which isn't secure, isn't necessarily familiar, and isn't convenient in any sort of way. And…](https://sms4smile.com/quotes/susanne-bier/any-creative-process-is-about-being-in-a-territory-which-isn-t-secure/)

[Susanne Bier](https://sms4smile.com/quotes/author/susanne-bier/)

> [Life is too bitter already, without territories and wars and noble feuds](https://sms4smile.com/quotes/anonymous/life-is-too-bitter-already-without-territories-and-wars-and-noble/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [There is no breach of European rules committed by companies from Romania or on Romanian territory.](https://sms4smile.com/quotes/victor-ponta/there-is-no-breach-of-european-rules-committed-by-companies-from/)

[Victor Ponta](https://sms4smile.com/quotes/author/victor-ponta/)

> [The minute you walk outside of your church on Sunday you're in mission territory.](https://sms4smile.com/quotes/robert-barron/the-minute-you-walk-outside-of-your-church-on-sunday-you-re-in/)

[Robert Barron](https://sms4smile.com/quotes/author/robert-barron/)

> [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/)

Jessica Yu

> [The old charters of Massachusetts, Virginia, and the Carolinas had given title to strips of territory extending from the Atlantic westward to the Pacific.](https://sms4smile.com/quotes/albert-bushnell-hart/the-old-charters-of-massachusetts-virginia-and-the-carolinas-had/)

[Albert Bushnell Hart](https://sms4smile.com/quotes/author/albert-bushnell-hart/)

## More by Michael Porter

> [So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good…](https://sms4smile.com/quotes/michael-porter/so-companies-have-to-be-very-schizophrenic-on-one-hand-they-have-to/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter…](https://sms4smile.com/quotes/michael-porter/strategy-is-about-setting-yourself-apart-from-the-competition-it-s/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Good leaders need a positive agenda, not just an agenda of dealing with crisis.](https://sms4smile.com/quotes/michael-porter/good-leaders-need-a-positive-agenda-not-just-an-agenda-of-dealing/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Health care historically has been a very siloed field that's organized around medical specialties - urology, cardiac surgery, and so forth - and around…](https://sms4smile.com/quotes/michael-porter/health-care-historically-has-been-a-very-siloed-field-that-s/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Being an American doesn't mean that you're guaranteed a high wage. You have to be productive, and we have to create a very low-cost,…](https://sms4smile.com/quotes/michael-porter/being-an-american-doesn-t-mean-that-you-re-guaranteed-a-high-wage-you/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.](https://sms4smile.com/quotes/michael-porter/the-u-s-is-facing-a-structural-competitiveness-problem-that-is/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Innovation is the central issue in economic prosperity.](https://sms4smile.com/quotes/michael-porter/innovation-is-the-central-issue-in-economic-prosperity/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [I'm really puzzled by why people in societies find it difficult to work collaboratively together with other people in societies.](https://sms4smile.com/quotes/michael-porter/i-m-really-puzzled-by-why-people-in-societies-find-it-difficult-to/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [In America, the problems of poverty and low income, particularly for minorities, are disproportionately focused in the inner cities. Shining a spotlight on the…](https://sms4smile.com/quotes/michael-porter/in-america-the-problems-of-poverty-and-low-income-particularly-for/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [You can't have a healthy society unless you have healthy companies that are making a profit, that are employing people and that are growing.](https://sms4smile.com/quotes/michael-porter/you-can-t-have-a-healthy-society-unless-you-have-healthy-companies/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [The ability to change constantly and effectively is made easier by high-level continuity.](https://sms4smile.com/quotes/michael-porter/the-ability-to-change-constantly-and-effectively-is-made-easier-by/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society.…](https://sms4smile.com/quotes/michael-porter/i-think-that-too-many-times-business-has-been-seen-as-acting-in-its/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader -…](https://sms4smile.com/quotes/michael-porter/if-your-goal-is-anything-but-profitability-if-it-s-to-be-big-or-to/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Unfortunately, I'm an engineer. I'm always thinking about, what's the task and how do I get it done? And some of my tasks are…](https://sms4smile.com/quotes/michael-porter/unfortunately-i-m-an-engineer-i-m-always-thinking-about-what-s-the/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.](https://sms4smile.com/quotes/michael-porter/strategy-is-about-making-choices-trade-offs-it-s-about-deliberately/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

[Explore all 55 Michael Porter quotes ](https://sms4smile.com/quotes/author/michael-porter/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "A strategy delineates a territory in which a company seeks to be unique.",
            "creator": {
                "@type": "Person",
                "name": "Michael Porter"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/michael-porter/a-strategy-delineates-a-territory-in-which-a-company-seeks-to-be/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/michael-porter/a-strategy-delineates-a-territory-in-which-a-company-seeks-to-be/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png",
                "contentUrl": "https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png",
                "url": "https://sms4smile.com/quotes/i/2da/michael-porter-12352_business_a-strategy-delineates-a-territory-in-whi_1252530.png",
                "width": 1080,
                "height": 1080,
                "caption": "“A strategy delineates a territory in which a company seeks to be unique.” — Michael Porter",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Michael Porter",
                    "item": "https://sms4smile.com/quotes/author/michael-porter/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "A strategy delineates a territory in...",
                    "item": "https://sms4smile.com/quotes/michael-porter/a-strategy-delineates-a-territory-in-which-a-company-seeks-to-be/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/michael-porter/a-strategy-delineates-a-territory-in-which-a-company-seeks-to-be/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
